PPC & Advertising Information


PPC & Advertising Information Site Map

What is Google AdSense?
Surefire Google Adwords Formula
Are Small PPC Search Engines Really Worth The Effort?
Who Else Wants To Maximize Their Google Adwords Success?
Paying for Website Visitors: The Allure of PPC for Small Biz Owners
Understanding Google AdSense
Google AdSense Rewards Content with Adversiting Revenue
Pay Per Click: Whats It All About?
Pay-Per-Click Marketing & Natural Search Engine Traffic
5 Tips to Pay-Per-Clicking
Pay Per Click 2005: Very Expensive Without Expert Help
A Fundamental Overview Of Pay Per Click Search Engines
We Are Right In The Middle Of A Pay Per Click Baby Boom
How to Waste Money and Annoy Potential Customers
Two Imperative Keys For Profitable Pay Per Click Marketing
10 Powerful Tips to Optimize your Google AdWords Campaigns
Is Pay Per Click your Best Marketing Bet?
How to Increase Your Adsense Revenue
The Long Term Benefits From Pay Per Click Advertising
Know Which Keywords Provide The Best Return
Seven Tips To Getting The Nost From Your Google Ad Word Investment
Adsense-ble, Or The Art Of Promoting, Without Promoting
7 Great Ways to Lose Your Shirt Using Google Adwords!
Google Adwords Guide I
What Should You Know About Search Engines and Pay-Per-Click?
Click Fraud and How to Deter It
It Makes Sense to Add AdSense to Your Blog
How to Maximize Paid Search Results
The Truth About Why People Search!
4 Steps To A Successful AdWords Campaign
Pay Per Click Advertising Can Be Very Risky Business
10 Ways To Indirectly Get To The Top Of Search Engines
5 Ways To Make Your Adwords Ads Outshine Your Competitors
Six Golden Rules Of Pay Per Click Marketing Campaign
How to Double Your AdSense Income Instantly
Discover the Art of the Pay-per-Click Start (Round 1 of 2)
What is PTRE and Is It Worth Your Time?
You Wont Make Dollars If You Dont use AdSense
Per Click - Do They Know Something We Dont?
The Secret to Adwords Success
How Does Pay Per Click Marketing Work?
Market Research Means Money
Pay Per Performance Advertising : What is it?
How to Profit from Knowing the Most Expensive Keywords
The Click Fraud Problem
Improved PPC Marketing Performance from Time-Tested 80/20 Principle
Keywords, How to Find Them, and Use Them Effectively
What is Pay-Per-Click?
Ten Tips for Affiliate Marketers Using Google AdWords
Not Sure If Your Online Advertisement is Working?
Pay-Per-Click Marketing: How to Waste Your Advertising Budget
Google AdWords: Like Playing The Lottery
How To Write Little Tiny AdWords Ads That Bring Giant-Sized Profits
The Truth About Overtures Pay-Per-Click Program
Pay-Per-Click Fraud Exposed--Part II
Pay-Per-Click Search Engines: A Really Bad Investment
Pay-Per-Click Search Advertising Comes First
Finding The Cheap Clicks
Pay-Per-Click Fraud Exposed
PPC ClickFraud: Its a Bigger Problem then You Think
Is Click Fraud Really a Problem?
Regarding the AdSense Update...
The One Simple Trick That Can Double Your Adsense Revenue
How To Increase The ROI On Your PPC Campaigns
Increase SEO Sales by Teaching Clients about SEO Truths
Optimize Your Pay Per Click Ads - 3 Quick Tips
The New Google Ad Links
Using Google AdWords to Increase your Adsense Profits
How To Get Banned From Google Adsense In Just 2 Clicks
7 Explosive Strategies to Maximize Your Google AdWords Campaigns
How To Use PopUps With Google Adwords
Niche Market Pay Per Click Advertising Should Be Your Priority
Googles AdSense Soon To Have New Rival?
The Truth About Google's Adsense Affiliate Program
Google Adwords - Online Riches Without Owning A Website Or Product!
Contextual Ads
Advertising And Generate New WebSite Traffic
Considerations For A Pay-Per-Click Ad Campaign
Posturing Yourself As The Expert By Utilizing Google Search
5 Ways How You Can Boost Your Google AdSense Earnings
PPC Management: When To Give Up On A Loser
Pay Per Click Search Engines - A Fundamental Overview
Plan Your Way to Pay-Per-Click Campaign Success!
Adlink Success - A New Advertising Style From Google Adsense
How To Use Pay Per Click Ads Without Ruining Yourself
How Much Should You Pay for a Click
Googles AdWords Select(tm) Groundbreaking Program
Google Adwords: Higher Traffic and Sales in 2 Hours or Less!
3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)
3 Strategies to Profit When Click Prices Increase (Part 2 of 3 Series)
