Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect. Such a job is sure to inflate the egos of the company with the contract and make some ice pictures for their portfolio.
My company, The Detail Guys were commissioned by the Top Brass of CSX Railway to clean and Detail The Kentucky Derby Train for the 129th 2003 Kentucky Derby at Churchill Downs in Louisville, KY. So many famous celebrities have made the journey to Churchill Downs over the years on the Kentucky Derby Train that you could not possibly mention them all. Several Presidents, Future Presidents, Governors, Leaders of the Free World, Entrepreneurs, Industrialists, Movie Stars and Persons of Notice have made the journey on The Kentucky Derby Train.
CSX realizing bids the job out each year for the annual ritual of the detailing of the Kentucky Derby Train. They ask tough questions and demand perfection. Luckily they picked our team as a valuable vendor worthy of the crucial and important job, also knowing of our environmental Best Management Practices to prevent wastewater run-off awarded us the contract this year. The Detail Guys cleaned and detailed the most famous party train in the United States, perhaps the world in record time for an important date in the annals of history. We also did it without a drop of pollution using our great products and environmental procedures another thing CSX are sticklers for; they care about the environment and anyone who works with the company knows their policies are some of the toughest in the industry today. Not a drop of wastewater was even allowed on the ground; seriously.
The annual running of the Kentucky Derby is the largest and most popular of all events in Kentucky, drawing spectators from all 50 states and 35 countries. After 129 years of this annual event the tradition is quite impressive still. This years Kentucky Derby winner was a 50:1 long shot. The Train leaves from Florida's First Coast and travels to the Kentucky Derby in first class Five Star Style for the running of the Kentucky Derby and then returns with several important stops along the way. We are so proud to have been able to create the shine for the annual historic trip. And this Kentucky Derby was one of the best ever experiences for the attendees and the individuals fortunate enough to know the right people for a place on the Train.
God Bless this historic event, train ride and the people who have made it possible and so great through all those years. This truly is what makes America so GREAT !
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Making The Case For 'Good' PR (And Five Ways To Achieve It) Forbes
From customer *service* to social media, here are five ways your company or personal brand can position itself more positively to public perception.
The Most Powerful PR Firms of 2018 Observer
Welcome to the fifth volume of Observer's annual PR Power 50—which may just represent the most exciting year yet.
The Most Powerful Entertainment and Media PR Firms of 2018 Observer
With N.Y. as its center in mind, here are our choices for 2018's most notable PR firms in entertainment and media.
The Most Powerful Fashion PR Firms of 2018 Observer
Here are our choices for 2018's notable fashion PR firms (KCD also appears in this year's PR Power 50).
The Most Powerful Health Care and Pharma PR Firms of 2018 Observer
Here are our choices for 2018's notable agencies in health care and pharma PR—the top five also appear in our 2018 PR Power 50.
The Most Powerful Travel and Hospitality PR Firms of 2018 Observer
Here are our selections for 2018's notable travel PR firms—the top seven also made our 2018 PR Power 50.
The Most Powerful Financial PR Firms of 2018 Observer
Here are our choices for 2018's notable PR firms in the financial space. The top six of which also made this year's Observer PR Power 50.
DHS needs to mount a PR campaign in Central America Washington Examiner
The impression in Central America today is that if you push north before new immigration laws are passed, you will get a path to U.S. citizenship.
Agility vs integration in the PR industry Bizcommunity.com
Working in the PR industry makes for an interesting conversation starter with vastly different public opinions. Within the industry, there hasn't been much chatter ...
The Most Powerful Real Estate PR Firms of 2018 Observer
Will business eventually cool off for real estate PR firms? Sure, when the market calms down . . . we may all be long gone by then. From glitzy residential projects ...
The Most Powerful Art and Design PR Firms of 2018 Observer
Below are our selection for 2018's notable PR firms with an art and design specialty (you'll find the top three in this year's PR Power 50 as well).
The Most Powerful Beauty PR Firms of 2018 Observer
Spending on beauty products has exploded, which has meant a bonanza for PR firms in the category. Sure, it's about so-called influencers, but a lot of traditional ...
The Most Powerful Nonprofit and Public Affairs PR Firms of 2018 Observer
These firms fight the good fight, which makes them our choices for notable nonprofit and public affairs PR firms of the year (the top three also grace this year's PR ...
