7 Tips to Get More Mileage Out of Your Online or Offline Publicity
You worked hard to get a story on your business in a popular
1) Reprint, Reprint, Reprint!
A favorable article on your company or products is marketing gold
If you want to re-print an article from an offline publication in
The same rules apply for stories appearing on websites. To re-
If there is a particularly juicy section of the article that
2) Add it to Your Website
What better place to drumbeat your newly acquired media placement
Note: if a publication displays your article on its website, make
3) Stop the (Electronic) Presses - Mention Your Placement in Your
If your business has a regular ezine, by all means let your
4) Email Existing or Potential Clients
Impress your existing or potential clients by tooting your own
Use the power of PR to your advantage. Advertising is clearly
5) Pitch it Again, Sam!
Take your story angle to a different publication or website -
6) "Internal" PR
Place your article in a handsome frame and hang it in a visible
Make sure to distribute the story to your employees and suppliers
7) Other Suggestions
* Sales Brochures, Direct Marketing Materials & Trade Show
* Speech handout: - One way to keep your speech working for you
* Business card: - Place an important quote from your article on
Bill Stoller, the "Publicity Insider", has spent two decades as
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European Public Relation Robots Market Report 2018: 2014-2016 Historical Data, 2017 Revenue Estimates ... - PR Newswire (press release)
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
PR for Brand New Managers
Just promoted to manager?Here's something you need to know.Whether you are now a business, non-profit or association manager, your road to success really means achieving your new managerial objectives by altering perceptions.
Top Ten Tips for Writing your Best Press Release Ever
Keep these few crucial details in mind when writing and submitting your press release to increase your chances of news coverage:1. If you are not the news: become the news.
Same Time Next Year: Using Editorial Calendars as Part of your PR Efforts
It's the time of year when calendars crowd out the books and magazines in bookstores and are even on sale at reduced prices. But there's a special kind of calendar that all good public relations professionals use - the editorial calendar.
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
Managers: A Key to Your Survival
Most business, non-profit and association managers live to tell about it only IF they achieve their operating objectives. Very little wriggle room there.
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.
TV Reporter Shares the Secrets to Getting Covered on the News
Do you have a great idea for a story, but no clue how to get it in the news? Are you tired of pitching press releases the news media simply ignores?After twenty years of beating the street as a TV reporter, I have a scoop for you: the media needs good stories. But most stories are pitched so poorly, they are lost in the blizzard of faxes that blanket every newsroom.
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.Unfortunately, a primary emphasis on communications tactics does not take the place of a well thought-out public relations plan for persuading your most important external audiences to your way of thinking, then moving them to take actions that lead to your success.
What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or association managers when their public relations people deliver newspaper and talk show mentions, informative brochures and videos, and special events that attract a lot of people.But things could be much more pleasant for those managers if their PR teams were to deliver the kind of behavior change among their key outside audiences that leads directly to achieving their managerial objectives.
Leveraging Media Coverage - Your Tool For Business Growth
Media relations, simply put, is the business of building and growing reputations. One of the strengths of media coverage is that its free and gives great credibility because it is written by a third party, namely a journalist.
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000.
How to Get Some of Paris Hilton's TV Time
When your book is mentioned on television, sales go up. Immediately people start looking in book stores and on the internet to find out how to buy it.
PR - More Than News Releases
Public relations and news releases are synonymous in the minds of some. Because the media relations aspect of PR is so "public", the PR discipline often is narrowly defined by this tactic.
Inoculate Yourself Against Bad PR
What is bad PR?Well, if you're a business, non-profit or association manager, bad PR does nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.It fails to create external stakeholder behavior change leading directly to achieving your managerial objectives.
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.
The PR And Marketing Expert Has A Smattering Of Knowledge Regarding Nearly Everything And Is Certain
PR, that is public-relations, leads the way to effective advertising; opening the channel of communication and allowing the advertising to be acceptable. Public-relations is really all the different ways of communicating that enable society and individuals and groups and organizations to better function and more understandably communicate with each other.
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