PR Information


PR Where it Matters Most


What's more crucial to the success of a business, non-profit or association than its most important outside audiences and stakeholders?

Nothing.

Those stakeholder behaviors directly impact virtually every management and operating activity of the organization. From retail patronage, recruiting, civic activity, contributions, and strategic alliances to membership, program participation, plain old sales, and just about everything else.

Which means, if you are such a manager, you may have a real opportunity to do something positive about the behaviors of those important outside audiences of yours that most affect YOUR operation.

In other words, you can create the kind of external stakeholder behavior changes that lead directly to achieving your own managerial objectives.

You can do so by persuading those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed.

When you decide to move your managerial public relations to a whole new level, here's some real help for you.

It's called the fundamental premise of public relations and it goes like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

But it won't be of much use unless the PR team members assigned to your unit understand that blueprint and commit themselves to its implementation, starting with key audience perception monitoring. Truth is, your PR people are already in the perception and behavior business, so they will be of real use for this initial opinion assessment project.

But pause here. You must reassure yourself that your public relations people truly understand just WHY it's so important to know how your most important outside audiences perceive your operations, products or services. Be certain they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Why not take some time to review with them your plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? Have you had prior contact with us and were you pleased with the interchange? Are you familiar with our services or products and employees? Have you experienced problems with our people or procedures?

Yes, survey specialists can always be brought in to do the opinion monitoring work, and they also can run up your costs. But, no matter who asks the questions, the objective remains the same: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

Your objective, obviously, is to do something about the most serious distortions you discover during your key audience perception monitoring. Will it be to straighten out that dangerous misconception? Correct that gross inaccuracy? Or, stop that potentially bloody rumor dead in its tracks?

Unfortunately, you'll make no headway at all without the right strategy to tell you how to proceed. But keep in mind that there are just three strategic options available when it comes to doing something about perception and opinion. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like bleu cheese dressing on your liver and onions, so be sure your new strategy fits well with your new public relations goal. You wouldn't want to select "change" when the facts dictate a "reinforce" strategy.

The challenge now is to prepare a nicely put together message and direct it to members of your target audience. It's always a problem to create an actionable message that will help persuade an audience to your way of thinking.

Obviously, you need your best scribes for this one because s/he must build some very special, corrective language. Words that are not merely compelling, persuasive and believable, but clear and factual if they are to shift perception/opinion towards your point of view and lead to the behaviors you have in mind.

Once your PR team has vetted the work product, it's on to the next selection process -- the communications tactics most likely to carry your message to the attention of your target audience. There are tons available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But you must be certain that the tactics you pick are known to reach folks like your audience members,

By the way, you may wish to avoid distributing such a corrective message from the rooftops, and unveil your message before smaller meetings and presentations rather than using higher-profile news releases Reason is, the credibility of any message is fragile and always at stake.

You'll soon hear calls for progress reports which will tell you and your PR team to get busy on a second perception monitoring session with members of your external audience. You'll also want to use many of the same questions used in the first benchmark session. Big difference this time is that you will be on constant alert for signs that the bad news perception is being altered in your direction.

I've always thought it fortunate that such matters usually can be accelerated simply by adding more communications tactics as well as increasing their frequencies.

At the end of the day, what you want your new PR plan to do is persuade your most important outside stakeholders to your way of thinking, then move them to behave in a way that leads to the success of your department, division or subsidiary.

Your biggest success secret will be when your "target publics" -- those all important outside stakeholder audiences - actually act upon their perceptions of the facts they hear about you and your operation. Which means you really have little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move those key external audiences of yours to actions you desire.

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto:bobkelly@TNI.net. Word count is 1135 including guidelines and resource box.

Robert A. Kelly 2004.

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations. mailto:bobkelly@TNI.net

Visit: http://www.prcommentary.com


MORE RESOURCES:
How To Compete With Market-Leading Companies As A PR Underdog  Forbes

Every industry has an 800-pound gorilla. Here's how to go toe-to-toe with them in the PR battle.


Tourism bureau picks Raleigh PR firm for contract  The Daily Progress

At least 10 calendar days after notice of intent to award must pass before a contract is executed, according to the county's purchasing policy.