3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)
Profiting From Second Tier Pay Per Click Search Engines
Choosing the Right Keywords for Your Pay Per Click Advertising Campaign
What You Need To Know About Googles New AdWords Affiliate Policy
The Fastest Way to Get Traffic to Your Site
Find Powerful Keyword Phrases in Five Easy Steps!
Pay Per Click or Pay Per Human Browser?
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
Keyword Prices Decline 3.0% in the First Quarter of 2005
Making Google Adsense Work For You
Affiliate Strategies Of Pay Per Click Search Engines
Effective Keyword Bidding Strategies
Double Your Adsense Income in 60 Minutes
Want Higher Adsense Earnings? Then Optimize Site Navigation
Relevant Ads Increase Adsense Profits
Stop Whining About Google!
Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click
Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar
AdSense Secrets - Joel Comms Google AdSense Guide Reviewed
How to Make More Money with Google AdSense
Managing PPC Campaigns Inhouse
Pay Per Click Advertising For Home Business Owners
Earning from PPC Search Engine Affiliate Programs
Sell Multiple Products Through a Single ClickBank Account
Protect Your ClickBank Products from Online Theft
Expand Your Horizons - Sell Your Professional Services Through ClickBank
Price Your ClickBank Products for Maximum Profit
ClickBank Link Theft: Is It Really That Bad?
ClickBank Affiliate Woes: When Tracking Breaks Down
Disguise Your ClickBank Affiliate Links Using Status-bar Faking
ClickBank Refunds - Hope for the Best but Prepare for the Worst
Under The Covers: ClickBanks Affiliate Tracking System
Targeted Traffic with Pay Per Click's
Make Free Money With Google
Maximise Your AdSense Earnings
Tips for Maximizing AdSense Revenue
AdWords Analyzer Review - Pros and Cons
Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising
Why Paid Inclusion is Better than PPC Advertising
Paid Search Advertising that Delivers Maximum ROI
Buying Your Way to the Top with Pay Per Click Advertising
Another Advantage To Pay-Per-Click Marketing
Pay Per Click Search Engine Marketing - Starting A Campaign
Team Up With Your Competitors
How To Screen Your Visitors When Using Pay Per Click Advertising
How To Screen Your Visitors When Using Pay Per Click Advertising
Is Adsense Going To Turn Associate Programs Obsolete
The Effect Of Smart Pricing In Adsense
The Perils and Pitfalls of Pay-per-click Advertising
Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips
10 Steps For Fighting Click Fraud
Wimpy Google and Michael Jackson: Birds Of A Feather
Irresistible Click-Me Tools for Marketing
Googles Wonderland: Trouble In Paradise?
Advertising Your Work From Home Internet Business With PPC Search Engines
99 High Paying Keywords: The Secret Is Out!
Free Pay Per Click-PPC Search Engine Advertising
Google Adsense, The Smart Way To Earn
MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?
MSN PPC Advertising Network Finally Debuts
Profit from Adsense with Adwords
Google AdWords - A Quick Overview for Beginners
Google AdSense - A Quick Overview For Beginners
Web Advertising: Its All About the Click Thrus!
How To Increase Adsense Income
The Evolution of Google AdSense
Determining Keywords
The Cost Of Click Fraud
The Truth About Google Adsense
Adsense Secrets
5 Critical Pay-Per-Click Tips
The Google Revolution
Google Adsense - A Website Income
How to Master Google AdWords - Part 1
How to Master Google AdWords - Part 2
Discover the Art of the Pay per Click Start (Round 2 of 2)
Can I Make Money Online with the Adsense Program?
The Pay Per Click Mistakes Of A New Marketer
How I Boosted My Monthly AdSense Profits from $673.07 to $21,398.85 in Just 6 Months
7 Secrets for Pay-Per-Click Success
Google Adwords - Manipulating Keywords For Success
Pay Per Click Web Advertising Power Word Secrets Revealed
Advertising Using PPC Search Engines
Adsense - When Should You Use It?
Articles and Adsense
4 Ways To Get Relevant Adsense Ads On Your Site
Pay-Per-Click Search Engines - The Basics
Grow Your Internet Business with Pay Per Click Search Engine
Affiliate Marketing with Google AdWords
PPC Fraud, Google Stands to Lose Millions
How to Tap into the Google AdWords PPC Goldmine?
Adsense or Affiliate Programs?
Five Steps to Profit from Google Adwords
