PRs Big Bang Theory
Lots of theories out there about public relations.
Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing." among many, many others.
But for business, non-profit and association managers, the big, bang theory of public relations trumps them all when it alters individual perception leading to changed behaviors among their key outside audiences, thus helping them achieve their managerial objectives.
As a manager, you can do exactly the same by doing something positive about the behaviors of those important external audiences of yours that MOST affect your operation.
In particular when you persuade those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed.
If there's a secret behind such "big bang" performance, it probably goes this way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving- to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
A grab-bag of results can occur. The payoff can make your day: fresh proposals for strategic alliances and joint ventures; customers starting to make repeat purchases; membership applications on the rise; community leaders beginning to seek you out; welcome bounces in show room visits; prospects starting to do business with you; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of the business, non-profit or association communities.
But you'll need more then zippy special events, slick brochures and punchy press releases if you really want to get the PR you paid for.
At the same time, as you no doubt realize, a key plank in your PR platform requires that your most important outside audiences really perceive your operations, products or services in a positive light. This is so vital that your PR people must buy into the effort from the get-go. Be especially careful that they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.
How you will gather and monitor opinion by questioning members of your most important outside audiences will be of interest to everyone on the team. So take the time to review the PR blueprint in detail with your staff. Discuss questions that will be asked: How much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?
Professional survey people can always gather opinion data for the perception monitoring phases of your program, IF the budget is available. But always remember that your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.
We must say a few words about your all-important public relations goal. It must speak to the problems that cropped up during your key audience perception monitoring. Probably, it will require correcting that gross inaccuracy, straightening out that dangerous misconception, or doing something about that damaging rumor.
Because any goal must have a strategy to show you how to get where you want to go, you get to pick from just three strategic choices available to handle a perception or opinion challenge: create perception where there may be none, change the perception, or reinforce it. By the way, the wrong strategy pick will taste like onion gravy on your sea scallops, so be certain the new strategy fits well with your new public relations goal. For example, you don't want to select "change" when the facts dictate a "reinforce" strategy.
To persuade an audience to your way of thinking, you need words that are compelling, persuasive and believable, as well as clear and factual. In other words, the right, corrective phrases. This must be done if you are to correct a perception by shifting opinion towards your point of view, leading to the desired behaviors.
And to carry your words to the attention of your target audiences, you need communications tactics likely to reach them. First sit down again with your communications specialists and read your message for impact and persuasiveness. Then select from dozens of available tactics such as speeches, facility tours, emails, brochures, consumer briefings, media interviews, newsletters, personal meetings and many others. But again, be certain that the tactics you use are known to reach folks just like your audience members.
Because the credibility of any message can be called into question because of its delivery method, think about introducing it to smaller gatherings rather than using higher-profile communications such as news releases or talk-show appearances.
At the first mention of progress reports, think of it as your reminder that the PR team should return to the field for a second perception monitoring session with members of your external audience. Asking many of the same questions used in the first benchmark session, you'll now be alert for signs that your communications tactics have worked and that the negative perception is being altered in your direction.
When things seem to be dragging, and you decide to move things along a little faster, do so by accelerating your PR program with a wider selection of communications tactics AND increased frequencies.
The public relations big bang theory has at its core, the behaviors of those important outside audiences of yours that most affect your operation. Namely, the creation of external stakeholder behavior change leading directly to achieving your managerial objectives.
And the fastest way to accomplish that is to persuade those key outside folks to your way of thinking, thus moving them to take actions that allow your business, non-profit or association to succeed.
Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1135 including guidelines and resource box. Robert A. Kelly © 2005.
Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net Visit:http://www.prcommentary.com
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico PRNewswire
EAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
Israel's blitz of Hezbollah's terror tunnels will help win the PR war New York Post
Israel prizes stealth and surprise in battle. Yet it's now conducting a highly publicized military operation, destroying Hezbollah attack tunnels snaking...
Big Law Strikes Back: Firms' Consulting, Crisis PR Test Big Four Bloomberg Law
Global law firms are turning the tables on the Big Four accounting firms' incursions into the legal industry by setting up consultancies that assist clients with ...