Felicity Huffman Hires Trayvon Martin Family's Crisis PR Team  The Blast

Felicity Huffman's regular PR team can't handle the heat from the media circus surrounding the actress' criminal charges, so the star has brought in some heavy ...


Saudi Arabia fund hires PR firm in the wake of Khashoggi murder  Financial Times

PIF is chaired by Prince Mohammed bin Salman, who reportedly ordered the killing.


Marketing/PR CEO learned key to company's growth is in art of delegation - San  San Antonio Business Journal

One of San Antonio's most driven entrepreneurs, Trish DeBerry learned the importance of tenacity from an early age. As the youngest of six kids at home, “I had ...


PR Veteran Sean Fitzgerald To Expand Crisis Comms At Witt O'Brien's  The Holmes Report

Witt O'Brien's, a leader in crisis and disaster relief, has hired public relations veteran Sean Fitzgerald to expand its crisis communications offering.


How to Handle a PR Crisis in the Age of Call-Out Culture  The Business of Fashion

NEW YORK, United States — A few days after Donald Trump was elected president, when the extent of the country's polarised state was laid bare, New ...


Stones River Group puts formal name to its public relations operations  The Tennessean

Nashville-based Stones River Group will put a formal name to its public relations operations, according to a news release. The firm, well known for its ...


Local Food in Puerto Rico Finds Energy in Recovery  The New York Times

Two hurricanes slowed a budding effort to reclaim the island's agricultural and culinary independence. But its chefs, farmers and entrepreneurs are rebuilding.


Seven PR questions for Stagwell Group founder Mark Penn  PRWeek

New York: Last Friday, Stagwell Group finalized the deal to invest $100 million in debt-laden holding company MDC Partners that made Stagwell founder Mark ...


What a year’s worth of publisher responses can teach you about digital PR  Marketing Land

Most marketers agree that if you can get your *content* in front of the eyes of journalists at mainstream online publishers, it has a good chance of being shared ...


CIPR quizzed on ethics after granting 'Sweatygate' agency boss membership  PRWeek

A prominent fellow of the PRCA has questioned the CIPR for granting membership to the agency boss of the notorious 'Sweatygate' ethics scandal, despite the ...


9 Ways You're Ticking Me Off: A PR Primer | The American Lawyer  Law.com

We've been together a long time so let me cut to the chase: For such an elite segment you—lawyers firms and corporations—are often shockingly ...


Pagefield wins HS1 and Hitachi Trains corporate comms accounts  PRWeek

Pagefield has retained the £1.15m corporate comms and public affairs account for HS1, following a competitive pitch, and picked up similar duties for Hitachi ...


Public Relations has always been dominated by women, but it's still a man's world at the  Business MattersBusiness Matters

The portrayal of PR Experts or PR Consultants in Film and TV are normally played by women in their mid 30's.


Probate Notice: Kevin L. Yotter 25-PR-19-213  Republican Eagle

STATE OF MINNESOTA COUNTY OF GOODHUE FIRST JUDICIAL DISTRICT DISTRICT COURT PROBATE DIVISION Court File No. 25-PR-19-213. Estate of: ...


Berklee Honors Beyoncé PR Strategist Yvette Noel-Schure  Variety

Berklee's Valencia, Spain outpost honored Yvette Noel-Schure, the veteran public relations strategist, at a ceremony on March 14.


PRCA revises reading list to include 60 per cent female authors  PRWeek

The Public Relations and Communications Association (PRCA) has overhauled its recommended reading list to improve the gender diversity of authors ...


Flack: Anna Paquin shines in uneven PR black comedy  Stuff.co.nz

Robyn (Anna Paquin) is an expert in crisis management. Working for a top London public relations firm, it's her job to help "massage" celebrities' bad behaviour ...


Job hunting? Here are 30 companies hiring in Birmingham, including KC Project PR  Bham Now

It's time to find out who's hiring in Birmingham. We have 30 great career opportunities this week, so be sure to click that apply button and land that new job!