Report: Fact-checkers say Facebook has used them for "crisis PR" Fast Company
Journalists who partnered with Facebook say they've lost faith that the social network really cares about ridding itself of false news. Facebook quickly responded.
The Most Powerful Cannabis PR Firms of 2018 Observer
Here are our selections for the year's most notable agencies in the fast-growing cannabis PR space.
Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill - The Hill
Parkland’s David Hogg sends ‘thoughts and prayers' to the NRA's 'PR team’ after accused Russian agent pleads guilty | TheHill The Hill
Parkland, Fla., school shooting survivor David Hogg offered “thoughts and prayers” to the public relations team at the National Rifle Association (NRA) on ...
The Most Powerful Restaurant PR Firms of 2018 Observer
Still, it's one of the most exciting eras for restaurants in eons, which makes this an especially intriguing time for PR firms in the space—including our choices for ...
Motlanthe Commission could be a high-level PR stunt for... Daily Maverick
The killing of six unarmed civilians by Zimbabwe's military on 1 August, two days after polling in the country's general elections, was a huge setback for an ...
Grom Social Partners With PR Agency to Launch Enterprise-Level Solutions and Public-Private Partnership Program - Associated Press
Grom Social Partners With PR Agency to Launch Enterprise-Level Solutions and Public-Private Partnership Program Associated Press
To Form new Public-Private Partnerships in the Social Sustainability Sector Boca Raton, FL, Dec. 14, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE ...
Democratic state senator blasts Amazon's HQ2 as a PR scam, saying 'New York fell for it' CNBC
"I don't think it's worth providing $3 billion and setting a precedent" for other companies to pick the city's pockets, state Sen. Michael Gianaris says.
Top 10 marketing and PR stories in 2018 that got your attention Marketing Interactive
Here are the stories that got readers hooked and wanting more.
Trump says Cohen did low-level work for him, mostly PR: Fox Reuters
U.S. President Donald Trump said he made a mistake hiring longtime personal lawyer Michael Cohen years ago and that his one-time fixer did "low-level work" ...
Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Mzansi Super League 2018 Cricbuzz
Follow Jozi Stars vs Paarl Rocks, Eliminator (2nd v 3rd), Dec 14, Mzansi Super League 2018 with live Cricket score, ball by ball commentary updates on ...
'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt - Business Insider
'They threw us under the bus at every opportunity': Facebook fact-checkers say its mission to weed out fake news was a PR stunt Business Insider
Some fact-checkers expressed dismay at the news that Facebook hired the Republican-linked PR firm Definers to smear prominent critic George Soros.
Sungrow Named International Brand Development Honoree by PR Newswire PRNewswire
SHANGHAI, Dec. 14, 2018 /PRNewswire/ -- Sungrow, the global leading inverter solution supplier for renewables, has announced recently that PR Newswire, a.
Why I decided to become an ambassador for Women In PR PRWeek
Growing up, my parents gave me the confidence to think I could achieve whatever I wanted to if I put my mind to it, and they ensured their two daughters were ...
Garmin appoints Golin as lead PR agency PRWeek
Consumer technology business Garmin has appointed Golin as their lead PR agency, following a competitive pitch run by Creativebrief, PRWeek can reveal.
Dance: PL 5th, PR-B 6th at C-I The Lake Country Echo
In the first conference meet at Crosby-Ironton on Friday, Dec. 7, the Pequot Lakes Revolution dance team finished fifth of the six teams, leading only Pine ...
Q&A: TVC Group's Ashleigh Lezard on the changing nature of PR and journalism The Drum
Earlier this year TVC Group appointed former journalist and sustainability communications specialist Ashleigh Lezard as account director to work on The ...
Abandon The Cold Call: How PR Can Warm Dialogue With B2B Target Clients Forbes
Many sales teams and their colleagues in the PR department are not known to collaborate and, in turn, rarely make the connection between media relations and ...
Conker Communications handed PR role for 2019 Netball World Cup Insidethegames.biz
Conker Communications has been appointed to handle public relations at next year's Netball World Cup in Liverpool.
Pratt & Whitney Inaugurates New Aerospace Engineering Center in Puerto Rico PRNewswire
EAST HARTFORD, Conn., Dec. 10, 2018 /PRNewswire/ -- Pratt & Whitney, a division of United Technologies Corp. (NYSE: UTX), today announced its official ...