Meghan Markle's biggest PR problem still remains her beleaguered father Independent.ie
At the best of times, it's hard to understand Thomas Markle's motivations.
Public Relations expert advocates training, certification of PR practitioners Vanguard
A Public Relations expert, Mr. Victor Anyaegbudike has advocated the training and certification of all practitioners of Public Relations to curb quackery and ...
Guest Blog: Its Time for PR and Marketing to Get Together for Good Columbus CEO
Public relations and marketing, it's time to put aside your differences.
5 things for PR pros to know on Monday morning PRWeek
5 things for PR pros to know on Monday morning. From PR Week.
Sefiani wins Xero Australia's PR account mUmBRELLA*
Sefiani Communications Group has won the PR account for Xero Australia. Incumbent agency Sling & Stone will continue to handle Xero's global product.
P-R Leaders Club serves holiday meal to senior citizens Tribune-Review
On Dec. 6, the Pine-Richland Middle School Leaders Club prepared and served senior citizens a holiday meal in the school cafeteria. This well-attended meal is ...
Marriott Faces PR Problems Post-Security Breach 12/11/2018 MediaPost Communications
Marriott's Starwood Hotel Group is dealing with the aftermath of a massive security breach. Marriott security procedures have been in the global spotlight ...
Blockchain PR firm Wachsman cuts 16 staffers amid crypto volatility PRWeek
NEW YORK: Blockchain PR and events firm Wachsman has let 16 staffers go in its New York and Dublin offices. The firm employed more than 110 people ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients Forbes
Many sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
JLP picks Samuda to lead its PR campaign Jamaica Gleaner
Senator Matthew Samuda is the new head of the Jamaica Labour Party's (JLP) Public Relations Committee. Samuda's appointment was ratified by the party's ...
PR: Postar - Public Chain Transaction Platform Bitcoin News
Recently, Postar, the world's first public chain eco-transaction platformÔľĆhas attracted the attention at home and abroad. However, emerging in the bear market, ...
High-Level Boutique Entertainment PR Firm for A-List Talent Clients Looking for Office Assistant - The Tracking Board
High-Level Boutique Entertainment PR Firm for A-List Talent Clients Looking for Office Assistant The Tracking Board
New Animated Film Distribution Company Seeking Assistant to Support Partners and Worldwide Marketing/Acquisitions Arena ¬∑ Boutique Talent Management ...
Leading Women in Business: Valerie Roe of Valerie Roe PR RSVP Live
They are the boss ladies extraordinaire who are shaping the Irish business world for the better. Here, Valerie Roe shares her story of success.
U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies U.S. Soccer
The U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...
David Iannucci takes over as chief of the Pr. George's EDC WTOP
David Iannucci has been named president and CEO of the Prince George's Economic Development Corp. after driving former County Executive Rushern Baker's ...
The Startling Thing Hurricanes Are Doing To Puerto Rico Watersheds Forbes
What hurricanes like Maria and Irma are doing to Puerto Rico watersheds and why it worries scientists.
The future of PR and AI: It's never been better, or worse Media Update
The public relations industry is not being left out of the digital innovation wave, but the need for the human touch ‚Äď especially when reputations are at stake ‚Äď will ...
Puerto Rico overhauls tax laws to help workers, businesses Washington Post
Puerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Jeyvier Cintron, Victor Bisbal, Clayton Laurent Get Wins in PR BoxingScene.com
Junior bantamweight Jeyvier Cintron remained unbeaten Friday night, defeating Marvin Solano by disqualification at the Cancha Ruben Zayas Montanez in ...
Flume Digital Marketing and PR appointed by Tsogo Sun Media Update
Flume Digital Marketing and PR has added Tsogo Sun ‚Äď South Africa`s largest listed hotel and hospitality group ‚Äď to its growing stable of clients.
Puerto Rico to hire crews, fix 106K streetlights post-Maria Washington Post
SAN JUAN, Puerto Rico ‚ÄĒ Puerto Rico's power company said Monday that it plans to hire private firms to repair some 106,000 streetlights across the U.S. ...
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky' - Sun Sentinel
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky' Sun Sentinel
A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...
