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Making The Case For Diversity In Marketing And PR Forbes
The ingredients of an effective and even spectacular campaign are many, but one critical consideration for any promotion must be diversity. In fact, when a ...
16 Tips to Succeed With Organic PR Outreach Entrepreneur
Recently, business consulting firm Frost & Sullivan nominated one of our clients for their award of excellence. Interestingly, they called the PR company instead ...
Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa - CNBCAfrica.com
Glass House PR introduces Public Relations (PR) for Small Medium Enterprises in Africa CNBCAfrica.com
*Content* provided by APO Group. CNBC Africa provides *content* from APO Group as a *service* to its readers, but does not edit the articles it publishes.
Are marketers really more romantic than PR pros? PRWeek
Marketers are more romantic than PR pros. Or so says a study by online marketplace OnBuy.com, which found that 78% of people in marketing and sales did ...
PR Awards 2019 shortlist: Which are the agencies leading the pack? Marketing Interactive
Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Agency Exec On How Real Estate PR Has Evolved Forbes
Emily Johnson positions public relations firm Taylor Johnson as a resource to the real estate industry.
Alleged sex abuser's former PR guru now working for Benny Gantz The Times of Israel
Israel Resilience party spokeswoman points out Ronen Tzur no longer works on Malka Leifer's behalf; woman's accusers 'shocked' to learn of prominent new ...
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true' - Minneapolis Star Tribune
With these sweet names, Minnesota couple is 'Hershey PR team's dream come true' Minneapolis Star Tribune
For Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency - Entrepreneur
How This College Dropout Created a Fast-Growing But 'Culture-First' Hollywood PR Agency Entrepreneur
In the Women Entrepreneur series My First Moves, we talk to founders about that pivotal moment when they decided to turn their business idea into a reality ...
PR and ad agencies don't understand their clients - Chris Moerdyk Bizcommunity.com
One of the greatest disconnects in the world of marketing is the lack of understanding by PR and advertising agencies of their clients...
Black PR Spotlight: Gloria Jones Afro American
By Micha Green, AFRO Washington, D.C. Editor, email@example.com. For a person of color in the workforce, more often than not, it might seem hard to get a ...
Documents: Purdue Pharma hired PR firm for covert campaign KOKH FOX25
The office of Attorney General Mike Hunter released a statement saying he has obtained previously confidential documents pertaining to the state's case against ...
PR Push for White Officer Accused of Killing Armed Black Man U.S. News & World Report
NASHVILLE, Tenn. (AP) ‚ÄĒ The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
Universal Brand Development And The LEGO Group Create New Jurassic World Adventures With "LEGO¬ģ Jurassic World: Legend Of Isla Nublar" - PRNewswire
Universal Brand Development And The LEGO Group Create New Jurassic World Adventures With "LEGO¬ģ Jurassic World: Legend Of Isla Nublar" PRNewswire
NEW YORK, Feb. 15, 2019 /PRNewswire/ -- AMERICAN INTERNATIONAL TOY FAIR -- Universal Brand Development (Universal) and the LEGO Group today ...
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Infectious PR - Head of Music PR (UK) Music Business Worldwide
Infectious is a full-*service* music PR agency working with artists including Ti√ęsto, Sonny Fodera, CamelPhat, Jess Glynne, Solardo, Snoop Dogg and Major Lazer ...
Video shows Norwegian cruise ship destroy dock in Puerto Rico New York Post
A Norwegian cruise ship slammed into a pier in Puerto Rico and obliterated two mooring points amid high winds on Tuesday, video shows.
Winning the PR Battle‚ÄĒWithout Losing the War of Words | Daily Business Review Law.com
If an attorney or law firm is looking for a strategy to compete in the court of public opinion Washington D.C. is providing a mixed model.
Bukalapak in PR Disaster After CEO's 'New President' Tweet Jakarta Globe
Jakarta. Bukalapak, one of Indonesia's four unicorn startups, is facing a public relations disaster after its founder and chief executive, Achmad Zaky, expressed ...
