PR Information


35 Quick Tips for Writing A Press Release


Layout
1. 1-2 pages in length.
2. Double-space.
3. 1.5 to 2 inch margins.
4. Use company stationary with logo and slogan.
5. Avoid bright or dark-colored paper.
6. Center "News Release" at top.
7. Place a "release date" under "News Release".
8. On second page, type "page 2".
9. Use company stationary with logo and slogan on page 2.
10. Leave out "release after" date on second page, all
else should be the same.
11. At end of press release, type "-30-" or "# # #".
12. Include both black & white, color, and a variety of font
sizes (but no more than four).

Format
13. Inverted pyramid (biggest point or major message first).
14. Straight to the point at the beginning.
15. First and second paragraphs devoted to your main
message.
16. Secondary information comes AFTER main message.
17. No pussyfooting around, be clear up front, at the very
beginning.
18. Don't go on and on.
19. In the third section, establish a connection with you.
20. Use a problem/solution format.
21. Comparing and contrasting ideas can be inside the
problem/solution format.
22. Be careful of your facts, spelling and grammar
23. Only one news release per e-mail or envelope.


Information to Include
24. Newsworthy information, not sales copy
25. All the Who, What, When, Where, Why and How elements.
Their order depends on level of importance.
26. Enticing headline which summarize the material/news.
27. Photos if available, or where they can be accessed
in press section of your web site. No stock images.
28. No cover letter.

Distribution
29. Don't send press release out in a mass e-mailing
30. Don't pester contacts
31. Editors will not distribute anything sloppy, difficult
to read, or understand.
32. Mail release by first class mail.
33. Don't use any type of labels, including your return
address.
34. Add "PRESS RELEASE" and "Release Date:" on outside of
envelope.
35. Places to send press releases: writers@[magazines];
writers@[newspapers]; trade journals in your industry;
print magazines on the topic; online agencies that
distribute news releases.

(c) Copyright 2004, Catherine Franz. All rights reserved.

Catherine Franz, a Certified Professional Coach, specializes
in infoproduct development. Newsletters and additional
articles available: http://www.abundancecenter.com
blog: http://abundance.blogs.com/


MORE RESOURCES:

How Social Media Is Changing The Face Of PR  Forbes

Your social media account is a crucial part of your strategy if you want to generate buzz.


Some experts say 'Empire' actor's career is likely 'over' amid scandal  ABC News

After actor Jussie Smollett was indicted for filing a false police report related to a hate crime attack, he alleged orchestrated, experts say his career "is over."


Bernie Sanders Offered PR Tips to Nicaragua's Marxist President Daniel Ortega  CNSNews.com

(CNSNews.com) -- In an interview as mayor of Burlington, Vermont in 1985, Bernie Sanders -- now a U.S. senator -- praised Nicaragua's Marxist President ...


Heather du Plessis-Allan: Big tax shake-up or big PR job?  New Zealand Herald

COMMENT: It's been dubbed the biggest tax shake-up in a generation. But it's all talk. There's no chance it's going to happen. At least not to the full extent the ...


Puerto Rico Open, Round 3: Leaderboard, tee times, TV times  PGA TOUR

D.J. Trahan, Roberto Diaz and Nate Lashley share the lead in Puerto Rico. Here's everything you need to know for Saturday's action.


Thailand to join China PR, Uzbekistan and Uruguay in 2019 China Cup international football championship in March  FOX Sports Asia

Thailand could exact revenge against China PR for their defeat in the AFC Asian Cup 2019 Round of 16 when they face Team Dragon in the first match of the ...


Puerto Rico governor, White House clash over meeting | TheHill  The Hill

Puerto Rico Gov. Ricardo Rosselló (D) and the White House are clashing as the governor seeks a meeting with President Trump · Donald John TrumpAverage ...


Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa  africanews

Frustrations naturally accompany a tedious and resource consuming exercise in which results are never forthcoming despite the efforts. This is typical of small ...


Time For PR To Embrace Its Own Purpose  The Holmes Report

Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.


The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes Report

Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?


Obama and Clinton vet Kamyl Bazbaz joins The PR Week podcast  PRWeek

Obama and Clinton vet Kamyl Bazbaz joins The PR Week podcast.


