The Ultimate PR Edge: Getting Reporters To Open Your E-Mails
You know that getting publicity is vital to the health of your
Bottom line:† if your e-mails don't get read, you have no shot at
Here's how to beat the odds:
Avoiding the Spam Trap
To a spam filter, your humble e-mail pitch may appear to contain
The most important step is learning how spam filters think, and
Rather than taking up space here with all the how-to's, allow me
Getting Your E-Mail Opened & Read
After beating the spam filter, next up is getting your e-mail
Here's how to do it: 1) Place the word "News" or "Press Info" or
2) Try to incorporate the reporter's first name also at the
3) If you know the name of the reporter's column, for instance
With these three tips in mind, a successful e-mail subject line
[Story Idea]: Linda, Here's a Tip for Your "Cooking with Linda"
That's a heading that will stand head and shoulders above the
Here are a few more e-mail do's and don'ts: Do:
* Make the information you place in the subject line short and
* Don't get cute or be too vague in your subject line.† For
* Try to make your most newsworthy points at the top of your e-
* Include your contact information, including cell phone, e-mail
* Include a link to your website if you have additional
* Include more than a short pitch letter or press release in the
* Allow typos or grammatical errors.
* Include an attachment with your e-mail.† In this day and age of
* Place the following words (by themselves) in the subject line:
* Send an e-mail with a blank subject line.
A cool tip:† Use Google News (www.news.google.com) to search for
Bill Stoller, the "Publicity Insider", has spent two decades as
How Social Media Is Changing The Face Of PR Forbes
Your social media account is a crucial part of your strategy if you want to generate buzz.
Boutique benefits, regional idiosyncrasies and the battle for buy-in PRWeek
The Middle East market can be a congested space for PR but small agencies can compete with global heavyweights when it comes to landing new business, ...
Middle East PR market outlook: 'Irrepressible optimism tempered by talent headache' PRWeek
A forecast of the Middle Eastern PR market has revealed optimistic industry growth and an expectation of increased profit margins in 2019, but agency heads ...
Former Malaysian PM‚Äôs PR Rep Charged In 1MDB Case pymnts.com
The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.
Has "PR" become a dirty word? Bizcommunity.com
Many people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.
Zion Williamson suffers knee injury after Nike shoe blows out Quartz
Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...
Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise' The Age
Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
Puerto Rico Open, Round 2: Leaderboard, tee times, TV times PGA TOUR
Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.
5 Secrets For Doing Your Own PR Forbes
With more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Buhari felicitates with PR specialist, Kabir Dangogo at 70 Daily Trust
President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...
The PR Industry's FOFO Problem: "Fear Of Finding Out" The Holmes Report
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
Don Lemon Has Some Advice For Jussie Smollett's 'Poorly' Managed PR Team Blavity
Don Lemon believes the recently arrested Jussie Smollett has already lost the case that matters, and he's challenging the Empire star to adjust his gameplan.
Deadline for Excellence in PR awards looms Ireland's Marketing & Media Monthly Magazine
Anyone interested in entering campaigns for this year's awards for excellence in PR, public affairs and communications organised by the Public Relations ...
R+K recognized for ad, PR, and digital excellence ReelChicago
Chicago integrated shop honored with several first place and merit awards from the National Agri-Marketing Association. Rhea + Kaiser (R+K) has earned ...
Steady Romero leads in Puerto Rico PGA TOUR
RIO GRANDE, Puerto Rico ‚Äď On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...
Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall ‚ÄĒ often ...
16 Tips to Succeed With Organic PR Outreach Entrepreneur
Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types Bitcoin News
KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge - PRWeek
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge PRWeek
In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...
PR Internship Pedestrian TV
Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...
Facebook cuts down agency roster, puts survivors on notice about policies PRWeek
Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.
"The website looks like a GCSE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated - Collider.com
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated Collider.com
Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News SDE Entertainment News
She was rushed to a nearby hospital where the doctors pronounce her dead.
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers - PRNewswire
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers PRNewswire
STAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...
Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist Caribbean Business
Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bac√≥ Bagu√©, the former director of the ...
Pr. George‚Äôs firefighter rescues man from burning car ‚ÄĒ twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Facebook turnover: The woman who‚Äôs been leading Facebook‚Äôs PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Breakfast Briefing: Nike's Zion-sized problem PRWeek
New this morning: U.K.-based firm Lansons has bought a majority stake in Intermarket, a New York strategic communications consultancy, in its first expansion ...
Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
PCOO officials' Europe trip a 'desperate PR stunt' ‚ÄĒ rights group Philippine Star
A local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...
Newton, Maize schools team up for Puerto Rico Pratt Tribune
There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...
Bondholders seek to take over Puerto Rico pension system Bond Buyer
About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms PRWeek
Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR ‚Äď with some rather ...
PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC - PR Web
PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC PR Web
Washington, D.C. (PRWEB) February 22, 2019 -- PR News unveiled the finalists for the CSR and Nonprofit Award programs and will highlight their ...