Puerto Rico and storied resort hotel weather the storm, finally OregonLive
On Dec. 14, more than a year after the hurricane, El San Juan Hotel will swing open its double doors, ushering in guests and the soft Caribbean breeze.
Ranieri rebrands agencies under one name as it targets 'rapid growth' PRWeek
Ranieri rebrands agencies under one name as it targets 'rapid growth'. From PR Week.
Watch: 'Shopping on ice' - Iceland installs in-store ice rink PRWeek
The company ‚Äď which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil ‚Äď has refitted its Stratford store in ...
AI startup Uptake brings on Brunswick's John Gallagher PRWeek
Artificial intelligence startup Uptake has named former Brunswick director John Gallagher as its chief communications officer. He started in the newly created ...
Payless Shoes Becomes the Ultimate Troll in an Sneaky and Clever PR Move Inc.
Payless just pulled a great PR prank--really pulled out all the trolling stops--and took a satirical shot at influencers. Trying to market via people who have ...
How Facebook‚Äôs crisis PR firm triggered a PR crisis The Verge
Facebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
How Facebook‚Äôs P.R. Firm Brought Political Trickery to Tech The New York Times
Definers, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Why PR is finally getting a promotion PRWeek
Why PR is finally getting a promotion. From PR Week.
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico - The Jerusalem Post - Israel News
Alexandria Ocasio-Cortez: I come from Sephardic Jews who fled to Puerto Rico The Jerusalem Post - Israel News
"So many of our destinies are tied beyond our understanding." Ocasio-Cortez said regarding her family lineage.
Lime claims it didn‚Äôt know controversial PR firm Definers would sling mud at rivals TechCrunch
Scooter startup Lime has confirmed it hired Definers but claimed it didn't know the controversial PR firm would try to smear its rivals. The company was speaking ...
Behind Puerto Rico's Debt, Corporations That Drain Profits from the Island CADTM.org
The Phenomenal Drain of Profits Beginning in the 1970s, Puerto Rico's economy began to suffer a drain of profits, to the point where the measure (...)
Deadpool has absolutely wrecked The Avengers with a new PR stunt JOE.ie
After months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...
A Fugitive Financier‚Äôs Charm Offensive Has P.R. Firms Proceeding With Caution - The New York Times
A Fugitive Financier‚Äôs Charm Offensive Has P.R. Firms Proceeding With Caution The New York Times
Jho Low is accused of masterminding the disappearance of more than $2.7 billion in Malaysia. Firms representing him are being careful amid scrutiny of foreign ...
Beleaguered WPP predicted to announce job losses PRWeek
WPP is expected by analysts to announce thousands of job cuts on Tuesday as it attempts to soothe investors' worries, which today dragged its share price ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm - CNBC
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm CNBC
Facebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
'My Father Is In There': Anguish Builds In Puerto Rico Mountains Over Decimated Tombs NPR
The damage to 1800 tombs in the Lares Municipal Cemetery was so extensive ‚ÄĒ and so horrifying ‚ÄĒ that health officials locked the cemetery gates after ...
Snap names 21st Century Fox's Julie Henderson chief communications officer PRWeek
NEW YORK: Snap Inc. has hired Julie Henderson as chief communications officer. Reporting to CEO Evan Spiegel, Henderson will lead global communications, ...
How Keith Weed transformed Unilever into an organization at the forefront PRWeek
Unilever's outgoing chief marketing and communications officer has put sustainability at the agenda like no one before, but he is also an exceptional ...
New Congress, same issues for Puerto Rico | TheHill The Hill
Last week, 34 members of Congress, all Democrats, signed a letter calling rethink the restructuring of Puerto Rico's debt.
PRWeek US Awards 2019 Shortlist Revealed PRWeek
Scroll down for a list of all the finalists for the 2019 PRWeek U.S. Awards. Go here for tickets and more information! Best in Arts, Entertainment, Sports, and Media
Harry Redknapp can exploit I'm A Celebrity success for millions, says PR expert BT TV
The King Of The Jungle will get a barrage of offers, according to a leading PR specialist.
