7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popular
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold
If you want to re-print an article from an offline publication in
The same rules apply for stories appearing on websites.† To re-
If there is a particularly juicy section of the article that
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
Note: if a publication displays your article on its website, make
3) Stop the (Electronic) Presses - Mention Your Placement in Your
If your business has a regular ezine, by all means let your
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
Use the power of PR to your advantage. Advertising is clearly
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
Make sure to distribute the story to your employees and suppliers
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show
* Speech handout: - One way to keep your speech working for you
* Business card: - Place an important quote from your article on
Bill Stoller, the "Publicity Insider", has spent two decades as
How Social Media Is Changing The Face Of PR Forbes
Your social media account is a crucial part of your strategy if you want to generate buzz.
PDSI opens 6th office location in San Juan, Puerto Rico PRNewswire
ATLANTA, Feb. 21, 2019 /PRNewswire/ -- PDSI, a premier third-party development company for the hotel industry, is pleased to announce the opening of their ...
St. Charles couple combines talents in P.R. textbook Chicago Daily Herald
During his 10 years of writing local newspaper columns, Bill Page of St. Charles touched on a lot of different topics. He made people glad, mad and sad, ...
How Huawei lost its PR battle in the west Financial Times
Foreign advisers say they were ignored and undermined by Chinese management.
British PR man charged in connection with 1MDB scandal Financial Times
Malaysian prosecutors have filed charges and issued an arrest warrant in absentia against the former media adviser to Najib Razak, Malaysia's former prime ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble CNN
'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
Zion Williamson suffers knee injury after Nike shoe blows out Quartz
Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...
Smollett's PR firm dumped him before GMA interview, TMZ's Harvey Levin tells The Morning Drive - KABC
Smollett's PR firm dumped him before GMA interview, TMZ's Harvey Levin tells The Morning Drive KABC
‚ÄúEmpire‚ÄĚ actor Jussie Smollett has surrendered to Chicago police after a plot they say he concocted, to increase his salary by staging a fake racial and ...
Edelman's 'earned creative' strategy is noble, but does it work? PRWeek
Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative ...
Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise' The Age
Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
Former Malaysian PM‚Äôs PR Rep Charged In 1MDB Case pymnts.com
The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.
The PR Hacks That Exceeded These Entrepreneurs' Expectations Forbes
When it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...
Thought leadership: An integral part of the modern PR plan Bizcommunity.com
While companies compete for headspace in a noisy and crowded environment, thought leadership as a tried and trusted PR tactic is coming into its own in the ...
Huawei promises to keep intellectual property in Canada as it makes PR push amid security review - The Globe and Mail
Huawei promises to keep intellectual property in Canada as it makes PR push amid security review The Globe and Mail
Huawei's global chairman Liang Hua, centre, sits with Huawei Canada president Eric Li, second left, and R&D Huawei Canada president Christian Chua, ...
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated - Collider.com
Exclusive ‚ÄėThe Other Two‚Äô Clip: Chase Attends a School Dance for PR, but It‚Äôs Complicated Collider.com
Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall ‚ÄĒ often ...
Steady Romero leads in Puerto Rico PGA TOUR
RIO GRANDE, Puerto Rico ‚Äď On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...
The PR Industry's FOFO Problem: "Fear Of Finding Out" The Holmes Report
Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?
The Independent Group will only succeed if PR is their central policy The Guardian
If they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
R+K recognized for ad, PR, and digital excellence ReelChicago
Chicago integrated shop honored with several first place and merit awards from the National Agri-Marketing Association. Rhea + Kaiser (R+K) has earned ...
PR Internship Pedestrian TV
Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...
Facebook cuts down agency roster, puts survivors on notice about policies PRWeek
Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.
16 Tips to Succeed With Organic PR Outreach Entrepreneur
Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
"The website looks like a GCSE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
5 Secrets For Doing Your Own PR Forbes
With more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News SDE Entertainment News
She was rushed to a nearby hospital where the doctors pronounce her dead.
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...
New PR Lead At Iris After MD Laura Weston Exits The Holmes Report
Managing partner Vicki Harding will now head PR at the multi-specialism agency.
