Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.In your own best interests, here's what you'd better be
doing about them.
Life After Press Release Distribution?
A few weeks ago I was participating on an on-line message board. One of the members was a new business owner who was very excited about sending out her company's first press release.
Why Not Juice-Up Your PR?
Say, from tactics like special events, brochures and press
releases to a public relations effort more in keeping with
the challenges you face as a business, non-profit or
association manager?I speak of public relations that alters individual perception
and leads to changed behaviors among those key outside
audiences of yours.Public relations that does something positive about the
behaviors of those key external "publics" that MOST
affect your operation.
How PR Makes a Managers Life Easier
Things are pleasant for many business, non-profit or
association managers when their public relations people
deliver newspaper and talk show mentions, informative
brochures and videos, and special events that attract a lot
of people.But things could be much more pleasant for those managers
if their PR teams were to deliver the kind of behavior change
among their key outside audiences that leads directly to
achieving their managerial objectives.
Are There Secrets to Gaining Media Coverage?
Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, the short answer to this question is "maybe.
What You Dont Know About PR Can Hurt You
And hurt bad if you are a business, non-profit or association
manager. Especially when you rely too heavily on tactics
like special events, brochures and press releases to get your
Its the Little Details that Can Make or Break a News Story
Have you ever heard of the saying, "One person's trash is another person's treasure?" Well, that statement is a true one, but never more so than in the realm of media relations where so many small-business owners find it so difficult to garner media coverage for themselves or their companies. Allow me to illustrate my point below in an actual incident that happened to one of my clients and the lessons we learned from this experience.
Why Good PR Warrants Your Attention
Because good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and association managers achieve their managerial objectives.
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that
the right PR really CAN alter individual perception and
lead to the changed behaviors you need.Especially when you recognize that people really
DO act upon their perceptions of the facts they hear
about your operations, and about you as a manager.
Add Some Firepower to your PR
Sure, as tactics usually presented to business, non-profit
and association managers, special events, brochures and
news releases are fine.But they're not the high-octane PR firepower you need to
deliver growth results like new proposals for strategic
alliances and joint ventures; accelerating prospect contacts;
rising membership applications; customers making repeat
purchases; rebounds in showroom visits, or capital givers
and specifying sources looking your way.
Lets Blow The Lid Off Public Relations
And show it for what it is - a humdinger of a strategy
machine using cutting-edge communications tactics that
lead directly to program success. And all because
perceptions were altered, behaviors modified and the
employer/client satisfied with the end result.
A Winning Game Plan
You want to sell your products or services, and that means
good money management, top quality products or services,
and hard work on your part. But, for REAL success, the
icing on the cake is public relations.
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non-
profit and association managers achieve their managerial
objectives with results like these.
A Blueprint for Managing your PR
OK, as a manager, your goal is to show a profit for your
business unit, or meet certain expectations of your
association membership, or achieve your non-profit's
operating objective. In each case, you'll need public
relations activity that creates behavior change among
your key outside audiences.
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