Facebook policy chief admits hiring PR firm to attack George Soros The Guardian
Communication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google - CNBC
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google CNBC
Facebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
UE project aims to repower Puerto Rico school with solar panels Evansville Courier & Press
A University of Evansville class is working to provide solar power to a school in Puerto Rico, helping it save money it can reinvest into education.
The media is not the establishment's PR machine Asia Times
At a recent press conference, Major General Asif Ghafoor Bajwa, the director-general of Inter-Services Public Relations (ISPR), warned the Pashtoon Tahfafuz ...
What PM hopes to achieve by pulling Brexit vote Sky News
By pulling the vote, the PM will be hoping she can convince Brussels there will be no deal without more movement on the backstop.
Read the mud-slinging pitches Facebook‚Äôs PR firm sent us TechCrunch
Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
PR Exec Peter Binazeski Exits Amazon Studios, Joins Tubi TV As Head Of Communications Deadline
Peter Binazeski, who worked in publicity at Amazon Studios for the past five and a half years, has left the company to become Head of Communications for Tubi ...
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company Deadline
After 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
'Air taxi' firm appoints Walker-Jones as head of comms PRWeek
'Air taxi' firm appoints Walker-Jones as head of comms. From PR Week.
D-Backs' Rawitch wins Fishel award for MLB public relations Washington Post
Josh Rawitch of the Arizona Diamondbacks has won the Robert O. Fishel Award for public relations excellence in the major leagues.
‚ÄėIDF tunnel operation along Lebanese border is PR stunt‚Äô The Jerusalem Post - Israel News
There was no pressing need for the IDF to carry out Operation Northern Shield along the country's border with Lebanon, a source familiar with the details of the ...
What's really behind Carole Middleton's PR blitz? Daily Mail
For someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
Teekay: PR Disaster Re-Opens Massive Opportunity Seeking Alpha
Teekay Corporation (TK) and their primary daughter company, Teekay LNG Partners (TGP) reported earnings nearly two weeks ago. Despite TGP's excellent ...
Yadier Molina: Returning to Puerto Rico when he was most... The Athletic
"To see what he did when Puerto Rico needed it most, how he stepped up, was just very impressive.‚ÄĚ
The Brand Trudeau international PR machine does it again Macleans.ca
Politics Insider for Dec. 4: Canada isn't immune from populism, what we learned from the security review of Trudeau's India trip, and what was behind the Prime ...
Bite Global MD Rachel Gilley moves to Clarity PR PRWeek
Gilley (pictured) will replace Sara Collinge, who moved to consultancy Don't Cry Wolf as managing director in October. Gilley, who takes her new role at the tech ...
Puerto Rico Army Guard honors MIA Soldier from Korea United States Army
Cpl. Francisco Ramos Rivera, a 19 year-old Puerto Rican from Aibonito and member of the 24th Infantry Division, was declared missing in action (MIA) during ...
Candelero All-Inclusive Makes Debut in Puerto Rico Caribbean Journal
The first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Now a federal convict, Navy spokesman was a secret PR consultant to 'Fat Leonard' NavyTimes.com
Retired Capt. Jeffrey Breslau pleaded to serving as a PR rep to Leonard.
The Crispr baby news was carefully orchestrated PR‚ÄĒuntil it all went wrong Quartz
He Jiankui didn't wake up on Sunday expecting his world to change. He'd authored a paper that was to be published on Monday, and planned to speak about ...
Undenge jailed 4 years over $12000 PR firm payout Bulawayo24 News
FORMER Energy Minister Samuel Undenge has been jailed for four years after he was convicted of abuse of public office.Undenge, 62, who lost his job after a ...
New Pr. George‚Äôs schools audit boasts improvements but some ‚Äėstrain credulity‚Äô WTOP
A follow-up audit looking into allegations that Prince George's County Public Schools had been changing grades in order to allow more students to graduate ...
3 Things Franchises Should Know About Hiring a PR Firm Entrepreneur
Getting the word out about your business -- to both consumers and potential franchisees -- is crucial. But working with a PR agency is an intimate experience.
