PR Information


PR Information

Is The Traditional Press Review Still A Business Tool Of The Future?


Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions.

Managers: Can We Agree on This?


Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.

Three Communication Secrets of The Great Communicator


I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us.

Levines Laws For Pitching With Panache


Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. To some extent, they coincide with universal rules that apply to all human relations-courtesy, honesty, respect, integrity-but some of them are relatively unique to media relations, such as the advantage of having a topic that grabs by the collar and won't let go.

Guerrilla PR- Chapter One


THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media.

Celebrities Cant Have It Both Ways


Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media.

PR: Focus on What Matters!


Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want.

How To Get Radio-Active PR For Your Non-Profit Cause-Part One


"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best.

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three


FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three


HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be small comfort to newcomers who have the jitters.

The Role Of Public Relations In Branding


Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control.

Media Exposure Validates And Legitimizes Your Business


Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise.

Anatomy Of A PR Campaign


The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product.

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?


If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere .

Cultivating Positive Media Relationships


Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat.

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How Social Media Is Changing The Face Of PR  Forbes

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'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN

'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.


How Huawei lost its PR battle in the west  Financial Times

Foreign advisers say they were ignored and undermined by Chinese management.


S'pore PR, 47, poses as Romeo to get Tinder matches to give him S$500000 in last 7 years  Mothership.sg

Some people find love in hopeless places. Others find love on Tinder — and get scammed. Advertisement. According to The Straits Times, that's what happened ...


British PR man charged in connection with 1MDB scandal  Financial Times

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Former Malaysian PM’s PR Rep Charged In 1MDB Case  pymnts.com

The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.


The PR Hacks That Exceeded These Entrepreneurs' Expectations  Forbes

When it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...


Obama and Clinton vet Kamyl Bazbaz joins The PR Week podcast  PRWeek

Obama and Clinton vet Kamyl Bazbaz joins The PR Week podcast.


Zion Williamson suffers knee injury after Nike shoe blows out  Quartz

Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...


Edelman's 'earned creative' strategy is noble, but does it work?  PRWeek

Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative ...


Steady Romero leads in Puerto Rico  PGA TOUR

RIO GRANDE, Puerto Rico – On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...


Puerto Rico Open, Round 2: Leaderboard, tee times, TV times  PGA TOUR

Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.


Time For PR To Embrace Its Own Purpose  The Holmes Report

Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.


Making The Case For Diversity In Marketing And PR  Forbes

The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a ...


Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise'  The Age

Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...


The PR Industry's FOFO Problem: "Fear Of Finding Out"  The Holmes Report

Marketing and public relations continue to focus on reach and awareness. Is that because they're afraid of finding out whether they really make a difference?


How Poland uses foreign lobbyists to fight PR wars and influence US policy  Center for Responsive Politics

The far-right Polish government has used U.S. public relations and lobbying firms to improve its public image amid charges of anti-semetism from Israel.


Buhari felicitates with PR specialist, Kabir Dangogo at 70  Daily Trust

President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...


Report: Najib's 'PR guy' Paul Stadlen to be charged with money laundering  The Straits Times

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Deadline for Excellence in PR awards looms  Ireland's Marketing & Media Monthly Magazine

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Snoop Dogg’s Former Crisis PR Agent: ‘Jussie Smollett’s Career Is Done If He Faked This Entire Episode’  The Daily Caller

Snoop Dogg's ex-PR guy can't see a way out of this mess for Empire actor Jussie Smollett, who recently claimed to be the victim of a gruesome hate crime.


White House spokeswoman leaving to join PR firm | TheHill  The Hill

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The Independent Group will only succeed if PR is their central policy  The Guardian

If they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.


16 Tips to Succeed With Organic PR Outreach  Entrepreneur

Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...


Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico  NPR

An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall — often ...


Lansons acquires US agency Intermarket in first move abroad  PRWeek

Lansons acquires US agency Intermarket in first move abroad. From PR Week.


City Council creates public relations position, City Hall restoration on track  The Saratogian

SARATOGA SPRINGS. N.Y. — Last week, every Democratic member of the Saratoga Springs City Council announced their intent to run for re-election to their ...


PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin News

KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...


Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist  Caribbean Business

Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bacó Bagué, the former director of the ...


Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge  PRWeek

In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...


ICE announces partnership with EIGHT PR & Marketing  Event Industry News

ICE (In-house Corporate Events), 'the' community of corporate meeting and event planners, has today unveiled the group's decision to partner with leading ...