Advertising Your Home Business With Pay Per Click Can Be Risky
Affiliate Tips to Raise Your ROI - From Loser to Winner in 30 Days
Google Sued Over Click Fraud in Adwords
Preliminary Survival Steps for Adwords Success
Targeting Usage Demographics to Increase Paid Search Conversions
Picking The Right Keywords For A PPC Campaign
When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program
Optimizing Adsense For Better Performance and More Money!
Adsense - The Powerful Passive Income Generator
AdWords Work: They Really Do!
The Sensible Way To Earn Money With Google AdSense!
How Do You Make Money From Google Adwords?
The AdSense Formula for Making Money
Google Adwords Guide II - Why Use Negative Keywords
Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords
Run a Profitable Google Adwords Pay Per Click Campaign
Independent Search Engine & Directory Network (ISEDN) - Breaking News!
How to Save Money on the Adwords Network
Google for Resellers: Leveling the Resell Playing Field
Click Fraud - Threatening the Internet Economy
How to Skyrocket Your Paid Search Profits
Google AdSense Fraud - Deep Insight
3 Tips For Adwords PPC Management
3 Adsense Tips To Dramatically Increase CTR
AdSense - 7 Keys To Empire?
How to Quickly Create an Adsense Site That Brings In the Bucks
Success with Adwords
Adsense, Boost Your Payout 400%, No Really
PPC Advertising Explained
How to Make More Money from the Google Adsense Ads on Your Blog
How to Use Pay Per Click Advertising to Increase Web Site Traffic
The Future of PPC Advertising
Successful Pay Per Click Ad Copy
How to Take Advantage of the New Google Adwords Changes
How Naming Schemes Impact Adwords Campaign Management
The Basics Of Pay Per Click Search Engine Advertising
The Truth About Pay-Per-Click Ads
Adsense Marketing: Brand Performance
PPC Search Engines Revealed - 5 Things You Need to Know
Local Business Advertising & Google Adwords
Replacing AdSense Defaults with Paying Ads
Creating Revenue Without Much Effort, Set It And Forget It Online
Adwords & Adsense: A Beginners Guide
How to Use Pay Per Click Marketing, the Emoneyreport Way!
Discover How to Create Ads Which Give Incredible Results!
Easy Clickbank Management with the Right Tools
How To Win The War of Pay per Click Advertising.
Top Paying Keywords: How to Increase Your Pay Per Click Returns
AdWords Campaign Set Up Tips
AdWords Campaign Set Up Tips - Part Two
AdWords Campaign Set Up AdvancedTips
AdWords Ads: To Syndicate or Not to Syndicate
AdWords: Setting Your Max Cost Per Click
How to Beat Your Rivals on Google AdWords
Work At Home Business Tip - Test Everything
Internet Advertising Options
Advertising Click Fraud Rampant Online?
How to Increase Your AdSense Revenue Stream
What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings
What They Never Told You About Adsense!
Top 5 Secrets to Making Money with Adsense
How to Boost Your Adsense Revenue?
Seven Strategies to Bolster Your AdWords Campaign
5 Top Tips for Maximizing Your Adsense Profits
Pay Per Click and Search Engine Optimization - A Perfect Marriage
Adsense Tricks to Explode Your Profits
Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue
Wheres the Best Place to Put Google Adsense Ads?
When AdSense Goes AWOL
Tips for Maximizing Your Google AdSense Revenues
Meet Adwords, AdSenses Fraternal Twin
A Smart Trick for Attracting Higher Paying AdSense Ads
How to Make Every AdSense Ad on the Google Network Pay You!
10 Great Things NOT to Do with Google AdSense
How to Help Google Make Up Its Mind
What is Google AdSense?
Yahoo! Publisher Network - The Next AdSense?
10 Inside Secrets to Google Adwords - Part 1
The Truth - Adsense Click Fraud Can NOT be Stopped
$1 Million in Google AdSense Earnings
Work Your Google AdSense to the Bone!
6 Easy Ways to Increase Your Adsense Revenue
Pay Per Click Advertising and Article Marketing Compared
Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success
Three Google Adwords Secrets for Massive Online Profits
How You Can Make Serious Money Self-publishing With Adsense
Pay Per Performance Web Traffic
Cost Per Click Bid Management
Campaign Strategy for Paid Placement
So You Want Big Profits From Your AdWords PPC Advertising Campaigns?
Google Adwords: Here is Why It Can Explode Your Business!
Google Adsense: What You Need to Know!
How To Find Your Own Valuable Adsense Keywords For Free


