How to Tie-In With News Events to Score Publicity
It's safe to say that we live in interesting times. It seems we
Fortunately, you're not completely at the mercy of world events
Here are a few good examples (including a couple in which I was
Taco Bell's Mir Brainstorm. The Soviet Mir space station was
5 Star Shine Goes to War. Fellow Free Publicity subscriber Glenn
Dan's Lucky Angel. We were charged with getting publicity for
Here's how to tie-in with a news event:
1. Be prepared. If something happens that can offer the
2. Be appropriate. This means two things, actually. First,
3. Be timely. If you have something of immediate value to offer
4. Be timely, part 2. The other side of the coin: You have a
5. Be creative. For non-tragic events, taking a fun approach
6. Be smart. One very important caveat has to be mentioned:
Bill Stoller, the "Publicity Insider", has spent two decades as
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PR and Social Media Experts Shared Stirring Words of Wisdom During the â€śBrands in Demandâ€ť Mixer & Live Discussion - Watertown Public Opinion
Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily's Ace Awards - PR Newswire (press release)
Communicating PR to the C-Suite: Two Approaches With Several Common Aspects - PR News - For Smart Communicators (blog)
'We are losing the PR war on marijuana.' Northern Indiana county sheriffs discuss the prospect of legalized pot in ... - nwitimes.com
PR: Lets Cut to the Chase
If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.You have better things to do.
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist.
The Working Case Study
Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story.
Hispanic Media Relations Training: What to Do When Hispanic Media Call
You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest.
Internet Etiquette for Business Success
You're trying to recruit a downline into your program, you've tried every trick in the book, and no one is signing up. Is there a sign on your back that says you've got the plague? Maybe you're lacking in internet etiquette.
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs.
PR Where it Matters Most
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization.
PR: Room at the Bottom?
When special events and communications tactics rule the PR roost instead of a workable plan designed to manage external audience behaviors that impact your organization the most, that's where public relations results can wind up.You know, bad results like key target audiences showing little confidence in your organization, or seldom taking actions that help you succeed and, in the end, failing to help you achieve your unit objectives.
Talk Back Radio - Tips To Be A Star On-Air!
Talkback radio offers a fantastic opportunity to access thousands of people instantly and relay your or your company's messages. An interview opportunity is highly sought after in today's business and to learn ways of working effectively with the media invaluable to any business.
Its Just Common Sense!
When a group of outsiders behaves in a way that hurts your business, you usually do something about it. Yet, many business people are amazingly casual about their own external audiences.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice.
The Three-Mile Radius
In last year's animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is "Farbucks" - poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.
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