PPC & Advertising Information


PPC & Advertising Information

Improved PPC Marketing Performance from Time-Tested 80/20 Principle


As marketers and business owners, we're always looking for "the next big idea or strategy" to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.

Keywords, How to Find Them, and Use Them Effectively


To be a successful affiliate marketer takes a ton of work. You probably know this by now.

What is Pay-Per-Click?


Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e.

Ten Tips for Affiliate Marketers Using Google AdWords


One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.

Not Sure If Your Online Advertisement is Working?


Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.

Pay-Per-Click Marketing: How to Waste Your Advertising Budget


A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information.

Google AdWords: Like Playing The Lottery


A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life.

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits


It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up.

The Truth About Overtures Pay-Per-Click Program


Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.

Pay-Per-Click Fraud Exposed--Part II


According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion.

Pay-Per-Click Search Engines: A Really Bad Investment


What was once such a good thing is now a rip-off and a sham!I'm talking about pay-per-click search engines, and how they've become a really bad investment!There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud.A few years back, you could get popular keywords at a halfway decent bid price.

Pay-Per-Click Search Advertising Comes First


There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.

Finding The Cheap Clicks


As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It's a new phenomenon known as 'keyword fatigue', and it's down to the overwhelming success of programs like Google's AdWords.

Pay-Per-Click Fraud Exposed


Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?That's called click fraud and it's a major problem among all of the pay-per-click search engines.Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others.

PPC ClickFraud: Its a Bigger Problem then You Think


Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years.

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ThomasNet News (blog)

Display vs. Search vs. Social Ads in PPC Advertising
ThomasNet News (blog)
Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella.



Vertical Measures (blog)

7 Most Frequently Asked PPC Questions (And Answers)
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Are you a marketing director or business owner who oversees your company's PPC advertising efforts but aren't involved in the day-to-day management? While you may not need to know the innermost details of the Adwords or Bing Ads platform, you are still ...



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Forbes

Six Tips For Effective PPC Advertising
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Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

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Journal names local business to Best Places to Work in Central NY list
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Founded in 2003, Site-Seeker provides digital marketing services to local clients as well as national companies. The company boasts 17 full-time employees who specialize in various areas, including SEO services, PPC advertising, content development, ...



Entrepreneur

5 Reasons Why Businesses Should Invest in Google AdWords
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According to CLUTCH, 45 percent of small businesses use PPC advertising. Once you start generating conversions for your business, whether that's ecommerce purchases for an online retailer or contact form submissions, and prove the effectiveness of this ...

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Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
PPC advertising has become one of the most influential online marketing options for businesses. It is designed to engage people and lead into sales that can improve the bottom line. To make sure you do this the right way and launch a good PPC campaign, ...



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In-House Marketing vs. Hiring a Marketing Agency
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To execute an integrated marketing plan, including messaging, strategy, search engine optimization (SEO), pay-per-click (PPC) advertising, web design, social media, content development and more, would require multiple employees with specializations in ...



Fstoppers

An Open Letter to Thumbtack
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Google did continue working with you, and with somewhat similar concerns, so did I. I hadn't yet figured out the best marketing strategy for my commercial photography business and barely even knew what "PPC advertising" meant. So, I continued working ...



Chemical Reporter

Global Paid Media Market: Application, Development, Technology and Forecast 2018-2023
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Paid media refers to external marketing efforts that involve a paid placement. Paid media includes PPC advertising, branded content, and display ads. Earned or Organic media is content that organically travels across the web based on its popularity and ...


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