Creating Your Online News Room: How To Build a Site The Media Will Love
From time to time, people ask me how public relations has changed
But there's another great advantage provided to publicity seekers
A quick note: the traditional press kit isn't dead. It's still
Creating a useful online news room is really pretty simple. One
Where Should the News Room Go?
There are two schools of thought on where to put your online news
There are pros and cons to each. Putting it as part of your main
Creating a separate site allows you to tailor everything to suit
Some Do's and Don'ts
DON'T force journalists to register or sign in for access.
DO offer the opportunity for journalists to enter their e-mail
DO provide a link to your consumer FAQ page and an e-mail link
DON'T try to lay out the online news room if you're not a
DO hire a professional designer who has a portfolio that includes
What To Include in Your Online News Room:
Personal Contact Info. The name, address, e-mail, phone number,
Press Releases. Place press releases in chronological order
Executive photos, product photos, charts, graphs, and other
Backgrounders, executive bios, white papers, investor relations
Search Tool. Make it easy for journalists to find just what they
Online News Rooms to Study:
The best way to learn how to put together an online news room is
Bill Stoller, the "Publicity Insider", has spent two decades as
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Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity.
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories.
I Cant Afford A PR/Publicity Campaign -- Can I?
It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford it, so I'm just going to have to do it on my own."Over the past several months, I have been conducting an informal survey among entrepreneurs and business owners who have contacted me about my services.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.Which strongly suggests that, if you haven't already done so, you may wish to employ a set of tools that will help you persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success.
A Winning Public Relations Game Plan
You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value in moving them to take actions that allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that alters individual perception leading to changed behaviors among those key outside people. And further, that helps managers like you achieve your managerial objectives.
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold.
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.
How to Get a Story About You or Your Business in USA Today
I am often asked by clients to target USA Today for media coverage, and with good reason: USA Today coverage can have a significant impact on businesses and organizations. Here's why:1.
Something New For Managers?
A new public relations blueprint could be a good idea if you're a business, non-profit or association manager who's not getting the important external audience behaviors you need to achieve your department, division or subsidiary objectives.You know, behaviors like more people interested in your services or products, or more capital contributions coming in the door, or more corporate membership applications hitting your desk.
Detailing The Famous Kentucky Derby Train
The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect.
Public Relations Productivity
Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.
Custom Reasons for Custom Publishing
Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program.
Marketing-Minded Financial Planners, Focus on Main Points During an Interview
You never want to inundate a reporter with information, but you don't want to be branded a one-trick pony either. That's why I recommend coming up with three key points for every interview you do.
Sure-Fire Recipe for a Successful Public Relations Career
Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.
Media Release Headlines - Ten Tips to Get Media Attention
So you have spent hours and hours writing, shaping and crafting your media message. You've worked on setting your objectives, identifying your target audience and working out how to reach them.
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception leading to changed behaviors among the key outside audiences of a business, non-profit or association manager. It happens when the manager applies positive actions affecting the behaviors of those important external audiences that most affect his or her operation.
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