PPC & Advertising Information


What is Google AdSense?


In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in turn would receive a tiny profit from a click-through, which was when a customer actually clicked on the banner and went into the website and purchased the product. This was considered traffic-driven income. It was the industry standard until Google came along.

Google has since revolutionized the click-through market by using an innovative approach to advertising, Google AdSense. The beauty behind getting involved with Google now more than any other search engine is due to Google's straightforward approach to a banner/content-free home page. You would sign up your website for affiliation with Google and upon approval your site would be given special code to place the targeted ads on your website. Basically saving Google the space and inconvenience of having to deal with banner ads.

You still may be wondering what Google AdSense actually does. AdSense is a program in which you get paid for targeting your readers to another websites product or service.

A click through is measured when someone actually clicks on the hyperlink. Many web sites now have Google AdSense ads employed. Google AdSense uses Google Adwords content and services in a display box that you place strategically on your website. Google Adword customers pay Google a determined amount of money which will be paid to the website from Google. Since the popularity of Google has risen to such prominence, AdSense affiliates can make a nice amount of money should they be able to deploy the Google AdSense box properly on their website.
Other sites like Earthlink and Ask.com also employ the same technologies through click through methodologies. The more people that visit popular sites and see your name or hyperlink associated with a product the better chance your site will be seen. Remember, you will be paid a small amount per click for some websites and much more for others. What determines the amount is how much the Adwords advertiser places on each click.

Advertisers can pay as little as .50 per click in upwards of $5 (even more). Often campaigns are budgeted for a period of time. The amount budgeted will be rationed over a period of days, the less days involved or the higher price per click the higher the ranking. The more traffic you receive will increase the possibility of a sale and a click through fee in your account.

In short, Google's idea to market itself from the inside out has changed the way websites are doing business. Starting as an AdSense affiliate is a practical approach to making money using one of the hottest tools on the Internet today.

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


Forbes

Cloud Balancing: Is Marketing The New IT?
Forbes
Take pay-per-click (PPC) advertising, for example. Just as marketing controls PPC costs, IT has to control cloud consumption costs. With PPC, marketing continuously monitors impressions, clicks and conversions. With cloud, IT has to monitor CPU ...



The Golf Business

Marketing matters: How much should a golf club invest in marketing?
The Golf Business
Coming from a sales and marketing background, I'm used to seeing CRM systems, KPIs, sales targets, 'cold calling', marketing schedules and strategies, brand guidelines, automated posts, PPC advertising, PR campaigns and briefs, A/B testing, conversion ...



Vertical Measures (blog)

5 Paid Media Trends You Should Know in 2018 (So You Don't Fall Behind)
Vertical Measures (blog)
Jacob OronaFebruary 08, 2018PPC Advertising. New year, new you… right? Well, ready or not, 2018 is here. And with it, comes a slew of new moves you should add to your paid media playbook to make sure you stay ahead of the competition. Here are 5 ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...



Forbes

How To Determine The Right PPC Advertising Budget
Forbes
One of the top questions I hear from clients and prospects is, “How much should our budget be for pay-per-click advertising?” The answer to identifying the appropriate PPC advertising budget depends on projections, assumptions and math. In this article ...



Vertical Measures (blog)

7 Red Flags to Search for in Your Google AdWords Account
Vertical Measures (blog)
Your worst fears are coming true. Sam Bradford blew out his third knee. You missed your latest shipment of TB12. Someone put hydraulic fluid on the light pole you wanted to climb. Yet, even worse than all those things, you've noticed the performance of ...



How to write PPC advertising copy that converts
theEword (blog)
Pay-per-click advertising (PPC) is the data-driven sibling of the traditional ad. Gone are the days of spray-and-pray marketing, where an organisation would have to aggressively communicate their message to as many people as possible, in the hope that ...



Increase Product Exposure and Sales with Amazon's Sponsored Ads
eSellerCafe
... challenge in an ever busier marketplace. Promoting your products with Sponsored Product Ads, Amazon's own pay-per-click (PPC) advertising tool, increases the likelihood of your product landing at the top of the search results and on product detail ...



New Cannabis Ventures

Namaste Exceeds 6000 Medical Cannabis Telemedicine Application Registered Users
New Cannabis Ventures
Namaste is now focused on launching a comprehensive marketing strategy that will include content networks, digital marketing and PPC advertising. NamasteMD will provide remote access to rural communities which suffer from little access to healthcare ...

and more »

Google News

home | site map
© 2007