Image problem: why do fictional publicists get such a bad rap? The Guardian
In the new series Flack, Anna Paquin's cynical schemer joins a long line of PRs who are painted as damaged, corrupt liars.
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
It‚Äôs time to visit Vieques, Puerto Rico Mic
‚ÄúYou don't need more than a couple days there.‚ÄĚ That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Puerto Rico Open returns as island stands strong once again Golf Channel
The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Behind the PR Machine That Helped Change the Nick Sandmann Narrative TownandCountrymag.com
We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicol√°s Maduro ...
Zuckerberg Stumbles Headfirst into Apple‚Äôs P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
How Facebook Trains Content Moderators to Put Out ‚ÄėPR Fires‚Äô During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
PR firm suspends contract with former B.C. premier amid groping accusation CTV News
A global communications marketing firm says it is suspending its contract with former British Columbia premier Gordon Campbell in light of an allegation in a ...
4 often-overlooked platforms for social media marketing - PR Daily PR Daily
By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The ‚Äúbig four‚ÄĚ ...
PRSI holds 'Public Relations Talk' Daily Pioneer
Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...
The public relations war over freshwater has re-started Stuff.co.nz
OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Power Rankings: Puerto Rico Open PGA TOUR
It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment - Greentech Media News
Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment Greentech Media News
The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store - Bitcoin News
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store Bitcoin News
Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
David Hearn in the hunt at Puerto Rico Open CBC.ca
David Hearn, of Brantford, Ont. carded a four-under 68 in the first round of the Puerto Rico Open.
The Lawfare Podcast: Marie Harf and Bill Harlow on CIA Public Relations Lawfare
The Central Intelligence Agency, by its very nature, is a secretive organization, yet it has a robust public affairs and media relations operation. How does the ...
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing Bitcoin News
aXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question - Washington Examiner
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question Washington Examiner
SAN JUAN, P.R. ‚ÄĒ Sen. Elizabeth Warren, running for the White House in 2020, sought to boost her standing with a major bloc of Hispanic voters in a trip to ...
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov. Ricardo Rossell√≥ on Thursday threatened legal action against President Trump Donald John TrumpJustice Department preparing for Mueller ...
A cruise ship was filmed crashing into a pier in Puerto Rico Business Insider
On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look Forbes
When we talk about tourism, we are in a position where Puerto Rico is open for business.‚ÄĚ--Jos√© Torres, general manager, St. Regis Bahia Beach Resort.
Hedge Funds Bask in Puerto Rico Bond Deal The Wall Street Journal
A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
Puerto Rico's government, independent agency clash NBCNews.com
The agency in Puerto Rico that was created to collect independent and impartial data and provide it to the government is in a battle with the government after ...
Housing is key to Puerto Rico's recovery. Will 2019 see promised funding, solutions? NBCNews.com
In post-Hurricane Maria Puerto Rico, informal housing, vacant units and federal funding issues need to be addressed for the island to recover effectively in 2019.
Puerto Rico, LNG, and the Jones Act Cato Institute
The Jones Act makes it impossible to export U.S.-produced LNG to Puerto Rico, and politicians in Washington are determined to keep it that way.
Cruise ship crashes into pier in Puerto Rico Sky News
Norwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
Same Old, Same Old PR Still Tops
Like human nature over time, the power of good public relations remains the same.Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
Editorial Calendars: A Key to Publicizing Your Business
What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.
Business Gifts for Your Clients and Employees
Tis' the season for business and corporate gift-giving! If you believe in the law of reciprocity, and if your business is the least bit successful you must; you know that giving back is not only the right thing to do, but it's very smart business as well. Let's look at some of the benefits and mechanics of Christmas and holiday gift-giving.
Media Training - Essentials for ALL Office Professionals
Often the first point of contact the media has with an organisation is with the front desk or receptionist. Although designated people within a company may have the training and skills needed to interact with the media, the first point of contact within an organisation can make or break a journalists perception of the company and may impact on how they report about your business.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." † This is the one area in which I part company with my grandmothers.
Nows The Time To Get Christmas Media Coverage
Publicity seekers know that Christmas can provide a bonanza of media coverage. Every media outlet, it seems is cranking out a special edition on gifts for the winter holidays.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business many owners overlook the importance of trade magazines and journals as vehicles for reaching new customers. While mass media publications have widespread readership, the targeted nature of trade publications make the information that appears within them even more powerful.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal.
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to.
PR Planning: Mapping Out Your Strategies, Tactics
With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.
Press Kit Elements That Work
Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.
6 Essentials for Doing Your Own PR: Guest Author
Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1.
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
Mind Your Own Business!
And the best way to mind your own business is to insure that those audiences whose behaviors have the greatest effect on your enterprise keep thinking about you in the most positive way. Reason is, bad behaviors often follow bad perceptions, so what your external audiences think about you can mean success or failure.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts.
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release.
Public Relations & Your Small Business
The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company.
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
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