Promoted content ad giants tell Israeli PR agencies: No more political smears The Times of Israel
As Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...
Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
W Communications becomes Papa John's UK agency of record PRWeek
Pizza chain Papa John's have appointed W Communications to handle its UK PR and social media, following a competitive pitch, PRWeek can reveal. News.
Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations Deadline
EXCLUSIVE: Shannon Barr has stepped down as SVP at Rogers & Cowan and has formed Strategic Public Relations. The newly formed boutique agency will ...
Pr. George‚Äôs firefighter rescues man from burning car ‚ÄĒ twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
Bondholders seek to take over Puerto Rico pension system Bond Buyer
About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.
Quick look at the Puerto Rico Open PGA TOUR
RIO GRANDE, Puerto Rico ‚Äď After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...
Newton, Maize schools team up for Puerto Rico Pratt Tribune
There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...
Facebook turnover: The woman who‚Äôs been leading Facebook‚Äôs PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
Hurricanes create natural climate change labs in Puerto Rico Fox News
The hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...
Why Puerto Rico bondholders' `victory' in court may prove costly Bond Buyer
The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.
PR Awards 2019 shortlist: Which are the agencies leading the pack? Marketing Interactive
Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Vatican child abuse summit: is it more than a PR exercise? ABC Local
With survivors already deeply sceptical, a summit to tackle the clerical sex abuse crisis in the Catholic Church is starting at the Vatican tonight.
Possible Conversions to Charter Schools Mark Puerto Rico's Latest Education Fight Education Week
The island's teachers' union says decisions about changing traditional public schools to charters are being made in the dark, but the education secretary says ...
Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms PRWeek
Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...
It‚Äôs time to visit Vieques, Puerto Rico Mic
‚ÄúYou don't need more than a couple days there.‚ÄĚ That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR ‚Äď with some rather ...
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
Parenthood‚Äôs Public-Relations Problem National Review
Making the click-through worthwhile: the public-relations problem of American parenthood; what you need to know about Hawaii congresswoman and ...
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
Breakfast Briefing: Five things to know Thursday PRWeek
Dean Baquet calls out Trump; Puma pulls Nike-dissing tweet; Johnson & Johnson annual report admits subpoenas; USA Today editor caught in USA Today ...
Priscilla Lane 'PR' Broaddus (Riddle) | Obituaries Bowling Green Daily News
Cleveland - Priscilla "P.R." Lane Broaddus, 75, resident of Cleveland TN passed away Tuesday, February 12, 2019 at a healthcare facility in Seneca, SC.
Puerto Rico Open returns as island stands strong once again Golf Channel
The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Behind the PR Machine That Helped Change the Nick Sandmann Narrative TownandCountrymag.com
We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicol√°s Maduro ...
Zuckerberg Stumbles Headfirst into Apple‚Äôs P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
PRSI holds 'Public Relations Talk' Daily Pioneer
Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem Gamasutra
Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
PR push for white officer accused of killing armed black man Yahoo News
NASHVILLE, Tenn. (AP) ‚ÄĒ The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...
How Facebook Trains Content Moderators to Put Out ‚ÄėPR Fires‚Äô During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery - Orlando Sentinel
Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery Orlando Sentinel
U.S. Rep. Darren Soto this week embarked on a congressional effort to determine why more than $47 billion set aside to help Puerto Rico recover has not yet ...
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Power Rankings: Puerto Rico Open PGA TOUR
It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
The public relations war over freshwater has re-started Stuff.co.nz
OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment - Greentech Media News
Final IRP Proposal for Puerto Rico Calls for ‚ÄėMini-Grids‚Äô and Rapid Solar and Storage Deployment Greentech Media News
The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...
Studies peg cost of Jones Act on Puerto Rico at $1.5 billion Caribbean Business
SAN JUAN ‚Äď The cost of transporting merchandise from the U.S. mainland to Puerto Rico in U.S.-flagged vessels, as required by maritime shipping laws, costs ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store - Bitcoin News
PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store Bitcoin News
Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...
