PPC & Advertising Information


PPC & Advertising Information

10 Powerful Tips to Optimize your Google AdWords Campaigns


Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed.

Is Pay Per Click your Best Marketing Bet?


You may already have heard of this method to get people to your web site. From my point of view and experience it turns out to be expensive and you have to write the ads yourself, pay for them, and change and maintain them to be the correct ones to work and be the right price in competition with many others.

How to Increase Your Adsense Revenue


If you're a webmaster, you've probably heard about Google's Adsense. Perhaps you're even earning from it already.

The Long Term Benefits From Pay Per Click Advertising


Businesses are starting to look closely at the long-term benefits from pay per click advertising. Pay per click search engines are primarily used for sales in the now time frame, but they are also being used to build a business identity that their customers will remember.

Know Which Keywords Provide The Best Return


Is it wise only to reley on traffic from the search engines, or should you use all kind of options to brand a domain name?How good is the ROI (return of investment) & what can you expect from different traffic techniques?* .5 - 1.

Seven Tips To Getting The Nost From Your Google Ad Word Investment


With Google Ad Words . .

Adsense-ble, Or The Art Of Promoting, Without Promoting


Hey, wait a minute. You can't have popups on the page.

7 Great Ways to Lose Your Shirt Using Google Adwords!


Google Adwords is a great tool! Careful use can lead to legions of highly targeted visitors breaching the moat around your site, and demanding to pillage your products! On the other hand..

Google Adwords Guide I


You probably have already heard about the new marketing tool from Google.com on the Internet.

What Should You Know About Search Engines and Pay-Per-Click?


Here's a fact for you, 85 to 95% of Websites are found through a search engine. You may have the most incredible Website on the Internet, but it will receive little or no traffic without search engine visibility and ranking.

Click Fraud and How to Deter It


Pay per click (PPC) advertising continues to gain popularity in the online marketing world as an effective and inexpensive way to drive targeted visitors to web sites. Research firm eMarketer reported that between 2002 and 2003 the paid search listing market grew 175 percent.

It Makes Sense to Add AdSense to Your Blog


Google AdSense is easy to install on a web page or blog and constitutes additional source of income without spending anything. You have to apply on-line for Google AdSense Program and generally approval comes from Google within two days.

How to Maximize Paid Search Results


Because of increasing competition that has led to higher advertising costs with pay-per-click marketing, many battle-scarred - "do-it-yourself" - businesses have not realized their desired objectives. Although publicized as a straightforward, self-service marketing tool, pay-per-marketing involves far more knowledge than most businesses are able to invest in developing in-house.

The Truth About Why People Search!


Why do people search on search engines? Let's confess this seems like a basic question, right? People search because they are looking for something. Complicating that question are these questions.

4 Steps To A Successful AdWords Campaign


Not getting the satisfaction you want from your AdWords account? Want to make more money by spending less?Google AdWords has made many businesses successful by providing them with a great deal of highly targeted traffic for as little as 5 cents! Yet many webmasters and advertisers are incompetent when it comes to using AdWords efficiently. After $100 in losses and having many failed campaigns, I have learned how to solve many of these setbacks, so I have put together a list of the 4 steps required to come out on top.

More Articles from PPC & Advertising Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19



MORE RESOURCES:
Who still clicks on ads anyway  App Developer Magazine

People click on search ads that directly respond to their search queries, especially on Google. Businesses can use PPC advertising data to optimize their search ...


Get more conversions by deconstructing your PPC ads  Search Engine Land

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a ...


Simple Tech for Small Business Owners, Part 10: How to Measure Your PPC Campaign  Business 2 Community

Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to ...


PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine Land

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...


Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results  PRNewswire

WASHINGTON, Jan. 16, 2019 /PRNewswire/ -- Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from ...


SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine Land

Below is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.


How to Make Money Blogging in 2019 (+Easy Ways to Start Today!)  G2 Crowd

The year is 2019. Influencers, bloggers and even racist YouTubers are making money — millions of dollars, in some cases — hand over fist. Well, not everyone ...


GDPR: French regulator CNIL fines Google with 50 million euros  PPC Land

Commission Nationale de l'Informatique et des Libertés (CNIL) today fined Google under the GDPR. French regulator CNIL says is fining Google due to lack of ...


What is Digital Marketing & Where Do You Start? - beaconnewsite  Beacon Media News

Digital marketing is marketing your business online, and in today's day and age that is a must for any business that plans to survive. Digital marketing can ...


What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


Google Ads Not Working for Your Small Brand? Try Something Different  Search Engine Journal

Struggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.


Six Tips For Effective PPC Advertising  Forbes Now

Between optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.


