Can Your PR Game Plan be Salvaged?
If, as is often the case, you are preoccupied with comm-
unications tactics instead of working a plan to actively
pursue those outside audience behaviors that stop you
from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public
relations problem-solving sequence that works.
Dont Get Eaten Alive!
If you don't have a grip on public relations, how your most
important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like
those who make up your key target audiences, act on their
perception of the facts (like everybody else) which leads to
predictable behavior, good or bad, about which something
can be done.
Dont Waste Money on Public Relations
Demand that it pull its own weight in your boat by working to
create, change or reinforce how your organization is perceived by
those vital, external audiences, those groups of people who
REALLY affect your business the most.This is key to your success because, like it or not, people take
action based on the facts they see before them.
PR and the Small Matter of Results
As a business, non-profit and association manager, how
satisfied are you when the public relations people assigned
to your unit spend the bulk of their time on someone's favorite
special event, brochures, press releases and talk-show
mentions?Especially when you'd rather have a public relations effort
that creates the kind of key stakeholder behavior change
that leads directly to achieving your managerial objectives?You know, PR that does something positive about the
important outside audiences whose behaviors most affect
your operation. And, in the bargain, helps persuade those
key external audiences to your way of thinking, helping
move them to take actions that allow your department,
division or subsidiary to succeed.
Media Relations: When Numbers Lie
NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it.
Media Training: Why Nobodys Listening to You
SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.
Take the High Ground With Quality PR
Quality public relations does something positive for
business, non-profit and association managers about the
behaviors of the key external "publics" that most affect
their operations. In other words, it alters individual
perception that leads to changed behaviors among their
really important outside audiences.
Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?
When you should send samples with your press release:1) When the item is very low cost: If the press release
you're sending is about a product that is under $10.00, you
may want to consider sending a sample of the product to the
Talk Radio Success
You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years.
Are You Newsworthy?
Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it.
The Press Pack Is Chasing You - Give Them Room
There's good news for public relations execs, marketing
professionals and even one-man-band entrepreneurs: journalists
are surfing your sites looking for news.It's true - while some PR people spend months trying to win over
cynical reporters in order to wrangle a company profile or CEO
interview (and get nowhere), an army of journalists are
proactively hunting for facts, figures and interview candidates.
Just What Kind of PR Matters to You?
Parties, videos, booklets and column plugs?Or public relations that does something positive and
directly about those important outside audiences of yours
whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association
manager -- when you see your PR folks futzing around with
special events, brochures, press releases and TV talk show
mentions?Especially at a time when you probably need to create the
kind of key stakeholder behavior change that leads directly
to achieving your managerial objectives?What it comes down to is this: are you simply looking for
publicity, or do you want public relations that really CAN
change individual perception and lead to equally changed
stakeholder behaviors that help you get your PR money's
worth?If that sounds more like it, here's the roadmap for you:
people act on their own perception of the facts before them,
which leads to predictable behaviors about which something
can be done. When we create, change or reinforce that
opinion by reaching, persuading and moving-to-desired-
action the very people whose behaviors affect the
organization the most, the public relations mission is
Which PR? Judge for Yourself
You are a senior business, non-profit or association manager.
So, chances are you call the shots for your department,
division or subsidiary.
How to Get PR
There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job.
The wind of changes..
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