PPC & Advertising Information


Understanding Google AdSense


Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord results.

Website maintenance related to AdSense is very easy and requires very little effort. Webmasters need only to insert a Google generated java script into the web page or website template. Google's spider parses the AdServing website and serves ads that relate to the website's content. Google uses a combination of keyword matching and context analysis to determine what ads should be served. The java script calls the ad from Google and will ensure that ads are served each time a visitor goes to the web page.

Early on Google implemented a filtering system that allowed webmasters to prevent a specific domain's ads from being served on any websites in their account. Ad blocking meant that webmasters could prevent their competitor's ads from being dynamically served on their websites.

Google provides a wide variety of ad formats to match the most suitable option with a website. Webmasters can select from a handful of preformatted towers, inline rectangles, banners and buttons. The ad boxes can be modified by webmasters to resemble the website's color scheme. Examples of how different the various text boxes and color schemes appear on similarly themed sites can be viewed at:

http://www.ring-tone-software.com (scroll to the bottom)
http://www.ringtones-central.com (scroll to the bottom)

or

http://www.police-central.com (download left side)
http://www.police-supplies.com (scroll to the bottom)

Ads can be geo-targeted based on the visitor's location. Advertisements containing content in English, French, German, Italian, Dutch, Portuguese, Japanese, or Spanish are all available.

Channels
Google recently introduced channels, enhancing AdSense reporting. When a channel is selected Google modifies the java script to include additional tracking. The additional tracking information allows webmasters to track a variety of metrics across their sites. Channels can be used to measure performance on various domains, differences in revenue with various ad sizes, or placement. By assigning each group of pages to a specific channel and comparing results in custom channel reports webmasters can work at increasing their AdSense revenue.

Optimizing
Google determines the content of the ads that are shown, webmasters serious about earning revenue from Google AdSense can use the following guidelines to optimize their website and ensure that targeted and relevant ads are served. If Google's spider has not crawled the site and determined the nature of the content, public service ads may be served. Public service ads will not accrue any AdSense revenue if clicked. As a result Google allows webmasters to designate alternate ads. Alternate ads allow webmasters to utilize the ad space in the event that Google is unable to serve targeted ads to the web page. By specifying an alternate image, HTML page, or ad server the advertising space can always being used effectively.

1.) Web page content on pages that ads are served should be static not dynamic.

2.) Ensure that the robot.txt does not prevent the web page from being spidered. Robots.txt file's will need to be removed or the following text will need to bedded to allow Google's content bot to crawl the site: User-agent: Media partners - Google

3.) If the website contains frames, select the 'framed page' checkbox when generating the ad layout code for that website.

4.) The body of the page and title of the page should contain contextual words that indicate a common theme on the web page.

Revenue Earned
Although Google doesn't disclose the exact revenue share or percentage that webmasters will earn, webmasters will receive a portion of the amount paid for clicks on Google ads on websites.

AdSense Conclusion:
Overall, Google AdWords can provide great supplemental income to webmasters with content sites. Implementing and maintaining Google AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.

About the Author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Vertical Measures (blog)

Digital Diversity: Building an Audience with Paid Media
Vertical Measures (blog)
Most companies understand the benefits of digital marketing and have already completed some form of organic SEO, social and content development. While organic strategies are critical to overall digital marketing success, you could be shooting yourself ...



Newswire (blog)

Top PPC Advertising Mistakes to Avoid
Newswire (blog)
Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy. When one considers the fact that the world of PPC is rapidly changing in increasingly advanced ways, it would be clear how many things that were ...



Business 2 Community

Setting Measurable Goals For Your Paid Search Campaigns
Business 2 Community
One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even if you spent hours doing keyword research and crafting the most compelling ad copy, it'll be difficult to determine how well your ...



PR Urgent

Mr Digital Kicks Off 2018 with a Bang; 3 New Clients
Benzinga
Surrey, United Kingdom, January 14, 2018 --(PR.com)-- Leading digital marketing agency Mr Digital has started 2018 with a bang as it adds another three brands to its client list alongside existing clients Ahmed Bessedik and Pamtree. Established in ...
Mr Digital Tests the "Laptop Lifestyle" Business ModelThe Daily Telescope
Mr Digital starts the year with a bang, 3 new ClientsPR Urgent (press release)

all 4 news articles »


Search Engine Journal

7 Powerful Benefits of Using PPC Advertising
Search Engine Journal
A major benefit of PPC advertising run through AdWords is that it's easy to measure and track. Simply use the AdWords tool in combination with Google Analytics. You'll see high-level performance details including impressions, clicks, and conversions ...



Flexshopper, Inc. (FPAY) Reports Gross Lease Originations During Holiday Season up 27.5%
StreetInsider.com
Our automated digital pay per click (PPC) advertising platform, FLEX-AADS, enabled us to scale in PPC resulting in 177% more approvals in this channel in Q4 2017 vs. Q4 2016. Management Commentary. Brad Bernstein, CEO, stated, “We concluded an ...
FlexShopper Reports Record Gross Lease Originations During Holiday Season in December (up 27.5%)GlobeNewswire (press release)

all 1 news articles »


Markets Insider

MediaSmack President Zach Thompson Joins Forbes Agency Council
Markets Insider
... search engine optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing and blogging services. Since we focus on the legal industry, we fully understand the unique needs and challenges associated with attorney advertising. About ...

and more »


Forbes

How To Determine The Right PPC Advertising Budget
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Brett Farmiloe. Founder and CEO of Markitors, a digital marketing company that moves ...



Mr Digital teams up with offshore team to deliver cost-effective quality websites
PR Urgent (press release)
Founded by Ross Crawford, Mr Digital is a leading Surrey-based digital marketing agency that works with a number of clients around the world providing a range of digital services including website development, pay-per-click (PPC) advertising, search ...



Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)

BYZANTIUM ICO Agency Annual Report - Madly Successful Year
Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)
BYZANTIUM specializes on PPC advertising, providing services of paid advertising on social media and searching engines. Thus, clients get thousands of precisely picked conversions with great conversion rates and smart optimization. Moreover, BYZANTIUM ...


Google News

home | site map
© 2007