Marcoms employers urged to sign LGBT support charter PRWeek
Marcoms employers urged to sign LGBT support charter. From PR Week.
Chicago's most-wanted drug lord in PR battle over consulate bombing WLS-TV
In an unusual public relations campaign, the Mexican drug cartel run by Chicago's so-called public enemy number one is denying involvement in a grenade ...
11 of the best PR campaigns and activations of 2018 (according to you) PRWeek
Each month PRWeek UK picks its top five PR and comms campaigns and asks you, our highly knowledgeable readers, to vote for your favourite. Below is a look ...
📝 Atlético-PR 1-1 (4-3 pens) Junior FC: Atlético win the Sudamericana Onefootball
Tonight was a special night for Brazilian-side Atlético-PR, as they defeated Colombia's Junior Barranquilla on penalties to claim the 2018 Copa Sudamericana ...
Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team - GQ India - What a man's got to do
Mzansi Super League 2018 Eliminator: Top 5 Fantasy Cricket picks for Jozi Stars vs Paarl Rocks Dream11 team GQ India - What a man's got to do
Jozi Stars vs Paarl Rocks is the eliminator match in the Mzansi Super League 2018. Find out the top picks for your JOZ vs PR Dream11 Team for tonight's MSL ...
Meghan Markle's biggest PR problem still remains her beleaguered father Independent.ie
At the best of times, it's hard to understand Thomas Markle's motivations.
Congress Moves To Ban Cockfighting In USVI, PR - VI Consortium
The U.S. Congress on Wednesday approved legislation that would ban cockfighting in the U.S. Virgin Islands and Puerto Rico, following a monthslong battle by ...
Tory Mayoral Candidate Tells Sadiq Khan: Spend Less On PR And More On Police LBC
Sadiq Khan must spend less money promoting himself and more on funding the police, the Conservative Mayoral candidate has told LBC.
Adidas reviews PR with aim of restructuring agency model PRWeek
Adidas has begun a review of its PR agency model and roster, placing several incumbent agencies on notice in the UK in an account estimated to be worth 'well ...
How Facebook’s crisis PR firm triggered a PR crisis The Verge
Facebook hired Definers Public Affairs to polish its reputation, but instead it created a new PR crisis for Mark Zuckerberg and Sheryl Sandberg.
Confessions of a social media manager: PRWeek meets five shooting stars from online PR in 2018 - PRWeek
Confessions of a social media manager: PRWeek meets five shooting stars from online PR in 2018 PRWeek
PRWeek launched a second series of 'Confessions of a social media manager' earlier this year, profiling those at the online coalface for some of Britain's ...
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky' - Sun Sentinel
School shooting PR consultant apologizes after calling critics 'crazies' and reporter 'skanky' Sun Sentinel
A crisis public relations consultant created a crisis of her own for the Broward school district, after a video came to light in which she dismissed the district's critics ...
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools - Orlando Sentinel
Parkland shooting PR consultant criticized in Broward was recommended by Orange schools Orlando Sentinel
Winter Park PR consultant Sara Brady, hired by Broward County schools in the wake of the Parkland shooting, has been blasted for a speech in which she ...
Cancer survivor kicks off inaugural PR-B Relay for Life - Event... The Lake Country Echo
Pine River-Backus students and cancer survivor Stacy Erholtz kicked off the inaugural student-led Relay for Life on Friday, Dec. 7, raising $4,242 for the ...
How Facebook’s P.R. Firm Brought Political Trickery to Tech The New York Times
Definers, an import from Washington to Silicon Valley, thrived with opposition research and a fishy campaign to push Apple's C.E.O. for president.
Judge: No Puerto Rico trip for convicted ex-county official Miami Herald
A former North Carolina official guilty of conspiring to defraud the federal government cannot go on vacation to Puerto Rico this month.
Boeing Leadership Faces PR Hurdles After Lion Air Crash Wall Street Journal
The Lion Air accident in Indonesia has created new engineering and public relations challenges for Boeing Co. and its chief executive Dennis Muilenburg.
U-20 WNT Takes Down China PR 1-0 at 2018 Women's Nike International Friendlies U.S. Soccer
The U.S. Under-20 Women's National Team defeated China 1-0 in its final match at the 2018 Women's Nike International Friendlies. The USA broke through in ...