Trump refuses meeting over hurricane relief, Puerto Rico governor says  NBCNews.com

Puerto Rico Gov. Ricardo Rosselló said Pres. Donald Trump is refusing to meet privately with him to discuss recovery efforts 17 months after Hurricane Maria ...


Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise'  The Age

Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...


Crisis Veteran Jim Lindheim Writes What He Knows In "Spin"  The Holmes Report

PR—particularly the corporate reputation and crisis management field—frequently finds itself involved in the kind of corporate intrigue that makes for good ...


The Independent Group will only succeed if PR is their central policy  The Guardian

If they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.


Former PR chief to ex-prime minister Najib Razak charged with money laundering  Channel NewsAsia

KUALA LUMPUR: A former media adviser to ex-Malaysian prime minister Najib Razak was charged on Wednesday (Feb 20) with two counts of money ...


Rangers PR chief Jim Traynor slams BBC Scotland over news interview  The Scottish Sun

Rangers PR chief Jim Traynor says both parties have exchanged emails over the fallout from Tuesday night's news package about the Beeb's relationship with ...


Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving  Recode

Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...


Xiaomi's PR Head dismisses rumor that it is planning to blacklist uncertified apps installation  gizmochina

Recently, a rumour emerged on China's microblogging platform Weibo that Xiaomi was planning to provide app whitelisting feature on its smartphones whereby ...


PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin News

KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...


PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing Interactive

Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...


Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science Magazine

How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...


Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico  NPR

An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall — often ...


Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  Deadline

EXCLUSIVE: Shannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations. The newly formed boutique agency will ...


Promoted content ad giants tell Israeli PR agencies: No more political smears  The Times of Israel

As Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via 'native advertising,' Taboola and Outbrain vow to stop ...


Puerto Rico Bondholders Fume for Being Shortchanged in Swap  Bloomberg

Money manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...


Puerto Rico’s Debt Saga May Land Back in Washington’s Lap  Wall Street Journal

Puerto Rico's financial restructuring is ricocheting in a new direction after a federal court ruling threatened to leave the U.S. territory without functioning fiscal ...


Leaky child-tracking smartwatch maker hits back at bad PR  The Register

Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...


Global Spain vs. Catalan separatists: The ultimate PR battle  POLITICO.eu

Ahead of a high-stakes criminal trial, Madrid wants to fight the narrative of secessionist leaders on the international stage.


Presentation to look at Puerto Rico  Salina Post

The Unitarian Universalist Fellowship of Salina invites their membership and the public to a special presentation *service* this Sunday 10:30 a.m., at 901 Beatrice ...


Quick look at the Puerto Rico Open  PGA TOUR

RIO GRANDE, Puerto Rico – After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...


Navy captain who moonlighted as Fat Leonard's PR man is going to prison  NavyTimes.com

Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.


Hakeem al-Araibi case shows limits of football as a PR tool for repressive regimes  CNN

Hakeem al-Araibi's 76-day prison ordeal ended Tuesday when the former Bahrain international footballer was flown from Thailand to Australia, where he has ...


PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CBC News

Public relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...


Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms  PRWeek

Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...


Family evacuated from Puerto Rico sues over SWAT raid of their Meriden apartment  Meriden Record-Journal

MERIDEN — A lawsuit claims police violated the rights of a family relocated from hurricane-ravaged Puerto Rico when a SWAT team raided their Geer Avenue ...


Schwartzel hot at Puerto Rico Open despite tough conditions  PGA TOUR

RIO GRANDE, Puerto Rico – He was a late addition to the Puerto Rico Open field, but so far, Charl Schwartzel is making the most of his week.


Behind the PR Machine That Helped Change the Nick Sandmann Narrative  TownandCountrymag.com

We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...


Israelis may be about to choose a PR nightmare to represent them at Eurovision  Haaretz

Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...


Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIME

To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...


10 reasons to visit San Juan, Puerto Rico right now  AOL

Traveling is no longer just a way to take a break and escape your everyday routine, it's a way to give back. Over the past couple of years, traveling to a ...


How NYU and Food-Service Giant Aramark Stumbled Into a Black History Month PR Fiasco  New York Magazine

Last February, a rather intense controversy erupted at New York University over the menu offered by one dining hall as part of a Black History Month celebration.


Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill  The Hill

Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...


How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections  Motherboard

Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...


Hurricanes create natural climate change labs in Puerto Rico  Fox News

The hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...


Puerto Rico Open returns as island stands strong once again  Golf Channel

The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.