Ivy League Escapes PR Hit from Admissions Scandal - Mon., Mar. 18, 2019  O'Dwyer's PR News

Ivy league and other elite schools caught up in the college admissions scandal will suffer little or no damage to their PR reputation. The episode though ...


World Expeditions appoints travel industry veteran Virginia Haddon as PR manager  mUmBRELLA*

World Expeditions Travel Group has appointed Virginia Haddon as the PR manager for three of its adventure travel brands. Haddon has over 20 years of.


SeaWorld Entertainment, Inc. Announces Departure of John T. Reilly  PRNewswire

ORLANDO, Fla., March 19, 2019 /PRNewswire/ -- SeaWorld Entertainment, Inc. (NYSE: SEAS), a leading theme park and entertainment company, announced ...


WATCH: USC four-star RB signee sets new PR in 100 meters  247Sports

Watch USC's 2019 running back signee run one of the fastest times in California so far in the 100 meters and set a new PR.


PR%F Design Distinction Awards  Food & Beverage Magazine

Set to resonate with the eyes of many and seize the moment when one decides which bottle to choose (and buy)- creative designers play a pivotal role in ...


Sara Latham, Meghan Markle and Prince Harry's New PR Manager, Worked for Hillary Clinton's Campaign  TownandCountrymag.com

It was made clear a while back that Prince Harry and Meghan Markle's team would split from Prince William and Kate Middleton's. But today's announcement ...


PR Advice for Felicity Huffman and Lori Loughlin  StyleBlueprint

The scandal at the forefront of everyone's minds has lessons and implications from which we can all learn. We enlisted a PR expert to share a different ...


PR In Post Digital Age: Implication For Practitioners  Leadership Newspaper

Every day, we see the many changes that the post-digital age brings to business. New industries are springing up, consumer habits are changing, and industries ...


Breakfast Briefing: Hollywood star gets crisis support for college admissions scandal  PRWeek

Felicity Huffman has reportedly hired crisis communications support amid fallout from Operation Varsity Blues. The actress has brought on The TASC Group, with ...


Monitoring and Diagnostic Solution Positioned for Continued Growth  PR.com

Manchester, CT, March 20, 2019 --(PR.com)-- Control Station announced the latest release of its PlantESP Loop Performance Monitoring solution. The Spring ...


Proof That the Kardashians Have Been Masterminding Their Drama RIGHT in Time for 'KUWTK'  Cosmopolitan.com

Fans are convinced some major Kardashian drama has been orchestrated (or at least spun) to drive viewers to 'Keeping Up with the Kardashians,' and we're ...


Samaritans campaign uses handwriting of real men  PRWeek

Mother has created a campaign for Samaritans that features messages from real men who have experienced depression and suicide attempts, using their own ...


Berklee College Of Music Honors Beyoncé PR Strategist Yvette Noel-Schure  Essence

She was presented with the prestigious Berklee School of Music's first-ever Master of Global Entertainment Award.


Mark Read drops more hints about changing WPP  PRWeek

Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief's agenda. News.


Debunking the anti-vaxxers: how communications can help  PRWeek

Thought your kid was safe from the measles? Think again. Experts say several diseases that are avoidable are making a comeback, and it's all due to people ...


Eight do's and don'ts for PR professionals in 2019  Media Update

Working as a public relations professional means constantly adapting to the new trends, industry shifts and the latest technology. And while all of that might ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


How Hamilton, The Tonight Show, and the arts are helping Puerto Rico bring in tourists  Fast Company

After the devastation caused by Hurricane Maria, arts and culture play a key role for an island poised to rise up.


PR: CoinAll Lists Fetch.AI and Offers a 350000 FET Giveaway  Bitcoin News

On March 2019, CoinAll, the famous cryptocurrency exchange, announced the listing of Fetch.AI and will hold a 7-day celebration to give away 350000 FET ...


PR isn't inherently evil, but Maryland Today is  The Diamondback

Views expressed in opinion columns are the author's own. Maryland Today, the PR website run by the University of Maryland's Office of Strategic ...


Sweet PR leaves a sour taste for the whole industry after MailOnline furore  PRWeek

The furore around the MailOnline pulling a story after a case study was submitted by a PR agency boss under a false name should raise alarm bells. Opinion.


