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Making The Case For Diversity In Marketing And PR Forbes
The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a ...
16 Tips to Succeed With Organic PR Outreach Entrepreneur
Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa - CNBCAfrica.com
Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa CNBCAfrica.com
*Content* provided by APO Group. CNBC Africa provides *content* from APO Group as a *service* to its readers, but does not edit the articles it publishes.
Are marketers really more romantic than PR pros? PRWeek
Marketers are more romantic than PR pros. Or so says a study by online marketplace OnBuy.com, which found that 78% of people in marketing and sales did ...
PR Awards 2019 shortlist: Which are the agencies leading the pack? Marketing Interactive
Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Agency Exec On How Real Estate PR Has Evolved Forbes
Emily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
Alleged sex abuser's former PR guru now working for Benny Gantz The Times of Israel
Israel Resilience party spokeswoman points out Ronen Tzur no longer works on Malka Leifer's behalf; woman's accusers 'shocked' to learn of prominent new ...
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true' - Minneapolis Star Tribune
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true' Minneapolis Star Tribune
For Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency - Entrepreneur
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency Entrepreneur
In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality ...
PR and ad agencies don't understand their clients - Chris Moerdyk Bizcommunity.com
One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...
Black PR Spotlight: Gloria Jones Afro American
By Micha Green, AFRO Washington, D.C. Editor, firstname.lastname@example.org. For a person of color in the workforce, more often than not, it might seem hard to get a ...
Documents: Purdue Pharma hired PR firm for covert campaign KOKH FOX25
The office of Attorney General Mike Hunter released a statement saying he has obtained previously confidential documents pertaining to the state's case against ...
PR Push for White Officer Accused of Killing Armed Black Man U.S. News & World Report
NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
Universal Brand Development And The LEGO Group Create New Jurassic World Adventures With "LEGO® Jurassic World: Legend Of Isla Nublar" - PRNewswire
Universal Brand Development And The LEGO Group Create New Jurassic World Adventures With "LEGO® Jurassic World: Legend Of Isla Nublar" PRNewswire
NEW YORK, Feb. 15, 2019 /PRNewswire/ -- AMERICAN INTERNATIONAL TOY FAIR -- Universal Brand Development (Universal) and the LEGO Group today ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Infectious PR - Head of Music PR (UK) Music Business Worldwide
Infectious is a full-*service* music PR agency working with artists including Tiësto, Sonny Fodera, CamelPhat, Jess Glynne, Solardo, Snoop Dogg and Major Lazer ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico New York Post
A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Winning the PR Battle—Without Losing the War of Words | Daily Business Review Law.com
If an attorney or law firm is looking for a strategy to compete in the court of public opinion Washington D.C. is providing a mixed model.
Bukalapak in PR Disaster After CEO's 'New President' Tweet Jakarta Globe
Jakarta. Bukalapak, one of Indonesia's four unicorn startups, is facing a public relations disaster after its founder and chief executive, Achmad Zaky, expressed ...
5 Secrets For Doing Your Own PR Forbes
With more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Steel lobby's PR blitz can't paper over damaging effects of tariffs | TheHill The Hill
In the face of increasing opposition from Congress and its own manufacturing industry customers alike, the U.S. steel industry recently launched a PR campaign ...
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019 - O'Dwyer's PR News
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019 O'Dwyer's PR News
The women who became some of the PR industry's first female leaders will be the subject of a March 7 event presented by the Museum of Public Relations and ...
Union PR push, move to seal documents tangle Nashville officer's case WMOT
NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
Is Rwanda Great At PR? Taarifa Rwanda
There's this myth that Rwanda is great at PR. It is not. On the contrary, it's many achievements are unknown to outsiders. Great PR would have ensured that they.
Publicist’s Playful Kettner Coffee Supply Opens With Free Soft Serve Ice Cream Eater Nashville
Nicaraguan coffee, soft serve, and pastries on the menu.
Hakeem al-Araibi case shows limits of football as a PR tool for repressive regimes CNN
Hakeem al-Araibi's 76-day prison ordeal ended Tuesday when the former Bahrain international footballer was flown from Thailand to Australia, where he has ...
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Office Envy: Lola Red PR Twin Cities Business Magazine
The public relations agency's new HQ is a shining star in the Warehouse District—literally.
