PPC & Advertising Information


Top Paying Keywords: How to Increase Your Pay Per Click Returns


There is no doubting the success of Google's Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.

There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important areas are addressed. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they ignore these two areas.

Optimization

Many "would be" web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code. Remember, it's the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are "insurance" and "downloads", you may find that you end up with ads regarding "insurance downloads" which of course will not pay much.

Also, having a high keyword density score for the keyword can get you into trouble with the search engines (specifically Google). Keywords spamming is never a good idea.

Optimize your page and you will search more hits to that page and not confuse the bots that create the ads for you.

Content

This is by far the most important and most missed tips. If you are going to include top paying keywords on your site, remember, if you want to attract high paying ads, you need to be selling your visitor on what your advertiser wants. Your content should sell to the visitors needs. Why should your visitor consider car insurance? What are the benefits of car insurance? Where can they get the best quotes? If you pique the interest of your visitor, they are more likely to click on your ads than if they feel that they are not getting the information they came to your site for in the first place.

Your content should have a specific flow to it. If you start jamming keywords into your content, your visitor will automatically suspect that you are trying to deceive them. Once you do that, they are gone! Why waste your visitors time after working so hard to get them to your site in the first place? Well optimized, focused content will always produce better, higher paying ads. That is why you are a publisher: you want those high paying ads on your site. What use though are those high paying keywords if your content doesn't pique your visitors curiosity? Be passionate about your content, and the click through rates will skyrocket!

Its also important to make sure that you are using the right number of ads per page, but that is for another article!

Christopher Smith has been helping web site owners make money through Google Adsense by providing them with the Top Paying Adsense Keywords for his visitors to Adsense Heaven. For more tips on how to improve your click through rates for your pay per click programs, please visit http://www.adsenseheaven.com.


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Startups.co.uk

How your start-up can achieve paid search or PPC advertising success
Startups.co.uk
Yes, it costs, but the benefits provided by paid search or pay-per-click (PPC) advertising offer a powerful return on investment (ROI). That said, as it is based on competitive bids, competing against a large business with masses of marketing spend can ...

and more »


Forbes

Six Tips For Effective PPC Advertising
Forbes
Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

and more »


ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.



Bassem Ghali, CEO of Green Lotus, Presents The Latest Marketing Insights And Online Lead Generation Strategies To ...
PR Web (press release)
Green Lotus specializes in both SEO and PPC services and recommends a hybrid approach to online marketing that includes elements from both methods, providing immediate lead generation through PPC advertising, and long-term boosts in search engine ...

and more »


Business 2 Community

The Design of a Landing Page for Your Paid Media Efforts
Business 2 Community
If your business has ventured into the land of pay-per-click (PPC) advertising, you will soon come to the conclusion that you will need a landing page that converts well to make your efforts worth their merit. “What are the essential elements that ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...



Best Web Design Company of 2017
Promotion World (press release)
We specialize in, SEO, Digital Marketing, Content marketing, Professional web design, Web Development, search engine optimization (Google, Yahoo Bing), PPC advertising (pay per click), Online marketing and PR Publishing Websites Depot Inc. is a ...



TTG

The Travel Network Group launches online services package for members
TTG
Other features include online support manuals, pay per click (PPC) advertising with Google and search engine optimisation (SEO) tools, Monday to Friday and emergency call centre support and website health check reports. Si Morris-Green, TTNG group ...



SeeNews

Romania's online marketing agency Canopy buys local peer Edge
SeeNews
"By increasing the investment in PPC advertising we manage for current customers, coupled with the integration of new brands, Canopy becomes market leader with an estimated advertising budget on Google and Facebook platforms at 6 million euro ($6.9 ...



Best PPC Management Company of 2017
Promotion World (press release)
The Best PPC Management Companies use sophisticated systems to boost your lead generation and revenue. Pick one of the best PPC companies because they concentrate their efforts exclusively on paid search and can offer the greatest return on ...

and more »

Google News

home | site map
© 2007