Was UK paying White Helmets to produce Syria ‘chemical weapon’ PR as cover for Jaish Al Islam?  RT

As controversy rages over the alleged April 2018 Douma “chemical weapon attacks” that signaled the end of Jaish Al Islam's occupation, life in the Syrian city ...


Firm secures tie with PR group at a ‘crucial time’  The News

HOMES firm Redrows Southern Counties has teamed up with a global communications group as it continues its expansion.


Microsoft should clean up its security mess before any PR stunts  iTWire

Satya Nadella has been the chief executive of Microsoft for more than five years but how many times has he uttered the word "ransomware" when waxing e...


Three reasons why creativity is key in PR Publicity News  Media Update

While there are many elements that go into a successful public relations strategy, creativity needs to be one of them. media update`s Aisling McCarthy looks at ...


Announcing PR Daily's 2018 Video & Visual Awards finalists - PR Daily  PR Daily

Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily's 2018 Video & Visual Awards proved this ...


Raiders re-sign WR/PR Dwayne Harris  Raiders Wire

The Oakland Raiders have locked up another valuable piece to their team on Monday, announcing the re-signing of wide receiver/punt returner Dwayne Harris.


Modernizing Connected Health IT for Military & Government  PR.com

The 16th iteration of Defense Strategies Institute's DoD/VA & GOV Health IT Summit will take place on May 8 & 9, 2019 in Alexandria, Virginia. Attendees at this ...


Mark Zuckerberg's former mentor says privacy manifesto is a PR stunt  Mashable

One of Mark Zuckerberg's earliest allies in Silicon Valley says the Facebook CEO's recent privacy manifesto is little more than a PR stunt that won't solve the ...


House delegation's immediate priority in Puerto Rico doesn't include statehood  NBCNews.com

Democrats in control of the House say they are focusing on Puerto Rico's reconstruction and scrutinizing the role of the federal control board in charge of the ...


Crafting a message: The powerhouse PR and lobbying firm behind Hampshire's media strategy  GazetteNET

AMHERST — When Hampshire College announced on Jan. 15 that it was struggling financially and seeking a partner institution, its leaders acknowledged that ...


Boeing: A case study of what not to do  PRWeek

Boeing's response thus far to the tragedies of Ethiopian Airlines Flight 407 and Lion Air Flight 610 is a case study of what not to do in a crisis. Boeing has ...


PR exec with airline background says FAA waited to long to ground Max 8's  WFIR News Talk Radio

Among those paying close attention to the grounding of those Boeing airplanes after two of them crashed in recent months: public relations executive Tom ...


Christchurch shooting: Crusaders name review should continue, says PR lecturer Chris Galloway  Newshub

The Crusaders rugby franchise should continue its review into a name change, after last week's tragic shooting in Christchurch, according to Massey University ...


Yakult consumer PR pitch down to three agencies  PRWeek

Yakult consumer PR pitch down to three agencies. From PR Week.


Who Bankrolls Tucker Carlson's Hateful Propaganda? Why the Kochs of Course.  PR Watch

Fox News' Tucker Carlson is under fire this week for racist, sexist, and homophobic comments he made while chatting on "Bubba the Love Sponge" a shock jock ...


Costco keeps costs low and pay high by cutting PR  Business Insider

Costco is one of the most beloved brands in America, celebrated by customers and employees alike.


Sorrell: Amazon's ad business will be worth $100b  PRWeek

Sorrell: Amazon's ad business will be worth $100b. From PR Week.


Time For PR To Embrace Its Own Purpose  The Holmes Report

Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.


Black and Decker sander left a PR officer's feet 'smooth as a baby's bum'  Daily Mail

Jodie Richardson, 28, was driven mad by her husband Taz's 'ogre-like' feet after the couple moved from Newcastle, Tyne and Wear, to the Canary Islands.


Survey reveals how much influencers charge for posts  PRWeek

The amounts social media influencers charge for posts have been revealed in a new survey, with the most common range being between £101 and £250 and ...