PR: Postar - Public Chain Transaction Platform Bitcoin News
Recently, Postar, the world's first public chain eco-transaction platform，has attracted the attention at home and abroad. However, emerging in the bear market, ...
Lime claims it didn’t know controversial PR firm Definers would sling mud at rivals TechCrunch
Scooter startup Lime has confirmed it hired Definers but claimed it didn't know the controversial PR firm would try to smear its rivals. The company was speaking ...
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm - CNBC
Facebook's outgoing communications head reportedly takes the blame for hiring controversial PR firm CNBC
Facebook's outgoing communications head Elliot Schrage admitted in an internal memo that his team asked public relations firm Definers to push negative ...
Advance Publications Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference - Cleveland Scene
Advance Publications Plans to Outsource Local PD Jobs, Hires PR Firm to Run Interference Cleveland Scene
Local newspapers like The Plain Dealer provide an incredibly valuable *service* to the community. But it's an unfortunate reality that the local newspaper business ...
Facebook policy chief admits hiring PR firm to attack George Soros The Guardian
Communication head takes blame for hiring Definers Public Affairs as Sheryl Sandberg says antisemitism claim 'abhorrent'
Hurricane Maria cut the height of Puerto Rico's forests by a third Grist
The storm caused 60 years worth of natural tree-falls in just a day.
Arcata native Trevor Daley to lead L.A. PR firm Eureka Times Standard
Arcata native Trevor Daley was recently named president of Cerrell, a Los Angeles-based public relations firm. Previously, Daley served as state director and ...
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google - CNBC
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, Google CNBC
Facebook expanded its relationship with a Washington-based public relations firm last year that wrote dozens of articles critical of rivals Google and Apple and ...
School PR consultant calls Parkland critics 'crazies' ABC News
A public relations crisis consultant hired to advise a Florida school district after a mass shooting is apologizing after dismissing the district's critics as "crazies" ...
Read the mud-slinging pitches Facebook’s PR firm sent us TechCrunch
Facebook's latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last ...
How YouTube’s 2018 PR stunt became even more hated than Justin Bieber Telegraph.co.uk
If you want to know what really raises the hackles of YouTube users, then you need look no further than pint-sized Canadian pop star Justin Bieber.
Why PR is finally getting a promotion PRWeek
Why PR is finally getting a promotion. From PR Week.
D.E.A. Agent in Illinois Is Charged With Helping Drug Gang in Puerto Rico The New York Times
A former police detective in Illinois joined the Drug Enforcement Administration to help a gang of drug dealers in Puerto Rico and provided the gang with ...
10 essential PR blogs to read | Articles | Home PR Daily
Public relations professionals likely know about major PR publications such as PR Daily, PRNews and O'Dwyer's, as well PRSA publications like PRsay.
Watch: 'Shopping on ice' - Iceland installs in-store ice rink PRWeek
The company – which has been widely praised for its main Christmas campaign highlighting the environment impact of palm oil – has refitted its Stratford store in ...
Michael Cook, former Triumph and Jaguar PR exec, dies at 85 Automotive News
Triumph sold its last sports car in the U.S. in the summer of 1982, and on Tuesday the brand lost its PR man, Michael Cook, 85, who never stopped promoting ...
Amazon Studios PR Chief Craig Berman Exits Jeff Bezos Company Deadline
After 14 yrs at the Seattle-based giant, the now-ex VP Public Relations & Publicity at Amazon Entertainment is looking for "something new."
Goodyear names Laura Duda chief communications officer PRWeek
AKRON, OHIO: Goodyear has named Laura Duda as SVP of global communications and chief communications officer, replacing Paul Fitzhenry. Duda will ...
Puerto Rico from Space: NASA Videos Show Aftermath of Hurricane Maria Space.com
Fourteen months after Hurricane Maria wreaked havoc on Puerto Rico, causing widespread flooding and power outages, NASA researchers are still studying ...
‘IDF tunnel operation along Lebanese border is PR stunt’ The Jerusalem Post - Israel News
There was no pressing need for the IDF to carry out Operation Northern Shield along the country's border with Lebanon, a source familiar with the details of the ...
Teekay: PR Disaster Re-Opens Massive Opportunity Seeking Alpha
Teekay Corporation (TK) and their primary daughter company, Teekay LNG Partners (TGP) reported earnings nearly two weeks ago. Despite TGP's excellent ...
