PR Information


PR Information

Pot Roast and Public Relations (or, How Your Web Site Can Be Your Best P.R. Tool)


  Recently I had a craving for pot roast. I racked my brain to think of a restaurant that offered a great pot roast (as you can see, I'm not a whiz in the kitchen).

How To Get Zero Cost Publicity For Your Business Part 1


Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.

How To Get Zero Cost Publicity For Your Business Part 2


This is the ending to my previous article, How to get no cost publicity for your business. Some other options include signature files, joint ventures, free for all links, informational articles, webrings, and giveaways.

How To Write More Powerfully For PR, Offline And Online


Years ago when my Dad owned a group of local newspapers I spent my school and college vacations working in the editorial office. We used to amuse ourselves over our sandwiches at lunchtime looking through and trashing the endless press releases that would arrive in the mail each day, all beautifully produced with glossy photographs (this was in pre-internet days).

Make Sure Your Media Room Rocks


If a reporter was writing a story about you and your company and she visited your website, could she find anything useful and interesting about you to use in her story? And could she find it quickly? Or would she immediately abandon your site and look for one of your competitors to write about? Make it Easy for the ReporterEvery website today should have a "Media Room" (also known as an online press room) with everything a reporter needs to write a story quickly. Not only should you include information about your company history, the management team and owners, your products and services, and so on, but today you should also provide links to industry trade groups, information about industry trends, and maybe even a list of your competitors.

Do You Have A Press Package?


How do you make a friend of the media? A press package can go a long way in helping you deal with the media. It allows you to have everything you need handy.

Ramp Up Your Newsletter to Build a Strong Business


To survive in business, you've got to focus your attention on the areas that will guarantee you success. Your clients are your greatest asset.

How to Get $1000 worth of Advertising for $60


©2004 Jeffrey DobkinSixty dollars doesn't go a long way in buying advertising space. But if you spend it creatively, you can get over ten times that value in newspaper or magazine lineage.

Online Business Press Release Writing Tips And Ideas


Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a press release.

7 Simple Steps To A PR Launch


A PR product or service launching is a perfect way to build momentum slowly. It handles the first and most important hurdle to overcome in building a brand -- credibility.

A Guide to Optimizing Public Relations Content


This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community.

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries


Only two media in Spanish speaking countries offer RSS: the Spanish newspaper El Mundo and the Argentine Clarín. Although the blogs are becoming more visible in the media and are becoming a research topic, still they are something of small "evangelist groups", who promote its use? but this can change in little time.

Seven Tips To Get Your Press Release Noticed


If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.

What is GuerrillaPR Anyway?


Public relations is the art, as one of my colleagues put it, of "offering people reasons to persuade themselves." In other words, we are not Madison Avenue; we don't tell people what we want them to think.

Media Kit: 25 Component Possibilities


Media kits include a combination of information whether created for electronic delivery or print. The number of components depends on the kit's focus and intention.

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