Forget the Press Release - Heres How to Pitch Like Roger Clemens
Stripped down to its core, publicity is little more than one
If you've ever sat with an insurance salesman who droned on and
When pitching a journalist, the same rules apply,† Keep your
Unfortunately, many beginning publicity seekers -- and even some
That's why I love pitch letters.
A pitch letter is a brief business letter, almost never longer
Pitch letters can be sent by snail mail but, increasingly,
If you're e-mailing a pitch letter to a journalist there are
1. Keep it short. Try to limit your pitch to two or three
2. Never send attachments. In this era of worms and viruses,
3. Take the time to craft a short, snappy headline. You don't
Whether your sending it on paper or electronically, here's how to
* Start off with your best shot
In the first sentence, try to give the reporter something that
Mr. Joe Smith
Dear Mr. Smith:
On November 19, during halftime of the California- Stanford game,
They'll be helping to establish a New World Record by
Straight to point and no nonsense. Just the way a reporter wants
Here's another example -- one that fits the "Gee, I didn't know
Dear Mr. Smith:
A miracle has bloomed and is now being harvested in the heart of
What used to be a trash-filled vacant lot covered with used
* Target your pitch
Even if you have only one version of a press release, you can
Here's a letter we wrote to The Paul Harvey Show to pitch the
Notice that it's written in a structure and style similar to what
Here's the letter:
Mr. John Smith
In June, 1986, a group of veteran toy sales people (average age:
They didn't slip quietly into retirement, however. Instead, they
They've done it.
The company they formed, The Games Gang, has taken the games
We think your listeners and readers, especially those who feel as
I'll be in touch soon.
Did you catch this line in the Paul Harvey pitch letter?
"We think your listeners and readers, especially those who feel
That's the line that probably put the story over the top. We took
Try to find a bigger theme in your story, especially one that
Pitch letters are wonderful and often underused tools. Just keep
Bill Stoller, the "Publicity Insider", has spent two decades as
How Social Media Is Changing The Face Of PR Forbes
Your social media account is a crucial part of your strategy if you want to generate buzz.
Boutique benefits, regional idiosyncrasies and the battle for buy-in PRWeek
The Middle East market can be a congested space for PR but small agencies can compete with global heavyweights when it comes to landing new business, ...
Middle East PR market outlook: 'Irrepressible optimism tempered by talent headache' PRWeek
A forecast of the Middle Eastern PR market has revealed optimistic industry growth and an expectation of increased profit margins in 2019, but agency heads ...
Former Malaysian PM‚Äôs PR Rep Charged In 1MDB Case pymnts.com
The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.
Has "PR" become a dirty word? Bizcommunity.com
Many people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.
Zion Williamson suffers knee injury after Nike shoe blows out Quartz
Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...
Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise' The Age
Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
Puerto Rico Open, Round 2: Leaderboard, tee times, TV times PGA TOUR
Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.
5 Secrets For Doing Your Own PR Forbes
With more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Buhari felicitates with PR specialist, Kabir Dangogo at 70 Daily Trust
President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...
The PR Industry's FOFO Problem: "Fear Of Finding Out" The Holmes Report
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Don Lemon Has Some Advice For Jussie Smollett's 'Poorly' Managed PR Team Blavity
Don Lemon believes the recently arrested Jussie Smollett has already lost the case that matters, and he's challenging the Empire star to adjust his gameplan.
Deadline for Excellence in PR awards looms Ireland's Marketing & Media Monthly Magazine
Anyone interested in entering campaigns for this year's awards for excellence in PR, public affairs and communications organised by the Public Relations ...
R+K recognized for ad, PR, and digital excellence ReelChicago
Chicago integrated shop honored with several first place and merit awards from the National Agri-Marketing Association. Rhea + Kaiser (R+K) has earned ...
Steady Romero leads in Puerto Rico PGA TOUR
RIO GRANDE, Puerto Rico ‚Äď On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...
Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall ‚ÄĒ often ...
16 Tips to Succeed With Organic PR Outreach Entrepreneur
Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types Bitcoin News
KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge - PRWeek
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge PRWeek
In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...
PR Internship Pedestrian TV
Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...
Facebook cuts down agency roster, puts survivors on notice about policies PRWeek
Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.
"The website looks like a GCSE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated - Collider.com
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated Collider.com
Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News SDE Entertainment News
She was rushed to a nearby hospital where the doctors pronounce her dead.
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers - PRNewswire
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers PRNewswire
STAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...
Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist Caribbean Business
Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bac√≥ Bagu√©, the former director of the ...
Pr. George‚Äôs firefighter rescues man from burning car ‚ÄĒ twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
W Communications becomes Papa John's UK agency of record PRWeek
Pizza chain Papa John's have appointed W Communications to handle its UK PR and social media, following a competitive pitch, PRWeek can reveal. News.
Facebook turnover: The woman who‚Äôs been leading Facebook‚Äôs PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Breakfast Briefing: Nike's Zion-sized problem PRWeek
New this morning: U.K.-based firm Lansons has bought a majority stake in Intermarket, a New York strategic communications consultancy, in its first expansion ...
Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
PCOO officials' Europe trip a 'desperate PR stunt' ‚ÄĒ rights group Philippine Star
A local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...
Newton, Maize schools team up for Puerto Rico Pratt Tribune
There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...