Changes in risk-group stratification of patients undergoing radical pr | RRU  Dove Medical Press

Changes in risk-group stratification of patients undergoing radical prostatectomy at the Southern Alberta Institute of Urology over time.


Platinum Games Designs PR Characters for JMSDF's New Submarine  Anime News Network

NieR: Automata and Bayonetta game developer Platinum Games announced its artists teamed up with Japan's Maritime Self-Defense Force to create the official.


Five Campaigns We Liked in February: your winner revealed  PRWeek

Five Campaigns We Liked in February: your winner revealed. From PR Week.


In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch  PRWeek

In brief: Kekst CNC hire, Neos & National Trust appoint agencies, Nhow hotels hires shop for UK launch. From PR Week.


Suspects Indicted In Puerto Rico Drug Ring  NPR

Federal prosecutors charged 75 people in Puerto Rico with conspiring to smuggle and distribute vast amounts of narcotics as part of savage and multi-million ...


'Flack' pops crisis-PR bubble with timely dramedy  CNN

'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.


Boston lobbying, PR firm names CT housing official to lead new Hartford operation  Hartford Business

A Boston-based government affairs and public relations firm said it's hired a former state housing official to lead its Hartford government affairs practice.


Report: Nano-influencers offer big upsides for marketers - PR Daily  PR Daily

Over the last few months, Talkwalker has extensively researched what's happening in influencer marketing across the world, with input from over 800 ...


How automotive is navigating a transforming landscape  PRWeek

Through tech revolutions to ethical dilemmas, automotive marketers are having to stay ahead of consumer demands, expectations and fears to stay relevant.


Petit Earns PR on Day One of the Yellow Jacket Invitational  Georgia Tech Official Athletic Site

Day One Results. On day one of the Yellow Jacket Invitational the Georgia Tech track and field team saw Hannah Petit run a personal-best mark in the ...


Ex-Jaguars WR-PR Jaydon Mickens visiting Texans  Chron

Former Jacksonville Jaguars wide receiver Jaydon Mickens is visiting the Texans on Thursday, according to a league source not authorized to speak publicly.


Virgin Active's initial #woke CCTV reply: Should PR teams alone have access to social?  Marketing Interactive

Virgin Active was called out last week for placing its CCTVs near the showering facilities in the gym – which several users deemed as “intrusive”. The issue ...


Puerto Rico's Government Was Warned Climate Catastrophe Was Coming, But Didn't Listen  The Real News Network

Environmental activist Juan Rosario says that, after Hurricane Maria, Puerto Rico must do more to transition to renewable energy.


A crisis for Walmart’s disabled workers, and a PR crisis for the retail giant  The Washington Post

More than a dozen current and former disabled greeters said Walmart's new requirements left them in a lurch and afraid they'd lose their jobs.


Thomas E. Nunan, Jr. Appointed 1st President of Bishop Fenwick  PR.com

Fenwick and partner school St. Mary's Danvers go to the next level of excellence by appointing first president.


High-Yield Muni Market Passes a Key Test From Puerto Rico’s Sell-Off  Bloomberg

Over the past month, hedge funds and other investors dumped more than $2.5 billion of debt they received in Puerto Rico's record restructuring, a sell-off that ...


Puerto Rico is on its way to 100% renewable electricity  pv magazine USA

A bill to mandate that the island's electric system move to 100% renewable energy by 2050 has passed the Puerto Rico Senate and is being sent to the House ...


Cadbury updates Freddo Treasures campaign following backlash  PRWeek

Cadbury updates Freddo Treasures campaign following backlash. From PR Week.


How Poland uses foreign lobbyists to fight PR wars and influence US policy  Center for Responsive Politics

As the diplomatic row between Poland and Israel continues over comments by Israeli officials about Polish history during the Holocaust, foreign lobbying filings ...


Welcome to FIFA.com News - Cannavaro named new China PR head coach  FIFA.com

Fabio Cannavaro was announced as China PR's new head coach on Friday, as the Chinese Football Association (CFA) revealed the news via media release.


PR: Blockchain Day at RISK 2019  Bitcoin News

The international conference RISK 2019 to give host to Blockchain enthusiasts and experts on the second day of the conference in Laško, SloveniaREAL ...