New PR Lead At Iris After MD Laura Weston Exits  The Holmes Report

Managing partner Vicki Harding will now head PR at the multi-specialism agency.


Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview  The A.V. Club

The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...


Puerto Rico Investors Fume as Bond Swap Leaves Them Shafted  Bloomberg

Money manager Glenn Ryhanych sat in his office in Virginia, waiting for a final resolution of bankrupt Puerto Rico's nearly two-year saga with its $17.6 billion of ...


Heathrow Airport begins review of consumer PR roster  PRWeek

Heathrow Airport begins review of consumer PR roster. From PR Week.


Trump refuses meeting over hurricane relief, Puerto Rico governor says  NBCNews.com

Gov. Ricardo Rosselló says President Donald Trump is refusing to meet privately with him to discuss recovery efforts 17 months after Hurricane Maria ...


Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated  Collider.com

Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.


VIDEO: PR officer collapses and dies right after press briefing - Entertainment News  SDE Entertainment News

She was rushed to a nearby hospital where the doctors pronounce her dead.


Justo: Swiss economic espionage probe resulted from ‘PR stunt’  Malay Mail

KUALA LUMPUR, Feb 20 ― Swiss banker-turned-whistleblower Xavier Andre Justo has brushed aside allegations of wrongdoing in Switzerland, claiming the ...


Rogers & Cowan SVP Shannon Barr Exits, Launches Strategic Public Relations  Deadline

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Promoted content ad giants tell Israeli PR agencies: No more political smears  The Times of Israel

As Likud-funded ad execs revealed to be behind anonymous stories smearing PM's rival Gantz via native advertising, Taboola, Outbrain, pledge to stop ...


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For Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.


PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing Interactive

Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...


Quick look at the Puerto Rico Open  PGA TOUR

RIO GRANDE, Puerto Rico – After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...


Pr. George’s firefighter rescues man from burning car — twice  Washington Post

Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...


Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving  Recode

Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...


"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeek

PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.


Did Liam Neeson launch his recent PR drive for a bet?  The Guardian

Midlife can make you needlessly honest, and with this in mind I have become deeply fascinated with Liam Neeson's recent PR drive. If you are unaware of what ...


Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science Magazine

How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...


Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill  The Hill

Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...


Leaky child-tracking smartwatch maker hits back at bad PR  The Register

Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...


Zendesk's Roopa Ramaiya joins cryptocurrency firm Luno as global head of PR and comms  PRWeek

Zendesk's EMEA head of comms Roopa Ramaiya has been appointed head of global PR and communications at cryptocurrency fintech firm Luno, PRWeek can ...


PR firm suspends ties with Gordon Campbell pending U.K. sexual assault investigation  CBC News

Public relations firm Edelman says it's suspending its consulting arrangement with former B.C. premier and former high commissioner to the U.K. Gordon ...


Hurricanes create natural climate change labs in Puerto Rico  Fox News

The hurricanes that pounded Puerto Rico in 2017, blasting away most of its forest cover, may give scientists clues to how the world will respond to climate ...


PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC  PR Web

Washington, D.C. (PRWEB) February 22, 2019 -- PR News unveiled the finalists for the CSR and Nonprofit Award programs and will highlight their ...


Hakeem al-Araibi case shows limits of football as a PR tool for repressive regimes  CNN

Hakeem al-Araibi's 76-day prison ordeal ended Tuesday when the former Bahrain international footballer was flown from Thailand to Australia, where he has ...


30 jobs in the PR and marketing world - PR Daily  PR Daily

Observing the warm feelings of Valentine's Day in the dead of winter seems incongruous. The cold weather has many dreaming of a beach and an umbrella ...


Navy captain who moonlighted as Fat Leonard's PR man is going to prison  NavyTimes.com

Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.


Why Should Startups Use PR as a Strong Fundraising Tool?  Entrepreneur

PR can be more than just a one-time activity that happens when you have some story to share. A few ways to build a strong PR strategy to support fundraising ...


China's 'ham-handed' PR moves hurt its global image  Nikkei Asian Review

TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...


Why Puerto Rico bondholders' `victory' in court may prove costly  Bond Buyer

The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.


Puerto Rico Open, Round 1: Leaderboard, tee times, TV times  PGA TOUR

The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...


Priscilla Lane 'PR' Broaddus (Riddle) | Obituaries  Bowling Green Daily News

Cleveland - Priscilla "P.R." Lane Broaddus, 75, resident of Cleveland TN passed away Tuesday, February 12, 2019 at a healthcare facility in Seneca, SC.