7 Terms You Need To Know About PPC Marketing  ThomasNet News

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...


Best PPC SEO Agencies Garner Awards for December 2018 from 10 Best SEO  PR Web

Pay-per-click (PPC) ads are hard to understand for businesses that have just started to work with them, which is why many business entities get advertising help ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


DoubleVerify partners with MoPub to detect fraud  PPC Land

DoubleVerify this week announced a partnership with MoPub, where DoubleVerify will provide fraud detection and reporting for mobile app campaigns across ...


Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet News

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...


Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet News

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...


PPC advertising: How retailers can dominate Black Friday in 2018  Econsultancy

Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...


Forget me not: 3 steps to make your PPC ads more memorable  Search Engine Land

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?


How to Use Pay-Per-Click Advertising for your Small Business  Small Business Trends

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...


Hogarth establishes LATAM Hub in Miami  PPC Land

Hogarth Worldwide, a WPP company, yesterday announced that it has established a new operation in Miami focused on the Latin American market, located at ...


How The Law Niche Proves Expensive PPC Can Pay Off  Forbes Now

As the law niche proves, no matter the price, PPC can really pay off.


8 Key Questions to Ask Before Hiring a PPC Company  Entrepreneur

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...


SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine Land

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...


14 Key Functions Of Google Analytics Agencies Should Be Using  Forbes

Though most marketing professionals are aware of and use Google Analytics, many may not be aware of just how powerful a tool it can be. Members of Forbes ...


Do you still need a PPC tool with the new Google Ads?  Marketing Land

On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...


5 Tips to Make PPC Ads Work for Your Business  Business.com

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...


How To Determine The Right PPC Advertising Budget  Forbes Now

Determining the appropriate PPC advertising budget depends on projections, assumptions and math.


Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes Now

Your goal is to show up in search results when potential customers type in specific queries related to your business.


5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine Journal

Learn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...


Targeted Automobile Advertising: The Next PPC Frontier  Search Engine Journal

Targeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.


Inuvo Inc. (INUV)'s Financial Results Comparing With AirMedia Group Inc. (NASDAQ:AMCN).  The Moveefy

Inuvo Inc. (NYSEAMERICAN:INUV) and AirMedia Group Inc. (NASDAQ:AMCN), both competing one another are Marketing Services companies. We will ...


Lewis Denby's Blog - Why nobody cares about your indie game  Gamasutra

The top 5 reasons indie game marketing falls on deaf ears - and how to steer things back on track for your game!


7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...


Stay sharp and relevant with ongoing PPC training  Search Engine Land

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...


Microsoft Quietly Ends Support For Windows 10 Mobile -- Now What? 01/22/2019  MediaPost Communications

Microsoft announced on one of its website pages that it will end support for Windows 10 mobile by the end of this year, and recommends that consumers move to ...


How PPC Platforms Have Leveled the Marketing Playing Field  MarTech Advisor

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...


What is PPC & how can it help your business?  Business MattersBusiness Matters

Yes, you may have heard the word, but do you know what it is? We've got all the info on PPC.


3 Ways PPC and SEO Teams Can Collaborate  Vertical Measures

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.


No Pay, No Gain: Four Key Benefits Of PPC Marketing  Forbes

A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.


How to outdo the PPC robots in shopping ads  Marketing Land

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...


4 Ways To Know If PPC Is Right For Your Business  Forbes Now

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...


4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine Journal

Are your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.


SMM or PPC Marketing – Which One Should You Use?  Business 2 Community

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...


How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine Journal

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.


Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine Journal

Learn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.


Pros and Cons of PPC  BBN Times

Pay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...


Why you should use SEO and PPC together  Telegraph.co.uk

PPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...


15 PPC pro tips for writing text ads  Search Engine Land

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...


5 Reasons Why Businesses Should Invest in Google AdWords  Entrepreneur

Bid strategically on keywords that can convert for your business.


Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine Journal

PPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.


PPC vs. SEO: What's Best For Your Business?  Entrepreneur

When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in ...


5 Google AdWords Features You Should Be Using In 2018  Vertical Measures

There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...


The keys to success: top tips on selecting a PPC specialist  The Drum

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO).


5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine Journal

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.


The Four Most Popular Myths About Paid Advertising: Debunked  Forbes

To someone unfamiliar with PPC, it might look like a seven-headed monster that no entrepreneur can slay.


Step-by-step PPC Testing Strategy for Any Advertiser  Practical Ecommerce

Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.


3 Critical PPC Tasks You Should Do Every Day  Search Engine Journal

Daily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...


A Simple Guide To Amazon's Complicated Advertising Business  Forbes Now

AMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...