North Wales PR agency Outwrite changes hands in management buyout  LeaderLive

A LEADING PR agency has been acquired by its digital director in a management buyout.


PR Lighting Phantom 440 hybrids and LED wash star at Miami Street Festival  EtNow.com

USA – When the annual Calle Ocho Street Festival took place recently in Miami's Little Venice it was headlined by Colombian singer, songwriter and.


FEMA denies Puerto Rico request for help processing backlog of bodies  CBS News

The fiscal oversight board, which controls the island's spending, will allow the governor to use the funds to curtail the mounting backlog of bodies.


Meghan Markle Lost Another Aide; PR Chose Kate Middleton, William After Split  International Business Times

Meghan Markle and Prince Harry lost their PR who chose to work for Kate Middleton and Prince William after their split.


Public Relations Committee for Massena Memorial Hospital, Massena Town Council showcases hospital's value  WatertownDailyTimes.com

MASSENA — A new committee is looking to showcase the value of Massena Memorial Hospital to the community. A public relations committee will be sharing ...


Fashion House Prada Brings in Ava DuVernay to Help with PR Damage Control  Black Enterprise

After facing recent backlash over selling monkey-faced keychains that many saw as a emulating historically racist blackface, Prada is attempting to do public ...


Hillary Clinton's ex-advisor chosen by Prince Harry for PR chief  Tatler

The Duke of Sussex has recruited the former advisor to Hillary Clinton as Communications Chief, as the long-awaited separation of the royal households looms ...


Sounder economic data could pay off for Puerto Rico — and its banks  American Banker

Nearly 18 months after the devastation of Hurricane Maria, the economy of Puerto Rico is in recovery, but officials say something fundamental is still broken and ...


How to Thrive in the Food and Beverage Industry - Mon., Mar. 18, 2019  O'Dwyer's PR News

The number one mistake we see business owners make is missing the beat in industry news. It's easy to focus solely on day-to-day tasks, but successful press ...


Tabloid Reveals Pete Davidson, Kate Beckinsale Only Dating As PR Stunt To Promote New York Rangers  The Onion

NEW YORK—Scoring an inside scoop on the new celebrity couple, the tabloid website TMZ revealed Wednesday that Pete Davidson and Kate Beckinsale's ...


Arizona Senator Kyrsten Sinema Crushed Her PR at New Zealand Ironman  runnersworld.com

Arizona Senator Kyrsten Sinema completed the New Zealand Ironman in under 13 hours on Saturday, March 2. She set a personal record for the distance.


Vote for the Winning Image in the Fstoppers Puerto Rico Photo Contest Challenge  Fstoppers

This week we continue our Puerto Rican Photo Challenge. In our second challenge, two photographers explore the elaborate cave systems hidden deep within ...


Is Puerto Rico Providing A Blueprint To Reinvent The Overall U.S. Power Grid?  Forbes

In the past, government support for microgrids has been fragmented collections of regulations, standards, and public policy. With the extreme weather events ...


PR: ClinicAll Revolutionizes the Healthcare Industry With Blockchain  Bitcoin News

These days, the most revolutionary and demanded invention with many ways of application is Blockchain. Many people believe Blockchain is only about ...


The Robert Kraft prostitute scandal is another PR headache for the ‘Jewish Nobel’ prize  JTA News

(JTA) — With the announcement last month that it had picked Robert Kraft as its 2019 laureate, the Genesis Prize seemed poised for a calmer year. Last year the ...


AlzeCure Initiates New Drug Project Within Pain  PRNewswire

STOCKHOLM, March 20, 2019 /PRNewswire/ -- AlzeCure Pharma AB (publ) (FN STO: ALZCUR) today announced that it has started a new preclinical drug ...


International Women's Day: The PR Ladies Behind Latin Superstars  Billboard

Since it's International Women's Day, Billboard has compiled a list of the most important publicists in the Latin market.


How Huawei lost its PR battle in the west  Financial Times

Foreign advisers say they were ignored and undermined by Chinese management.


home | site map
© 2007