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Making The Case For Diversity In Marketing And PR Forbes
The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a ...
Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa - CNBCAfrica.com
Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa CNBCAfrica.com
*Content* provided by APO Group. CNBC Africa provides *content* from APO Group as a *service* to its readers, but does not edit the articles it publishes.
Are marketers really more romantic than PR pros? PRWeek
Marketers are more romantic than PR pros. Or so says a study by online marketplace OnBuy.com, which found that 78% of people in marketing and sales did ...
PR Awards 2019 shortlist: Which are the agencies leading the pack? Marketing Interactive
Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Agency Exec On How Real Estate PR Has Evolved Forbes
Emily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
Alleged sex abuser's former PR guru now working for Benny Gantz The Times of Israel
Israel Resilience party spokeswoman points out Ronen Tzur no longer works on Malka Leifer's behalf; woman's accusers 'shocked' to learn of prominent new ...
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true' - Minneapolis Star Tribune
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true' Minneapolis Star Tribune
For Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.
PR and ad agencies don't understand their clients - Chris Moerdyk Bizcommunity.com
One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...
Black PR Spotlight: Gloria Jones Afro American
By Micha Green, AFRO Washington, D.C. Editor, firstname.lastname@example.org. For a person of color in the workforce, more often than not, it might seem hard to get a ...
Documents: Purdue Pharma hired PR firm for covert campaign KOKH FOX25
The office of Attorney General Mike Hunter released a statement saying he has obtained previously confidential documents pertaining to the state's case against ...
PR Push for White Officer Accused of Killing Armed Black Man U.S. News & World Report
NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
Infectious PR - Head of Music PR (UK) Music Business Worldwide
Infectious is a full-*service* music PR agency working with artists including Tiësto, Sonny Fodera, CamelPhat, Jess Glynne, Solardo, Snoop Dogg and Major Lazer ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico New York Post
A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Bukalapak in PR Disaster After CEO's 'New President' Tweet Jakarta Globe
Jakarta. Bukalapak, one of Indonesia's four unicorn startups, is facing a public relations disaster after its founder and chief executive, Achmad Zaky, expressed ...
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019 - O'Dwyer's PR News
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019 O'Dwyer's PR News
The women who became some of the PR industry's first female leaders will be the subject of a March 7 event presented by the Museum of Public Relations and ...
Union PR push, move to seal documents tangle Nashville officer's case WMOT
NASHVILLE, Tenn. (AP) — The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
Is Rwanda Great At PR? Taarifa Rwanda
There's this myth that Rwanda is great at PR. It is not. On the contrary, it's many achievements are unknown to outsiders. Great PR would have ensured that they.
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Office Envy: Lola Red PR Twin Cities Business Magazine
The public relations agency's new HQ is a shining star in the Warehouse District—literally.
3 Monkeys Zeno head of digital integration exits PRWeek
Burrows had been at the agency for six-and-a-half years. He was previously head of digital until last August, when his role changed to head of digital integration ...
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack - The Daily Wire
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack The Daily Wire
"Empire" star Jussie Smollett, who claims to have been the victim of a brutal hate crime that took place several weeks ago in Chicago, has hired a public ...
Global Spain vs. Catalan separatists: The ultimate PR battle POLITICO.eu
Ahead of a high-stakes criminal trial, Madrid wants to fight the narrative of secessionist leaders on the international stage.
Levi Strauss brings on TrailRunner International to support IPO PRWeek
SAN FRANCISCO: Levi Strauss & Co. has selected TrailRunner International as lead PR agency to support its IPO. The account is being handled by TrailRunner ...
Greentech Company OVO Announces Investment as Mitsubishi Corporation Buys 20% Stake PRNewswire
LONDON, Feb. 14, 2019 /PRNewswire/ -- OVO today announces a strategic investment from Mitsubishi Corporation for a 20% stake in the business. OVO will ...
Was Netflix's Fyre Fest Documentary A 'Shadow P.R. Campaign' For Jerry Media? Gothamist
2019 kicked off in fine fashion with Hulu surprise-releasing FYRE FRAUD, their documentary about the disastrous Fyre Festival, a few days before Netflix ...
Amazon's Departure from New York City Is a PR Fiasco CityLab
The mega-company has bucked dealing reasonably with New York City, Seattle, and any community that asks them to pay for its freight.
Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day PRWeek
Can't buy me love? Maybe you can, if you're a marketing professional. People working in marketing and sales were crowned the "most romantic on Valentine's ...
Yemenis deny role in Benjamin Netanyahu's apparent PR stunt at Warsaw summit The National
It may or may not have been an accident. On Thursday, Yemen's foreign minister was pictured sitting directly next to Israeli Prime Minister Benjamin Netanyahu ...
Paterson BOE sending recruiters to Puerto Rico to find Spanish-speaking teachers NorthJersey.com
Paterson school district is sending a group of officials to Puerto Rico to recruit Spanish-speaking teachers.
A cruise ship was filmed crashing into a pier in Puerto Rico Business Insider
On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Longtime PR director Chase leaves Twitch PRWeek
Longtime PR director Chase leaves Twitch. From PR Week.
Visit Florida Floats PR RFP - Thu., Feb. 14, 2019 O'Dwyer's PR News
Visit Florida is floating an RFP for PR services in the US and Canada to keep the Sunshine State top of mind among its target audiences and to increase the ...
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International - The Business of Fashion
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International The Business of Fashion
NEW YORK, United States — Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov.
Elias "Buck" Buchwald, former vice chairman of Burson-Marsteller, joins PRWeek's podcast to share stories from his long career and explain why PR, at its best, ...
Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign PRWeek
Observers are assessing the fallout from Amazon's decision, announced via blog post, to cancel its plans for a second headquarters in New York's Long Island ...
In Need of Workers, the Midwest Recruits From Puerto Rico The Wall Street Journal
Midwest employers have stepped up recruiting in Puerto Rico after finding it hard to secure workers locally or via the H-2B visa program.
Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Talker Tailor hires former Freuds deputy MD as partner PRWeek
Talker Tailor hires former Freuds deputy MD as partner. From PR Week.
Drinks brands' changing strategy to attract Gen Z PRWeek
New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations. News.
How Technology Drives Public Relations Businesses Business.com
Technology has had a significant impact on the world of public relations. However, smart public relations professionals, like Emma Smith of Three Lions Public ...
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task - CNBC
Huawei launches a charm offensive — but PR execs say it may face a 'literally impossible' task CNBC
A Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt Venezuelanalysis.com
The Trump administration's now completely overt effort to overthrow Venezuelan President Nicolás Maduro had a very successful public relations effort this week ...
Louisville PR firm played a key role in Covington Catholic controversy Courier Journal
Louisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
Minico shoots past Hillcrest 57-47 Post Register
BOISE--During the last practice before leaving for the 4A girls basketball state tournament in Boise, Hillcrest head coach Alan Sargent described first-round ...
Facebook’s esports dreams face the privacy PR nightmare VentureBeat
It's no secret that Facebook's mishandling of consumer data has landed it in hot water. This forced the social-media behemoth's CEO Mark Zuckerberg a date ...
Brolly hammers Cork's five-year plan as 'sugary PR' RTE.ie
Joe Brolly has slammed Cork's strategic report aimed at reviving Rebel football as 'gobbledegook, waxy nonsense and sugary PR'. At the start of the year Cork ...
The Mountain Proved He's the World's Strongest Man, Again Men's Health
Hafþór Júlíus Björnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency - Governing
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency Governing
Puerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump if American citizens foot the bill for his long-desired border ...
Holly Richardson: The Alpine School District and a PR fail Salt Lake Tribune
This week, we got a whopper of a winter storm. At my home in northern Utah County, we got almost 18 inches of snow. It was beautiful! Alas, it was also ...
Investors Trust opens new insurance company in Puerto Rico International Investment
Investors Trust has announced the opening of ITA International Insurer in the US territory of Puerto Rico, in the latest expansion of the wealth management group ...
Arizona State Charter Board Shells Out for Crisis PR Phoenix New Times
The Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
Flu widespread in US with 17.8 million cases since October, but experts see 'low-severity' season - USA TODAY
Flu widespread in US with 17.8 million cases since October, but experts see 'low-severity' season USA TODAY
With the flu season still in full swing, as many as 17.8 million people — including 2 million more within the last week — have fallen sick with influenza since ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester - INSIDER
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester INSIDER
A Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Network PR Is Seeking A PR Intern In Los Angeles Fashionista
Network PR is seeking PR interns to assist with Press and Marketing events throughout the Fall and Winter season.
Puerto Rico delegate seeks to roll back cockfighting ban | TheHill The Hill
Puerto Rico's delegate to Congress wants to roll back a law passed last year that banned cockfighting on the island and in other United States territories.
Cruise Ship Collides with Mooring in Puerto Rico The Weather Channel
A cruise ship was pulling into a port in Puerto Rico when it collided with a mooring, and a passenger on another ship recorded the entire incident. Created with ...
Behind the PR Machine That Helped Change the Nick Sandmann Narrative TownandCountrymag.com
We all know the Nick Sandmann story by now. The five-day news cycle started on Friday afternoon: The 16-year-old high school junior from Kentucky had ...
Zuckerberg Stumbles Headfirst into Apple’s P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Judge seeks documents in Puerto Rico tutoring program investigation CBS News
San Juan, Puerto Rico — Puerto Rico's Department of Education said Wednesday a U.S. judge issued an arrest warrant for the agency's boss, but later withdrew ...
How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
Pharmacy benefit managers launch PR campaign: 'We're on consumers' side' Becker's Hospital Review
In an effort to fight the Trump administration's plan to overhaul the prescription rebate system, a coalition of pharmacy benefit managers has launched a public ...
Councillor’s attack on city’s Public Relations Division unwarranted Stabroek News
Dear Editor, The Senior Officers and general administrative staff of the Mayor and City Council are utterly disgusted with the emotionally charged statements of ...
Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt RealClearLife
Hunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.
Jamie Van Pelt named president of ESPMedia PR firm Tallahassee.com
Jamie Van Pelt has joined a ESPMedia, a PR firm run by his former boss Andrew Gillum's gubernatorial campaign advisor, city of Tallahassee lobbyist and close ...
The public relations war over freshwater has re-started Stuff.co.nz
OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Powerlifter Miles Taylor Hits 2x Bodyweight Deadlift PR With Cerebral Palsy BarBend
Miles Taylor is inspiring powerlifters and athletes around the world today with his latest massive 200-pound deadlift PR, which he achieved at 99 pounds ...
Prince Philip car crash: Buckingham Palace accused of ‘DIY public relations’ Express
THE way Buckingham Palace have mismanaged the fallout from Prince Philip's car crash has been condemned as “DIY public relations” by an industry expert.
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston - LetsRun.com
Sean McGorty Runs PR (13:21), Hits World Standard in First Race with Bowerman TC in Boston LetsRun.com
By Jonathan Gault February 8, 2019. BOSTON — Before the serious racing gets going at tomorrow's NYRR Millrose Games, a few members of the Bowerman ...
China tycoon loses Aussie PR status, barred from entry The Straits Times
SYDNEY • A prominent Chinese billionaire political donor has been stripped of his Australian residency and barred from returning to the country after scrutiny of ...
Pr. George’s police investigate death at Suitland apartment building Washington Post
Prince George's County police are investigating the death of a man whose body was found Saturday morning in the hallway of an apartment building in Suitland.
OnlineMasters.com Names Top Master's in Public Relations Programs for 2019 PR Web
SEATTLE, WASHINGTON (PRWEB) February 15, 2019 -- OnlineMasters.com, a trusted source for unbiased college rankings and higher education planning, ...
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
PR: Bitcoin.com Partners With Anarchapulco Bitcoin News
Acapulco, Mexico - Anarchapulco is excited to announce that Bitcoin.com will be the title sponsor for Anarchapulco 2019, the world's premiere Liberty event for ...
Brock Long: FEMA chief criticised for Puerto Rico disaster response quits amid expenses scandal - The Independent
Brock Long: FEMA chief criticised for Puerto Rico disaster response quits amid expenses scandal The Independent
The chief of the Federal Emergency Management Agency (FEMA) announced that he will be stepping down amid controversy amid a row over alleged misuse of ...
The Mixed Reception of the Hamilton Premiere in Puerto Rico The Atlantic
Political discord coupled with the lingering effects of 2017's Hurricane Maria challenged the arrival of the famed musical.
Judge approves massive Puerto Rico debt restructuring deal Washington Post
A federal bankruptcy judge has approved a major debt restructuring plan for Puerto Rico in the first deal of its kind for the U.S. territory.
Dramatic moment a Norwegian Cruise ship crashes into dock in Puerto Rico Starts at 60
A Norwegian cruise ship crashed into a dock in San Juan, Puerto Rico on Tuesday, with concerned passengers capturing the dramatic incident on camera.
Puerto Rico's Debt Restructuring Sparks Cofina Bond Rally Bloomberg
Matt Rodrigue, managing director at Miller Buckfire, examines Puerto Rico's court approved debt restructuring. He speaks with Bloomberg's Taylor Riggs in this ...
The History Of Puerto Rico Is Long And Enduring In The Face Of Adversity mitú inc
If there's one word to describe Puerto Rico and the people that have cultivated the land for thousands of years it is resilient.
Puerto Rico statehood supporters pin hopes on House action | TheHill The Hill
The head of Puerto Rico's Statehood Commission has high hopes for action on statehood legislation in the U.S. House now that Democrats are in the majority.
A Homecoming for “Hamilton” in Puerto Rico The New Yorker
Michael Schulman and Rick Negron, who plays a Trumpish King George III in the hit musical “Hamilton,” stroll the plazas of Negron's home town.
Trump tried to deny Hurricane Maria relief money to Puerto Rico Vox
A Washington Post article on the resignation of deputy Housing and Urban Development Secretary Pam Patenaude, a housing policy professional who's been ...
`Question Everything': Puerto Rico Hits $3.8 Trillion Market Bloomberg
America's local governments frequently pledge a slice of their revenue to investors to make their bond deals more attractive by adding an extra layer of security.
Mays Landing family waits as daughter recovers from shooting in Puerto Rico - Press of Atlantic City
Mays Landing family waits as daughter recovers from shooting in Puerto Rico Press of Atlantic City
While her husband waits in a Puerto Rican hospital for her daughter to recover from a critical gunshot wound, Michelle Molina sends voicemails from their home ...
Bill Clinton unveils projects to aid Puerto Rico, Caribbean in wake of deadly hurricanes CBS News
Former U.S. President Bill Clinton announced dozens of projects Tuesday aimed at helping Puerto Rico and other Caribbean islands recover from a deadly ...
Study: Puerto Rico received slower, less "generous" federal disaster aid than Texas, Florida - CBS News
Study: Puerto Rico received slower, less "generous" federal disaster aid than Texas, Florida CBS News
The federal government's response to hurricanes Harvey and Irma on the mainland was faster and more "generous" — in terms of resources and funds — than ...
What is News?
What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press.
Your Online Newsroom: How to Give Reporters a Tip
It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.
Writing a Press Release: The Medias Dirty Secret
There's a dirty little secret about press releases that the media doesn't want you to know. The fact is, most of them travel directly from the sender's computer to the reporter's trash box.
Perception Persuasion Behavior: PR at Work
Managers - the business, non-profit and association sort - really need to get this down pat if they are to meet their managerial objectives.They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation.
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association manager, you can honestly say you are doing something positive about the behaviors of those important external audiences of yours that most affect your department, group, division or subsidiary.And particularly so when you persuade those key outside folks to your way of thinking, and move them to take actions that allow you to succeed.
PR: Am I Getting a Good Deal?
You are getting a good deal when you accept the fact that the right PR really CAN alter individual perception and lead to the changed behaviors you need.Especially when you recognize that people really DO act upon their perceptions of the facts they hear about your operations, and about you as a manager.
Ready For A Business Recovery?
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.That's why public relations had better play a central role in your business planning.
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers.
VIP Database; Does Your Company Have One?
The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession.
What Determines PR Success?
As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.
Company Dress Codes for Small Business; Shorts and Pants
Most small businesses have logo'ed shirts, usually polo shirts with logos, this is typical in American Business. But many small businesses either do not have a dress code for pants and shorts or they have one, but rarely enforce it.
PR: Ouch! Tells the Tale
Ever get the feeling that your public relations program isn't doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your business?Chances are your PR effort is focused primarily on communi- cations tactics and not on the process needed to really move those key audience perceptions, and thus behaviors in your direction.Which means you've missed out on the sweet spot of public relations.
How To Get FREE Publicity Whenever You Want !
What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.
Anatomy Of A PR Campaign
The message is determined by analyzing the brand being marketed, and doing so with clear vision and self-knowledge. Too many marketing executives rely on their own concept of the brand's identity, and never bother to discover what attributes the public has assigned to a product.
Keep The Publicity Machine Rolling with Reprints
More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah.
The Only Way to Get Free Advertising?
Receiving free advertising is the dream of most business people. If you've ever found yourself frosting at the mouth over how your competitor got interviewed on the news or how they are always highlighted in the local paper, then read on.
The Ratings are Coming
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.
Media Relations: Ending the Press Release Crutch
When most people think of media relations, they think of press releases. To be sure, writing and distributing them is one of the most important parts of the job.
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