8 Ways to Use Local Publicity to Drive Your Business
While scoring a
If your business draws its clientele from a specific town, city
Let's look at some techniques you can use to reach potential
1) Get to Know Your Business Editor.
Unless you live in a very large city, it should be fairly easy to
2) Keep the Releases Flowing.
Once you've built a relationship with a business editor, keep it
3) Write a Letter to the Editor or an Op-Ed Piece.
If something occurs locally (or even nationally) that relates to
As a businessperson, your opinion matters when the subject
Write a Regular Column. Many smaller publications (such as weekly
4) Conduct a No-Cost Seminar.
Financial planners and real estate pros have known for years that
* Remodeling company: "Remodeling projects that do the most to
* Doctor: "The latest research on extending your life-span --
* Stockbroker: "How to retire rich"
Promote your seminar by sending releases to the local media.
5) Connect with Kids.
Local media outlets always enjoy stories that involve schoolkids.
6) Partner with a Politician.
No matter how hungry you are for good press, I can guarantee
7) Get on the Air.
Radio stations are an underappreciated avenue for publicity.
8) Make your Website a Local Resource.
Chances are, you've already got a website. Why not devote part
Bill Stoller, the "Publicity Insider", has spent two decades as
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PR Is Just Smart Business
The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done.
E-Mail Media Releases
E-mail is becoming the preferred way to receive media releases. Although it can sometimes be harder to get valid e-mail addresses for media contacts, e-mail releases are more likely to be read than faxes and faster than snail mail.
PR Where it Matters Most
What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?Nothing.Those stakeholder behaviors directly impact virtually every management and operating activity of the organization.
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.
Media Training: How to Avoid Being Misquoted
I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up.
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload.
Why PR Can be Effective Medicine
When properly applied by business, non-profit and association managers, public relations "medicine" does something positive about the behaviors of those important external audiences of theirs that MOST affect their operations.It's easy-to-swallow "medicine" when it leads managers to persuade those key outside folks to their way of thinking, then move them to take actions that allow the manager's department, division or subsidiary to succeed.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release.
Managers: PR More Than Tix and Plugs?
You bet! And in three ways vital to you as a business, non-profit or association manager.To succeed, your public relations effort needs to do something really positive about the behaviors of those outside audiences that most affect your operation.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.
Cross Cultural Communication & PR
The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.
What Many PR Users Ignore
Simply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can affect whether or not those managers achieve their managerial objectives.
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of reporters. Reporters know everybody.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.
The Most Important PR In America
Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking.
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