MORE RESOURCES:
Nearly 80% of People Can Distinguish Paid Search Ads From Organic Search Results  PRNewswire

WASHINGTON, Jan. 16, 2019 /PRNewswire/ -- Seventy-seven percent (77%) of people say they recognize paid search ads, according to new survey data from ...


PPC 2018 in Review: These changes will have the biggest impact on advertisers in 2019  Search Engine Land

Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous ...


Key Things Worth Analyzing in Your Competitor’s PPC Strategies  Business 2 Community

Analyzing your competitors pay per click strategies is just as important as an athlete constantly looking over his shoulders in a race. You probably have seen ...


6 tactics for PPC marketers to save time, reduce stress and improve performance  Marketing Land

As PPC marketers, everything we do revolves around structure and organization. Sure, there's a huge amount of unstructured work as the result of performance ...


SearchCap: Google SEO, Bing Ads incentives & PPC  Search Engine Land

Below is what happened in search over the past week, as reported on Search Engine Land and from other places across the web.


What is Digital Marketing & Where Do You Start? - beaconnewsite  Beacon Media News

Digital marketing is marketing your business online, and in today's day and age that is a must for any business that plans to survive. Digital marketing can ...


Webcast: Modern marketing is accessible marketing  PPC Land

On January 16, at 8 a.m. PST / 11 a.m. EST / 4 p.m. GMT, Bing is transmitting the live Modern Marketing is Accessible Marketing webcast (with captioning).


Feedvisor expands its platform combining pricing and advertising on Amazon  PPC Land

Feedvisor this week announced an expansion of its platform that combines an algorithmic repricer with new advertising capabilities. Feedvisor says new ...


Google Ads Not Working for Your Small Brand? Try Something Different  Search Engine Journal

Struggling to compete in PPC markets where megabrands dominate? Here are three different Google Ads strategies you can use to go up against large players.


Geek In NY – Award Winning Digital Marketing Agency in NYC - Press Release  Digital Journal

If you need to hire an award-winning digital marketing agency, you should consider using this company. It is important to always work with a business that has ...


SEO/PPC Specialist job, Johannesburg, Midrand  Bizcommunity.com

The search engine optimisation/pay-per-click specialist will work closely with the team leader and our clients.This person needs to be organised, understand ...


Six Tips For Effective PPC Advertising  Forbes Now

Between optimizing your bid propositions and finding the right audience, keeping your ad spend low while increasing your quality score walks a very fine line.


Google Ads: Is the crown slipping from the lead generation king?  Econsultancy

As its market share has grown Google has maximised its income as growth in search queries plateaued. Unfortunately, many orgs built their business models ...