Democrats pledge to use new House majority to investigate Puerto Rico‚Äôs oversight board - The Washington Post
Democrats pledge to use new House majority to investigate Puerto Rico‚Äôs oversight board The Washington Post
A leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
Luca Urlando Unearths PR by Three Seconds, Goes 15-16 #2 200 IM SwimSwam
Luca Urlando continues what has been a very impressive year for him. The 16-year-old from DART Swimming had a huge swim in the 200 IM this morning, ...
Puerto Rico needs more entrepreneurs. What's being done to help them? NBCNews.com
While business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Hard truths about recycling - it's mostly PR Radio New Zealand
Opinion - So the Sustainable Business Network puts out a 47-page report on New Zealand's plastic packaging system, and one line leaps out: recycling won't fix ...
Is NW reshuffle just a PR exercise or will it bring stability, improvement? News24
North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs - The New York Times
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs The New York Times
FEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Paul Ralph ‚ÄúPR‚ÄĚ Chopard ‚Äď Edgewood kmch.com
Paul Ralph ‚ÄúP.R.‚ÄĚ Chopard, 66, of Edgewood, Iowa, passed away suddenly, on Monday, December 3, 2018, at his residence. He was born on June 23, 1952, ...
Puerto Rico Civil Rights Commission again requests to participate in Puerto Rico bankruptcy proceedings - Caribbean Business
Puerto Rico Civil Rights Commission again requests to participate in Puerto Rico bankruptcy proceedings Caribbean Business
SAN JUAN ‚Äď Concerned about the lack of discussion of human rights and international human rights law standards regarding Puerto Rico's public debt crisis, ...
Over 57,000 foreigners with PR status granted citizenship since 2008 New Straits Times
KUALA LUMPUR: A total of 57191 people holding Malaysian permanent resident (MyPR) status were awarded Malaysian citizenship between 2008 and Sept ...
PR: Midex Launches EU Regulated Crypto to Fiat Exchange Bitcoin News
Midex, an international company with HQs in Estonia and representatives in Asia, has announced the launch of the first EU regulated crypto-to-fiat exchange.
Obituary: Kay Cushing Neuhausen: PR executive with a creative spark Pittsburgh Post-Gazette
Kay Neuhausen was a brilliant public relations strategist, a gracious hostess who threw unforgettable parties, and a loving, selfless friend. ‚ÄúShe was always a ...
US Attorney's Office To Sponsor Organized Crime Drug Enforcement Task Force Training For USVI And PR Law Enforcement Officers - - VI Consortium
US Attorney's Office To Sponsor Organized Crime Drug Enforcement Task Force Training For USVI And PR Law Enforcement Officers - VI Consortium
United States Attorney Gretchen C.F Shappert announced today that the Virgin Islands U.S. Attorney's Office is sponsoring training this week for prosecutors from ...
Resiliency in Puerto Rico with Barista Factory's Jeanflorent Rivera Daily Coffee News
Hurricanes, floods, earthquakes, volcanic eruptions and other natural disasters will sporadically wreak havoc in coffee-growing communities throughout the ...
PR: More Stamps Global Is the One Stop Shop for Crypto Travel Bitcoin News
"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
Will the Annexation of Puerto Rico Lead the Dolphins to the Playoffs? The Phinsider
Remember all the media types trying to jinx the Miami Dolphins, citing Tom Brady's record in Miami? Some of us saw the premonition of the ‚ÄúNarrator's Curse‚ÄĚ ...
Hafthor Bjornsson Hits 980 lb Squat PR, Closes Gap to 1,000 lbs BarBend
The career strongman, currently training for his powerlifting meet, smokes a 445kg/980 lb squat PR just two weeks out from his debut.
Puerto Rico resident commissioner argues for Offshore Wind for Territories Act on House floor - Caribbean Business
Puerto Rico resident commissioner argues for Offshore Wind for Territories Act on House floor Caribbean Business
SAN JUAN ‚Äď Congresswoman Jenniffer Gonz√°lez Col√≥n spoke on the U.S. House floor Monday in support of House Resolution (H.R.) 6665, the Offshore Wind ...
