Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release - chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know.
Any press release that reads too much like an ad will likely lead a media person to forward it to the advertising department.
For example, here's a headline that sounds too much like an ad:
"Financial Planner Chet Thompson Saved Families $600,000 On Estate Taxes Last Year"
This headline is attention-getting, but for the wrong reasons. It doesn't tell the media person anything other than that Chet Thompson is a good financial planner. This isn't news. But that same headline can easily be rewritten to sound more "newsy":
"Estate Planning Tips Saved Local Families More Than $600,000 Last Year"
This same information is now a headline that will grab a media person's attention. It suggests questions that their readers will be interested in: What tips?
Remember-you are never the news. News is information. As much as possible, keep ego tripping out of a press release and focus on the information that will help improve the lives of readers/listeners/viewers.
Ned Steele works with people in professional services who want to build their practice and accelerate their growth. The president of Ned Steele's MediaImpact, he is the author of 102 Publicity Tips To Grow a Business or Practice. To learn more visit http://www.MediaImpact.biz or call 212-243-8383.
How Social Media Is Changing The Face Of PR Forbes
Your social media account is a crucial part of your strategy if you want to generate buzz.
PDSI opens 6th office location in San Juan, Puerto Rico PRNewswire
ATLANTA, Feb. 21, 2019 /PRNewswire/ -- PDSI, a premier third-party development company for the hotel industry, is pleased to announce the opening of their ...
British PR man charged in connection with 1MDB scandal Financial Times
Malaysian prosecutors have filed charges and issued an arrest warrant in absentia against the former media adviser to Najib Razak, Malaysia's former prime ...
St. Charles couple combines talents in P.R. textbook Chicago Daily Herald
During his 10 years of writing local newspaper columns, Bill Page of St. Charles touched on a lot of different topics. He made people glad, mad and sad, ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble CNN
'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Zion Williamson suffers knee injury after Nike shoe blows out Quartz
Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...
Smollett's PR firm dumped him before GMA interview, TMZ's Harvey Levin tells The Morning Drive - KABC
Smollett's PR firm dumped him before GMA interview, TMZ's Harvey Levin tells The Morning Drive KABC
“Empire” actor Jussie Smollett has surrendered to Chicago police after a plot they say he concocted, to increase his salary by staging a fake racial and ...
Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise' The Age
Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
Edelman's 'earned creative' strategy is noble, but does it work? PRWeek
Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative ...
Former Malaysian PM’s PR Rep Charged In 1MDB Case pymnts.com
The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.
Thought leadership: An integral part of the modern PR plan Bizcommunity.com
While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the ...
Huawei promises to keep intellectual property in Canada as it makes PR push amid security review - The Globe and Mail
Huawei promises to keep intellectual property in Canada as it makes PR push amid security review The Globe and Mail
Huawei's global chairman Liang Hua, centre, sits with Huawei Canada president Eric Li, second left, and R&D Huawei Canada president Christian Chua, ...
Time For PR To Embrace Its Own Purpose The Holmes Report
Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated - Collider.com
Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated Collider.com
Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall — often ...
How Poland uses foreign lobbyists to fight PR wars and influence US policy - Center for Responsive Politics
How Poland uses foreign lobbyists to fight PR wars and influence US policy Center for Responsive Politics
The far-right Polish government has used U.S. public relations and lobbying firms to improve its public image amid charges of anti-semetism from Israel.
Report: Najib's 'PR guy' Paul Stadlen to be charged with money laundering The Straits Times
KUALA LUMPUR (THE STAR/ASIA NEWS NETWORK) - Paul Stadlen, once a media advisor to former Malaysian prime minister Najib Razak, is expected to be ...
Steady Romero leads in Puerto Rico PGA TOUR
RIO GRANDE, Puerto Rico – On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...
The PR Industry's FOFO Problem: "Fear Of Finding Out" The Holmes Report
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
White House spokeswoman leaving to join PR firm | TheHill The Hill
White House deputy press secretary Lindsay Walters will leave her role in the coming months to take a job with a public relations company, the White House ...
PR Internship Pedestrian TV
Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...
Facebook cuts down agency roster, puts survivors on notice about policies PRWeek
Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.
16 Tips to Succeed With Organic PR Outreach Entrepreneur
Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News SDE Entertainment News
She was rushed to a nearby hospital where the doctors pronounce her dead.
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...
Promoted content ad giants tell Israeli PR agencies: No more political smears The Times of Israel
As Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...
Sarhadi named PR Advisory Board member, deputy convener The News International
PESHAWAR: Senior businessman Ziaul Haq Sarhadi has been named a member of the Pakistan Railways Advisory Board and Deputy Convener of the ...
Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Pr. George’s firefighter rescues man from burning car — twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Bondholders seek to take over Puerto Rico pension system Bond Buyer
About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.
Hurricanes create natural climate change labs in Puerto Rico Fox News
The hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...
Newton, Maize schools team up for Puerto Rico Pratt Tribune
There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
Why Puerto Rico bondholders' `victory' in court may prove costly Bond Buyer
The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.
Vatican child abuse summit: is it more than a PR exercise? ABC Local
With survivors already deeply sceptical, a summit to tackle the clerical sex abuse crisis in the Catholic Church is starting at the Vatican tonight.
It’s time to visit Vieques, Puerto Rico Mic
“You don't need more than a couple days there.” That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Possible Conversions to Charter Schools Mark Puerto Rico's Latest Education Fight Education Week
The island's teachers' union says decisions about changing traditional public schools to charters are being made in the dark, but the education secretary says ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
Puerto Rico Open returns as island stands strong once again Golf Channel
The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
Parenthood’s Public-Relations Problem National Review
Making the click-through worthwhile: the public-relations problem of American parenthood; what you need to know about Hawaii congresswoman and ...
Breakfast Briefing: Five things to know Thursday PRWeek
Dean Baquet calls out Trump; Puma pulls Nike-dissing tweet; Johnson & Johnson annual report admits subpoenas; USA Today editor caught in USA Today ...
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Arizona State Charter Board Shells Out for Crisis PR Phoenix New Times
The Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem Gamasutra
Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
PRSI holds 'Public Relations Talk' Daily Pioneer
Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...
PR push for white officer accused of killing armed black man Yahoo News
NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery - Orlando Sentinel
Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery Orlando Sentinel
U.S. Rep. Darren Soto this week embarked on a congressional effort to determine why more than $47 billion set aside to help Puerto Rico recover has not yet ...
The public relations war over freshwater has re-started Stuff.co.nz
OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Studies peg cost of Jones Act on Puerto Rico at $1.5 billion Caribbean Business
SAN JUAN – The cost of transporting merchandise from the U.S. mainland to Puerto Rico in U.S.-flagged vessels, as required by maritime shipping laws, costs ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
Puerto Rico pays back $194.5M in Clean Water and Drinking Water SRFs WaterWorld
EPA says government of Puerto Rico repays clean water and drinking water fund debt.
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Local shelter director returns from Puerto Rico mission Turn to 10
Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.
Georgia Tech Shares Title at Puerto Rico Classic Georgia Tech Official Athletic Site
No. 4 Jackets finish tied with Georgia; Ogletree, Norton, Strafaci finish in top 10.
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Baby born on JetBlue flight from Puerto Rico to Fort Lauderdale WPLG Local 10
A baby was born Friday night on a JetBlue flight from Puerto Rico to Fort Lauderdale.
Marquette golf opens spring 2019 season with Puerto Rico Classic Marquette Wire
The Marquette men's golf team finished eighth (294-285-295-874, 10-over-par) overall in the Puerto Rico Classic Tuesday afternoon. Senior Oliver Farrell led ...
Courtenay public relations firm now has an office to call home Comox Valley Record
50th Parallel Public Relations (50th Parallel) is pleased to announce the opening of its first headquarters space to accommodate its growing team and portfolio.
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look Forbes
When we talk about tourism, we are in a position where Puerto Rico is open for business.”--José Torres, general manager, St. Regis Bahia Beach Resort.
Gulzar Dar assumes office as Director Information and Public Relations, J&K Greater Kashmir
GreaterKashmir: Gulzar Ahmad Dar on Thursday assumed office as Director Information & Public Relations, Jammu and Kashmir. Dar relieved Tariq Ahmad ...
10 Of The Best Airbnbs In Carolina, Puerto Rico HuffPost
Airbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Hedge Funds Bask in Puerto Rico Bond Deal The Wall Street Journal
A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
Judge seeks documents in Puerto Rico tutoring program investigation CBS News
San Juan, Puerto Rico — Puerto Rico's Department of Education said Wednesday a U.S. judge issued an arrest warrant for the agency's boss, but later withdrew ...
Langley baseball team brings aid to Puerto Rico Langley Advance
A team of teenage baseball players from Langley has arrived in Puerto Rico, for a trip that combines the game they love with an opportunity to do some good.
Economic activity in Puerto Rico declined 0.7% in last month of the year Caribbean Business
SAN JUAN – As of December, the Puerto Rico Economic Development Bank's Economic Activity Index (EDB-EAI) increased 16.1% over the same month in 2017 ...