Supermetrics for Excel launched today bringing all marketing metrics into Excel  PPC Land

Supermetrics today announced the launch of Supermetrics for Excel, a new tool that automates marketing reports and dashboards in Microsoft Excel.


Hogarth establishes LATAM Hub in Miami  PPC Land

Hogarth Worldwide, a WPP company, yesterday announced that it has established a new operation in Miami focused on the Latin American market, located at ...


What is Multi-Channel Marketing? Ultimate Strategy Guide for 2019  G2 Crowd

Learn the differences between multi-channel and omni-channel marketing, alongside key benefits from using multi-channel marketing in your 2019 marketing ...


Best Ad Options for Smaller Fashion Merchants  Practical Ecommerce

Smaller fashion and lifestyle merchants typically have limited budgets. They must advertise wisely. There's the cost of the advertising itself, as well as the ...


Best PPC SEO Agencies Garner Awards for December 2018 from 10 Best SEO  PR Web

Pay-per-click (PPC) ads are hard to understand for businesses that have just started to work with them, which is why many business entities get advertising help ...


What Amazon Advertising’s big 2018 advancements will mean for 2019  Marketing Land

It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...


DoubleVerify partners with MoPub to detect fraud  PPC Land

DoubleVerify this week announced a partnership with MoPub, where DoubleVerify will provide fraud detection and reporting for mobile app campaigns across ...


7 Terms You Need To Know About PPC Marketing  ThomasNet News

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain ...


OpenX achieves first Platinum Status Recognition from TAG  PPC Land

OpenX yesterday announced it has achieved Platinum Status for its commitment to quality from the Trustworthy Accountability Group (TAG), designating ...


5 Ways to Optimize PPC Advertising to Improve the Customer Experience  Search Engine Journal

Want to develop a relevant, sustainable, and scalable advertising strategy that prioritizes customer experience? Focus on these five key areas.


Display vs. Search vs. Social Ads in PPC Advertising  ThomasNet News

It's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial ...


Three Reasons to Hit Pause on Your PPC Campaigns  ThomasNet News

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new ...


10 Ways to Update Your Small Business for 2019  Small Business Trends

Shares. |. 211 · 105 · Print This Article · 5 · Email this Article. 308. Shares. 211 · 105 · 5. Email this Article Print This Article. Top Ecommerce Platforms of 2019 to ...


PPC advertising: How retailers can dominate Black Friday in 2018  Econsultancy

Black Friday is still the busiest day for retailers with more than 137 million people in the US going out shopping over the four-day weekend, representing more ...


SEM Specialist/PPC Manager job, Cape Town  Bizcommunity.com

We have a superb opportunity for a mid-weight SEM specialist/pay-per-click manager at a global advisory consultancy based in Cape Town.


Forget me not: 3 steps to make your PPC ads more memorable  Search Engine Land

What makes some ads stick in your mind, while others are instantly forgotten and relegated to the trash heap of online noise we're exposed to every day?


DV360  PPC Land

DV360 (Display & Video 360) is the DSP of where advertisers buy display advertising across the web and app, in multiple formats like image, audio, and video.


Sightly and Horizon Media score over 99% in IAS YouTube brand safety measurement beta  PPC Land

Sightly and Horizon Media today announced the results of a joint beta test using the newly released IAS YouTube Brand Safety and Suitability Solution. Sightly ...


How to Use Pay-Per-Click Advertising for your Small Business  Small Business Trends

While search engine optimization is an important marketing strategy for all businesses, big brands and companies receive the most hits because they rank ...


How The Law Niche Proves Expensive PPC Can Pay Off  Forbes Now

As the law niche proves, no matter the price, PPC can really pay off.


8 Key Questions to Ask Before Hiring a PPC Company  Entrepreneur

Google Adwords can be a key component to driving new business for your business. Pay-per-click advertising can drive instant traffic to your website that can ...


Do you still need a PPC tool with the new Google Ads?  Marketing Land

On the surface, it's easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very ...


