PPC & Advertising Information

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay Per Click ad campaign. I really had no idea what I was getting myself into and the results were predictable. I soon had a mountain of debt with little in the way of results to show for it.

It wasn't the Pay Per Click company's fault. They basically did what they pronised to do. They got people to my website. The blame was all mine. I had made a couple of serious mistakes during the planning of my campaign. I will share those mistakes so that you can avoid making those same errors yourself.

My first, and probably biggest, mistake was not "looking before I leaped". I did not take the time that I should have in researching Pay Per Click and learning just how much it could potentially cost. As a result, I was completely caught by surprise by how quickly my credit card was being charged over and over again. Take the time to do the proper amount of research before beginning a Pay Per Click campaign or any other business or advertising opportunity. You should always be aware of the cost or risks of any program before you invest money or time on it.

I made another major mistake when I did not set a daily budget for my campaign. That was a direct result of my ignorance about how much Pay Per Click could actually cost. I did learn an extremely valuable lesson though. Always set a budget. Determine beforehand exactly how much you can afford to spend per week or per month. Be disciplined and stick to it. You should always try to avoid going into debt unless it is absolutely necessary.

The final mistake that I regret was waiting too long to pull the plug on the campaign. I suppose that stubborness set in and I just did not want to admit defeat. However, admitting defeat is sometimes not so bad. If you sense that an opportunity is not working out, then cut your losses. No purpose whatsoever is served by throwing more good money after the bad. Always know "when to say when".

Learn from my mistakes. Alway do your research before pursuing Pay Per Click or any other new opportunity. Be sure to set a weekly or monthly budget and stick to it. And, finally, if an opportunity is not working out, then don't give in to stubborness. Cut your losses right away.

Copyright 2005 Ronald Gibson

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/

This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news

7 Common Pay-Per-Click Mistakes that You Need to Avoid
Domain informer
However, these days any business — including one that literally came into existence 15 minutes ago and had an advertising budget of $100 — can use PPC advertising to reach prospective customers in their marketplace. True, their ad might only show up ...


Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018
While some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are reaping the benefits of AdWords. If you're letting your campaigns go unchanged and untested ...

Search Engine Journal

7 Powerful Benefits of Using PPC Advertising
Search Engine Journal
A major benefit of PPC advertising run through AdWords is that it's easy to measure and track. Simply use the AdWords tool in combination with Google Analytics. You'll see high-level performance details including impressions, clicks, and conversions ...


How To Determine The Right PPC Advertising Budget
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Brett Farmiloe. Founder and CEO of Markitors, a digital marketing company that moves ...

Small Businesses Determine SEO Success by Tracking Backlinks
PR Newswire (press release)
Pay-Per-Click (PPC) Advertising Often Paired With SEO. Small businesses invest modestly in pay-per-click advertising (PPC), often in tandem with SEO. Less than half of small businesses (45%) run PPC campaigns, and they do so as needed (37%) rather than ...

and more »


5 instant ways to drive more traffic to your E-commerce Business
Today, E-commerce is the clear future of retail business. There are various E-commerce giants who have reshaped the trend of shopping in India with their impressive branding strategies and digital marketing. As a trending e-commerce website, these ...

What are the most cost-effective online marketing options for a small company?
Pay-per-click (PPC) advertising is extremely cost-effective in many situations — especially if your business sells a product or service online. PPC campaigns can be turned on and off quickly, have precise and controllable budgets, and can be easily ...

Your Step-by-Step Guide to PPC Advertising
Business 2 Community
Google AdWords is the first place many small businesses go to begin PPC advertising. Ads display in Google Search as well as on thousands of websites that incorporate Google Adsense ads as a revenue stream. We'll use AdWords for this post to give you a ...


4 Ways To Know If PPC Is Right For Your Business
From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success, many businesses not currently using the system are considering making the move. However ...

Digital Journal

Freelancers HUB Adds New Upwork-based Digital Marketing ...
Digital Journal
A leading international Upwork-based small digital marketing working dedicatedly for small, medium and large online business organization to help in organic SERP, improve overall web visibility, increase organic traffic and leads, Freelancers HUB, has ...

and more »

Google News

home | site map
© 2007