How To Write A Press Release: The Seven Deadly Sins And How To Avoid Them
How to write a press release that generates free publicity is a great skill to have.
This analysis, of the seven deadly sins of how to write a press release and how to avoid them, contains press release sample writing and a how to write a press release sample.
Learn how to write a good press release with more impact in less time.
This is a question critical to gaining ongoing media coverage in a consistent way for any organisation and individual.
And sometimes the quality of news releases actually sent out to the media is pretty poor.
Take this example put out by Tasmanian Liberal shadow treasurer Brett Whiteley in a press release issued on May 24, 2005 and highlighted in The Australian newspaper (June 2nd, 2005 page 20).
"All State Liberal Policy pledges are official State Liberal policy, as are Policy Position Statements. All Policy Position Statements and Policy Pledges are fully costed. The only difference between our Policy Position Statements and Policy Pledges is that further detail associated with our Policy Pledges will be released at a later date. This detail will be released at the time of our choosing."
Phew! What did he say?
We see bad examples of media releases all the time. But it doesn't have to be that way.
Here is my take on how to write a press release: the seven deadly sins and how to avoid them:
1. No News Value
Your media release must have a strong news value and not be trying to sell something or be blatant advertising. The media will see through this.
Ask: what is new about what we're doing?
2. A Poorly Written Headline
A headline must grab the attention of the editor or reporter.
Read more about writing headlines in this article
3. A Poorly Written Lead Paragraph
A lead paragraph must continue to hold the attention of the editor or reporter.
Read more about writing lead paragraphs in this article
4. No Quotable Quotes
Quotable quotes add credibility and human interest to a media release. They are the flesh that goes on the facts or bare bones of the story. They must be memorable and well crafted.
Take this recent quote from 1992 Olympian, Irish Boxer Kevin McBride in the lead up to his fight with Mike Tyson on June 11th 2005: "I'm not a pretender, I'm a contender".
Nice work Kevin - simple, memorable and direct. The media love it because of its structure and rhyming nature.
5. Lack of Clarity In Writing Style
Clear writing is a sign of clear thinking as my Tasmanian Polly Speak example above demonstrates.
6. No Call To Action
Your media release must end with a call to action. What is it you want people to do after reading or hearing your message?
7. No Comprehensive Contact Details
A news release should always contain current contacts details for the media to follow-up.
Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.
You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.
How To Compete With Market-Leading Companies As A PR Underdog Forbes
Every industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.
Tourism bureau picks Raleigh PR firm for contract The Daily Progress
At least 10 calendar days after notice of intent to award must pass before a contract is executed, according to the county's purchasing policy.
Felicity Huffman Hires Trayvon Martin Family's Crisis PR Team The Blast
Felicity Huffman's regular PR team can't handle the heat from the media circus surrounding the actress' criminal charges, so the star has brought in some heavy ...
Saudi Arabia fund hires PR firm in the wake of Khashoggi murder Financial Times
PIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.
Marketing/PR CEO learned key to company's growth is in art of delegation - San - San Antonio Business Journal
Marketing/PR CEO learned key to company's growth is in art of delegation - San San Antonio Business Journal
One of San Antonio's most driven entrepreneurs, Trish DeBerry learned the importance of tenacity from an early age. As the youngest of six kids at home, “I had ...
PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's The Holmes Report
Witt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.
How to Handle a PR Crisis in the Age of Call-Out Culture The Business of Fashion
NEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...
Stones River Group puts formal name to its public relations operations The Tennessean
Nashville-based Stones River Group will put a formal name to its public relations operations, according to a news release. The firm, well known for its ...
Local Food in Puerto Rico Finds Energy in Recovery The New York Times
Two hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.
Seven PR questions for Stagwell Group founder Mark Penn PRWeek
New York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...
What a year’s worth of publisher responses can teach you about digital PR Marketing Land
Most marketers agree that if you can get your *content* in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared ...
CIPR quizzed on ethics after granting 'Sweatygate' agency boss membership PRWeek
A prominent fellow of the PRCA has questioned the CIPR for granting membership to the agency boss of the notorious 'Sweatygate' ethics scandal, despite the ...
Pagefield wins HS1 and Hitachi Trains corporate comms accounts PRWeek
Pagefield has retained the £1.15m corporate comms and public affairs account for HS1, following a competitive pitch, and picked up similar duties for Hitachi ...