3 Monkeys Zeno head of digital integration exits PRWeek
Burrows had been at the agency for six-and-a-half years. He was previously head of digital until last August, when his role changed to head of digital integration ...
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack - The Daily Wire
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack The Daily Wire
"Empire" star Jussie Smollett, who claims to have been the victim of a brutal hate crime that took place several weeks ago in Chicago, has hired a public ...
PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer - Chicago Tribune
PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer Chicago Tribune
Public relations giant Edelman has named Judy John, the advertising executive behind the groundbreaking #LikeAGirl campaign, as its first global chief creative ...
Global Spain vs. Catalan separatists: The ultimate PR battle POLITICO.eu
Ahead of a high-stakes criminal trial, Madrid wants to fight the narrative of secessionist leaders on the international stage.
Levi Strauss brings on TrailRunner International to support IPO PRWeek
SAN FRANCISCO: Levi Strauss & Co. has selected TrailRunner International as lead PR agency to support its IPO. The account is being handled by TrailRunner ...
Facebook’s Top PR Exec Is Leaving the Toughest Job in Tech WIRED
Caryn Marooney is the latest in a series of high-profile departures from Facebook's communications department at a time when the company is perpetually ...
Amazon's Departure from New York City Is a PR Fiasco CityLab
The mega-company has bucked dealing reasonably with New York City, Seattle, and any community that asks them to pay for its freight.
Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day PRWeek
Can't buy me love? Maybe you can, if you're a marketing professional. People working in marketing and sales were crowned the "most romantic on Valentine's ...
Council committee advances $38M financing plan for P.R. Mallory site - Indianapolis Business Journal
Council committee advances $38M financing plan for P.R. Mallory site Indianapolis Business Journal
A nearly $38 million project to transform much of the abandoned P.R. Mallory site on East Washington Street into the home of Purdue Polytechnic High School ...
Yemenis deny role in Benjamin Netanyahu's apparent PR stunt at Warsaw summit The National
It may or may not have been an accident. On Thursday, Yemen's foreign minister was pictured sitting directly next to Israeli Prime Minister Benjamin Netanyahu ...
Madrid launches PR campaign ahead of Catalan separatist trials Financial Times
'This is the real Spain' advert aims to combat disinformation from secessionists.
Paterson BOE sending recruiters to Puerto Rico to find Spanish-speaking teachers NorthJersey.com
Paterson school district is sending a group of officials to Puerto Rico to recruit Spanish-speaking teachers.
Was Netflix's Fyre Fest Documentary A 'Shadow P.R. Campaign' For Jerry Media? Gothamist
2019 kicked off in fine fashion with Hulu surprise-releasing FYRE FRAUD, their documentary about the disastrous Fyre Festival, a few days before Netflix ...
Longtime PR director Chase leaves Twitch PRWeek
Longtime PR director Chase leaves Twitch. From PR Week.
A cruise ship was filmed crashing into a pier in Puerto Rico Business Insider
On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Hedge Funds See Windfall From Bets on Puerto Rico After Storm Bloomberg
In late 2017, while Puerto Rico was reeling from Hurricane Maria, the government's bonds went into a free fall as Wall Street speculated that much of the ...
City Mayor says PR dep’t not functioning Stabroek News
Georgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Scientology should get no PR help from Clearwater police, editorial board writes Tampa Bay Times
The Clearwater police chief should be neutral, and nothing more, in dealings with the church.
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Visit Florida Floats PR RFP - Thu., Feb. 14, 2019 O'Dwyer's PR News
Visit Florida is floating an RFP for PR services in the US and Canada to keep the Sunshine State top of mind among its target audiences and to increase the ...
What is an influencer? (Even the PR industry can't seem to decide) PRWeek
PRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International - The Business of Fashion
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International The Business of Fashion
NEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov.
Elias "Buck" Buchwald, former vice chairman of Burson-Marsteller, joins PRWeek's podcast to share stories from his long career and explain why PR, at its best, ...
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill The Hill
The Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign PRWeek
Observers are assessing the fallout from Amazon's decision, announced via blog post, to cancel its plans for a second headquarters in New York's Long Island ...
