PR Information


PR Information

Is The Traditional Press Review Still A Business Tool Of The Future?


Press reviews are a common and basic feature for surveying the market situtation, your company's public image and the coverage of your competitor's business. Only if you are well-informed about theses topics, you can make sound business decisions.

Managers: Can We Agree on This?


Your public relations effort really should involve more than press releases, brochures and special events if you are to get your PR money's worth.In particular, you should be pursuing those three pots of gold at the end of the PR rainbow.

Three Communication Secrets of The Great Communicator


I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us.

Levines Laws For Pitching With Panache


Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting Your Charity, Nonprofit Organization, Or Fund Raising Event"Whether you are making a pitch over the phone or in person, whether to a newspaper or magazine journalist or a reporter or producer in the electronic media, there are fundamental rules to follow. To some extent, they coincide with universal rules that apply to all human relations-courtesy, honesty, respect, integrity-but some of them are relatively unique to media relations, such as the advantage of having a topic that grabs by the collar and won't let go.

Guerrilla PR- Chapter One


THE NATURE OF MEDIAThirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media.

Celebrities Cant Have It Both Ways


Corporations are willing to pay substantial amounts of money to prominent personalities so that consumers will relate the brand with their favorite star, and thus will be more likely to buy the product. The buying public imparts credibility to the celebrity because of his or her charisma as well as the credibility that comes with prominence in the media.

PR: Focus on What Matters!


Sure, as a manager, you have a talented member of the PR team assigned to your department, division or subsidiary, or housed at your agency, and s/he is darn good at placing product and service plugs on radio and in the newspaper. Which may be all you want.

How To Get Radio-Active PR For Your Non-Profit Cause-Part One


"We are in the communications business, the business of conveying messages to the human brain," said the late David Sarnoff, founder and president of RCA. "No man is wise enough to know which avenue to the brain is best.

How To Get Radio-Active PR For Your Non-Profit Cause: Part Two of Three


FIVE WAYS TO GET ON THE RADIOHere are five basic methods of fitting your group into the programming at radio stations:1) Spot messages2) Feature stories3) News4) Interviews5) And becoming a reporter.Here are details on each method.

How To Get Radio-Active PR For Your Non-Profit Cause: Part Three of Three


HOW TO BE RELAXED AND EFFECTIVE ON-AIRHow does one stay calm, relaxed, and focused while being interviewed on the radio?I've been both a guest and a host, and I've heard the nervousness in the voices of many callers, and seen it in the eyes of some first-time guests.But I also know that it goes away with experience-even though that might be small comfort to newcomers who have the jitters.

The Role Of Public Relations In Branding


Because PR can be difficult to control, it is often discredited. According to Dick Lyles, president and chief operating officer of The Ken Blanchard Companies, a full-service consulting and performance improvement company, "People tend to migrate to things they can control.

Media Exposure Validates And Legitimizes Your Business


Although repetition is extremely important, there are times when advertising can help bring you a fast response.If you're having a fire sale, you want to advertise.

Anatomy Of A PR Campaign


The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product.

Effective Public Relations: Why Did Bec And Lleyton Do It At 3:15AM?


If you are in Australia at the moment, it is hard to miss the engagement news of superstar couple, tennis ace Lleyton Hewitt and TV soap Rebecca Cartwright.They are everywhere .

Cultivating Positive Media Relationships


Some people think that publicity is all about paparazzi snapping photos of celebs and intruding into their private lives -- or as Woodward and Bernstein blowing the lid off of a government scandal. But, as a small business owner, publicity is actually one of your greatest allies! People who read about you in the newspaper or hear an interview with you on the radio will sit up and take notice -- much more notice than if they simply see a flier of yours posted at the Laundromat.

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Politico

PR firm helped Whelan stoke half-baked Kavanaugh alibi
Politico
CRC Public Relations, the prominent Alexandria, Virginia-based P.R. firm, guided Whelan through his roller-coaster week of Twitter pronouncements that ended in embarrassment and a potential setback for Kavanaugh's hopes of landing on the high court, ...
Conservative PR firm helped promote unfounded theory about Kavanaugh: reportThe Hill (blog)
Powerhouse PR Firm's Reckless Attack on Kavanaugh's AccuserRepublic Report
Swift Boat PR Firm Helped Tease Ed Whelan's Bogus Kavanaugh DefenseTPM

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Bitcoin News (press release)

PR: Crypto Exchange Bleutrade Confirms Its Presence In Malta
Bitcoin News (press release)
The company, founded in Brazil, emerged in 2014 in the digital currency market as an innovative Exchange, working with a platform focused to simplify trades among cryptocurrencies. It is also the first Exchange in Latin America and has announced the ...

and more »


Irish Times

Innovative RTÉ star and PR guru Bunny Carr laid to rest
Irish Times
In 1973 he established Carr Communications which introduced American-style PR and media training into Irish political live. He advised six taoisigh and many ministers and business leaders. Such was his company's reach that it would often advise the ...

and more »


The Battlefords News-Optimist

PR firm taken on to repair Battlefords' reputation
The Battlefords News-Optimist
The PR effort was to be the third, with Action Battlefords initially planning to launch it after the other two were underway. Now, the community-reputation PR push is being moved up. One reason is because the Chamber was not yet ready to move ahead on ...



USL Soccer

USL Welcomes Ryan Madden as VP of Communications, PR
USL Soccer
TAMPA, Fla. – The United Soccer League today officially welcomed Ryan Madden as the organization's Vice President of Communications and Public Relations. Madden brings experience from Major League Soccer where he served as Senior Director of ...

and more »


Washington Post

AJC Stands with Puerto Rico, Marks Maria's One-Year Anniversary
PR Newswire (press release)
NEW YORK, Sept. 21, 2018 /PRNewswire/ -- The American Jewish Committee (AJC) stands with the people of Puerto Rico in honoring the memories of the thousands of casualties caused by Hurricane Maria on the one-year anniversary of this disaster.
Amazon.com: We Fed an Island: The True Story of Rebuilding Puerto Rico, One Meal at a Time (9780062864482 ...Amazon.com
US TOUR - HamiltonHamilton
Hispanic Federation: UNIDOSHispanic Federation
IMDb
all 289 news articles »


The Daily Freeman

PR Gov.: We're treated like second-class citizens
The Daily Freeman
During an interview on the one-year anniversary of Hurricane Maria, Puerto Rico Gov. Ricardo Rossello says that Puerto Ricans are treated like second-class citizens. TownNews.com Content Exchange ...

and more »


Daily Norseman

The Bills PR folks had a bit of a geography problem
Daily Norseman
For the most part, the people that make up public relations staffs in the National Football League seem to be pretty good folks. They've always got facts and stats at the ready and they often take the brunt of bad moods from players and coaches. It's a ...

and more »


Park Rapids Enterprise

PR graduate wins Emmy
Park Rapids Enterprise
The Emmy awards recognize the brightest stars in television, but there are many people behind the scenes who are involved in the producing award-winning shows. One of those people is Nick Thomason. A 1992 graduate of Park Rapids Area High School, ...
Modern Family – TV InsiderTV Insider
Critic's Notebook: A Not-So-Marvelous Emmy ShowTVInsider
Ask Matt: Grey's Anatomy and the Derek Debate, a Days Dilemma, Sex Appeal, Quantico, Major Crimes and More – TV ...TV Insider
TV Insider
all 81 news articles »


euronews

Raw Politics: who's winning the PR battle over Hungary?
euronews
There's a PR war brewing between the Hungarian government and the European Parliament following the decision by MEPs last week to trigger an Article 7 procedure and potential sanctions on Hungary for violating European values. The government of ...


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