Public Relations has always been dominated by women, but it's still a man's world at the - Business MattersBusiness Matters
Public Relations has always been dominated by women, but it's still a man's world at the Business MattersBusiness Matters
The portrayal of PR Experts or PR Consultants in Film and TV are normally played by women in their mid 30's.
Probate Notice: Kevin L. Yotter 25-PR-19-213 Republican Eagle
STATE OF MINNESOTA COUNTY OF GOODHUE FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No. 25-PR-19-213. Estate of: ...
PRCA revises reading list to include 60 per cent female authors PRWeek
The Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors ...
Flack: Anna Paquin shines in uneven PR black comedy Stuff.co.nz
Robyn (Anna Paquin) is an expert in crisis management. Working for a top London public relations firm, it's her job to help "massage" celebrities' bad behaviour ...
Job hunting? Here are 30 companies hiring in Birmingham, including KC Project PR Bham Now
It's time to find out who's hiring in Birmingham. We have 30 great career opportunities this week, so be sure to click that apply button and land that new job!
Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure Variety
Berklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.
Ivy League Escapes PR Hit from Admissions Scandal - Mon., Mar. 18, 2019 O'Dwyer's PR News
Ivy league and other elite schools caught up in the college admissions scandal will suffer little or no damage to their PR reputation. The episode though ...
World Expeditions appoints travel industry veteran Virginia Haddon as PR manager mUmBRELLA*
World Expeditions Travel Group has appointed Virginia Haddon as the PR manager for three of its adventure travel brands. Haddon has over 20 years of.
SeaWorld Entertainment, Inc. Announces Departure of John T. Reilly PRNewswire
ORLANDO, Fla., March 19, 2019 /PRNewswire/ -- SeaWorld Entertainment, Inc. (NYSE: SEAS), a leading theme park and entertainment company, announced ...
WATCH: USC four-star RB signee sets new PR in 100 meters 247Sports
Watch USC's 2019 running back signee run one of the fastest times in California so far in the 100 meters and set a new PR.
PR%F Design Distinction Awards Food & Beverage Magazine
Set to resonate with the eyes of many and seize the moment when one decides which bottle to choose (and buy)- creative designers play a pivotal role in ...
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign - TownandCountrymag.com
Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign TownandCountrymag.com
It was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...
PR Advice for Felicity Huffman and Lori Loughlin StyleBlueprint
The scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...
PR In Post Digital Age: Implication For Practitioners Leadership Newspaper
Every day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries ...
Breakfast Briefing: Hollywood star gets crisis support for college admissions scandal PRWeek
Felicity Huffman has reportedly hired crisis communications support amid fallout from Operation Varsity Blues. The actress has brought on The TASC Group, with ...
Monitoring and Diagnostic Solution Positioned for Continued Growth PR.com
Manchester, CT, March 20, 2019 --(PR.com)-- Control Station announced the latest release of its PlantESP Loop Performance Monitoring solution. The Spring ...
Samaritans campaign uses handwriting of real men PRWeek
Mother has created a campaign for Samaritans that features messages from real men who have experienced depression and suicide attempts, using their own ...
Proof That the Kardashians Have Been Masterminding Their Drama RIGHT in Time for 'KUWTK' - Cosmopolitan.com
Proof That the Kardashians Have Been Masterminding Their Drama RIGHT in Time for 'KUWTK' Cosmopolitan.com
Fans are convinced some major Kardashian drama has been orchestrated (or at least spun) to drive viewers to 'Keeping Up with the Kardashians,' and we're ...
Berklee College Of Music Honors Beyoncé PR Strategist Yvette Noel-Schure Essence
She was presented with the prestigious Berklee School of Music's first-ever Master of Global Entertainment Award.
Mark Read drops more hints about changing WPP PRWeek
Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda. News.
Debunking the anti-vaxxers: how communications can help PRWeek
Thought your kid was safe from the measles? Think again. Experts say several diseases that are avoidable are making a comeback, and it's all due to people ...
Eight do's and don'ts for PR professionals in 2019 Media Update
Working as a public relations professional means constantly adapting to the new trends, industry shifts and the latest technology. And while all of that might ...
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists - Fast Company
How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists Fast Company
After the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.
Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade HuffPost
Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...
PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway Bitcoin News
On March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...
PR isn't inherently evil, but Maryland Today is The Diamondback
Views expressed in opinion columns are the author's own. Maryland Today, the PR website run by the University of Maryland's Office of Strategic ...
Sweet PR leaves a sour taste for the whole industry after MailOnline furore PRWeek
The furore around the MailOnline pulling a story after a case study was submitted by a PR agency boss under a false name should raise alarm bells. Opinion.
Firm secures tie with PR group at a ‘crucial time’ The News
HOMES firm Redrows Southern Counties has teamed up with a global communications group as it continues its expansion.
Microsoft should clean up its security mess before any PR stunts iTWire
Satya Nadella has been the chief executive of Microsoft for more than five years but how many times has he uttered the word "ransomware" when waxing e...
Three reasons why creativity is key in PR Publicity News Media Update
While there are many elements that go into a successful public relations strategy, creativity needs to be one of them. media update`s Aisling McCarthy looks at ...
Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam? RT
As controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...
Modernizing Connected Health IT for Military & Government PR.com
The 16th iteration of Defense Strategies Institute's DoD/VA & GOV Health IT Summit will take place on May 8 & 9, 2019 in Alexandria, Virginia. Attendees at this ...
Mark Zuckerberg's former mentor says privacy manifesto is a PR stunt Mashable
One of Mark Zuckerberg's earliest allies in Silicon Valley says the Facebook CEO's recent privacy manifesto is little more than a PR stunt that won't solve the ...
Raiders re-sign WR/PR Dwayne Harris Raiders Wire
The Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.
Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily PR Daily
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...
House delegation's immediate priority in Puerto Rico doesn't include statehood NBCNews.com
Democrats in control of the House say they are focusing on Puerto Rico's reconstruction and scrutinizing the role of the federal control board in charge of the ...
Boeing: A case study of what not to do PRWeek
Boeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...
PR exec with airline background says FAA waited to long to ground Max 8's WFIR News Talk Radio
Among those paying close attention to the grounding of those Boeing airplanes after two of them crashed in recent months: public relations executive Tom ...
Christchurch shooting: Crusaders name review should continue, says PR lecturer Chris Galloway - Newshub
Christchurch shooting: Crusaders name review should continue, says PR lecturer Chris Galloway Newshub
The Crusaders rugby franchise should continue its review into a name change, after last week's tragic shooting in Christchurch, according to Massey University ...
Yakult consumer PR pitch down to three agencies PRWeek
Yakult consumer PR pitch down to three agencies. From PR Week.
Costco keeps costs low and pay high by cutting PR Business Insider
Costco is one of the most beloved brands in America, celebrated by customers and employees alike.
Crafting a message: The powerhouse PR and lobbying firm behind Hampshire's media strategy - GazetteNET
Crafting a message: The powerhouse PR and lobbying firm behind Hampshire's media strategy GazetteNET
AMHERST — When Hampshire College announced on Jan. 15 that it was struggling financially and seeking a partner institution, its leaders acknowledged that ...
Sorrell: Amazon's ad business will be worth $100b PRWeek
Sorrell: Amazon's ad business will be worth $100b. From PR Week.
Time For PR To Embrace Its Own Purpose The Holmes Report
Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Black and Decker sander left a PR officer's feet 'smooth as a baby's bum' Daily Mail
Jodie Richardson, 28, was driven mad by her husband Taz's 'ogre-like' feet after the couple moved from Newcastle, Tyne and Wear, to the Canary Islands.
Survey reveals how much influencers charge for posts PRWeek
The amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and ...
Changes in risk-group stratification of patients undergoing radical pr | RRU Dove Medical Press
Changes in risk-group stratification of patients undergoing radical prostatectomy at the Southern Alberta Institute of Urology over time.
Platinum Games Designs PR Characters for JMSDF's New Submarine Anime News Network
NieR: Automata and Bayonetta game developer Platinum Games announced its artists teamed up with Japan's Maritime Self-Defense Force to create the official.
In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch - PRWeek
In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch PRWeek
In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch. From PR Week.
'Flack' pops crisis-PR bubble with timely dramedy CNN
'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Suspects Indicted In Puerto Rico Drug Ring NPR
Federal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...