In Need of Workers, the Midwest Recruits From Puerto Rico The Wall Street Journal
Midwest employers have stepped up recruiting in Puerto Rico after finding it hard to secure workers locally or via the H-2B visa program.
Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Talker Tailor hires former Freuds deputy MD as partner PRWeek
Talker Tailor hires former Freuds deputy MD as partner. From PR Week.
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task - CNBC
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task CNBC
A Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Drinks brands' changing strategy to attract Gen Z PRWeek
New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations. News.
How Technology Drives Public Relations Businesses Business.com
Technology has had a significant impact on the world of public relations. However, smart public relations professionals, like Emma Smith of Three Lions Public ...
How NYU and Food-Service Giant Aramark Stumbled Into a Black History Month PR Fiasco - New York Magazine
How NYU and Food-Service Giant Aramark Stumbled Into a Black History Month PR Fiasco New York Magazine
Last February, a rather intense controversy erupted at New York University over the menu offered by one dining hall as part of a Black History Month celebration.
Louisville PR firm played a key role in Covington Catholic controversy Courier Journal
Louisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
Minico shoots past Hillcrest 57-47 Post Register
BOISE--During the last practice before leaving for the 4A girls basketball state tournament in Boise, Hillcrest head coach Alan Sargent described first-round ...
Facebook’s esports dreams face the privacy PR nightmare VentureBeat
It's no secret that Facebook's mishandling of consumer data has landed it in hot water. This forced the social-media behemoth's CEO Mark Zuckerberg a date ...
Brolly hammers Cork's five-year plan as 'sugary PR' RTE.ie
Joe Brolly has slammed Cork's strategic report aimed at reviving Rebel football as 'gobbledegook, waxy nonsense and sugary PR'. At the start of the year Cork ...
The Mountain Proved He's the World's Strongest Man, Again Men's Health
Hafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency - Governing
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency Governing
Puerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump if American citizens foot the bill for his long-desired border ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt Common Dreams
The Trump administration's now completely overt effort to overthrow Venezuelan President Nicolás Maduro had a very successful public relations effort this week ...
Holly Richardson: The Alpine School District and a PR fail Salt Lake Tribune
This week, we got a whopper of a winter storm. At my home in northern Utah County, we got almost 18 inches of snow. It was beautiful! Alas, it was also ...
Investors Trust opens new insurance company in Puerto Rico International Investment
Investors Trust has announced the opening of ITA International Insurer in the US territory of Puerto Rico, in the latest expansion of the wealth management group ...
Ogilvy UK Hires Matt Buchanan As Head of PR & Influence The Holmes Report
Buchanan joins from One Green Bean to take on the new role of leading Ogilvy's PR capability in London.
Arizona State Charter Board Shells Out for Crisis PR Phoenix New Times
The Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester - INSIDER
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester INSIDER
A Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Flu widespread in US with 17.8 million cases since October, but experts see 'low-severity' season - USA TODAY
Flu widespread in US with 17.8 million cases since October, but experts see 'low-severity' season USA TODAY
With the flu season still in full swing, as many as 17.8 million people — including 2 million more within the last week — have fallen sick with influenza since ...
Puerto Rico delegate seeks to roll back cockfighting ban | TheHill The Hill
Puerto Rico's delegate to Congress wants to roll back a law passed last year that banned cockfighting on the island and in other United States territories.
A&W hires PR firm Go Communications for brand revival in Malaysia Mumbrella Asia
PR firm Go Communications has won the mandate for A&W in Malaysia, the country's first ever fast food restaurant. The mandate includes publicising its ...
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess - Express
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess Express
Samantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
Cruise Ship Collides with Mooring in Puerto Rico The Weather Channel
A cruise ship was pulling into a port in Puerto Rico when it collided with a mooring, and a passenger on another ship recorded the entire incident. Created with ...
PUMA Retains Berk Communications To Lead Public Relations Efforts In North America PRNewswire
NEW YORK, Feb. 7, 2019 /PRNewswire/ -- Berk Communications, one of the leading boutique public relations firms specializing in sports, consumer lifestyle,...
