PPC & Advertising Information


PPC & Advertising Information

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)


What is Average Customer Lifetime Value?Traditional business philosophy is that "it is often more expensive to acquire new customers than it is to generate repeat sales from existing ones and that existing sales are more profitable due to the reduced marketing expense." This strategy is very effective for offsetting the affects of rising pay-per-click costs.

Profiting From Second Tier Pay Per Click Search Engines


Once you venture into the world of Pay Per Click advertising, you'll soon discover that the marketplace is sharply divided between tier 1 Search Engines (Google and Overture), and everyone else. While it's difficult to imagine a comprehensive, successful Pay Per Click Advertising campaign that doesn't include the major players, companies that limit themselves to Google and Overture may be missing out on profitable traffic.

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign


Introduction:Of all the important decisions that go into a successful Pay Per Click Advertising program, the most critical one is which keywords to target. Choosing the right keywords will drive a continuous stream of qualified buyers to your site at affordable CPC's.

What You Need To Know About Googles New AdWords Affiliate Policy


A lot of affiliates are selling other people's products with AdWords. This has been known as easy money, since no website is required.

The Fastest Way to Get Traffic to Your Site


Lots of people would like to get their Web site to the top of Google's free listings. But that's precisely the problem: You're competing with lots of people.

Find Powerful Keyword Phrases in Five Easy Steps!


You may not realize it, but in the next few minutes you are going to learn one of the three most important steps to a successful pay-per-click campaign. That is, how do we find powerful keyword phrases in five easy steps? And the best of all, these steps are absolutely free!As a start, you should focus on finding keyword phrases versus individual keywords.

Pay Per Click or Pay Per Human Browser?


Pay Per Click advertising has been around a few years now. Pay per click is a multi million dollar industry which, as yet, is still in its infancy.

Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked


If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which Adsense ads are being clicked and (c) from which page?CREATE CHANNELS FOR EACH SITETo get separate stats for each site / section / directory / page with Adsense, you need to create channels for each one. Create a channel with a relevant name and generate a code for that channel.

Keyword Prices Decline 3.0% in the First Quarter of 2005


An analysis of web's most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.

Making Google Adsense Work For You


If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little "ads by google" notice beneath them.These ads are called "Adsense", they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.

Affiliate Strategies Of Pay Per Click Search Engines


Where are your ads being displayed?The Untold Secret Of Pay Per Click Advertising:An often misunderstood reality of Pay-Per-Click advertising is that many times you can't determine where you ad will be displayed once you sign-up with one of the PPC Search Engines. In the incestuous world of online advertising, companies are often simultaneously competitors and partners.

Effective Keyword Bidding Strategies


When doing Pay Per Click Advertising you'll often see "Bid Gaps" emerge among the cost per clicks of the keywords you're bidding on. For example, the top three positions for the keyword "Mortgage" may be listed as:Position # 1 $1.

Double Your Adsense Income in 60 Minutes


Google's Adsense is one of the most powerful weapons in website publisher's arsenal. It enables you to monetize your sites easily and if used properly can generate a very healthy income.

Want Higher Adsense Earnings? Then Optimize Site Navigation


Webmasters know that Adsense generates a sizeable source of additional advertising income. That's why they're using it to go after the "high paying keywords.

Relevant Ads Increase Adsense Profits


If you've started using Adsense as a way to increase advertising income, but the numbers just aren't adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google's Adsense aren't relevant to your website, visitors won't click on them.

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