PPC & Advertising Information


How To Increase Adsense Income


If you are already running Adsense on your site, you are probably thinking of ways to increase your Adsense income.

If your Adsense is performing poorly, I have two tips for you:

1. Decrease the number of Adsense blocks that you are displaying on a page. I don't know how others have experienced this, but my income seemed to be less if I had more than one block of Adsense ads displayed at once - and your CTR is definitely less if you have more than one ad impression at a time.

2. My suggestion would be to have one Adsense block in your content, and an Adlinks block somewhere at the top of your page. Adlinks is great because if someone clicks on a link in it, they are taken to a page with many more choices on it, which increases your chances of them clicking through.

3. Change your link colour to blue. While I cannot disclose my CTR I can tell you that this one little change more than doubled my CTR. I know that there are others out there who advocate that your link colour should be the same as the other links on your site, but try it out for yourself for a day or two. I think you will be highly surprised!

3. Set the URL colour to the same colour as the ad's text. This makes the URL ''melt" in and makes the link colour stand out more, definitely making it more "clickable".

The above three changes definitely resulted in doubling my own Adsense income. Experiment with it and see how it works for you.

Joan Masterson is the owner of http://www.womenatwork.co.za and http://www.set-4-success.com - sites that offers free work at home resources and information...


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