Bondholders seek to take over Puerto Rico pension system Bond Buyer
About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms PRWeek
Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR ‚Äď with some rather ...
PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC - PR Web
PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC PR Web
Washington, D.C. (PRWEB) February 22, 2019 -- PR News unveiled the finalists for the CSR and Nonprofit Award programs and will highlight their ...
Image problem: why do fictional publicists get such a bad rap? The Guardian
In the new series Flack, Anna Paquin's cynical schemer joins a long line of PRs who are painted as damaged, corrupt liars.
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
It‚Äôs time to visit Vieques, Puerto Rico Mic
‚ÄúYou don't need more than a couple days there.‚ÄĚ That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Puerto Rico Open returns as island stands strong once again Golf Channel
The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Behind the PR Machine That Helped Change the Nick Sandmann Narrative TownandCountrymag.com
We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicol√°s Maduro ...
Zuckerberg Stumbles Headfirst into Apple‚Äôs P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
How Facebook Trains Content Moderators to Put Out ‚ÄėPR Fires‚Äô During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
PR firm suspends contract with former B.C. premier amid groping accusation CTV News
A global communications marketing firm says it is suspending its contract with former British Columbia premier Gordon Campbell in light of an allegation in a ...
4 often-overlooked platforms for social media marketing - PR Daily PR Daily
By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The ‚Äúbig four‚ÄĚ ...
PRSI holds 'Public Relations Talk' Daily Pioneer
Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...
The public relations war over freshwater has re-started Stuff.co.nz
OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Power Rankings: Puerto Rico Open PGA TOUR
It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment - Greentech Media News
Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment Greentech Media News
The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store - Bitcoin News
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store Bitcoin News
Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
David Hearn in the hunt at Puerto Rico Open CBC.ca
David Hearn, of Brantford, Ont. carded a four-under 68 in the first round of the Puerto Rico Open.
The Lawfare Podcast: Marie Harf and Bill Harlow on CIA Public Relations Lawfare
The Central Intelligence Agency, by its very nature, is a secretive organization, yet it has a robust public affairs and media relations operation. How does the ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing Bitcoin News
aXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question - Washington Examiner
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question Washington Examiner
SAN JUAN, P.R. ‚ÄĒ Sen. Elizabeth Warren, running for the White House in 2020, sought to boost her standing with a major bloc of Hispanic voters in a trip to ...
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov. Ricardo Rossell√≥ on Thursday threatened legal action against President Trump Donald John TrumpJustice Department preparing for Mueller ...
A cruise ship was filmed crashing into a pier in Puerto Rico Business Insider
On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look Forbes
When we talk about tourism, we are in a position where Puerto Rico is open for business.‚ÄĚ--Jos√© Torres, general manager, St. Regis Bahia Beach Resort.
Hedge Funds Bask in Puerto Rico Bond Deal The Wall Street Journal
A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
Puerto Rico's government, independent agency clash NBCNews.com
The agency in Puerto Rico that was created to collect independent and impartial data and provide it to the government is in a battle with the government after ...
Housing is key to Puerto Rico's recovery. Will 2019 see promised funding, solutions? NBCNews.com
In post-Hurricane Maria Puerto Rico, informal housing, vacant units and federal funding issues need to be addressed for the island to recover effectively in 2019.
Puerto Rico, LNG, and the Jones Act Cato Institute
The Jones Act makes it impossible to export U.S.-produced LNG to Puerto Rico, and politicians in Washington are determined to keep it that way.
Cruise ship crashes into pier in Puerto Rico Sky News
Norwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
How to Master Communication Even if you failed High School Grammar
Does the thought of knowing your verbs from your adjective scare you? Can the word syntax send you running for cover? Or perhaps putting two words together in front of a crowd sends your body into complete melt down. If so, there is help for you.
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
Forget The Story Youre Promoting - Heres What Journalists Really Want From PR People
Although it seems less common these days, there are still a fair number of us public relations practitioners who enter the business by crossing over from the journalist's side of the notebook.When you make that transition, you become something of an oracle.
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you.
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.
Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews.
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it.
PR Failure Defined
I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?Who are they? List them in order of their impact on your operation.
How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now
Public Relations (or P.R.
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic.
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company.
The Press Release is Dead (Now Will Somebody Please Tell the Clients?)
In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches.
Public Relations: Toast?
Could be, when unit managers in businesses, non-profits and associations don't get the really important external audience behaviors they need to achieve their department, division or subsidiary objectives.They're entitled to wonder where their money went when they don't see behaviors like membership applications or capital contributions on the rise; growing numbers of engineering firms specifying their components, prospects newly interested in their products and services, or simply more repeat purchases.
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down; If the amber lights are flashing, the bus is about to stop; If the red lights are flashing, the bus is stopped; In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Right PR Empowers a Manager
Business, non-profit and association managers are in a stronger position to succeed when they use their public relations resources in a way that alters individual perception leading to changed external stakeholder behavior.A mouthful, but true.
Managers Who Leave PR to Others
You're a business, non-profit or association manager who needs to achieve your organizational objectives on schedule. Since public relations should be helping you do just that, why leave it wholly in the hands of others?In your own best interest, get personally involved in your public relations effort and ask the PR team servicing your department, division or subsidiary a few questions.
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