5 Secrets For Doing Your Own PR Forbes
With more workers moving to freelance careers, it becomes increasingly important to understand how to promote yourself and your business. Here ...
Steel lobby's PR blitz can't paper over damaging effects of tariffs | TheHill The Hill
In the face of increasing opposition from Congress and its own manufacturing industry customers alike, the U.S. steel industry recently launched a PR campaign ...
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019 - O'Dwyer's PR News
Events: Museum of PR Celebrates Female Leaders; IPR to Hold Bridge Conference in April; USC Annenberg Event to Look at Tech's Future - Thu., Feb. 14, 2019 O'Dwyer's PR News
The women who became some of the PR industry's first female leaders will be the subject of a March 7 event presented by the Museum of Public Relations and ...
Union PR push, move to seal documents tangle Nashville officer's case WMOT
NASHVILLE, Tenn. (AP) ‚ÄĒ The attorney for a white police officer charged with fatally shooting an armed black man is calling for legal discovery documents to be ...
Is Rwanda Great At PR? Taarifa Rwanda
There's this myth that Rwanda is great at PR. It is not. On the contrary, it's many achievements are unknown to outsiders. Great PR would have ensured that they.
Publicist‚Äôs Playful Kettner Coffee Supply Opens With Free Soft Serve Ice Cream Eater Nashville
Nicaraguan coffee, soft serve, and pastries on the menu.
Hakeem al-Araibi case shows limits of football as a PR tool for repressive regimes CNN
Hakeem al-Araibi's 76-day prison ordeal ended Tuesday when the former Bahrain international footballer was flown from Thailand to Australia, where he has ...
Visiting Puerto Rico, and Finding the Up Beat The New York Times
On the first stop of his yearlong journey, the 52 Places Traveler makes it his mission to get off the beaten path and into the island.
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Office Envy: Lola Red PR Twin Cities Business Magazine
The public relations agency's new HQ is a shining star in the Warehouse District‚ÄĒliterally.
3 Monkeys Zeno head of digital integration exits PRWeek
Burrows had been at the agency for six-and-a-half years. He was previously head of digital until last August, when his role changed to head of digital integration ...
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack - The Daily Wire
Jussie Smollett Hires Harvey Weinstein's PR Firm, Gives Tearful First Interview Following Alleged Attack The Daily Wire
"Empire" star Jussie Smollett, who claims to have been the victim of a brutal hate crime that took place several weeks ago in Chicago, has hired a public ...
PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer - Chicago Tribune
PR firm Edelman names Leo Burnett ad exec behind #LikeAGirl campaign as chief creative officer Chicago Tribune
Public relations giant Edelman has named Judy John, the advertising executive behind the groundbreaking #LikeAGirl campaign, as its first global chief creative ...
Global Spain vs. Catalan separatists: The ultimate PR battle POLITICO.eu
Ahead of a high-stakes criminal trial, Madrid wants to fight the narrative of secessionist leaders on the international stage.
Levi Strauss brings on TrailRunner International to support IPO PRWeek
SAN FRANCISCO: Levi Strauss & Co. has selected TrailRunner International as lead PR agency to support its IPO. The account is being handled by TrailRunner ...
Facebook‚Äôs Top PR Exec Is Leaving the Toughest Job in Tech WIRED
Caryn Marooney is the latest in a series of high-profile departures from Facebook's communications department at a time when the company is perpetually ...
Amazon's Departure from New York City Is a PR Fiasco CityLab
The mega-company has bucked dealing reasonably with New York City, Seattle, and any community that asks them to pay for its freight.
Study: Marketers have PR pros beat as the 'most romantic' on Valentine's Day PRWeek
Can't buy me love? Maybe you can, if you're a marketing professional. People working in marketing and sales were crowned the "most romantic on Valentine's ...