Accounts/Adminstration job, Johannesburg, Bedfordview  Bizcommunity.com

Small agency needs an account and administration master. We are looking for a dynamic person to manage accounts and admin at our little advertising agency.


How to write PPC advertising copy that converts  theEword

PPC advertising places your brand in front of your target audience, but this is only half the battle. What do you do when you get there? We'll tell you in this article, ...


4 Tips For Mastering Pay-Per-Click Marketing Right Now  Forbes Now

From all the insights, one trend is clear: it's going to be a huge year for mobile and social advertising. New social networks have released advertising features, ...


How to Prevent Call Fraud in PPC Campaigns  Search Engine Journal

This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...


5 tips to reduce CPC in Google AdWords  ClickZ

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.


45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business Trends

According to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.


How to take advantage of strategic PPC audience targeting  Search Engine Land

Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...


Digital Account Manager job, Johannesburg North  Bizcommunity.com

I am looking for a digital account manager who has paid social implimentation experience, who is available immediately! My client is a well known digital agency ...


Google AdWords Strategies: Targeting Your Competitor’s Keywords  Vertical Measures

AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...


Why more automation from Google Ads is good for tool makers and PPC careers  MarTech Today

Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man ...


Q&A with DTC Backpack Brand Tortuga  RetailTechNews

In this Q&A, we speak to Taylor Coil, marketing director, Tortuga - a brand specialising in travel backpacks, about life as a DTC.


Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes Now

While some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...


4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine Journal

Voice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.


How to Determine How Much to Spend on PPC Advertising  Vertical Measures

Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.


How your start-up can achieve paid search or PPC success  Startups.co.uk

This is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...


Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical Measures

Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.


6 Surprising Ways to Use Google Adwords You Haven't Tried Yet  Forbes Now

Getting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven't tried yet.


4 Tactics to Compete with Huge SEM Advertisers  Search Engine Journal

Wondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.


Sarcasm aside, how strict PPC advertiser policies may actually benefit us  Search Engine Land

Around the pay-per-click (PPC) water cooler, it's been whispered that Google just might be out for its own financial self-interest. (Shhh! Don't tell!) That Google ...


Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors  Bitcoin Exchange Guide

Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more ...


How to Use Life Event Targeting in PPC & Social Ads  Search Engine Journal

An individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...


3 Key PPC Touchpoints to Engage Diabetes Patients  Search Engine Journal

How can pharmaceutical companies use paid search to engage with diabetes patients? Here are three key touchpoints to help answer this question.


PPC toolkit expands with Bing Ads Scripts’ cross-account operations  Search Engine Land

Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.


5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine Journal

With all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.


Should You Choose a PPC Agency or In-House PPC Management?  Search Engine Journal

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...


30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine Land

When it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...


5 Easy Ways to Improve Your PPC Campaigns with Audiences  Search Engine Journal

Whether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...


7 Red Flags to Search for in Your Google AdWords Account  Vertical Measures

You might be a DIY paid media manager, or you might have hired the local agency. Either way, you need to be able to spot a red flag from a mile away. This post ...


Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


3 secrets to growing your business with pay-per-click advertising  The Business Journals

If you want to throw your marketing dollars down the drain, invest in PPC advertising without thinking through the customer experience once they actually click ...


Ten retailers who got PPC right on Black Friday (and six who didn't)  Econsultancy

Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...


What Is Ad Rank & 3 Ways to Improve It  Search Engine Journal

Here's everything you need to know about ad rank, why it matters, and how you can improve it fast.


5 Things Google Ads can now do automatically  Search Engine Land

Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that ...


SEO vs. PPC: Differences, pros, cons & an integrated approach  Search Engine Land

A question we are often asked is, “Which is better: SEO or PPC?” This is not a question with a general answer, as it really, truly depends on your current situation ...


28 Experts on the Top 2019 PPC Trends You Need to Know [Ebook]  Search Engine Journal

Find out what 28 of the top marketing experts say will be the biggest PPC trends for paid search, social ads, and remarketing in 2019 – and beyond.


Your Step-by-Step Guide to PPC Advertising  Business 2 Community

Pay-per-click (PPC) is an internet advertising model you can use to send traffic to your small business website, to increase exposure and promote sales of your ...


6 Ecommerce PPC Best Practices to Improve Your Advertising ROI  Vertical Measures

More and more people are shopping online, and advertising platforms have taken notice, giving more on-page real estate to retail-related ads. If you're in the ...


5 Essential Skills Every PPC Professional Needs to Have  Search Engine Journal

Want to get ahead in the search engine marketing industry? Learn the top five skills that every PPC professional needs in order to succeed.


Use Google Analytics to Audit PPC Traffic  Practical Ecommerce

Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...


home | site map
© 2007