Billion-dollar tax break could give Puerto Rico false hope again Stars and Stripes
WASHINGTON (Tribune News *Service*) — One of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a ...
Manafort urged Trump to ‘declare a PR war on the FBI’ in ‘earliest days’ of his presidency: report - Raw Story
Manafort urged Trump to ‘declare a PR war on the FBI’ in ‘earliest days’ of his presidency: report Raw Story
Newly revealed government documents obtained by Vox investigative reporter Murray Waas show that former Trump campaign manager Paul Manafort urged ...
The Crispr baby news was carefully orchestrated PR—until it all went wrong Quartz
He Jiankui didn't wake up on Sunday expecting his world to change. He'd authored a paper that was to be published on Monday, and planned to speak about ...
Miss Universe 2018: Miss Philippines and Puerto Rico early favorites CalvinAyre.com
The 67th Miss Universe competition is coming up on December 17th, and Bodog has released their odds.
Deadpool has absolutely wrecked The Avengers with a new PR stunt JOE.ie
After months and months of waiting in agony, fans of the Marvel Cinematic Universe were finally treated to their first view of the aftermath of Avengers: Infinity ...
What's really behind Carole Middleton's PR blitz? Daily Mail
For someone who recoils from public attention, Carole's PR drive is the most unexpected of developments. She used to be the model of discretion, writes ...
Twitter spat erupts between PRCA's Ingham and Whitehouse Consultancy founder PRWeek
A social-media row has erupted between a senior lobbyist and the head of the PRCA over how the new Public Affairs Board Twitter account should be used.
You Can Still Get Tickets to Hamilton in Puerto Rico Condé Nast Traveler
The Tony award-winning musical Hamilton is heading to Puerto Rico this January—and Lin-Manuel Miranda is going too.
MXoN Team Puerto Rico To Offer Aid to Community Racer X Online
This December, Motocross of Nations Team Puerto Rico will head to Puerto Rico to offer aid and relief with the funds raised.
Puerto Rico's War on Its Poor Boston Review
Puerto Rico's War on Its Poor from Boston Review. In the 1990s, Puerto Rico showed Washington how militarized policing and privatization can extract profits ...
Consumers Worry, Countries Fumble in Addressing Global Plastic Use PR Newswire India
Orb Media examines four aspects of the plastic problem: marine waste, microplastics, chemicals, and recycling. WASHINGTON, Dec. 14, 2018 /PRNewswire/ ...
The Brand Trudeau international PR machine does it again Macleans.ca
Politics Insider for Dec. 4: Canada isn't immune from populism, what we learned from the security review of Trudeau's India trip, and what was behind the Prime ...
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs - The New York Times
$3,700 Generators and $666 Sinks: FEMA Contractors Charged Steep Markups on Puerto Rico Repairs The New York Times
FEMA is spending more than $1 billion on emergency repairs to homes in Puerto Rico damaged by Hurricane Maria, but much of it is going to contractors ...
Best Coquito Cocktail Recipe from Puerto Rico Esquire
Coquito is like eggnog, but better. Served predominately in Puerto Rico, where it originated, it is a rich, milky rum drink sweetened with curls of coconut cream.
PR: More Stamps Global Is the One Stop Shop for Crypto Travel Bitcoin News
"Community is about ownership and as the companies have started owning these decentralized networks of payment they are reaching out the horizon of ...
PR: Is there a future for Cryptocurrencies in the online casino industry? Coingape
Cryptocurrencies are the world's latest craze, with more and more individuals and businesses relying on them to conduct payments. People are even buying ...
Puerto Rico's New Tax Break Lures Money as Expiration Date Looms Bloomberg
One of the biggest breaks created by last year's tax law sits in Puerto Rico, a hurricane-ravaged island desperate for a recovery. But some residents fear tax ...
India vs Netherlands, 2018 Men's Hockey World Cup: Manpreet Singh, PR Sreejesh in Top 5 Players to Watch - LatestLY
India vs Netherlands, 2018 Men's Hockey World Cup: Manpreet Singh, PR Sreejesh in Top 5 Players to Watch LatestLY
India takes on the Netherlands in the quarter-final match of the 2018 Men's Hockey World Cup to progress to the semis for the first time since 1975. Read about ...
Puerto Rico Overhauls Tax Laws to Help Workers, Businesses VOA News
Puerto Rico's governor has signed a bill to overhaul the U.S. territory's tax laws in a bid to help workers and some business owners amid a 12-year recession.