Targeted Automobile Advertising: The Next PPC Frontier  Search Engine Journal

Targeted automobile advertising is becoming more of a reality. So how can you integrate it with your PPC strategy to maximize ROI? Find out here.


5 Tips to Make PPC Ads Work for Your Business  Business.com

According to recent studies, paid ads get 65 percent of clicks in searches with high commercial intent. This can include a paid ad set up to target a specific ...


In search of footfall attribution  MobileMarketing Magazine

David Murphy talks to Dan Peden, strategy director at Journey Further, about the best Google business tool no one seems to have heard of. It was the 19th ...


5 Surprising Ways Great Content & PPC Can Help Each Other  Search Engine Journal

Learn how you can use *content* marketing to improve your PPC performance (and vice versa) and create high-performing PPC ads to maximize your *content* ...


Four Ways To Get The Most Out Of Your Pay-Per-Click Strategy  Forbes Now

Your goal is to show up in search results when potential customers type in specific queries related to your business.


How To Determine The Right PPC Advertising Budget  Forbes Now

Determining the appropriate PPC advertising budget depends on projections, assumptions and math.


7 Steps to Success: Marketing Psychology for Small Business  The Frisky

Fundamental marketing theory was developed from psychology, and the human mind hasn't changed much in the last 50000 years. Before we run after the ...


7 Powerful Benefits of Using PPC Advertising  Search Engine Journal

There are many compelling benefits of PPC advertising. Whether you're trying to convince your boss or a client about the value of Google AdWords (or Bing Ads) ...


Stay sharp and relevant with ongoing PPC training  Search Engine Land

The paid search world continues to grow and evolve at an extraordinary rate. Machine learning and automation are changing how the paid search professional ...


How PPC Platforms Have Leveled the Marketing Playing Field  MarTech Advisor

The highly targeted PPC approach to marketing has evened the playing field in multiple verticals, creating an incredible opportunity for small firms to compete ...


What is PPC & how can it help your business?  Business MattersBusiness Matters

Yes, you may have heard the word, but do you know what it is? We've got all the info on PPC.


10 PPC Copywriting Best Practices for Extra Effective Text Ads  Search Engine Journal

Want to write more profitable PPC ads? Get more clicks on your paid search ads by applying these 10 copywriting best practices.


No Pay, No Gain: Four Key Benefits Of PPC Marketing  Forbes

A popular marketing channel, PPC has several tricks up its sleeve for boosting your online traffic and generating more leads.


How to outdo the PPC robots in shopping ads  Marketing Land

Automation driven by improvements in artificial intelligence and machine learning will bring significant changes to how we manage pay-per-click (PPC) in 2018 ...


4 Ways To Know If PPC Is Right For Your Business  Forbes Now

From its inception in the early 2000s to now, the popularity of targeted pay per click (PPC) advertising has grown dramatically. Due to this popularity and success ...


4 Things to Do When Your PPC Campaign Isn’t Generating Leads  Search Engine Journal

Are your PPC campaigns not generating leads? Can't find a solution? You can still save a failing PPC campaign. Here's what you should do.


Which Is Better: Content Marketing or PPC? The Pros & Cons of Both  Search Engine Journal

Learn about the pros and cons of *content* marketing and PPC, and find out which could be a better investment of your time and marketing investment.


Amazon PPC Challenges Google Ads  Search Engine Journal

A study of billions of dollars in Pay Per Click (PPC) expenditures reveals insights into spending trends, particularly between the platforms hosted by Google and ...


How Mastering the Art of PPC Yield Management Can Boost ROI  Search Engine Journal

How can a PPC yield management program garner stronger returns on your PPC advertising efforts? We offer insights on the right tools for success.


SMM or PPC Marketing – Which One Should You Use?  Business 2 Community

When it comes to gaining traffic to your website, you can use different approaches. The three main methods to use are SMM, PPC, and SEO. Each of these three ...


10 marketers share their top predictions for marketing in 2019  ClickZ

We asked ten marketing leaders, "What are your top predictions for marketing in 2019?" Here are the ten upcoming trends they think you should keep an eye on.