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico WXOW.com
Paylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
Social media dos and don'ts for 2019 - PR Daily PR Daily
How can you better ensure your social media efforts will help you accomplish your brand's objectives in 2019? Observe these dos and don'ts. The dos: 1.
Trump White House stonewalls as Puerto Rico aid runs dry POLITICO
The president's theories about how the storm-wracked island is using disaster relief money could have dire consequences for its residents.
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico? Foreign Policy
The U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
Earthquakes today MAPPED: California, Puerto Rico and Alaska STRUCK by earthquake CLUSTERS - Express.co.uk
Earthquakes today MAPPED: California, Puerto Rico and Alaska STRUCK by earthquake CLUSTERS Express.co.uk
THE RING OF FIRE has been particularly active today, with a total of 52 earthquakes detected in small-tremor clusters throughout the region with areas such as ...
‘Don’t give up:’ Milwaukee man born in Puerto Rico celebrates 107th birthday WITI FOX 6 Milwaukee
MILWAUKEE -- After more than a century -- and counting -- a Milwaukee man is celebrating a major milestone. Born in Puerto Rico on Feb. 13, 1912, Benigno ...
Puerto Rico's 'fear lab' mentors neuroscience rigor amid diversity: Journal club, lab meets, one-on-ones and mountain retreats forge common bond - Science Daily
Puerto Rico's 'fear lab' mentors neuroscience rigor amid diversity: Journal club, lab meets, one-on-ones and mountain retreats forge common bond Science Daily
A lineage of young neuroscientists from diverse backgrounds trace their scientific roots to a 'fear lab' in Puerto Rico that the National Institutes of Health has ...
OU in Fifth Place at Puerto Rico Classic Soonersports.com
NORMAN — The No. 6 Oklahoma men's golf team sits in sole possession of fifth place after the opening round of the Puerto Rico Classic. The three-day, 54-hole ...
Norwegian cruise ship that crashed into Puerto Rico dock arrives at Port Canaveral Florida Today
A Norwegian Cruise Line ship that suffered engine troubles and crashed into a dock in Puerto Rico last week arrived at its home base of Port Canaveral on ...
No. 6 Sooners Head to Puerto Rico Classic Soonersports.com
NORMAN — The No. 6 Oklahoma men's golf team travels to Rio Grande, Puerto Rico, this weekend to open the spring season at the Puerto Rico Classic.
Brock Long: FEMA chief criticised for Puerto Rico disaster response quits amid expenses scandal - The Independent
Brock Long: FEMA chief criticised for Puerto Rico disaster response quits amid expenses scandal The Independent
The chief of the Federal Emergency Management Agency (FEMA) announced that he will be stepping down amid controversy amid a row over alleged misuse of ...
Financial Planners, Make Sure Reporters Comprehend Your Topic
Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong.
How To Share Your Success Story Without Sounding Like You Are Bragging
A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases.
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
Celebrities Cant Have It Both Ways
Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media.
PR Failure Defined
I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?Who are they? List them in order of their impact on your operation.
Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that works.
10 Secrets to Free Publicity
Public relations is popular because it is very cost-effective and it works. If you send out one press release, for example, and it gets into print, it could generate more interest in your product or service.
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to.
Writing a Press Release: The Design Basics
Big corporations like General Motors and Coca-Cola spend thousands of dollars on press kits with specially-designed folders, full-color stationery, digital photos and lots of other goodies. Does this make a reporter more likely to do their story? In my experience, the answer is no.
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or more frequent component specifications by engineering firms.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.
10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.
What Kind of PR Makes Sense?
For business, non-profit and association managers, is it publicity that delivers newspaper and talk show mentions backed up by colorful brochures and videos, combined with special events that attract a lot of people?Or could your business, non-profit or association PR dollar be better spent on public relations activity that creates behavior change among your key outside audiences that leads directly to achieving your managerial objectives? And does so by persuading your most important outside audiences to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?What we're talking about is the kind of PR that lets you do something positive about the behaviors of those external stakeholders of yours that MOST affect your organization. Which means the right PR really CAN alter individual perception and lead to changed behaviors that help you win.
Making Great Announcements
When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know.
Slow Day? Create News
Sometimes there seems to be no client news worthy of coverage. That's when the savvy PR pro digs deep into the old bag of tricks and pulls out one of these ideas to perk things up:* The List* The Index* The Hall of Fame.
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is.
Asian Media Relations: Increase Your Profile and Image in China
China's media is booming creating opportunities for marketing-savvy businesses. But many companies have little understanding of how to harness the power of the media in the world's most populous country.
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
|home | site map|