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board - The Washington Post
Democrats pledge to use new House majority to investigate Puerto Rico’s oversight board The Washington Post
A leading House Democrat is vowing to investigate the fiscal board overseeing Puerto Rico's debt crisis, arguing that its push to slash government spending ...
Luca Urlando Unearths PR by Three Seconds, Goes 15-16 #2 200 IM SwimSwam
Luca Urlando continues what has been a very impressive year for him. The 16-year-old from DART Swimming had a huge swim in the 200 IM this morning, ...
PR: Midex Launches EU Regulated Crypto to Fiat Exchange Bitcoin News
Midex, an international company with HQs in Estonia and representatives in Asia, has announced the launch of the first EU regulated crypto-to-fiat exchange.
Is NW reshuffle just a PR exercise or will it bring stability, improvement? News24
North West Premier Job Mokgoro has rehired four MECs who were previously fired by his predecessor, Supra Mahumapelo in his first reshuffling since he was ...
Puerto Rico needs more entrepreneurs. What's being done to help them? NBCNews.com
While business owners in Puerto Rico have survived Hurricane Maria, the island needs to build support and incentives to foster entrepreneurship, according to ...
Amp PR Lotion Cyber Monday Exclusive VeloNews
PR Lotion delivers more of the bicarbonate your body naturally produces to neutralize acid, battle fatigue, and reduce soreness. More bicarbonate means the ...
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom - Loyola News
Public Relations Society of America names Tania Cantrell Rosas-Moreno, Ph.D., Maryland's Educator of the Year - Newsroom Loyola News
The Public Relations Society of America (PRSA) has named Tania Cantrell Rosas-Moreno, Ph.D., associate professor of communication, Maryland's 2018 ...
'My Father Is In There': Anguish Builds In Puerto Rico Mountains Over Decimated Tombs NPR
The damage to 1800 tombs in the Lares Municipal Cemetery was so extensive — and so horrifying — that health officials locked the cemetery gates after ...
Candelero All-Inclusive Makes Debut in Puerto Rico Caribbean Journal
The first new all-inclusive to open in Puerto Rico in years has made its debut in the town of Humacao: the transformed Candelero Beach Resort.
Hurricanes Yield 'Fundamental Change' In Puerto Rico's Watershed WBUR
Researchers in Puerto Rico say hurricanes Irma and María made long-lasting and ongoing changes to forest and coastal ecosystems.
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town.
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1.
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager and, finally, you decide to do something positive about the behaviors of those important outside audiences of yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very external stakeholder behaviors that will help achieve your managerial objectives.
Where is the Best PR Value?
Wherever the fundamental premise of public relations is practiced.Look at what it suggests.
PR: Time For a New Playbook?
When your public relations results pretty much depend on whether your news item gets used in a newspaper column or on a radio talk show, you may be ready for a fresh approach.Why not shoot for a 1-2 PR punch?First, focus sharply on those external audiences who play a major role in just how successful a business, non-profit or association manager you will be.
Publicity: A Financial Planners Best Marketing Friend
There's an old African proverb:"If you think you are too small to make a difference, try sleeping in a closed room with a mosquito."There's a message here for financial planners who want to get free publicity exposure, and use it as a smart marketing tool to grow their practice.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
PR: Heres All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product.
PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
Foolproof Publicity for Marketing-Minded Financial Planners
They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in.
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.
The Ratings are Coming
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.
P.R. Strategies for Professional Service Providers
Promotion for Professional Services Providers requires a different approach than for other types of business people. Here's why:* People buy professional services based on reputation, credibility and knowledge* Advertising works for products, especially ones that can be described; professional services are intangible and the selling points are based on the provider of service* Professionals must differentiate themselves by creating niches and through PR activities that create strong reputations, build credibility and showcase knowledgeLow-Cost, No Cost PR strategies you can use immediately:* Speaking engagements* Guest columns* Radio Expert* Volunteering on charity committees; member of a charity board; pro-bono work for a charity* Award submission* Web Site* Special Events* Newsletter (e-mail)* PublicityHow to decide which PR strategies are best for you:* What do you feel comfortable with? I have an attorney client who doesn't feel comfortable doing speaking engagements or radio shows, but likes to write.
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences.
|home | site map|