Council committee advances $38M financing plan for P.R. Mallory site - Indianapolis Business Journal
Council committee advances $38M financing plan for P.R. Mallory site Indianapolis Business Journal
A nearly $38 million project to transform much of the abandoned P.R. Mallory site on East Washington Street into the home of Purdue Polytechnic High School ...
Yemenis deny role in Benjamin Netanyahu's apparent PR stunt at Warsaw summit The National
It may or may not have been an accident. On Thursday, Yemen's foreign minister was pictured sitting directly next to Israeli Prime Minister Benjamin Netanyahu ...
Madrid launches PR campaign ahead of Catalan separatist trials Financial Times
'This is the real Spain' advert aims to combat disinformation from secessionists.
Paterson BOE sending recruiters to Puerto Rico to find Spanish-speaking teachers NorthJersey.com
Paterson school district is sending a group of officials to Puerto Rico to recruit Spanish-speaking teachers.
Was Netflix's Fyre Fest Documentary A 'Shadow P.R. Campaign' For Jerry Media? Gothamist
2019 kicked off in fine fashion with Hulu surprise-releasing FYRE FRAUD, their documentary about the disastrous Fyre Festival, a few days before Netflix ...
Longtime PR director Chase leaves Twitch PRWeek
Longtime PR director Chase leaves Twitch. From PR Week.
A cruise ship was filmed crashing into a pier in Puerto Rico Business Insider
On Tuesday, a Norwegian Cruise ship voyage took an unexpected turn. The 4,100-passenger Norwegian Epic, which was headed on a week-long journey from ...
Hedge Funds See Windfall From Bets on Puerto Rico After Storm Bloomberg
In late 2017, while Puerto Rico was reeling from Hurricane Maria, the government's bonds went into a free fall as Wall Street speculated that much of the ...
City Mayor says PR dep‚Äôt not functioning Stabroek News
Georgetown Mayor Ubraj Narine on Monday attempted to convince the council that his office should have control of the Public Relations department because he ...
Scientology should get no PR help from Clearwater police, editorial board writes Tampa Bay Times
The Clearwater police chief should be neutral, and nothing more, in dealings with the church.
Israelis may be about to choose a PR nightmare to represent them at Eurovision Haaretz
Israel thought the song contest would be a great opportunity to showcase itself, but a fierce debate over cultural appropriation threatens to go global if the singer ...
Visit Florida Floats PR RFP - Thu., Feb. 14, 2019 O'Dwyer's PR News
Visit Florida is floating an RFP for PR services in the US and Canada to keep the Sunshine State top of mind among its target audiences and to increase the ...
What is an influencer? (Even the PR industry can't seem to decide) PRWeek
PRWeek has heard so many contrasting definitions of what constitutes an 'influencer', so we decided to ask those who really should know. The responses left us ...
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International - The Business of Fashion
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International The Business of Fashion
NEW YORK, United States ‚ÄĒ Derris, the communications agency behind a lengthy list of direct-to-consumer brands including Warby Parker, Everlane, ...
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR ‚Äď with some rather ...
Arizona's charter school board spends $4K a month on crisis PR expert AZCentral
Opinion: The Arizona State Board for Charter Schools should spend less on PR and more on demanding changes to this year's charter school "reform" bill.
Navy captain who moonlighted as Fat Leonard's PR man is going to prison NavyTimes.com
Retired Capt. Jeffrey Breslau was sentenced Friday in a San Diego courtroom.
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov.
Elias "Buck" Buchwald, former vice chairman of Burson-Marsteller, joins PRWeek's podcast to share stories from his long career and explain why PR, at its best, ...
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill The Hill
The Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Breakfast Briefing: Amazon fallout; Hulu's self-aware influencer campaign PRWeek
Observers are assessing the fallout from Amazon's decision, announced via blog post, to cancel its plans for a second headquarters in New York's Long Island ...
In Need of Workers, the Midwest Recruits From Puerto Rico The Wall Street Journal
Midwest employers have stepped up recruiting in Puerto Rico after finding it hard to secure workers locally or via the H-2B visa program.
