What Is Best Practice Public Relations?
Why, public relations that stays true to its fundamental premise, of course.In a nutshell, "People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media person, I would qualify that statement by saying that although new products would benefit from a solid publicity campaign, not all businesses or products and their pitches will grab the attention of the media.
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy.
Prep for a Successful Trade Show
Well, autumn is upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.
The Increasing Power Of Publicity - And How It Can Benefit Your Business
The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first.
Underestimating the Power of In-House PR
Do small-business owners always have to rely on large PR agencies to get attention from the press? An entrepreneur recently asked me this question during a networking event for women business owners. Of course my answer was, "No," but not for the reasons one might expect.
Do-It-Yourself Public Relations
"Advertising is what you pay for. Publicity is what you pray for.
Credibility Lost or Gained, Are you Prepared?
If a reporter approached you about an interview, would you know what to say do or even how to dress for one? Would you know how to answer questions?
Have you ever wondered what the secret of working effectively with the media is? Do you wonder how to increase or even have quality coverage?Quite often, what you don't know can hurt you.Most people have no idea on how to prepare for questions.
Managers: Get Real, Please!
Personnel mentions in the newspaper and product plugs on radio hardly qualify as an adequate return on your public relations dollar, and you probably know it!Especially unfortunate when your PR budget could be doing something really positive about the behaviors of those outside audiences that most affect your business, non-profit or association.And also when it could be delivering external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
Sound Like Your Situation?
What a shame! Potentially productive public relations people resting on their oars in a large organization. Just kind of tinkering with tactics and leaving target audience perceptions (and behaviors) to pretty much do their own thing.
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!Not a single photographer showed up to capture the moment.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts.
Imagine PR Like This Helping You
As the kids say, how cool is this?You're a business, non-profit or association manager
and, finally, you decide to do something positive about
the behaviors of those important outside audiences of
yours - behaviors that MOST affect your operation.What you're doing, of course, is creating the very
external stakeholder behaviors that will help achieve
your managerial objectives.
PR: Your 500 Pound Gorilla
What else, for goodness sake, could you as a business,
non-profit or association manager, call a heavy-duty
helper who does something REALLY positive about the
behaviors of those outside audiences of yours that most
affect your organization?And that uses the fundamental premise of public relations
to deliver the kind of external stakeholder behavior
change that leads directly to achieving your managerial
objectives?And does it all by persuading those important outside folks
to your way of thinking, moving them to take actions that
help your department, division or subsidiary succeed?Man, that's one heavy workload for a very large monkey!And here's the core message he brings to you. Your
public relations effort must involve more than news
releases, special events and brochures if you really want
to get your money's worth.
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Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.
Publicity: The Best Things In Life Are... FREEE!
One portion of your marketing plan that you probably don't think about enough is "free publicity".Publicity is an extremely important tool and should be given prominence in any marketing plan.
Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media
Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.
How To Get Press To Come To You
Have you ever noticed how the same people's names always seem to appear in magazines and newspapers articles which quote them as a source of info and advice on their own particular subject, whether it is web functionality and design, cosmetic surgery or investment banking?They don't just get there by accident. They, or their PR Company, have put in a pretty concerted effort to become an expert in their field.
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of reporters. Reporters know everybody.
Getting Traffic Through Publicity
If your reading this, you must be online and most likely have a website. You must also be interested in making money from this website, but there is only one way you can do that- traffic and lots of it.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice.
PR: A Potent Force for Success
What's REALLY potent for a business, non-profit or association manager is public relations' ability to alter individual perception leading to changed behaviors. And then, to persuade those key outside folks to the manager's way of thinking, and help move them to take actions that allow their department, division or subsidiary to succeed.
24 Killer Press Release Secrets
1. Your press release should sound like news, not an ad.
Ramp Up Your Newsletter to Build a Strong Business
To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset.
Well, for starters, because good public relations can alter
individual perception and lead to changed behaviors among
your key outside audiences. And that can help business,
non-profit and association managers like you achieve your
Making Your Own News
Getting a press release published in a newspaper or magazines can be one of the best ways to publicize your business. First, though, you need a good story - and that can be the hard part.
Media Releases - Helping Grow Your Business
Business people often spend time and money trying to find new ways to stand out from the crowd or craving recognition and exposure for their organisation and its achievements.Communicating with your customers and stakeholders has become more demanding, complex and pressure-driven.
Dont Use PR
?lose the confidence of your key target audiences? discourage them from taking actions that lead to your success?fail to achieve your department, division or subsidiary objectives.A sad scenario that should not occur.
Killer Press Kits - Press Kits That Demand Attention
So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic.
How to Create Quality PR Results
For many of us, the word quality is closely related to our
expectations. When we receive the public relations results
we planned for, we feel, understandably, that we have
generated quality results.
Media Relations: What To Do When Youre Misquoted
When ABC News anchor Peter Jennings announced he had lung cancer last month, reporters who cover the media went into breaking news mode.What did it mean to the future of network news, they wondered? What would ABC News do to recover from the tragic announcement? And what sources could they talk to who would fill them in on the latest rumblings at ABC?That's when my phone rang.
Managers and PR Genius
The real public relations geniuses might be managers. You know, managers who pursue their objectives by reaching, persuading and moving those outside audiences whose behavior most affect their organizations, to actions those managers desire.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah.
Why PR Can be Effective Medicine
When properly applied by business, non-profit and
association managers, public relations "medicine"
does something positive about the behaviors of those
important external audiences of theirs that MOST
affect their operations.It's easy-to-swallow "medicine" when it leads managers
to persuade those key outside folks to their way of
thinking, then move them to take actions that allow the
manager's department, division or subsidiary to succeed.