Report: Nano-influencers offer big upsides for marketers - PR Daily PR Daily
Over the last few months, Talkwalker has extensively researched what's happening in influencer marketing across the world, with input from over 800 ...
How automotive is navigating a transforming landscape PRWeek
Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant.
Petit Earns PR on Day One of the Yellow Jacket Invitational Georgia Tech Official Athletic Site
Day One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...
Ex-Jaguars WR-PR Jaydon Mickens visiting Texans Chron
Former Jacksonville Jaguars wide receiver Jaydon Mickens is visiting the Texans on Thursday, according to a league source not authorized to speak publicly.
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social? - Marketing Interactive
Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social? Marketing Interactive
Virgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...
Puerto Rico's Government Was Warned Climate Catastrophe Was Coming, But Didn't Listen - The Real News Network
Puerto Rico's Government Was Warned Climate Catastrophe Was Coming, But Didn't Listen The Real News Network
Environmental activist Juan Rosario says that, after Hurricane Maria, Puerto Rico must do more to transition to renewable energy.
Thomas E. Nunan, Jr. Appointed 1st President of Bishop Fenwick PR.com
Fenwick and partner school St. Mary's Danvers go to the next level of excellence by appointing first president.
High-Yield Muni Market Passes a Key Test From Puerto Rico’s Sell-Off Bloomberg
Over the past month, hedge funds and other investors dumped more than $2.5 billion of debt they received in Puerto Rico's record restructuring, a sell-off that ...
Cadbury updates Freddo Treasures campaign following backlash PRWeek
Cadbury updates Freddo Treasures campaign following backlash. From PR Week.
Puerto Rico is on its way to 100% renewable electricity pv magazine USA
A bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...
PR: Blockchain Day at RISK 2019 Bitcoin News
The international conference RISK 2019 to give host to Blockchain enthusiasts and experts on the second day of the conference in Laško, SloveniaREAL ...
Boston lobbying, PR firm names CT housing official to lead new Hartford operation - Hartford Business
Boston lobbying, PR firm names CT housing official to lead new Hartford operation Hartford Business
A Boston-based government affairs and public relations firm said it's hired a former state housing official to lead its Hartford government affairs practice.
North Wales PR agency Outwrite changes hands in management buyout LeaderLive
A LEADING PR agency has been acquired by its digital director in a management buyout.
PR Lighting Phantom 440 hybrids and LED wash star at Miami Street Festival EtNow.com
USA – When the annual Calle Ocho Street Festival took place recently in Miami's Little Venice it was headlined by Colombian singer, songwriter and.
Meghan Markle Lost Another Aide; PR Chose Kate Middleton, William After Split - International Business Times
Meghan Markle Lost Another Aide; PR Chose Kate Middleton, William After Split International Business Times
Meghan Markle and Prince Harry lost their PR who chose to work for Kate Middleton and Prince William after their split.
Public Relations Committee for Massena Memorial Hospital, Massena Town Council showcases hospital's value - WatertownDailyTimes.com
Public Relations Committee for Massena Memorial Hospital, Massena Town Council showcases hospital's value WatertownDailyTimes.com
MASSENA — A new committee is looking to showcase the value of Massena Memorial Hospital to the community. A public relations committee will be sharing ...
Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief Tatler
The Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...
Sounder economic data could pay off for Puerto Rico — and its banks American Banker
Nearly 18 months after the devastation of Hurricane Maria, the economy of Puerto Rico is in recovery, but officials say something fundamental is still broken and ...
How to Thrive in the Food and Beverage Industry - Mon., Mar. 18, 2019 O'Dwyer's PR News
The number one mistake we see business owners make is missing the beat in industry news. It's easy to focus solely on day-to-day tasks, but successful press ...
Tabloid Reveals Pete Davidson, Kate Beckinsale Only Dating As PR Stunt To Promote New York Rangers - The Onion
Tabloid Reveals Pete Davidson, Kate Beckinsale Only Dating As PR Stunt To Promote New York Rangers The Onion
NEW YORK—Scoring an inside scoop on the new celebrity couple, the tabloid website TMZ revealed Wednesday that Pete Davidson and Kate Beckinsale's ...
Arizona Senator Kyrsten Sinema Crushed Her PR at New Zealand Ironman runnersworld.com
Arizona Senator Kyrsten Sinema completed the New Zealand Ironman in under 13 hours on Saturday, March 2. She set a personal record for the distance.
PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain Bitcoin News
These days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...
Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid? Forbes
In the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...
Vote for the Winning Image in the Fstoppers Puerto Rico Photo Contest Challenge Fstoppers
This week we continue our Puerto Rican Photo Challenge. In our second challenge, two photographers explore the elaborate cave systems hidden deep within ...
AlzeCure Initiates New Drug Project Within Pain PRNewswire
STOCKHOLM, March 20, 2019 /PRNewswire/ -- AlzeCure Pharma AB (publ) (FN STO: ALZCUR) today announced that it has started a new preclinical drug ...
International Women's Day: The PR Ladies Behind Latin Superstars Billboard
Since it's International Women's Day, Billboard has compiled a list of the most important publicists in the Latin market.
How Huawei lost its PR battle in the west Financial Times
Foreign advisers say they were ignored and undermined by Chinese management.
Michael Jackson estate launches PR blitz as documentary airs in UK The Guardian
Michael Jackson's estate is engaged in a campaign of adverts, lawsuits and interviews in an attempt to salvage his image after the screening of Channel 4's ...
Outrageous New Law Would End Most Sport Fishing in Puerto Rico Sport Fishing
Puerto Rico is on the cusp of approving new law governing fishing in the country, and it threatens to spell the end of recreational fishing.
Does LA Have a Pierogi PR Problem? LA Magazine
“I was kind of expecting…” “A bunch of old ladies?” Poland-born chef Michael Budny is aware of the stigmas surrounding his country's food. His restaurant, Polka ...
TT U-14 girls lost 3-0 to Puerto Rico TT Newsday
ELLA Carrington, Charlotte Ready and Zara Ghuran have almost certainly been ruled out of contention for a place in the first to eighth play-offs at the 2019 WJT ...
PR: Austrian ANON Blockchain Summit Attracts Billion Dollar Businesses Bitcoin News
The inaugural ANON Blockchain Summit Austria will be held April 2-3, featuring Microsoft, IBM, Alibaba Cloud and Accenture plus other big names, with the aim ...
PR Special OBS March: What Needles Did For Florida Racing, Breeding - Horse Racing News - Paulick Report
PR Special OBS March: What Needles Did For Florida Racing, Breeding - Horse Racing News Paulick Report
The Paulick Report is pleased to present another special print publication, available here and on the sales grounds of the OBS March sale in Florida.
Metal found in thousands of pounds of food sold to Puerto Rico schools Boston 25 News
Nearly 5000 pounds of corned beef was recalled Friday after a school in Puerto Rico found a piece of metal in a portion of it. The recall came one day after ...
Chart: How the definition of “journalist” is changing Recode
The plight of journalists might not be that bad if you're willing to consider a broader view of "journalism."
Puerto Rico lawmakers block vote on bill to ban conversion therapy for minors Washington Blade
Members of a pro-statehood party in the Puerto Rico House of Representatives on Monday blocked a bill that would have banned so-called conversion therapy ...
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
PR: Heres All You Need to Know
Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors.Especially when you create external stakeholder behavior change, the kind that leads directly to achieving your managerial objectives.
How to Get Some of Paris Hilton's TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it.
Media Training: Stop Talking, Already!
THE TWO MINUTES UNDERDOGEdward Everett was one of the most famous orators of his time. Standing before an audience of thousands in a Pennsylvania field on a cold winter's day in November 1863, he delivered one of the impassioned speeches that made him famous.
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this.
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.
Oprah! How to Appear on The Oprah Winfrey Show
Do you dream of being on Oprah Winfrey's television show? Lots of people do. An appearance on Oprah is considered by many to be the pinnacle of success.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts.
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the PR team servicing your department, division or subsidiary a few questions.
Media Kit: 25 Component Possibilities
Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention.
How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others.
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts.
If I Were Coaching You
If I were coaching you as a business, non-profit or association manager on how to get the biggest bang for your public relations dollar, I would sum it up for you this way.Use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
What People Believe Can Bring You Success
Just think about it.If I come to believe that you really didn't dump those chemicals in the river, I'll probably stop picketing your business.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist.
How to Keep PR Working for You
Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external stakeholders to take actions that help their departments, divisions or subsidiaries succeed.
10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical.
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
|home | site map|