Puerto Rico to take "legal action" if Trump diverts disaster aid CBS News
The president is reportedly considering diverting relief efforts funding as part of a national emergency proclamation to secure border wall funds.
Talker Tailor hires former Freuds deputy MD as partner PRWeek
Talker Tailor hires former Freuds deputy MD as partner. From PR Week.
Huawei launches a charm offensive ‚ÄĒ but PR execs say it may face a 'literally impossible' task - CNBC
Huawei launches a charm offensive ‚ÄĒ but PR execs say it may face a 'literally impossible' task CNBC
A Huawei board member said the company is committing to being more transparent for "the foreseeable future."
Drinks brands' changing strategy to attract Gen Z PRWeek
New research by Red Brick Road and Opinium says today's 18- to 25-year-olds have a radically different relationship with alcohol than older generations. News.
How Technology Drives Public Relations Businesses Business.com
Technology has had a significant impact on the world of public relations. However, smart public relations professionals, like Emma Smith of Three Lions Public ...
How NYU and Food-Service Giant Aramark Stumbled Into a Black History Month PR Fiasco - New York Magazine
How NYU and Food-Service Giant Aramark Stumbled Into a Black History Month PR Fiasco New York Magazine
Last February, a rather intense controversy erupted at New York University over the menu offered by one dining hall as part of a Black History Month celebration.
Louisville PR firm played a key role in Covington Catholic controversy Courier Journal
Louisville public relations firm RunSwitch PR confirmed helping Covington Catholic student Nick Sandmann and his family after viral video's backlash.
Minico shoots past Hillcrest 57-47 Post Register
BOISE--During the last practice before leaving for the 4A girls basketball state tournament in Boise, Hillcrest head coach Alan Sargent described first-round ...
Facebook‚Äôs esports dreams face the privacy PR nightmare VentureBeat
It's no secret that Facebook's mishandling of consumer data has landed it in hot water. This forced the social-media behemoth's CEO Mark Zuckerberg a date ...
Brolly hammers Cork's five-year plan as 'sugary PR' RTE.ie
Joe Brolly has slammed Cork's strategic report aimed at reviving Rebel football as 'gobbledegook, waxy nonsense and sugary PR'. At the start of the year Cork ...
The Mountain Proved He's the World's Strongest Man, Again Men's Health
Haf√ĺ√≥r J√ļl√≠us Bj√∂rnsson, who plays The Mountain on 'Game of Thrones,' hit a new deadlifting PR of 472 kilograms, or 1041 pounds.
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency - Governing
\'See You in Court\': Puerto Rico Governor Threatens Legal Action Over National Emergency Governing
Puerto Rico Gov. Ricardo Rossell√≥ on Thursday threatened legal action against President Trump if American citizens foot the bill for his long-desired border ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt Common Dreams
The Trump administration's now completely overt effort to overthrow Venezuelan President Nicol√°s Maduro had a very successful public relations effort this week ...
Holly Richardson: The Alpine School District and a PR fail Salt Lake Tribune
This week, we got a whopper of a winter storm. At my home in northern Utah County, we got almost 18 inches of snow. It was beautiful! Alas, it was also ...
Investors Trust opens new insurance company in Puerto Rico International Investment
Investors Trust has announced the opening of ITA International Insurer in the US territory of Puerto Rico, in the latest expansion of the wealth management group ...
Ogilvy UK Hires Matt Buchanan As Head of PR & Influence The Holmes Report
Buchanan joins from One Green Bean to take on the new role of leading Ogilvy's PR capability in London.
Arizona State Charter Board Shells Out for Crisis PR Phoenix New Times
The Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester - INSIDER
A Kentucky PR firm was reportedly behind high schooler Nick Sandmann's statement on his viral confrontation with a Native American protester INSIDER
A Kentucky public-relations firm was reportedly behind the statement from the high schooler at the center of a confrontation with a Native American protester at a ...
