PPC & Advertising Information


Surefire Google Adwords Formula


Success with Google Adwords isn't quite as easy as some would have you believe.

Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR).

Here's the surefire three-step formula that's as easy as one...two...three.

Surefire Step #1: Develop Your Initial Test Ads

Notice I said ads not ad.

You want to present two competing ideas to your market right away. Letting your prospects tell you which they prefer.

Tip: Test headlines first while keeping the body copy the same. Headlines can have a huge impact.

Tip: Set it up so Google serves up both ads equally. Otherwise Google will present the ad that's producing the most click throughs more often which will skew your test.

Surefire Step #2: Monitor Results

After 40 clicks review your results. Google displays the ads under your listings. Showing the number of clicks each ad got.

Here's early results from a campaign I tested:


High PR Reciprocal Links
Easily Get More Traffic Fast!
Access Directory of High PR Sites.
HighPRLinkClub.com
39 Clicks | 1.4% CTR |
Served - 49.5%

High PR Reciprocal Links
Boost Search Engine Ranking Fast.
High PR Links Equals More Traffic.
HighPRLinkClub.com
26 Clicks | 0.9% CTR |
Served - 50.5%


Each ad was served up half the time. Yet one outperformed the other by more than 50%. As one had a 1.4% CTR. While the other only .9% CTR. So by doing nothing more than setting up two ads I found one was clearly a winner.

In case you're wondering I have no idea why one ad worked better. And really don't care. Marketing is about "what works" not so much "why it works".

CRITICAL STEP: You've got an ad that produces clicks. Now you want to improve on that without wasting half your impressions on an idea that may or may not work. So here's the trick.

Surefire Step #3: Duplicate the winner. Add another contender.

With three ads being served up equally the winner will be presented two-thirds of the time. While the test ad will only be shown one third of the time.

From here on wait until the challenger accumulates 40 clicks before deciding if it's better or not. (Unless it's dramatically out performing the reigning winner.) If so it's the new champ. If it is, or isn't, repeat Step 3 trying another idea.

CTR Boosting Ideas to Test

Here are five known CTR boosting tactics you can test:

? Put the target keyword in the headline. Google will bold it to draw attention to your ad.

? List the big benefit on the first line of text followed by the features. Does this generate more response than an ad that simply lists various features?

? Capitalize the first letter of each word verses using all lowercase.

? Do action inducing words like...sign up, new, right now, today, buy now, save now, apply here ...impact response?

? Qualify by including the price.

Result? Over time you'll improve your CTR driving more traffic to your site. Making you a winner in the Adwords game.

This is why I say you don't have to be a marketing Einstein to develop Adwords ads that work. Just know a little bit about your market's hot buttons and the market will tell you the rest.

See? a surefire formula that's as easy as one...two...three.

So what you waiting for? Start testing today for more traffic tomorrow.

John Gergye shares more ideas like this in his just updated eBook "Traffic From Google in 35 Days". Find out more here: http://www.traffic-test-tube.com/j/tfg35cl.shtml Or test your search engine IQ by taking his seo quiz http://www.traffic-test-tube.com/search-engine-quiz.shtml and get the free special report "Coming Out On Top".


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Vertical Measures (blog)

Digital Diversity: Building an Audience with Paid Media
Vertical Measures (blog)
Most companies understand the benefits of digital marketing and have already completed some form of organic SEO, social and content development. While organic strategies are critical to overall digital marketing success, you could be shooting yourself ...



Newswire (blog)

Top PPC Advertising Mistakes to Avoid
Newswire (blog)
Generally, there are two kinds of mistakes that one could make with a pay-per-click advertising strategy. When one considers the fact that the world of PPC is rapidly changing in increasingly advanced ways, it would be clear how many things that were ...



Business 2 Community

Setting Measurable Goals For Your Paid Search Campaigns
Business 2 Community
One of the most important steps before activating your PPC campaign is setting goals to determine your success. Even if you spent hours doing keyword research and crafting the most compelling ad copy, it'll be difficult to determine how well your ...



PR Urgent

Mr Digital Kicks Off 2018 with a Bang; 3 New Clients
Benzinga
Surrey, United Kingdom, January 14, 2018 --(PR.com)-- Leading digital marketing agency Mr Digital has started 2018 with a bang as it adds another three brands to its client list alongside existing clients Ahmed Bessedik and Pamtree. Established in ...
Mr Digital Tests the "Laptop Lifestyle" Business ModelThe Daily Telescope
Mr Digital starts the year with a bang, 3 new ClientsPR Urgent (press release)

all 4 news articles »


Search Engine Journal

7 Powerful Benefits of Using PPC Advertising
Search Engine Journal
A major benefit of PPC advertising run through AdWords is that it's easy to measure and track. Simply use the AdWords tool in combination with Google Analytics. You'll see high-level performance details including impressions, clicks, and conversions ...



Flexshopper, Inc. (FPAY) Reports Gross Lease Originations During Holiday Season up 27.5%
StreetInsider.com
Our automated digital pay per click (PPC) advertising platform, FLEX-AADS, enabled us to scale in PPC resulting in 177% more approvals in this channel in Q4 2017 vs. Q4 2016. Management Commentary. Brad Bernstein, CEO, stated, “We concluded an ...
FlexShopper Reports Record Gross Lease Originations During Holiday Season in December (up 27.5%)GlobeNewswire (press release)

all 1 news articles »


Markets Insider

MediaSmack President Zach Thompson Joins Forbes Agency Council
Markets Insider
... search engine optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing and blogging services. Since we focus on the legal industry, we fully understand the unique needs and challenges associated with attorney advertising. About ...

and more »


Forbes

How To Determine The Right PPC Advertising Budget
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Brett Farmiloe. Founder and CEO of Markitors, a digital marketing company that moves ...



Mr Digital teams up with offshore team to deliver cost-effective quality websites
PR Urgent (press release)
Founded by Ross Crawford, Mr Digital is a leading Surrey-based digital marketing agency that works with a number of clients around the world providing a range of digital services including website development, pay-per-click (PPC) advertising, search ...



Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)

BYZANTIUM ICO Agency Annual Report - Madly Successful Year
Cointelegraph (Bitcoin, Cryptocurrency and Blockchain News)
BYZANTIUM specializes on PPC advertising, providing services of paid advertising on social media and searching engines. Thus, clients get thousands of precisely picked conversions with great conversion rates and smart optimization. Moreover, BYZANTIUM ...


Google News

home | site map
© 2007