Video shows Norwegian cruise ship destroy dock in Puerto Rico  New York Post

A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.


Puerto Rico Open returns as island stands strong once again  Golf Channel

The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.


Israelis may be about to choose a PR nightmare to represent them at Eurovision  Haaretz

Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...


Behind the PR Machine That Helped Change the Nick Sandmann Narrative  TownandCountrymag.com

We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...


Longtime PR director Chase leaves Twitch  PRWeek

Longtime PR director Chase leaves Twitch. From PR Week.


Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIME

To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...


It’s time to visit Vieques, Puerto Rico  Mic

“You don't need more than a couple days there.” That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...


Steel lobby's PR blitz can't paper over damaging effects of tariffs | TheHill  The Hill

The basic economics are easy to grasp. The fact that we've allowed this to happen is what's so hard to understand.


PR push for white officer accused of killing armed black man  NBC Montana

NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man in Tennessee is calling for legal discovery ...


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.


What is an influencer? (Even the PR industry can't seem to decide)  PRWeek

PRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...


Highlights: Romero (66) leads Puerto Rico Open  Golf Channel

Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.


Puerto Rico ERS bondholders sue to be made trustees  Pensions & Investments

A group of creditors seek to be named trustees of Puerto Rico's bankrupt pension fund to protect claims against the commonwealth.


Arizona's charter school board spends $4K a month on crisis PR expert  AZCentral

Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.


4 often-overlooked platforms for social media marketing - PR Daily  PR Daily

By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” ...


Darren Soto targets unspent federal aid to boost Puerto Rico's hurricane recovery  Orlando Sentinel

U.S. Rep. Darren Soto this week embarked on a congressional effort to determine why more than $47 billion set aside to help Puerto Rico recover has not yet ...


Jamie Van Pelt named president of ESPMedia PR firm  Tallahassee.com

Jamie Van Pelt has joined a ESPMedia, a PR firm run by his former boss Andrew Gillum's gubernatorial campaign advisor, city of Tallahassee lobbyist and close ...


The public relations war over freshwater has re-started  Stuff.co.nz

OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...


Thomson Wins Mile in PR Time at Bulldog Invite  GoMocs.com

BIRMINGHAM, Ala. --- University of Tennessee at Chattanooga runner Kennedy Thomson took first in the women's Mile Friday at the Samford Bulldog ...


Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt  FAIR

Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.


Puerto Rico’s San Juan Marriott Gets a New Look  Caribbean Journal

Puerto Rico's San Juan Marriott Resort has a new look.The property, set in the Condado area of San Juan, has completed a $20 million renovation.


Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media News

The Puerto Rico Electric Power Authority this week filed a final draft of its 2019-2038 integrated resource plan, which calls for big deployments of solar and ...


Power Rankings: Puerto Rico Open  PGA TOUR

It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...


City Mayor says PR dep’t not functioning  Stabroek News

Georgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...


PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin News

Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...


Study Shows America's Relationship To Pizza: It's Happy And Healthy, But Also Complicated  PRNewswire

LOS ANGELES, Feb. 6, 2019 /PRNewswire/ -- CAULIPOWER ®, America's #1 better-for-you pizza, conducted a study to dive into America's love affair with pizza.


PR: Bitcoin.com Partners With CryptoTag to Bring Space Grade Security to the Bitcoin.com Store  Bitcoin News

Your security and legacy is not something to be taken lightly. This is why Bitcoin.com have partnered with the security experts at CRYPTOTAG to bring their ...


Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  Fortune

Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...


The First Look: Puerto Rico Open  PGA TOUR

Back after a one-year hiatus as Puerto Rico cleaned up following Hurricane Maria, the island welcomes incoming Hall of Famer Retief Goosen and six other ...


Court decision may lead to friendlier Puerto Rico Oversight Board  Bond Buyer

Puerto Rico bondholders may gain an Oversight Board more sympathetic to their interests after a federal court decision altering the method of approving board ...


Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  Forbes

After the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...


Local shelter director returns from Puerto Rico mission  Turn to 10

Forever Paws Animal Shelter in Fall River is currently home to nearly a dozen kittens that were rescued from Puerto Rico in the aftermath of Hurricane Maria.


Puerto Rico officer fatally shot during undercover operation  Police News

The officer was shot during a drive-by outside of a local business.


Visiting Puerto Rico, and Finding the Up Beat  The New York Times

On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.


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