PR Information


Editorial Calendars: A Key to Publicizing Your Business


What is the one thing that all of the best public relations
agencies do every year?

They research and compile editorial calendars from publications
that are pertinent to their client's business.

You should too.

What's an editorial calendar?

Editorial calendars are schedules of what topics a publication
plans for cover for a particular month. For example, the INC.
editorial calendar for July 2003
http://www.inc.com/advertise/magazine/calendar.html states that
they're writing an article on various business services.

Bingo!

If you feel that you can contribute to this particular topic,
call or email the editorial department at INC. (try to "speak" to
the managing editor) and find out who (which reporter) has been
assigned to write the story. Email or call the reporter and
explain how you can contribute. It's that simple -- it takes less
time than writing this article - and is much more effective than
blast-faxing a garbage bound press release to inappropriate
reporters.

Final thoughts: Many publications post their editorial calendars
on their Web sites -- usually they're found in their advertising
media kits. Otherwise, contact the publication's advertising
departments and ask for a calendar. Check for editorial deadlines
- many publications work 6 months in advance.

Bill Stoller, the "Publicity Insider", has spent two decades as
one of America's top publicists. Now, through his website, eZine
and subscription newsletter, Free Publicity: The Newsletter for
PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp
, he's sharing -- for the very first time -- his secrets of
scoring big publicity. For free articles, killer publicity tips
and much, much more, visit Bill's exclusive new site:
http://www.publicityInsider.com


MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Ars Technica

EPA boots reporters from meeting on chemicals called a PR disaster
Ars Technica
Scott Pruitt's tenure as head of the US' Environmental Protection Agency has often been bogged down in scandals involving questionable spending and the unjustifiable rollback of regulations. But the latest controversy is one the agency's own making.

and more »


The Boston Globe

PR campaign starts for all-female 'Ocean's 8' spinoff
The Boston Globe
The hype machine is getting geared up in advance of the June 8 release of “Ocean's 8,” the spinoff of director Steven Soderbergh's “Ocean's” trilogy starring Cambridge native Mindy Kaling and a crew of female stars, including Sarah Paulson, Awkwafina, ...

and more »


O'Dwyer's PR News

PR Pros on Startup Growth Impact, Community Trends
O'Dwyer's PR News
As we reflect on the first quarter of 2018, some interesting trends have started to evolve in the VC and startup communities. I took some time with my colleagues to dig into what markets are trending and how PR pros can better establish relationships ...



PR Newswire (press release)

Amendola Communications Honored as a Top Healthcare Agency in Ragan and PR Daily's Ace Awards
PR Newswire (press release)
SCOTTSDALE, Ariz., May 22, 2018 /PRNewswire/ -- Amendola Communications, a nationally recognized, award-winning healthcare and healthcare IT (HIT) public relations and marketing agency, announced today that it has added another accolade from the ...



The Conversation AU

Israel is prioritising PR over peace-building in the Middle East
The Conversation AU
The opening of the US embassy in Jerusalem last week represented a major PR coup for Israel, a move the country had sought for decades. It also came hot on the heels of another celebrated Israeli PR victory – the win by Israeli singer Netta Barzilai in ...
Barbara Kay: Hamas will always win the PR war, even as Israel wins the military victoriesNational Post
When Good PR Means Dead JewsJewish Journal

all 326 news articles »


Forbes

PR Pros Team Up To Help Brands Overcome Marijuana Marketing Challenges
Forbes
More than 60 percent of Americans support marijuana legalization – a figure that has nearly doubled since 2000. Nine states and Washington D.C. allow recreational use, and 30 states have comprehensive medical marijuana programs. You'd think with this ...



PR News - For Smart Communicators (blog)

Communicating PR to the C-Suite: Two Approaches With Several Common Aspects
PR News - For Smart Communicators (blog)
Communicating PR to the C-Suite: Two Approaches With Several Common Aspects. avatar. 05/22/2018. By Seth Arenstein. shutterstock_589071674. It's arguably the communicator's main stage: providing messages and data to the CEO and the C-suite.



nwitimes.com

'We are losing the PR war on marijuana.' Northern Indiana county sheriffs discuss the prospect of legalized pot in ...
nwitimes.com
"We are losing the PR war on marijuana," said state Rep. Jack Jordan, R-Bremen. St. Joseph County Sheriff Michael Grzegorek warned that opiates were originally billed as safe and have now become one of the top concerns facing by law enforcement ...



Rivlin: 'Israel faces military, political, PR complicated campaign'
Ynetnews
"Israel faces a military, political and PR complicated campaign. We face a worrisome reality on our northern border where we are fighting against Iran's attempts to entrench its forces while confronting Hamas's cynical attempts to use demonstrators and ...



New Fantasy Football Game Platform 'Protoblock' Drafts as its PR Quarterback TransMedia Group, which will be First ...
PR Newswire (press release)
TransMedia, which represents other innovative applications of blockchain, such as TimiCoin's facilitating storing and accessing medical records, said it will be among the first PR firms to accept Protoblock's (www.protoblock.com) cryptocurrency called ...


Google News

home | site map
© 2007