3 Ways PPC and SEO Teams Can Collaborate  Vertical Measures

Combine the forces of PPC and SEO for the betterment of your business. Check out our top 3 ways to start bridging the gap between SEO and paid media teams.


15 PPC pro tips for writing text ads  Search Engine Land

While every part of your PPC program is important, few elements are as crucial, or visible, as your ads. Often, your ads are prospects' first introduction to your ...


Why you should use SEO and PPC together  Telegraph.co.uk

PPC can complement SEO perfectly. Read why you should be using these two digital marketing strategies together to reach your KPIs and dominate the search ...


5 Reasons Why Businesses Should Invest in Google AdWords  Entrepreneur

Bid strategically on keywords that can convert for your business.


PPC vs. SEO: What's Best For Your Business?  Entrepreneur

When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive is, "Should I invest in ...


5 Google AdWords Features You Should Be Using In 2018  Vertical Measures

There's a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading ...


Three Things Lawyers Need To Know About Pay-Per-Click Marketing In 2018  Forbes Now

While some law firms that use pay-per-click (PPC) advertising have seen a steady decrease in conversion rates and increase in cost-per-conversion, others are ...


4 Tips For Mastering Pay-Per-Click Marketing Right Now  Forbes Now

When was the last time took a good hard look at your Pay-Per-Click (PPC) marketing strategy? I've talked with the best PPC guys and gals in the businesses to ...


SearchCap: Google Discover ads, YouTube engagement metric & PPC tools  Search Engine Land

YouTube now counts 'engagement' for YouTube for action ads at 10 seconds, not 30. Oct 15, 2018 by Ginny Marvin. Google says the new attribution will better ...


The keys to success: top tips on selecting a PPC specialist  The Drum

The needs of every business vary greatly when it comes to Search Engine Optimization (SEO).


Why Optimizing for Quality Score Still Matters & How to Do It  Search Engine Journal

PPC quality score still matters today. Here's how you can boost the quality of your keywords, ads, and landing pages for a higher score.


Verizon rebrands Oath into Verizon Media Group  PPC Land

Oath yesterday announced that Verizon Media Group will replace the Oath brand, beginning January 8, 2019. Guru Gowrappan, CEO of Oath, now Verizon ...


Pros and Cons of PPC  BBN Times

Pay per click, aka PPC, is one of the most effective ways to reach an audience that is looking for products or services offered by a business. PPC ads are ...


Step-by-step PPC Testing Strategy for Any Advertiser  Practical Ecommerce

Ad copy is often the first interaction a consumer has with a business. For AdWords and Bing Ads, advertisers have 30 characters in Headline 1, 30.


Ten retailers who got PPC right on Black Friday (and six who didn't)  Econsultancy

Despite many commentators discussing its demise, Black Friday continues to be one of the most important days in the retail calendar. But with retailers under ...


3 Critical PPC Tasks You Should Do Every Day  Search Engine Journal

Daily reviews of your PPC campaigns can prevent a crisis. Stay on top of your KPIs, keywords, and budget so you can quickly determine if something has gone ...


The Four Most Popular Myths About Paid Advertising: Debunked  Forbes

To someone unfamiliar with PPC, it might look like a seven-headed monster that no entrepreneur can slay.


5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them  Search Engine Journal

Is your Facebook advertising campaign not generating enough conversions? Here are some creative fixes to significantly increase your conversion rate.


45% of Small Businesses Use Pay Per Click Advertising, Survey Says  Small Business Trends

According to the latest 2018 small business SEO statistics, nearly half of all small businesses are using pay per click advertising to promote their companies.


A Simple Guide To Amazon's Complicated Advertising Business  Forbes Now

AMG, AMS, AAP, ACoS… Trying to keep track of all these Amazon advertising acronyms is enough to make anyone's head spin. But consumer brands and ...


How to Prevent Call Fraud in PPC Campaigns  Search Engine Journal

This post explains the value of PPC calls, how the industry is preventing call fraud in PPC (with video interviews), and how you can prevent call fraud in your ...


Google AdWords Strategies: Targeting Your Competitor’s Keywords  Vertical Measures

AdWords conquesting can be tough to execute. Learn how to target competitor's keywords in AdWords, and why the tactic is so advantageous for your ...


