PR Information


3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure


1) Establish Rapport, then get the editor/producer excited.

There's not a shortage of stories, but there is a shortage GREAT stories. If you are exciting, unique, or provocative that may be exactly what you need to get the attention of the editor/producer.

2) Think Audience.

Once you get the attention of the editor/producer, she will be inclined to publish/broadcast stories and segments that stimulate, interest, fascinate, provoke or stimulate his or her audience.

Bring them something fresh.

3) Retain Audience Loyalty

Producers are interested in the long term loyalty of the audience.

This is achieved by delivering a consistent style. Is your story consistent with the producers overall theme?

When you deliver your story with these 3 elements, you have given your media contact 3 essential prerequisites for getting media exposure.

The Net Worth Value Of Media Exposure

Don't underestimate the power of media, all forms, but especially radio, TV, and Print Media.

According to Media Expert Michael Levine "One column inch of editorial space is worth one foot of paid space, because of the power of third party recommendation."

One of the best sources of competitive information is reporters.

If you help the press, they will tend to help you.

They to have extensive networks in the trade.

Send a free sample of your "wares" to the media creatively.

Their job is to get "educate, entertain, and inform" their public audience.

According to Mr. Levine, "Advertising is what you PAY for. Publicity is what you PRAY for!"

Joe Nicassio designs marketing campaigns, and coaches entrepreneurs to improve their bottom-line profits. To get your free CD "Joe Nicassio Reveals Marketing Philosophies And Secrets That Advertiser Don't Want You To Know" Send your snail mail address to FreeCD@RapidResultsMarketing.com


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Marketing Interactive

Geometry Global phases out PR arm in Malaysia
Marketing Interactive
Geometry Global Malaysia has phased out its PR arm, transitioning its clients to other agencies under WPP, a spokesperson from the agency confirmed to A+M. Eight individuals comprising four permanent and four contract employees were impacted.



Variety

Jack Horner Joins David Ellison's Skydance in PR Position
Variety
“Jack's vast experience in corporate communications and trade publicity along with his strong media relationships make him the ideal executive to lead Skydance Media's public relations efforts and we're excited to welcome him to our team,” said Anne ...

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PR pro kicks off Judson's Homecoming with a Network Night Presentation
Chicago Daily Herald
Judson University in Elgn will welcome public relations professional Lori Perry Heiselman of the award-winning PR firm, Biscuit Media Group, during Homecoming weekend. Biscuit's CEO and founder will be the guest speaker for the ninth annual Network ...



INVNT Appoints Director of PR and Marketing
PR Newswire (press release)
The agency, which is independent once more, brings function in-house. NEW YORK, Sept. 18, 2018 /PRNewswire/ -- INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the ...

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Senior AE - Travel & Hospitality PR
mediabistro.com
Currently we're seeking a Senior Account Executive for our PR team, which means minimum six years agency or in-house experience…and we'd consider shifting this position (based on your experience) to Account Executive or Account Supervisor for the ...



Charleston Post Courier (blog)

Charleston PR firm apologizes for its role in publicity debacle at Chicago restaurant
Charleston Post Courier (blog)
That quirk makes them highly valuable to companies with products to promote, but can also cause trouble when a publicity scheme backfires, as a Charleston PR firm recently discovered. Byrdhouse Public Relations since 2016 has represented Giant, ...



B&T

Mango Melbourne Announce Three New PR & Event Hires
B&T
Henstridge joins Mango as senior account manager from Attention + Influencer (formerly PR Edge) where she worked across a number of high-profile clients, including Cochlear and Telstra, on PR and events. Account Executive Poulson comes home to ...



PR and Strategic Communication program officially launches
Oaklandpostonline
To unveil its new Public Relations and Strategic Communication program, the Department of Communication and Journalism hosted “PR and Strategic Communications in the Digital Age: An Afternoon of Exploration” on Wednesday, Sept. 12. Students, faculty ...



Sun Sentinel

Broward schools hold off on money to boost public relations
Sun Sentinel
The Broward County School Board knows it has an image problem, but it's not yet ready to spend money to beef up the public relations staff. The School Board rejected a request Tuesday to add several new employees to the public relations office.



Forbes

How To Use Psychology To Create PR Buzz
Forbes
Public relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...


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