10 Tips for Tantalizing News Releases
Want to get radio interviews and coverage in print
Master the art of writing magnetic media releases
A media release (which also goes by its former
Because of its official sounding name, authors often
Don't forget that real live people, editors and
Motivating Editors and Producers to Read Your Release
As the producer of a lifestyle TV show, I receive
Below are 10 tips to help you write releases that get your message heard.
2. Be certain that your book is appropriate for the target audience.
Do not send a media release about your romance novel to a radio show that interviews only nonfiction authors. Wishful thinking is well and good, but realize that shows KNOW their target market.
4. Be certain to include key information in a book
5. You can increase your chances of
6. For media releases aimed at reviewers,
7. Do not follow up to see if the recipient
8. Keep a notebook with you and
9. Journalists and producers need you
10. Keep a "swipe file" of
copyright 2004 Marisa D'Vari All rights reserved
How Social Media Is Changing The Face Of PR Forbes
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PDSI opens 6th office location in San Juan, Puerto Rico PRNewswire
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Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
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Exclusive âThe Other Twoâ Clip: Chase Attends a School Dance for PR, but Itâs Complicated - Collider.com
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How Poland uses foreign lobbyists to fight PR wars and influence US policy - Center for Responsive Politics
How Poland uses foreign lobbyists to fight PR wars and influence US policy Center for Responsive Politics
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VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
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She was rushed to a nearby hospital where the doctors pronounce her dead.
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
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New PR Lead At Iris After MD Laura Weston Exits The Holmes Report
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Promoted content ad giants tell Israeli PR agencies: No more political smears The Times of Israel
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Sarhadi named PR Advisory Board member, deputy convener The News International
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Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
Memac Ogilvy promotes Samer Abboud to regional managing director PRWeek
Middle East communications agency Memac Ogilvy has promoted Samer Abboud to regional managing director to guide the agency's operations in Saudi ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Pr. Georgeâs firefighter rescues man from burning car â twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Bondholders seek to take over Puerto Rico pension system Bond Buyer
About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.
Newton, Maize schools team up for Puerto Rico Pratt Tribune
There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...
Facebook turnover: The woman whoâs been leading Facebookâs PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Hurricanes create natural climate change labs in Puerto Rico Fox News
The hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...
Why Puerto Rico bondholders' `victory' in court may prove costly Bond Buyer
The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.
Vatican child abuse summit: is it more than a PR exercise? ABC Local
With survivors already deeply sceptical, a summit to tackle the clerical sex abuse crisis in the Catholic Church is starting at the Vatican tonight.
Possible Conversions to Charter Schools Mark Puerto Rico's Latest Education Fight Education Week
The island's teachers' union says decisions about changing traditional public schools to charters are being made in the dark, but the education secretary says ...
Itâs time to visit Vieques, Puerto Rico Mic
âYou don't need more than a couple days there.â That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
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Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
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Parenthoodâs Public-Relations Problem National Review
Making the click-through worthwhile: the public-relations problem of American parenthood; what you need to know about Hawaii congresswoman and ...
Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
Priscilla Lane 'PR' Broaddus (Riddle) | Obituaries Bowling Green Daily News
Cleveland - Priscilla "P.R." Lane Broaddus, 75, resident of Cleveland TN passed away Tuesday, February 12, 2019 at a healthcare facility in Seneca, SC.
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Puerto Rico Open returns as island stands strong once again Golf Channel
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Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
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Office Envy: Lola Red PR Twin Cities Business Magazine
The public relations agency's new HQ is a shining star in the Warehouse Districtâliterally.
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We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President NicolĂĄs Maduro ...
Arizona State Charter Board Shells Out for Crisis PR Phoenix New Times
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PRSI holds 'Public Relations Talk' Daily Pioneer
Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem Gamasutra
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Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack - The Daily Wire
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack The Daily Wire
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Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery - Orlando Sentinel
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U.S. Rep. Darren Soto this week embarked on a congressional effort to determine why more than $47 billion set aside to help Puerto Rico recover has not yet ...
How Facebook Trains Content Moderators to Put Out âPR Firesâ During Elections Motherboard
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Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
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TerrAscend Establishes US Retail Footprint PRNewswire
ANNOUNCES SIGNING OF SECURITIES PURCHASE AGREEMENTS WITH THE APOTHECARIUM All of The Apothecarium team members will continue in ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Studies peg cost of Jones Act on Puerto Rico at $1.5 billion Caribbean Business
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PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store - Bitcoin News
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store Bitcoin News
Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Local shelter director returns from Puerto Rico mission Turn to 10
Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.
