|PPC & Advertising Information|
The Cost Of Click Fraud
One of the biggest threats to the continued growth of Search Advertising is the increasing plague of click fraud. Although there are varying forms of click fraud, most people define it as any click generated, and paid for, where the intent is to drain the advertiser's budget. Advertisers know some clicks are more qualified than others, and not every visitor from their PPC campaigns will convert to a customer. But, they have a right to expect that the traffic they are paying for is coming from people at least marginally interested in their products or services.
What Motivates Click Fraud?
Why does click fraud exist? What motivates people to deceive the system by sending PPC advertisers bogus traffic? The short answer (as usual) is money.
Many Pay Per Click Advertising networks are partially, (or in some cases totally), dependent on affiliate sites to generate traffic for their advertisers. These networks syndicate their customer's ads so they will appear on the sites of their affiliates. Every time someone clicks on an ad the PPC Network and the affiliate site share the revenue. The more clicks the affiliate site generates, the more money it makes. While the vast majority of affiliates are legitimate trustworthy sites, others are in the business of exploiting loopholes in the system to line their pockets with real money by generating fake clicks. Often times the weapon of choice used by these rogue sites to cheat the system is a software script that automatically clicks on PPC ads.
Another variation of click fraud uses a more personal touch to steal advertiser's money. In the hyper-competitive world of Pay Per Click Advertising the battle for premium positioning at an affordable cost can cause companies to use less than ethical techniques to gain an edge. Companies can drive up their competitor's marketing costs by clicking on their Pay Per Click ads. If their competitor's marketing costs get too high they may lower the bids on their keywords, or stop bidding on the word altogether. Either way, the cost for the word goes down, giving the fraudulent company an opportunity to increase their ranking on the page at a lower cost.
The Search Engine's Response To Click Fraud.
All the Pay Per Click Search engines have systems in place to detect click fraud, and screen questionable clicks. One example of how they do this is by keying in on the IP address where the click originated from. If they see too many clicks coming form the same IP in a short period of time they will often screen the traffic.
The Search Engines are in a unique position when it comes to Click Fraud. On the one hand they benefit from it. The amount of revenue attributed to Click Fraud varies depending on who you ask, but everyone agrees that if illegitimate clicks were completely eliminated, all the major Search Engines would suffer a significant hit to their revenues and stock prices. However, the Search Engines also realize that the long term health of the industry depends on establishing trust with their advertiser base. Going forward we can expect to see Search Engines deploy increasingly sophisticated methods to eliminate fraud, and corresponding responses from the dark side of the Search Advertising industry.
Decreasing The Amount OF Click Fraud For Your Campaigns.
While it's impossible to completely eliminate fraudulent traffic, there are some things you can do to increase the percentage of good traffic from your investment in Pay per Click Advertising.
As a rule of thumb, the more a Pay Per Click Ad network depends on affiliates for its traffic, the more susceptible it will be to fraud. The reason why the overall traffic quality is better on Google, Yahoo and Lycos is that each of these sites has their own branded destination where consumers go to search. If you advertise on these sites you know where your ads will appear (although even these bigger sites use affiliates to varying degrees). Once you venture into the second tier Pay Per Click networks however you'll find that almost all of their traffic is generated through partner sites. Companies like Kanoodle, Enhance etc?don't own sites where people go to search the web. Nearly all their traffic is generated through their affiliates which makes it more difficult to control fraud.
Unfortunately, click fraud is a necessary evil of Pay Per Click Advertising, at least for now. However, as with most aspects of PPC Advertising everything eventually boils down to conversions and profits. If your campaigns are generating enough quality traffic to meet your conversion metrics you should continue to invest in the campaign, even if some of the clicks are fake. If your traffic is riddled with too many automated clicks it will eventually become obvious in your conversion numbers, and you should stop the campaign and put your money into pay Per Click networks that control more of their own traffic.
Stan Hauser is a leading expert on effective Pay Per Click Advertising strategies, and the creator of http://www.pay-per-click-advertising-guide.com
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news
Small Businesses Depend on SEO Experts to Measure On-Site Engagement, New Survey Finds - PR Newswire (press release)
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up.
Surefire Google Adwords Formula
Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program.
6 Easy Ways to Increase Your Adsense Revenue
How much revenue do you generate from Google Adsense?Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.
How to Skyrocket Your Paid Search Profits
Faced with a mediocre or worse performing paid search campaign and the pressure to allocate resources elsewhere, many businesses choose to drop their paid search or scale back their budgets - leaving ripe buyers waiting to be harvested by their competitors.If you face paid search challenges, before you decide to drop or scale it back, try these proven strategies to skyrocket your profits.
Determining keywords is a critical step in web design. If your website and meta tags do not contain related keywords, web surfers will be unable to find your website when they conduct searches.
How To Use PopUps With Google Adwords
One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary.
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?That's called click fraud and it's a major problem among all of the pay-per-click search engines.Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others.
99 High Paying Keywords: The Secret Is Out!
Incorporating high paying keywords into your site is critical to maximizing your income. Who has the time to figure it all out? How much are you willing to pay for this type of information? The secret is out: Here are 99 keywords you can use with payouts averaging $2-$100 per click:1.
Discover the Art of the Pay-per-Click Start (Round 1 of 2)
Setting up a pay-per-click campaign is simple, right? Practically all paid search engines especially the top-tiered ones like Google Adwords and Overture provide extensive training materials. It is advertised that in less than three hours, you can select your keywords, write your ads and have a campaign either submitted for an editorial review at Overture or active on Google.
10 Inside Secrets to Google Adwords - Part 1
Let's face it..
How to Quickly Create an Adsense Site That Brings In the Bucks
One of the hottest crazes for online marketers is Adsense sites. These marketers trade in information and build sites that are tightly focused around one small niche.
Pay Per Click: Whats It All About?
No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.
What You Need To Know About Googles New AdWords Affiliate Policy
A lot of affiliates are selling other people's products with AdWords. This has been known as easy money, since no website is required.
How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months
How I Boosted My Monthly AdSense Profits from $673 to $21,398 in Just 6 Months All of my keyword research/analysis and search engine optimization skills suddenly came together in October 2004. I had just written my first book, and I just wanted to get some free traffic to my website so I could start selling the it.
Six Golden Rules Of Pay Per Click Marketing Campaign
What are pay per click engines?Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.
Effective Keyword Bidding Strategies
When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:Position # 1 $1.
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?CREATE CHANNELS FOR EACH SITETo get separate stats for each site / section / directory / page with Adsense, you need to create channels for each one. Create a channel with a relevant name and generate a code for that channel.
Pay Per Click Search Engines - A Fundamental Overview
Forbes magazine reported that pay per click ads accounted for $1.4 billion in 2002 and are expected to increase to $8 billion by 2008.
Google AdWords: Like Playing The Lottery
A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life.
Understanding Google AdSense
Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral.
|home | site map|