PR Information


PR Information

R.O.I. -- O.K., Heres The Deal!


You can SO measure return-on-investment for a public relations program!Try this.Accept the fact that people act on their own perceptions of the facts, and that this leads to predictable behaviors about which something can be done.

Ready For A Business Recovery?


Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.That's why public relations had better play a central role in your business planning.

Sure-Fire Recipe for a Successful Public Relations Career


Without a solid, well-designed foundation, few buildings successfully withstand the ravages of time and weather. And so it is with public relations, ever-dependent upon how well its practitioners understand the discipline.

Tactics Vs. Endgame - Endgame Wins


It took me a while to see just HOW crucial the behaviors of an organization's key audiences really are to its success, be it big or small, non-profit, business, association or even a public sector enterprise.Sounds elemental, doesn't it? But the truth is, few organizations can succeed today if those target audience behaviors don't fit the organization's objectives.

Doubt PRs Clout? Dont!


Done right, it helps modify the behaviors of your most important target audiences, and that can spell S-U-R-V-I-V-A-L.I don't believe that's an overstatement because a customer who thinks badly of you and your business will not soon be darkening your threshold.

Between Now and Economic Recovery


There's still time to review your public relations program like Navy flight crews go over a fighter jet.Reason is, you need to fine-tune your public relations activity looking forward to a snap-back in the economy, when you'll need all guns blazing.

In PR, You Pay When You Stray


Don't let yourself be diverted by communications tactics playtime. You know, straying from the main Public relations game plan by juggling a press release against a radio interview, or a brochure against an op-ed.

Tough Times, Tough Tactics


When times are tough, it's no time to ignore those external audiences whose behaviors matter so much to your organization.In your own best interest, are you seeing to their care and feeding? I mean, if a certain group of outsiders behaves in ways that really help or hinder your operations, they do rate your attention, right?Of course they do! That's why we call them key target audiences, or publics.

A Company That Doesnt Need Public Relations?


Really? You mean there are NO perceptions and behaviors peculiar to that company's outside audiences that would help or hinder it in the pursuit of its objectives?Wow! I need to know more about a company that can ignore what its key external publics perceive about the company AND how they behave. I need to know how such a company can disregard serious negative behaviors by people who make up an influential external audience, and still reach its business objectives!In fact, it would have to be a miracle! I don't buy it because it defies logic!The business world doesn't believe that's possible either because it needs public relations big time, and they show it every day.

A New Idea For Venture Capitalists


Obviously, it hurts when a promising business project you backed financially goes down the tube.But while you point to many possible causes, seldom do you attribute the wreckage to a lack of effective communications that might have modified the behavior of sales prospects in a positive way, thus averting a money-losing shutdown.

A Winning Public Relations Game Plan


You want to sell your products or services, and that means good money management, top quality products or services, and hard work on your part. But, for REAL success, the icing on the cake is public relations.

All Youve Got To Lose Is Everything


Everything, that is, if you ignore those folks whose behaviors have the greatest effect on your business.What those people see and believe about your enterprise, pretty well determines what their follow-on behaviors will be - for example, do business with you, or move on to someone else.

Are You Dissing Public Relations


If you leave a star player sitting on the bench, you could be the loser.Look at it this way.

Are You Sure You Know What Youre Doing?


Because when it comes to public relations, non-believers can produce a double-bummer -- missed opportunity AND a ton of wasted money. It really is a shame because we do public relations to change the behaviors of certain groups of people important to the success of those very Doubting Thomases.

Can Newbies Avoid The Pitfalls?


Yes indeed! If you are a young person who has decided that a career in public relations will be your Caviar and Champagne in life, here are four situations in which you do not want to find yourself:1. You confuse the basic function of public relations with sub-parts that make up the whole like publicity, crisis management or employee communications.

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