PR Information


PR Information

PR: Behavior Modification Specialist


While awaiting economic recovery, business needs to attract the attention of its most important external audiences in a more targeted and focused way. Primarily to impact the perceptions of those key outsiders so that resulting behaviors help those managers achieve their objectives.

Preparing For Your Media Interview


Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews.

Public Relations Productivity


Should it be measured in "publicity by the pound," or by how well external audience behaviors help achieve the organization's key objectives?I opt for holding public relations responsible, first, for recognizing that people act on their perception of the facts leading to behaviors about which something can be done. And second, for how well its practitioners create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action those people whose behaviors affect the organization.

Why Public Relations Doesnt Just Happen


Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.

Time to Spruce Up Your Public Relations?


Better check out the public relations fundamental premise, then take action in your own best interest.The premise reads this way: "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

A Well-Oiled Strategy Machine


Yes, that's what public relations really is when it tracks important external audience perceptions and follow on behaviors. And again when it does something about those perceptions and behaviors by reaching, persuading and moving to actions you desire, those people whose behaviors affect your organization the most.

PR Failure Defined


I define public relations failure this way:key audience perceptions are not monitoreda realistic, corrective goal is not setan improper, or no real strategy is selecteda persuasive, compelling message is not preparedcommunications tactics are selected mostly by hunchand no follow-through perception monitoring is done to determine progress.Failure insured! Similar, in fact, to the artillery commander who tells his gunners to point their cannons in any direction and fire them when they feel like it!No plan, no results!Why not deal this way with those external target audiences whose behaviors really have an impact on your organization?Who are they? List them in order of their impact on your operation.

PR Is Just Smart Business


The name of the game is doing our part to achieve manage- ment's objectives. And public relations best practice - properly applied - does just that.

Trade Show Tactics Revealed


Being part of a trade show gives small business a chance to experience economies of scale and to mix around with the big guys. This may also be the most stressful period for the PR Dept.

PR: How Sweet It Is!


The public relations goal and strategy make sense; the message is persuasive and compelling; the communications tactics are aggressive and well-targeted. YES!!For those of us in public relations, how sweet it is when members of an important target audience appear to understand why the rumor was wrong and what they believed about the organization is simply not true.

So Whats Wrong With Strategic?


Some folks see the word "strategic" as a needlessly tiresome and complicated notion. But anything that shows you how to get from here to there IS strategic, and something we all need.

How to Take Advantage of Public Relations


Decide once and for all to do something about those outside audiences whose behaviors affect your organization the most.When members of those "publics" of yours perceive and understand who and what you are, and like what they see, the behaviors that flow from those perceptions will put a smile on your face.

Ignore PR at Your Peril!


If you do, it means:you don't value tracking the perceptions of important outside audiences whose behaviors could sink your ship:you don't care about setting a public relations goal designed to correct misconceptions, inaccuracies or rumors that can hurt you;you care even less about strategies to get you from here to that PR goal you already don't care about;and you certainly don't value the persuasive messages you need to convince your key outside audiences that their damaging perceptions of your enterprise are dead wrong.Man, that's risky and an awful lot not to care about!Actually, I don't believe you don't care, and I don't believe you're really ignoring public relations.

PR Buyers Beware!


It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.Especially sad when tactics are placed in motion before you really know how your key target audience views your organization, and exactly at whom those tactics should be directed.

Recessions Dont Last Forever!


It could, but what if it doesn't?Will you be prepared?Will those key external audiences of yours, whose behaviors REALLY affect you, look favorably at you and your business?Because, once the economy emerges from recession, if they don't, you'll have one arm tied behind your back.Don't let that happen.

More Articles from PR Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38



MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Mashable

Ugh, Elon Musk attacks British diver who called his submarine 'just a PR stunt'
Mashable
After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online. Surprise! In a ...

and more »


Dash Force News (blog)

Do Dash Treasury-Funded Projects Have an Inherent PR Problem?
Dash Force News (blog)
Traditionally, business have to do PR just to get profitable in the first place. Especially in emerging sectors, press is a means of attracting and signalling to possible investors. Gets projects into the front of mind of journalists.$DASH funding ...



Thrillist

Elon Musk's Thai Cave Submarine Called 'PR Stunt' by Rescue Diver
Thrillist
Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
Elon Musk's submarine offer 'a PR stunt' - Thai cave diverNewshub
Elon Musk's kid-submarine was 'a PR stunt,' Thailand cave rescue diver saysMashable
Elon Musk's Thai cave rescue minisub a PR stunt, British diver saysThe Australian
ABC News -Asian Correspondent -Thai PBS English News
all 345 news articles »


Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
Finance Magnates
PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...



CleanTechnica

Communications and PR from Experts at Antenna Group: Webinar Recap
CleanTechnica
Jake Rosmaryn and Josh Garrett sat down to discuss their company's focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, ...



CNBC

Papa John's PR firm cuts ties after pizza chain founder used N-word
CNBC
Olson Engage, the public relations agency that was hired by Papa John's in February, cut ties with the pizza chain after racially charged comments made by the company's founder were made public Wednesday. The PR agency was hired earlier this year to ...
Papa John's PR firm resigns after racial-slur debacle, but Initiative stays putAdAge.com
Papa John's PR Firm Olson Engage Resigns After Founder Admits Racial SlurThe Holmes Report
Papa John's founder resigns, leaving behind legacy of PR dumpster fires [UPDATED]The Takeout
Inverse -PRWeek -ThinkProgress -Forbes
all 983 news articles »


Forbes Middle East

How To Use Advertising And PR For 'Sophisticated' Client Acquisitions
Forbes Middle East
When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will ever tell you honestly how client acquisitions ...



Tallahassee.com

Academy Sports fumbles PR opportunity by firing heroic manager | Opinion
Tallahassee.com
Academy Sports is a great and proud brand – but it managed to take a golden opportunity for positive public relations in Tallahassee and turn it into a tarnished national PR disaster. According to news accounts, local store manager Dean Crouch tackled ...
Academy Sports manager fired after tackling gun theft suspectTallahassee.com

all 70 news articles »


Forbes

How To Use PR To Repair Your Brand's Reputation Following A Crisis
Forbes
Anyone who says “no press is bad press” has never been on the receiving end of bad publicity. And when it comes to bad press, it hasn't been the best few months for Uber or Southwest Airlines. For those who have been living under a rock, here's a recap.



Independent.ie

Twitter and Facebook's accounts purge is as much about PR as fighting the fakes
Independent.ie
But what looks like a major purge is more like a PR onslaught, as Twitter and Facebook try to outdo each other at showing they care about the health of the social network conversation. Top Twitter lawyer Vijaya Gadde had alerted users before the purge ...

and more »

Google News

home | site map
© 2007