Puerto Rico House to request Jones Act exemption Caribbean Business
SAN JUAN ‚Äď Puerto Rico Rep. Jos√© Aponte Hern√°ndez will ask the new U.S. Congress to study a request made this weekend by the National Hispanic Caucus ...
Amp PR Lotion Cyber Monday Exclusive VeloNews
PR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
Puerto Rico is open for business with Utah, secretary says Deseret News
SALT LAKE CITY ‚ÄĒ Puerto Rico is ready to do more business with Utahns. That was the message Wednesday from the secretary of Puerto Rico's Department of ...
The lame duck Congress has four opportunities to help Puerto Rico before it goes home | TheHill - The Hill
The lame duck Congress has four opportunities to help Puerto Rico before it goes home | TheHill The Hill
Congress can take legislative action before the end of the year to give Puerto Rico a shot at a better year ahead.
BWRAG Stresses Safety with Summits in PR, Portugal and Hawaii Surfline.com Surf News
Since 2011, the Big Wave Risk Assessment Group (BWRAG) ‚ÄĒ led by Danilo Couto, Kohl Christensen and Pat Chong Tim, under the mentorship and ...
Pr Burale was deep in debt and he cheated ‚Äď Mwakideu The Star, Kenya
Rozinah Mwakideu, the former wife of Pastor Robert Burale, has confirmed that they broke up because he was deep in debt and a liar. ‚ÄúI would receive calls now ...
Weightlifter Meso Hassona Back Squats a Massive 300kg PR BarBend
Check out 20 year old weightlifter Meso Hassona's latest massive 300kg/660 lb back squat PR.
Hurricane Maria's economic impact on Puerto Rico: At least $43 billion, possibly as high as $159 billion - USA TODAY
Hurricane Maria's economic impact on Puerto Rico: At least $43 billion, possibly as high as $159 billion USA TODAY
The latest report from Puerto Rico's planning board paints a grim picture, estimating the impact of Hurricane Maria on the island's economy at $43 billion, ...
PR: Social Messaging App DappGram Launches in New York Bitcoin News
DappGram, a Telegram-like app used in blockchain field was launched in New York, attracting much attention of the regional blockchain players. Users in all ...
PR: iCumulate - A New Era in Social Investing Bitcoin News
iCumulate is an industry changing Social Investment Trading Platform and Ecosystem based on the Ethereum blockchain. The platform combines all of the ...
Puerto Rico lost $43 billion after Hurricane Maria, according to govt. report NBCNews.com
Hurricane Maria had a $43 billion impact on the U.S. territory's economy, $1 billion more than originally estimated, according to an island government report.
PR: Lightning Fast Stablecoin USDX Launches Token Sale Bitcoin News
Stablecoins have been a hot topic in 2018, and many different companies are creating cryptocurrencies for P2P payments. The USDX Wallet payment system ...
Corker mocks White House as 'public relations firm' for Saudi crown prince | TheHill The Hill
Senate Foreign Relations Committee Chairman Bob Corker (R-Tenn.) on Tuesday criticized the White House for acting like a ‚Äúpublic relations firm‚ÄĚ for Saudi ...
Puerto Rico national team recruiting Carmelo Anthony ESPN
If Carmelo Anthony wants a new team, Puerto Rico has a No. 15 jersey awaiting him.
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences - behaviors that MOST affect his or her operation.
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.
Mission-Critical Public Relations?
As a business, non-profit or association manager, any tool that helps you reach your department, division or subsidiary objective IS mission-critical.And particularly so when that tool helps you persuade your most important external stakeholders to your way of thinking, and then moves them to take actions that lead to your success.
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it. So you own your story.
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
Writing a Press Release: How to Write Quotes
Ideally, you will have two types of quotes in your press release. A quote from yourself is mandatory.
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity.
Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story - and that can be the hard part.
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.
Public Relations Success Starts Here
For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these.
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations resources to do something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
8 Ways to Use Local Publicity to Drive Your Business
While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same.
Promoting Your Website Through a Press Release
Have you ever gotten one of those letters from your local property tax appraiser, informing you that your tax bill is going up about 20 percent?I got one of those recently, so I took it to my friend Joe Gross in San Antonio. He appeals property tax assessments for a living.
|home | site map|