Flu widespread in US with 17.8 million cases since October, but experts see 'low-severity' season - USA TODAY
Flu widespread in US with 17.8 million cases since October, but experts see 'low-severity' season USA TODAY
With the flu season still in full swing, as many as 17.8 million people ‚ÄĒ including 2 million more within the last week ‚ÄĒ have fallen sick with influenza since ...
Puerto Rico delegate seeks to roll back cockfighting ban | TheHill The Hill
Puerto Rico's delegate to Congress wants to roll back a law passed last year that banned cockfighting on the island and in other United States territories.
A&W hires PR firm Go Communications for brand revival in Malaysia Mumbrella Asia
PR firm Go Communications has won the mandate for A&W in Malaysia, the country's first ever fast food restaurant. The mandate includes publicising its ...
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess - Express
Meghan Markle sister Samantha attacks 'PR C**P' and 'imaginary' friends supporting Duchess Express
Samantha Markle launched a *fresh* attack against the Duchess of Sussex on Wednesday, claiming the anonymous sources speaking up in favour of Meghan ...
Cruise Ship Collides with Mooring in Puerto Rico The Weather Channel
A cruise ship was pulling into a port in Puerto Rico when it collided with a mooring, and a passenger on another ship recorded the entire incident. Created with ...
PUMA Retains Berk Communications To Lead Public Relations Efforts In North America PRNewswire
NEW YORK, Feb. 7, 2019 /PRNewswire/ -- Berk Communications, one of the leading boutique public relations firms specializing in sports, consumer lifestyle,...
Zuckerberg Stumbles Headfirst into Apple‚Äôs P.R. Buzz Saw Vanity Fair
Another day, another privacy controversy for Facebook. This one comes after TechCrunch reported Tuesday that the company had paid users as young as 13 ...
Vodafone is best PR Organisation in telecoms sector Myjoyonline.com
Vodafone Ghana has been voted the ‚ÄúPR Organisation of the Year‚ÄĚ in the telecoms sector at the 7th Institute of Public Relations (IPR) Excellence Awards.
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicol√°s Maduro ...
Disney PR Vet Kevin Brockman to Step Down Post-Acquisition Hollywood Reporter
Veteran communications executive Kevin Brockman, who has been with Disney for 22 years, will be departing following the close of Disney's 21st Century Fox ...
Judge seeks documents in Puerto Rico tutoring program investigation CBS News
San Juan, Puerto Rico ‚ÄĒ Puerto Rico's Department of Education said Wednesday a U.S. judge issued an arrest warrant for the agency's boss, but later withdrew ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids Forbes
After the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
How Facebook Trains Content Moderators to Put Out ‚ÄėPR Fires‚Äô During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
The Growing Popularity of Student-Run PR Agencies - Tue., Jan. 22, 2019 O'Dwyer's PR News
An explosion of student-run public relations agencies at universities has not only raised the bar for higher education in PR but has put more skilled, qualified ...
Turkey's Erdogan Uses Khashoggi in PR War, But Some Look to His Record Newsmax
James Phillips, a Heritage Foundation Senior Research Fellow, tells Newsmax that Turkey appears intent on using the Khashoggi murder to hurt the Saudi ...
Councillor‚Äôs attack on city‚Äôs Public Relations Division unwarranted Stabroek News
Dear Editor, The Senior Officers and general administrative staff of the Mayor and City Council are utterly disgusted with the emotionally charged statements of ...
Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt RealClearLife
Hunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.
Cruise ship crashes into pier in Puerto Rico Sky News
Norwegian Cruise Line says the crash was caused by prevailing winds, which drove the ship into two mooring points.
Thieves steal handicapped-accessible parking placards in Pr. George‚Äôs Co. WTOP
Almost once a day every day for the last six months in Prince George's County, Maryland, thieves have been breaking into parked cars and stealing ...