Zuckerberg Stumbles Headfirst into Apple’s P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
Vodafone is best PR Organisation in telecoms sector Myjoyonline.com
Vodafone Ghana has been voted the “PR Organisation of the Year” in the telecoms sector at the 7th Institute of Public Relations (IPR) Excellence Awards.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Disney PR Vet Kevin Brockman to Step Down Post-Acquisition Hollywood Reporter
Veteran communications executive Kevin Brockman, who has been with Disney for 22 years, will be departing following the close of Disney's 21st Century Fox ...
Judge seeks documents in Puerto Rico tutoring program investigation CBS News
San Juan, Puerto Rico — Puerto Rico's Department of Education said Wednesday a U.S. judge issued an arrest warrant for the agency's boss, but later withdrew ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids Forbes
After the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
The Growing Popularity of Student-Run PR Agencies - Tue., Jan. 22, 2019 O'Dwyer's PR News
An explosion of student-run public relations agencies at universities has not only raised the bar for higher education in PR but has put more skilled, qualified ...
Turkey's Erdogan Uses Khashoggi in PR War, But Some Look to His Record Newsmax
James Phillips, a Heritage Foundation Senior Research Fellow, tells Newsmax that Turkey appears intent on using the Khashoggi murder to hurt the Saudi ...
Councillor’s attack on city’s Public Relations Division unwarranted Stabroek News
Dear Editor, The Senior Officers and general administrative staff of the Mayor and City Council are utterly disgusted with the emotionally charged statements of ...
Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt RealClearLife
Hunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.
Cruise ship crashes into pier in Puerto Rico Sky News
Norwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
Thieves steal handicapped-accessible parking placards in Pr. George’s Co. WTOP
Almost once a day every day for the last six months in Prince George's County, Maryland, thieves have been breaking into parked cars and stealing ...
PR-B elementary raises more than $9000 for cancer research Brainerd Dispatch
Pine River-Backus Elementary School students joined forces to raise, penny by penny and dollar by dollar, $9,559 for the Leukemia and Lymphoma Society in ...
PR set to launch train tracking system DAWN.com
RAWALPINDI: Pakistan Railways (PR) will introduce a train tracking system and relaunch Thal Express from Rawalpindi to Multan on Feb 12 (Tuesday) after a ...
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico runnersworld.com
Olympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
PR to run four new passenger trains: Sheikh Rashid The News International
LAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
Whats Important About PR?
Quite a bit, actually. Public relations helps business, non- profit and association managers achieve their managerial objectives with results like these.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them.
PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.
A Powerful PR Strategy
It really is powerful when a business, non-profit or association manager uses public relations to alter the individual perception of members of its key outside audiences, thus beginning the process of changing their behaviors.And truly powerful when s/he actually persuades many of those key outside folks to the manager's way of thinking, helping to move them to take actions that allow the manager's department, division or subsidiary to succeed.
Generating Publicity For Your Business: Knowing Your Media Market Is Critical
When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them.
Do You Have Issues?
Every organization has issues that could affect its operation. The following are some thoughts on issues management and some of the tactics available to us in this discipline.
Is There a Plumber in the House?
I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
Public Relations: Converting the Non-Believers
What's the real reason some managers shy away from public relations? I believe it's because they don't understand, or believe, the direct connection between what public relations is capable of delivering and their need to achieve specific business objectives.It's lost opportunity of the worst kind.
All Youve Got To Lose Is Everything
Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.
As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way.
Publicity: Nailing a Media Interview, Part III (Staying on Topic)
In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.
10 Secrets to Get Your Press Release Noticed
It's difficult enough running the day-to-day aspects of a business, let alone trying to drum up new business as you go. But according to Shannon Cherry, APR, even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
Does Your Small Business Have a Grooming Policy?
They say that image is everything and some of us have seen it all. Have you ever went into a store and just could not believe what you were seeing behind the counter? Is that a real human? Without trying to make the world into a civilization like the "Borg" there are a few things you need to think about in your small business.
Why Public Relations Doesnt Just Happen
Public relations is a very important part of the marketing mix. A successful PR campaign provides third-party endorsement of products or services which is something no other marketing element can deliver.
Top 10 Tips for Successful TV Interviews
1. Appearing in other types of media is the best way to attract TV notice.
Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
A Natural Phenomenon? Really?
Sure. What else do you call a human discipline whose very nature is firmly rooted in the principle that people act on their own perception of the facts.
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