PPC & Advertising Information


AdWords Ads: To Syndicate or Not to Syndicate


When running ads on the AdWords network, one of the first decisions you will need to make is on which network or networks your ads will run. You can run your ads on either the Google "search network" (Google, Earthlink, AOL, AskJeeves, etc), the Google "content network" (About.com, New York Times, Lycos, Business.com, Infovillage, etc) or both. There are plusses and minuses to both that you will need to weigh before you decide.

What's the Difference?

Google's "bread and butter" is their search network and the ads running on those sites (Google, Earthlink, AOL, AskJeeves, etc). Customers who are viewing pages on those search engines are looking for information or products. Your ads in front of their eyes seems like a good fit, and in many instances, it is. In my experience, ads running on the search network have a much higher click-through ratio than those on the "content" network. Conversion percentages (the percentage of clicks that turn into sales) is roughly the same, though there may also be a slight edge to the search network there as well.

Google's "content" network is somewhat more complicated. People viewing the New York Times or Business.com may not necessarily be looking for a product to buy. Often times, they're simply looking for information or entertainment. The ads I've run on the content network have had lower click-through rates, usually as much as 50% to 75% as high as those on the search network. You can find quality, converting customers, but it seems to take more money to do so (i.e. more clicks).

It Might be Worth a Shot

Google states that a lower click-through rate for your ads running on Google's content network sites will not penalize or otherwise harm the rankings of your ads running on the Google search network. Basically, running your ads on both the search and content networks cannot "hurt" your ads rankings and therefore your sales.

If you have a little extra budget, you might want to give the content network a try, especially if you're trying to target readers of the New York Times or Business.com. It might be a great fit. If you have a smaller budget and you're looking for more steady traffic, go with just the search network.

Chris Burgess is a Marketing Expert with BuyItSellIt.com Online Stores (http://www.buyitsellit.com). He has established and maintained successful pay per click campaigns for BuyItSellIt.com and many of its customers. To build an online store for your small business quickly and easily, sign up for your own free 30-day trial online store at BuyItSellIt.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


How to write PPC advertising copy that converts
theEword (blog)
If you know your target audience inside and out, you will be in a good position to craft PPC advertising copy that converts, and understanding this audience will enable you to alter your tone of voice in order to appeal to your ideal consumers. When it ...



Peninsula Daily News

Search Advertising Remains One of the Best Ways to Reach Customers
Peninsula Daily News
Every search that consumers conduct can be considered signals of intent, giving advertisers a massive opportunity to put their brand names and websites in front of potential customers. This is why search engines are some of the most powerful marketing ...

and more »


Influencive

Can't Miss Quick-Start Guide to Launching a New Business Venture
Influencive
You do not need to be completely detailed, but you should have a good plan in place. Start with a short description about your business. Set your short term and long term goals. Include any research from the first step in your marketing plan. You can ...



Deccan Chronicle

Top tips on ecommerce PPC to improve your advertising ROI
Deccan Chronicle
Invest time–Advertising online is quite different from traditional advertising, and you need to spend time to understand and follow these to get the best ROI possible from your PPC ads. Instead of losing hope, if the results are not as promising as ...



Vertical Measures (blog)

5 Paid Media Trends You Should Know in 2018 (So You Don't Fall Behind)
Vertical Measures (blog)
5 Paid Media Trends You Should Know in 2018 (So You Don't Fall Behind). Jacob OronaFebruary 08, 2018PPC Advertising. New year, new you… right? Well, ready or not, 2018 is here. And with it, comes a slew of new moves you should add to your paid media ...



Influencive

5 AI Products to Immediately Improve Your Online Store's Sales
Influencive
Mastering PPC advertising can be one of the most time-consuming and costly parts of any digital marketing strategy—but not with the help of StoreYa's Traffic Booster. This AI tool uses an advanced algorithm to automatically optimize PPC campaigns on ...



Search Engine Journal

7 Powerful Benefits of Using PPC Advertising
Search Engine Journal
A major benefit of PPC advertising run through AdWords is that it's easy to measure and track. Simply use the AdWords tool in combination with Google Analytics. You'll see high-level performance details including impressions, clicks, and conversions ...



Forbes

How To Determine The Right PPC Advertising Budget
Forbes
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Brett Farmiloe. Founder and CEO of Markitors, a digital marketing company that moves ...



Search Engine People (blog)

Google and Facebook Claim 60% of 2017 Digital Ad Spend
Search Engine People (blog)
The power and influence of Facebook and Google gets stronger every year and will have a major impact on your digital marketing strategy for 2018. Commentators in the digital marketing space told us last year that the two major online players of Google ...
SEO vs. PPC: Which is Better in the Long Run?Search Engine Journal

all 8 news articles »


PPC and SEO
Window and Door
... your geographic area—regardless of whether a business relationship between Google and a business exists. But, a Google AdWords PPC campaign still delivers all sorts of indirect positive effects for your organic listings. In fact, any practice that ...


Google News

home | site map
© 2007