Taking Extreme Measures For Extra Points, Airborne Survey Reveals Super Fans Need The Most Support Of All - PRNewswire
Taking Extreme Measures For Extra Points, Airborne Survey Reveals Super Fans Need The Most Support Of All PRNewswire
PARSIPPANY, N.J., Jan. 31, 2019 /PRNewswire/ -- As another football season comes to a close, sports fans across America are preparing for one final weekend ...
Puerto Rico pays back $194.5M in Clean Water and Drinking Water SRFs WaterWorld
EPA says government of Puerto Rico repays clean water and drinking water fund debt.
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Georgia Tech Shares Title at Puerto Rico Classic Georgia Tech Official Athletic Site
No. 4 Jackets finish tied with Georgia; Ogletree, Norton, Strafaci finish in top 10.
Why It's Time To Rediscover Puerto Rico Forbes
While global warming, and its resulting devastation, is real, there is another side to the story. This other part involves the human spirit and its resiliency. We saw it ...
Marquette golf opens spring 2019 season with Puerto Rico Classic Marquette Wire
The Marquette men's golf team finished eighth (294-285-295-874, 10-over-par) overall in the Puerto Rico Classic Tuesday afternoon. Senior Oliver Farrell led ...
Baby born on JetBlue flight from Puerto Rico to Fort Lauderdale WPLG Local 10
A baby was born Friday night on a JetBlue flight from Puerto Rico to Fort Lauderdale.
Courtenay public relations firm now has an office to call home Comox Valley Record
50th Parallel Public Relations (50th Parallel) is pleased to announce the opening of its first headquarters space to accommodate its growing team and portfolio.
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing Bitcoin News
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PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Gulzar Dar assumes office as Director Information and Public Relations, J&K Greater Kashmir
GreaterKashmir: Gulzar Ahmad Dar on Thursday assumed office as Director Information & Public Relations, Jammu and Kashmir. Dar relieved Tariq Ahmad ...
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question - Washington Examiner
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question Washington Examiner
SAN JUAN, P.R. â Sen. Elizabeth Warren, running for the White House in 2020, sought to boost her standing with a major bloc of Hispanic voters in a trip to ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look Forbes
When we talk about tourism, we are in a position where Puerto Rico is open for business.â--JosĂ© Torres, general manager, St. Regis Bahia Beach Resort.
10 Of The Best Airbnbs In Carolina, Puerto Rico HuffPost
Airbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Public Relations Mixup?
When you pay good money for public relations services, you have a right to expect its primary focus to be on your most important outside audiences, those people whose behaviors have the greatest impact on your operation.Often, however, that primary focus is limited to a communi- cations tactics debate about the relative merits of brochures versus press releases versus newsletters instead of planning how to achieve those key audience behaviors that directly support your business objectives and make the difference between success and failure.
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect.
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day.
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
How To Get Radio-Active PR For Your Non-Profit Cause-Part One
"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best.
Want This Kind of PR?
PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association?PR that uses its fundamental premise to deliver external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives?PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?Get organized and you could be looking at results like these: prospects starting to do business with you; membership applications on the rise; customers starting to make repeat purchases; fresh proposals for strategic alliances and joint ventures; community leaders beginning to seek you out; welcome bounces in show room visits; higher employee retention rates, capital givers or specifying sources beginning to look your way, and even politicians and legislators starting to view you as a key member of the business, non-profit or association communities.And the fundamental premise of public relations will show you the way: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
Publicity: Write a Letter to the Editor for Free Publicity
Ever wonder why papers devote a page or more to letters to the editor? Because subscribers love to read them!Letters to the editor are among a paper's most popular features, so getting your name underneath a letter can be even more valuable that being quoted in a news article.Letters to the editor can't just be about anything-they have to be related to the news.
10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal.
Are You Sure You Know What Youre Doing?
Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.
Transparency in Online Transactions
In these days of every increasing demand and competition, there is a considerable choice available to the cautious consumer. People have the choice of various types of media, if they are looking to shop for any particular product.
What? You Havent Got a Capability Statement?
What's a Capability Statement?As the name suggests, it tells potential clients what you, or your organisation and staff are capable of. It highlights what your future capability is and reflects on your past successes.
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to.
How to Get Publicity for a Service Business
Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves.
Think Like a Reader, Viewer, or Listener to Get Great Publicity
About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.
Dont Put Up With Junk PR
In public relations, "junk" is more about attitude and lack of understanding than a measure of quality.Hopefully, if your public relations mission is yet to be accomplished, you agree that its primary thrust MUST be to take advantage of the fact that people act on their own perception of the facts before them leading to predictable behaviors.
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way of thinking, and move them to take actions that allow you to succeed.
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