PPC & Advertising Information


PPC & Advertising Information

Improved PPC Marketing Performance from Time-Tested 80/20 Principle


As marketers and business owners, we're always looking for "the next big idea or strategy" to maximize our business performance. Yet, the application of time-tested principles consistently achieve greater results over efforts to create newer ideas and strategies.

Keywords, How to Find Them, and Use Them Effectively


To be a successful affiliate marketer takes a ton of work. You probably know this by now.

What is Pay-Per-Click?


Pay-per-click (PPC) advertising is when an advertiser pays for each qualified click that sends a search engine user (i.e.

Ten Tips for Affiliate Marketers Using Google AdWords


One of the hottest ways to sell affiliate products is using Google AdWords. Follow these tips and strategies to maximize your earning potential.

Not Sure If Your Online Advertisement is Working?


Without tracking, your online advertising is just a shot in the dark. Many new and seasoned marketing individuals spend significant dollars on banner advertisements, ezline ads, and other online media but do not know which ads have brought them the greatest success.

Pay-Per-Click Marketing: How to Waste Your Advertising Budget


A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information.

Google AdWords: Like Playing The Lottery


A "dollar and a dream," is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life.

How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits


It seems to be a phenomenon. You try Google AdWords Select, your ad gets "disapproved" by the powers that be at Google, you count your losses and give up.

The Truth About Overtures Pay-Per-Click Program


Before Google's AdWords, Overture was the preeminent pay-per- click program. It's still a monolith in its own right that deserves a closer look.

Pay-Per-Click Fraud Exposed--Part II


According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said in a forum discussion.

Pay-Per-Click Search Engines: A Really Bad Investment


What was once such a good thing is now a rip-off and a sham!I'm talking about pay-per-click search engines, and how they've become a really bad investment!There are two reasons for the deterioration of pay-per-click search engines: high bid prices and out of control click fraud.A few years back, you could get popular keywords at a halfway decent bid price.

Pay-Per-Click Search Advertising Comes First


There are a variety of advertising options available to online business owners small and large. There's traditional banner advertising, text ads of both static and contextual varieties, popups and popunders, layer ads and pay-per- click search engine advertising.

Finding The Cheap Clicks


As anyone who uses Pay Per Click (PPC) advertising in their marketing campaign knows, getting your ad copy on the front page of a search results listing is becoming more expensive by the day. It's a new phenomenon known as 'keyword fatigue', and it's down to the overwhelming success of programs like Google's AdWords.

Pay-Per-Click Fraud Exposed


Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?That's called click fraud and it's a major problem among all of the pay-per-click search engines.Click fraud is a scheme that takes advantage of online advertising programs like those offered by Google, Yahoo/Overture, Findwhat and others.

PPC ClickFraud: Its a Bigger Problem then You Think


Pay per click search engine advertising is one of the most popular ways to promote a website. With Overture and Google leading the pack, the industry as a whole has grown immensely in the past few years.

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Forbes

Six Tips For Effective PPC Advertising
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Every client is different. While some request incredibly granular search ads, others leave it up to their agency's discretion. Typically, though, most clients who come to my agency, LSEO, have experienced the same problem in their pay-per-click (PPC ...

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Automated Bidding Added To ManageByStats' PPC Advertising Tool
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ManageByStats has announced a new feature for their PPC Advertising tool, designed to help manage Amazon Sponsored Ads. The new feature provides Automated Bidding for keywords, when selected, and is now available. ManageByStats is a suite of ...



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PR Newswire (press release)
Number of employees and scope of marketing budget indicate how likely a small business is to invest in SEO and PPC advertising. Over 80% of small businesses with more than 50 employees currently invest in SEO or plan to in 2018. Nearly three-quarters ...



Domain Name Journal

MERGE! Announces a Half-Dozen Additions to the Speaker's Roster for Their 2018 Conference in Orlando
Domain Name Journal
The latest addition to the MERGE! lineup also includes David Szetela of FMB Media who will share a sure to be popular session on AI-powered PPC Advertising and Search. David is well-known throughout the the Search and SEO sectors. Registration for ...



UpCity Announces 2018 Top Agencies in Miami and Seattle
PR Web (press release)
These varied areas include Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, website design, public relations, video production and much more. "It's great knowing that each new lead we get from UpCity will be a top tier business ...



PR Web (press release)

OVC - Lawyer Marketing Celebrates 10 Year Anniversary
PR Web (press release)
Through the combination of informative website content and blogs that follow best practices for SEO, reputation management, legal directories, click-to-chat services, pay-per-click(PPC) advertising, social media, and video, OVC is able to help ...



Business.com

5 Tips to Make PPC Advertising Work for Your Business
Business.com
According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific audience. Take a look at how to set up new PPC campaigns for good returns. PPC advertising ...



Forbes

The Four Most Popular Myths About Paid Advertising: Debunked
Forbes
What this means is that if the price to acquire a customer is greater than the customer's lifetime value, PPC is not worth it for you. This might be the case for low-traffic and high-competition industries, where PPC advertising may cut margins and not ...



Search Engine People (blog)

Mining PPC Search Query Data: 3 Filters Every Account Can Use
Search Engine People (blog)
Every PPC advertiser on AdWords or Bing Ads is sitting on a gold mine of data; the search query report (SQR) or search terms report. Appropriately mining this ...

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Forbes

Cloud Balancing: Is Marketing The New IT?
Forbes
Take pay-per-click (PPC) advertising, for example. Just as marketing controls PPC costs, IT has to control cloud consumption costs. With PPC, marketing continuously monitors impressions, clicks and conversions. With cloud, IT has to monitor CPU ...


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