Puerto Rico Open, Round 1: Leaderboard, tee times, TV times  PGA TOUR

The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.


Why Puerto Rico bondholders' `victory' in court may prove costly  Bond Buyer

The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.


The public relations war over freshwater has re-started  Stuff.co.nz

OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...


Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt  FAIR

Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.


Nietes-Palicte: PRBBP Will Bid, Attempt To Secure For Puerto Rico  BoxingScene.com

SAN JUAN, PUERTO RICO- Puerto Rico's Promoter PR Best Boxing Promotions (PRBBP) will participate next week in the purse bid ordered by the World ...


Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media News

The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...


Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  Fortune

Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...


Court decision may lead to friendlier Puerto Rico Oversight Board  Bond Buyer

Puerto Rico bondholders may gain an Oversight Board more sympathetic to their interests after a federal court decision altering the method of approving board ...


Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery  Orlando Sentinel

U.S. Rep. Darren Soto this week embarked on a congressional effort to determine why more than $47 billion set aside to help Puerto Rico recover has not yet ...


Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender  PRNewswire

MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...


Local shelter director returns from Puerto Rico mission  Turn to 10

Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.


Science in Puerto Rico Still Recovering After Hurricane Maria  The Scientist

Scientists at the University of Puerto Rico suffered major setbacks due to damages and delays in repairs, and government austerity measures are adding insult ...


PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing  Bitcoin News

aXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...


PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin News

Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...


Florida-based cruise ship that crashed in Puerto Rico returns wi  NBC2 News

Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.


Baby born on JetBlue flight from Puerto Rico to Fort Lauderdale  WPLG Local 10

A baby was born Friday night on a JetBlue flight from Puerto Rico to Fort Lauderdale.


Puerto Rico officer fatally shot during undercover operation  Police News

The officer was shot during a drive-by outside of a local business.


A cruise ship was filmed crashing into a pier in Puerto Rico  Business Insider

On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...


Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill  The Hill

Puerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump Donald John TrumpJustice Department preparing for Mueller ...


Hedge Funds Bask in Puerto Rico Bond Deal  The Wall Street Journal

A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.


Georgia Tech Shares Title at Puerto Rico Classic  Georgia Tech Official Athletic Site

No. 4 Jackets finish tied with Georgia; Ogletree, Norton, Strafaci finish in top 10.


Puerto Rico statehood supporters pin hopes on House action | TheHill  The Hill

The head of Puerto Rico's Statehood Commission has high hopes for action on statehood legislation in the U.S. House now that Democrats are in the majority.


Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look  Forbes

When we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.


Rep. Darren Soto to speak about new recovery efforts in Puerto Rico after Hurricane Maria  Fox 35 Orlando

U.S. Representative Darren Soto (FL 9th Congressional District) will host a press conference on Tuesday morning in Orlando to talk about recovery efforts in ...


Social media dos and don'ts for 2019 - PR Daily  PR Daily

How can you better ensure your social media efforts will help you accomplish your brand's objectives in 2019? Observe these dos and don'ts. The dos: 1.


Trump White House stonewalls as Puerto Rico aid runs dry  POLITICO

The president's theories about how the storm-wracked island is using disaster relief money could have dire consequences for its residents.


'More about hope': former Fredericton principal helps rebuild school in Puerto Rico  CBC.ca

Former Fredericton principal John Hamilton is sharing his experience of helping rebuild a school in Puerto Rico. The school was destroyed by Hurricane Maria.


Georgia Tech Golf Returns to Action in Puerto Rico  Georgia Tech Official Athletic Site

THE FLATS – Georgia Tech's golf team returns to action for its second event of the spring season this weekend, traveling to Rio Grande, Puerto Rico for the 27th ...


‘Don’t give up:’ Milwaukee man born in Puerto Rico celebrates 107th birthday  WITI FOX 6 Milwaukee

MILWAUKEE -- After more than a century -- and counting -- a Milwaukee man is celebrating a major milestone. Born in Puerto Rico on Feb. 13, 1912, Benigno ...


Norwegian cruise ship that crashed into Puerto Rico dock arrives at Port Canaveral  Florida Today

A Norwegian Cruise Line ship that suffered engine troubles and crashed into a dock in Puerto Rico last week arrived at its home base of Port Canaveral on ...


home | site map
© 2007