Publicity From Thin Air
In an ideal world, your business would be overflowing with
In the real world, however, it's not always so easy to generate
So what do top publicists do to get news coverage for clients who
They create opportunities for publicity from thin air.† A good
Here are† few of the ways you can create a great story from
Start a Hall of Fame.† There are two reasons for you to take a
It couldn't be easier. For your field, create a Hall of Fame,
Make a List.† Mr. Blackwell made himself† a household name with a
The media simply devours lists. The best, the worst, the most,
Craft an Index. Here's a neat variation on the list concept.
Let me give you an example of a good index that generated strong
Create a Petition. Is there a hot topic in your industry? A
Thanks to the Internet, starting a petition drive is a breeze.
Take a look at some of the petitions on the site:† "Operation
For example, take a closer look at the "Lane Bryant Lingerie
Petitions are an awesome way to create publicity from thin air --
Here are my tips to create a story from thin air:
*† Keep it light.† Journalists know what you're up to, and
*† Keep it positive.† Mr. Blackwell is pretty tart in some of his
*† Keep it Relevant.† To make it work for you, a created story
Bill Stoller, the "Publicity Insider", has spent two decades as
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Boston Red Sox, Baltimore Orioles PR staff/writers honor Nick Cafardo with flowers at press box seat, breakfast for Boston media - MassLive.com
Boston Red Sox, Baltimore Orioles PR staff/writers honor Nick Cafardo with flowers at press box seat, breakfast for Boston media MassLive.com
The Boston Red Sox placed flowers at Nick Cafardo's seat in the JetBlue Park complex. Cafardo, 62, died suddenly Thursday of an embolism.
S'pore PR, 47, poses as Romeo to get Tinder matches to give him S$500000 in last 7 years - Mothership.sg
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Former Malaysian PM‚Äôs PR Rep Charged In 1MDB Case pymnts.com
The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.
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Obama and Clinton vet Kamyl Bazbaz joins The PR Week podcast PRWeek
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Zion Williamson suffers knee injury after Nike shoe blows out Quartz
Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...
Steady Romero leads in Puerto Rico PGA TOUR
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Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.
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Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise' The Age
Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
The PR Industry's FOFO Problem: "Fear Of Finding Out" The Holmes Report
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Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa africanews
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President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...
Deadline for Excellence in PR awards looms Ireland's Marketing & Media Monthly Magazine
Anyone interested in entering campaigns for this year's awards for excellence in PR, public affairs and communications organised by the Public Relations ...
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Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall ‚ÄĒ often ...
City Council creates public relations position, City Hall restoration on track The Saratogian
SARATOGA SPRINGS. N.Y. ‚ÄĒ Last week, every Democratic member of the Saratoga Springs City Council announced their intent to run for re-election to their ...
Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist Caribbean Business
Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bac√≥ Bagu√©, the former director of the ...
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types Bitcoin News
KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge - PRWeek
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In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...
ICE announces partnership with EIGHT PR & Marketing Event Industry News
ICE (In-house Corporate Events), 'the' community of corporate meeting and event planners, has today unveiled the group's decision to partner with leading ...
Puerto Rico Investors Fume as Bond Swap Leaves Them Shafted Bloomberg
Money manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...
New PR Lead At Iris After MD Laura Weston Exits The Holmes Report
Managing partner Vicki Harding will now head PR at the multi-specialism agency.
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...
Trump refuses meeting over hurricane relief, Puerto Rico governor says NBCNews.com
Gov. Ricardo Rossell√≥ says President Donald Trump is refusing to meet privately with him to discuss recovery efforts 17 months after Hurricane Maria ...
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated - Collider.com
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated Collider.com
Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News SDE Entertainment News
She was rushed to a nearby hospital where the doctors pronounce her dead.
Pr. George‚Äôs firefighter rescues man from burning car ‚ÄĒ twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Facebook turnover: The woman who‚Äôs been leading Facebook‚Äôs PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Did Liam Neeson launch his recent PR drive for a bet? The Guardian
Midlife can make you needlessly honest, and with this in mind I have become deeply fascinated with Liam Neeson's recent PR drive. If you are unaware of what ...
Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
10 reasons to visit San Juan, Puerto Rico right now AOL
The city boasts rich history, colorful architecture, a lush rainforest and some of the most beautiful beaches in the Caribbean.
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR ‚Äď with some rather ...