PR-B elementary raises more than $9000 for cancer research Brainerd Dispatch
Pine River-Backus Elementary School students joined forces to raise, penny by penny and dollar by dollar, $9,559 for the Leukemia and Lymphoma Society in ...
PR set to launch train tracking system DAWN.com
RAWALPINDI: Pakistan Railways (PR) will introduce a train tracking system and relaunch Thal Express from Rawalpindi to Multan on Feb 12 (Tuesday) after a ...
Free Running Program Will Offer Hope to Thousands of Kids in Puerto Rico runnersworld.com
Olympian Beverly Ramos is helping to bring the restorative power of running to an island that's still reeling from months of loss.
PR to run four new passenger trains: Sheikh Rashid The News International
LAHORE: Minister for Railways Sheikh Rashid Ahmad Saturday said that four new passenger trains were in pipeline and announcement to this effect would ...
The Truth About Public Relations
The truth is, you CAN attract the support of those external audiences whose behaviors have the most effect on your enterprise. But you must do it by first achieving the positive changes you need in their perceptions and, thus, behaviors.
How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.
How to Write a Press Release
Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public.
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job.
Franchise Work Vehicles Should Have a Flag on Them
If you own a franchise and have company vehicles, be sure you have a flag on it. First let's discuss the American flag.
Know What Matters Most About PR?
When, as a business, non-profit or association manager, you are able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.And again when those outside stakeholder behaviors deliver results like more people returning to buy again, new prospects sniffing around, individual capital gift levels rising, or more inquiries arriving about strategic alliances and joint ventures.
How Managers Hit PR Paydirt
As a business, non-profit or association manager, you'll know it's PR paydirt when you're able to persuade your key external stakeholders to your way of thinking, then move them to take actions that lead to your department, division or subsidiary's success.Proof of the pudding will be outside stakeholder behaviors like increasing repeat purchases, more inquiries about strategic alliances, new specifiers of your components, more membership inquiries, or a jump in capital contributions.
The Working Case Study
Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story.
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes.
Are You a PR Chowderhead?
You are if you stand by while your public relations people futz around with communications tactics instead of nailing down those outside audience behaviors that help you reach your objectives.No slap at communications tactics.
Rise of the Creative Class
The fast changing dynamics of the world economy is forcing organizations to fundamentally rethink the manner in which they have been communicating with their constituent communities and decision-makers. It is constantly being proven that conventional communication approaches that are designed to raise public awareness may often have the opposite effects of those intended.
Your Organization: What Role PR?
As a manager, does your current business, non-profit or association public relations effort concern itself primarily with radio and newspaper publicity? Or does it concentrate on a specialty area like financial communications or trade relations? Or, possibly, it deals each day with sales support or government affairs?Actually, maybe your PR effort should concentrate on delivering what you really need?For example, PR that really does something positive about the behaviors of those outside audiences that most affect your organization?PR that uses its fundamental premise to deliver external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives?And PR that persuades those important outside folks to your way of thinking, then moves them to take actions that help your department, division or subsidiary succeed?What fundamental PR premise are we suggesting as your new action blueprint? People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
The Four Seasons of Publicity - Building an All-Year Publicity
If you're like most publicity seekers, you probably think oneproject at a time.† You've got a new product coming out in April,so you send out a release in March.
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years.
Does the PR Blueprint Work?
Managers, please take a minute and read two sentences: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this.
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you have one, do you stop before writing that final zero on the monthly check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test.
How Real PR Works
For some, public relations works well when their news release or special event winds up in the newspaper or on the radio.For others, public relations works best when it does something positive about the behaviors of outside audiences that affect their operations the most.
Three Communication Secrets of The Great Communicator
I've worked in media and public relations for 20 years, and experience has taught me that communication is an essential skill to master in order to be successful in all aspects of one's life. No one person can do many things without the involvement of other human beings; having superior communication skills, then, is a highly enviable quality, and those who manage such a feat serve as role models to the rest of us.
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