|PPC & Advertising Information|
Adsense - When Should You Use It?
Well I have several sites, some of them I apply the AdSense to; to make a few extra pennies and some of my websites I wouldn't even dream of placing Adsense to.
For example, I will not use AdSense on a site that I wish to sell one product on, especially my own products. This can take your potential prospects away from what you want them to buy. Why would you risk losing them to your competition or to another site for a few lousy cents? Or dollars if you got the "higher" end priced AdSense ads on your site.
All sites where I am selling a specific product will not have any out going links for me. I want to keep them on my site for as long as possible.
However, I will use AdSense on sites that are more along the lines of "Free Content" websites. Usually these websites I set up, I use directly for making money with AdSense.
What's interesting with AdSense is that your layout can have a detrimental affect on how much you can earn from using it. Of course testing and re-testing will be your ultimate tool in finding out what works best with your website.
I tend to stay clear of the lay out that looks like Google's sponsored ads on the main Google website. Everyone identifies these ads as "paid" and not as likely to have as many people to click through them.
Adsense can be a nice little profitable tool if used correctly.
© Joanne King - http://www.joesy.com
Get your Free book on "Affiliate Marketing - Quick Start Guide" by visiting http://www.joesy.com.
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Financial Services Brands Can Win in Google Searches by Targeting â€śDirect Answersâ€ť - EContent (press release)
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Run a Profitable Google Adwords Pay Per Click Campaign
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Pay Per Performance Web Traffic
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Targeted Traffic with Pay Per Click's
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Advertising Click Fraud Rampant Online?
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What is Google AdSense?
AdSense may be one of the fastest and easiest ways to monetize traffic to your web site whether you have products or services for sale or you simply provide free content to your visitors.Simply stated, Google AdSense enables website operators to place some code on their site that connects to Google's ad server content database and pulls keyword-relevant advertising onto the web pages.
Google Sued Over Click Fraud in Adwords
On June 24, 2005, a lawsuit was filed against Google for alleged click fraud on the Adwords pay-per-click program. The Plaintiff, Click Defense, claims Google failed to enact appropriate measures to guard against fraudulent clicks resulting in unwarranted marketing fees.
MSN PPC Advertising Network Finally Debuts
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Google Adwords: Here is Why It Can Explode Your Business!
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Relevant Ads Increase Adsense Profits
If you've started using Adsense as a way to increase advertising income, but the numbers just aren't adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google's Adsense aren't relevant to your website, visitors won't click on them.
PPC Fraud, Google Stands to Lose Millions
Google stands to lose millions if fraud continues. It is only a matter of time before the current problem of click fraud implodes on Google.
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