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The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your Bottom line: if your e-mails don't get read, you have no shot at Here's how to beat the odds: Avoiding the Spam Trap To a spam filter, your humble e-mail pitch may appear to contain The most important step is learning how spam filters think, and Rather than taking up space here with all the how-to's, allow me Getting Your E-Mail Opened & Read After beating the spam filter, next up is getting your e-mail Here's how to do it: 1) Place the word "News" or "Press Info" or 2) Try to incorporate the reporter's first name also at the 3) If you know the name of the reporter's column, for instance With these three tips in mind, a successful e-mail subject line [Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda" That's a heading that will stand head and shoulders above the Here are a few more e-mail do's and don'ts: Do: * Make the information you place in the subject line short and * Don't get cute or be too vague in your subject line. For * Try to make your most newsworthy points at the top of your e- * Include your contact information, including cell phone, e-mail * Include a link to your website if you have additional Don't: * Include more than a short pitch letter or press release in the * Allow typos or grammatical errors. * Include an attachment with your e-mail. In this day and age of * Place the following words (by themselves) in the subject line: * Send an e-mail with a blank subject line. A cool tip: Use Google News (www.news.google.com) to search for Bill Stoller, the "Publicity Insider", has spent two decades as
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