Jersey Shore Woman Shot in the Face While Vacationing in Puerto Rico NBC 10 Philadelphia
A Jersey Shore woman is fighting for her life after she was shot in the face while vacationing in Puerto Rico.
The First Look: Puerto Rico Open PGA TOUR
Back after a one-year hiatus as Puerto Rico cleaned up following Hurricane Maria, the island welcomes incoming Hall of Famer Retief Goosen and six other ...
Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
As President Trump continues to mull over whether to declare a national emergency to secure funding to build a wall along the southwestern border, a senior ...
Puerto Rico pays back $194.5M in Clean Water and Drinking Water SRFs WaterWorld
EPA says government of Puerto Rico repays clean water and drinking water fund debt.
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
The Lawfare Podcast: Marie Harf and Bill Harlow on CIA Public Relations Lawfare
The Central Intelligence Agency, by its very nature, is a secretive organization, yet it has a robust public affairs and media relations operation. How does the ...
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Marquette golf opens spring 2019 season with Puerto Rico Classic Marquette Wire
The Marquette men's golf team finished eighth (294-285-295-874, 10-over-par) overall in the Puerto Rico Classic Tuesday afternoon. Senior Oliver Farrell led ...
Baby born on JetBlue flight from Puerto Rico to Fort Lauderdale WPLG Local 10
A baby was born Friday night on a JetBlue flight from Puerto Rico to Fort Lauderdale.
Courtenay public relations firm now has an office to call home Comox Valley Record
50th Parallel Public Relations (50th Parallel) is pleased to announce the opening of its first headquarters space to accommodate its growing team and portfolio.
PR: aXpire.io Updates - AXPR HODL Initiative and CoinExchange.io Listing Bitcoin News
aXpire.io is proud to announce the launch of its AXPR Prime program, which is a loyalty program for HODLERS of at least 250000 AXPR. Members of the ...
Gulzar Dar assumes office as Director Information and Public Relations, J&K Greater Kashmir
GreaterKashmir: Gulzar Ahmad Dar on Thursday assumed office as Director Information & Public Relations, Jammu and Kashmir. Dar relieved Tariq Ahmad ...
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question - Washington Examiner
'It's just not going to play': Warren disappoints Puerto Rico Democrats by dodging statehood question Washington Examiner
SAN JUAN, P.R. ‚ÄĒ Sen. Elizabeth Warren, running for the White House in 2020, sought to boost her standing with a major bloc of Hispanic voters in a trip to ...
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Puerto Rico's St. Regis Bahia Beach Resort Makes A Comeback With A Fresh New Look Forbes
When we talk about tourism, we are in a position where Puerto Rico is open for business.‚ÄĚ--Jos√© Torres, general manager, St. Regis Bahia Beach Resort.
PR: Bitcoin.com Partners With Anarchapulco Bitcoin News
Acapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov. Ricardo Rossell√≥ on Thursday threatened legal action against President Trump ¬∑ Donald John TrumpTrump nominates ambassador to Turkey ...
A cruise ship was filmed crashing into a pier in Puerto Rico Business Insider
On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Federal judge approves substantial debt restructuring deal for Puerto Rico NBCNews.com
A federal bankruptcy judge approved a major debt restructuring plan for Puerto Rico on Monday in the first deal of its kind for the U.S. territory since the island's ...
10 Of The Best Airbnbs In Carolina, Puerto Rico HuffPost
Airbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Hedge Funds Bask in Puerto Rico Bond Deal The Wall Street Journal
A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
Langley baseball team brings aid to Puerto Rico Langley Advance
A team of teenage baseball players from Langley has arrived in Puerto Rico, for a trip that combines the game they love with an opportunity to do some good.
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions.
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news.
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar.
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.Unfortunately, a primary emphasis on communications tactics does not take the place of a well thought-out public relations plan for persuading your most important external audiences to your way of thinking, then moving them to take actions that lead to your success.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.But things could be much more pleasant for those managers if their PR teams were to deliver the kind of behavior change among their key outside audiences that leads directly to achieving their managerial objectives.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist.
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000.
How to Get Some of Paris Hilton's TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it.
PR - More Than News Releases
Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic.
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.
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