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms PRWeek
Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico New York Post
A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Puerto Rico Open returns as island stands strong once again Golf Channel
The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Behind the PR Machine That Helped Change the Nick Sandmann Narrative TownandCountrymag.com
We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...
Longtime PR director Chase leaves Twitch PRWeek
Longtime PR director Chase leaves Twitch. From PR Week.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicol√°s Maduro ...
It‚Äôs time to visit Vieques, Puerto Rico Mic
‚ÄúYou don't need more than a couple days there.‚ÄĚ That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Zuckerberg Stumbles Headfirst into Apple‚Äôs P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
PGA Tour players excited to return to Puerto Rico Golf Channel
7 major champions are in the field as the PGA Tour returns to Puerto Rico for the first time since Hurricane Maria.
What is an influencer? (Even the PR industry can't seem to decide) PRWeek
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How Facebook Trains Content Moderators to Put Out ‚ÄėPR Fires‚Äô During Elections Motherboard
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Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
Puerto Rico ERS bondholders sue to be made trustees Pensions & Investments
A group of creditors seek to be named trustees of Puerto Rico's bankrupt pension fund to protect claims against the commonwealth.
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
4 often-overlooked platforms for social media marketing - PR Daily PR Daily
By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The ‚Äúbig four‚ÄĚ ...
The public relations war over freshwater has re-started Stuff.co.nz
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Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Puerto Rico‚Äôs San Juan Marriott Gets a New Look Caribbean Journal
Puerto Rico's San Juan Marriott Resort has a new look.The property, set in the Condado area of San Juan, has completed a $20 million renovation.
Power Rankings: Puerto Rico Open PGA TOUR
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Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment - Greentech Media News
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The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
City Mayor says PR dep‚Äôt not functioning Stabroek News
Georgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
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PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store - Bitcoin News
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Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Court decision may lead to friendlier Puerto Rico Oversight Board Bond Buyer
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Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Midwest Companies Look to Puerto Rico for Workers Fortune
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Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing Bitcoin News
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'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question - Washington Examiner
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question Washington Examiner
SAN JUAN, P.R. ‚ÄĒ Sen. Elizabeth Warren, running for the White House in 2020, sought to boost her standing with a major bloc of Hispanic voters in a trip to ...
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov. Ricardo Rossell√≥ on Thursday threatened legal action against President Trump Donald John TrumpJustice Department preparing for Mueller ...
Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?
If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere .
Managers: Paying for PR-Lite?
As a business, non-profit or association manager, your public relations expenditure may give you names in the newspaper or product plugs on radio. But what about key stakeholder behavior change - the kind that leads directly to achieving your managerial objectives?Since that's public relations' strongest suit, shouldn't you be getting that first, THEN incremental publicity exposure? Especially when persuading those important outside folks to your way of thinking can move many of them to take actions that help you achieve your department, division or subsidiary objectives?Bounce this notion off the public relations team assigned to your unit: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
PR Failure Defined
I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?Who are they? List them in order of their impact on your operation.
Media Relations - Ten Essential Tips to Use The Media to Market Your Business
In the 'Age of Scepticism' gaining media coverage is one way of cutting through the ever increasing noise to get your message across.Research shows the average consumer receives between 1500 and 3000 marketing messages a day.
Press Releases for Every Occasion
To many marketers, the press release is something of a "one sizefits all" proposition.† You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
Building The Best Network
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true.
Media Training 101: When 60 Minutes Knocks On Your Door
You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations.
So, How Do I Answer That?
How you answer questions depends on many factors. Example what type of situation is it.
Interviews - Five Tips To Handle Tough Questions From Reporters
Journalists are trained and often experienced at getting information out of their subjects. Conflict and other negative situations often make the news and journalists often have a knack for taking a positive situation and twisting it into something else in order to make it more "sell"-able as news.
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing.
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us.
Publicity Wont Thrive on Press Releases Alone
Press releases are a useful tool for announcing news and for keeping your name in the mind of the news media.But you can't build a successful publicity campaign on press releases alone, for the simple reason that very few press releases ever make it into the paper.
Public Relations: Understanding Educated Gambling
As an entry level position to PR, I found myself typing up a forecast by a major Public Relation's firm for a major pharmaceutical company of what life would be like in the year 2000. Market research predictions included telephones with monitors that could help you see people while you talked, fax machines that could transmit information over telephone wires, microwave ovens for reducing food defrosting time from hours to minutes and other devices that have certainly come to pass.
Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U.
Seven Tips To Get Your Press Release Noticed
If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.
Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics.
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press.
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