Why more automation from Google Ads is good for tool makers and PPC careers  MarTech Today

Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here's how one man ...


5 tips to reduce CPC in Google AdWords  ClickZ

Running Google AdWords campaigns? 5 tips to reduce CPC while not damaging your AdRank, reach, conversions, and performance.


How to Determine How Much to Spend on PPC Advertising  Vertical Measures

Find out how to come up with a PPC ad spend budget that's right for your business and how that ties into your digital advertising campaign goals.


4 Steps to Prepare Your PPC Campaigns for Voice Search  Search Engine Journal

Voice search is on the rise, are your paid search campaigns ready? Follow these four easy steps to make the most advantage of voice search.


Google Ads Strategies: Driving Quality Leads in a Hurry  Vertical Measures

Sometimes, you just need to get leads in the door. Learn how to generate quality leads fast using Google Ads call-only ads.


Should You Choose a PPC Agency or In-House PPC Management?  Search Engine Journal

There are pros and cons to both in-house PPC management and working with PPC agencies. But by developing a hybrid solution, you can actually get the best ...


How your start-up can achieve paid search or PPC success  Startups.co.uk

This is how your small business could get a major return on investment from a pay-per-click advertising campaign by creating a compelling advert and landing ...


4 Tactics to Compete with Huge SEM Advertisers  Search Engine Journal

Wondering how you can ever compete with the biggest PPC advertisers in your industry? Here are four tactics to fend off large national competitors in PPC.


How to Use Life Event Targeting in PPC & Social Ads  Search Engine Journal

An individual's life events will no doubt trigger actions that marketers deem valuable: *content* consumption or purchase decisions. With each life event, there are ...


How to take advantage of strategic PPC audience targeting  Search Engine Land

Audiences can help improve performance within a campaign, and they can also help influence strategies in other campaigns, and even in other channels. Using ...


Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Sarcasm aside, how strict PPC advertiser policies may actually benefit us  Search Engine Land

Around the pay-per-click (PPC) water cooler, it's been whispered that Google just might be out for its own financial self-interest. (Shhh! Don't tell!) That Google ...


6 Surprising Ways to Use Google Adwords You Haven't Tried Yet  Forbes Now

Getting bored with Google Adwords? Here are six unusual ways to use the platform that you probably haven't tried yet.


Google Ads Chimes in to Clarify Cryptocurrency PPC Advertising Ban Rumors  Bitcoin Exchange Guide

Google, much like a number of social media platforms, has gained some notoriety for its approach towards cryptocurrencies. Specifically, Google has faced more ...


5 Easy Ways to Improve Your PPC Campaigns with Audiences  Search Engine Journal

Whether they're as the sole targeting for a campaign or simply as a bid modifier layer, here are five ways you can leverage audiences in your paid search ...


5 Useful & Easy Google Ads Metrics You Should Monitor  Search Engine Journal

With all the Google Ads metrics available, how do you know what matters and where to start? Find out here why you must monitor these five metrics.


3 secrets to growing your business with pay-per-click advertising  The Business Journals

If you want to throw your marketing dollars down the drain, invest in PPC advertising without thinking through the customer experience once they actually click ...


30 questions to ask that so-called PPC ‘expert’ before hiring him/her  Search Engine Land

When it comes to pay-per-click (PPC), it's often best to call in the experts. But sometimes even experts need to be put to the test. The following are a variety of ...


What Is Ad Rank & 3 Ways to Improve It  Search Engine Journal

Here's everything you need to know about ad rank, why it matters, and how you can improve it fast.


PPC toolkit expands with Bing Ads Scripts’ cross-account operations  Search Engine Land

Bing Ads announced they now have scripts which can automate tedious and repetitive work just like advertisers have been doing with Google Ads Scripts.


Search Advertising Remains One of the Best Ways to Reach Customers  Forks Forum

One of the greatest things about the internet is that it gives users access to answers for nearly every question they have. Accessing information is as simple as ...


Use Google Analytics to Audit PPC Traffic  Practical Ecommerce

Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported ...


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