Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm-
unications tactics instead of working a plan to actively
pursue those outside audience behaviors that stop you
from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public
relations problem-solving sequence that works.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like
those who make up your key target audiences, act on their
perception of the facts (like everybody else) which leads to
predictable behavior, good or bad, about which something
can be done.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY affect your business the most.This is key to your success because, like it or not, people take
action based on the facts they see before them.
PR and the Small Matter of Results
As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?Especially when you'd rather have a public relations effort
that creates the kind of key stakeholder behavior change
that leads directly to achieving your managerial objectives?You know, PR that does something positive about the
important outside audiences whose behaviors most affect
your operation. And, in the bargain, helps persuade those
key external audiences to your way of thinking, helping
move them to take actions that allow your department,
division or subsidiary to succeed.
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
Take the High Ground With Quality PR
Quality public relations does something positive for
business, non-profit and association managers about the
behaviors of the key external "publics" that most affect
their operations. In other words, it alters individual
perception that leads to changed behaviors among their
really important outside audiences.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When the item is very low cost: If the press release
you're sending is about a product that is under $10.00, you
may want to consider sending a sample of the product to the
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years.
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it.
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing
professionals and even one-man-band entrepreneurs: journalists
are surfing your sites looking for news.It's true - while some PR people spend months trying to win over
cynical reporters in order to wrangle a company profile or CEO
interview (and get nowhere), an army of journalists are
proactively hunting for facts, figures and interview candidates.
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and
directly about those important outside audiences of yours
whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association
manager -- when you see your PR folks futzing around with
special events, brochures, press releases and TV talk show
mentions?Especially at a time when you probably need to create the
kind of key stakeholder behavior change that leads directly
to achieving your managerial objectives?What it comes down to is this: are you simply looking for
publicity, or do you want public relations that really CAN
change individual perception and lead to equally changed
stakeholder behaviors that help you get your PR money's
worth?If that sounds more like it, here's the roadmap for you:
people act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done. When we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-
action the very people whose behaviors affect the
organization the most, the public relations mission is
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager.
So, chances are you call the shots for your department,
division or subsidiary.
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job.
The wind of changes..
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How To Use Psychology To Create PR BuzzForbesPublic relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...
Getting Articles Published - Eight Steps for Trade Publications
Trade publications present an excellent opportunity for organisations to gain thousands of dollars worth of free publicity by having articles published. As they are regularly looking for articles to fill space and they are often used as a forum to promote new products or services to specific audiences.
Public Relations Primer, Part II: Five Dos
1) Package your story. Two critical elements will help you do this: Knowledge and Creativity.
How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts.
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this.
The Key to Great PR
The Key to Great PR is PerseveranceBy Paula Gardner of Do Your Own PRI regularly seem to come across businesses that have pinned their hopes on one press release. They tell me how they sent it out with excitement in the pits of their stomachs and then felt the hard cold flop of disappointment when they didn't get an army of journalists on the phone the very next day.
Managerial Survival Key
For business, non-profit or association managers like yourself, survival pretty much depends on whether you achieve, or fail to achieve your department, division or subsidiary objectives.Which strongly suggests that, if you haven't already done so, you may wish to employ a set of tools that will help you persuade your most important outside audiences to your way of thinking, then move them to take actions that lead to your success.
In PR, You Pay When You Stray
Don't let yourself be diverted by communications tactics
playtime. You know, straying from the main Public relations
game plan by juggling a press release against a radio
interview, or a brochure against an op-ed.
R.O.I. -- O.K., Heres The Deal!
You can SO measure return-on-investment for a public relations
program!Try this.Accept the fact that people act on their own perceptions of the
facts, and that this leads to predictable behaviors about which
something can be done.
Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership
Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town.
PR: Whats the Point?
Here's the point: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of reporters. Reporters know everybody.
PR Essential to Your Success
Whether you are a business, non-profit or association manager, your success will depend, to a large degree, on how well you positively impact the behaviors of those outside audiences that most affect your operation.You need to create external stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.
Do You Have an Exclusive Market Segment?
You do if you're a business, non-profit or association
manager with important external stakeholders whose
behaviors affect your department, division or subsidiary
the most.In your own best interests, here's what you'd better be
doing about them.
PR: Advice You Didnt Ask For
Although, as a business, non-profit or association manager, you may be glad this came your way.Especially if your current public relations effort is delivering more publicity plugs than real behavior change among your most important outside audiences.
Why You Should Write a Book (Even if You Really Dont Want To)
Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes.
Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.I refer to perceptions of your organization, and resulting behaviors such as:customers making repeat purchases;prospects starting to do business with you;employees really valuing their jobs;suppliers doing all possible to expand your relationship;community leaders strengthening bonds with you;businesses seeking beneficial joint ventures;unions bargaining more frequently in good faith;and legislators and political leaders viewing you as an important member of the business community.
How to Write a Press Release
Why You Should Write Press Releases:
A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public.
Publicity: Nailing a Media Interview, Part I
The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.
Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception
leading to changed behaviors among the key outside
audiences of a business, non-profit or association manager.
It happens when the manager applies positive actions
affecting the behaviors of those important external
audiences that most affect his or her operation.
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource.