PR Information


PR Information

Can Your PR Game Plan be Salvaged?


If, as is often the case, you are preoccupied with comm- unications tactics instead of working a plan to actively pursue those outside audience behaviors that stop you from achieving your objectives, the answer is yes.Fortunately, it's no big deal making the switch to a public relations problem-solving sequence that works.

Dont Get Eaten Alive!


If you don't have a grip on public relations, how your most important outside audiences behave really CAN eat you alive.But that needn't happen, and for a simple reason: people like those who make up your key target audiences, act on their perception of the facts (like everybody else) which leads to predictable behavior, good or bad, about which something can be done.

Dont Waste Money on Public Relations


Demand that it pull its own weight in your boat by working to create, change or reinforce how your organization is perceived by those vital, external audiences, those groups of people who REALLY affect your business the most.This is key to your success because, like it or not, people take action based on the facts they see before them.

PR and the Small Matter of Results


As a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?Especially when you'd rather have a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?You know, PR that does something positive about the important outside audiences whose behaviors most affect your operation. And, in the bargain, helps persuade those key external audiences to your way of thinking, helping move them to take actions that allow your department, division or subsidiary to succeed.

Media Relations: When Numbers Lie


NUMBERS, NUMBERS EVERYWHEREYou just placed a terrific story on the local news. Your boss asks you how many people saw it.

Media Training: Why Nobodys Listening to You


SORRY?WERE YOU SAYING SOMETHING?Many spokespeople approach media interviews the same way they would a major speech. They think at length about what they want to say, jot down a few notes, and try to memorize a few key points.

Take the High Ground With Quality PR


Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external "publics" that most affect their operations. In other words, it alters individual perception that leads to changed behaviors among their really important outside audiences.

Sending Samples With Your Press Release-- should you or shouldnt you? Heres a guide?


When you should send samples with your press release:1) When the item is very low cost: If the press release you're sending is about a product that is under $10.00, you may want to consider sending a sample of the product to the editors.

Talk Radio Success


You do not have to hire a publicist or advertise through a booking service to promote your books on talk radio. My friend Stephen Schochet and I have been scheduling our own radio appearances for several years.

Are You Newsworthy?


Non-news professionals often have a hard time understanding why their ENORMOUS news announcement, creates barely a ripple in the media.That's not to say a news release shouldn't be done about it.

The Press Pack Is Chasing You - Give Them Room


There's good news for public relations execs, marketing professionals and even one-man-band entrepreneurs: journalists are surfing your sites looking for news.It's true - while some PR people spend months trying to win over cynical reporters in order to wrangle a company profile or CEO interview (and get nowhere), an army of journalists are proactively hunting for facts, figures and interview candidates.

Just What Kind of PR Matters to You?


Parties, videos, booklets and column plugs?Or public relations that does something positive and directly about those important outside audiences of yours whose behaviors most affect your operation?How happy are you -- as a business, non-profit or association manager -- when you see your PR folks futzing around with special events, brochures, press releases and TV talk show mentions?Especially at a time when you probably need to create the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives?What it comes down to is this: are you simply looking for publicity, or do you want public relations that really CAN change individual perception and lead to equally changed stakeholder behaviors that help you get your PR money's worth?If that sounds more like it, here's the roadmap for you: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Which PR? Judge for Yourself


You are a senior business, non-profit or association manager. So, chances are you call the shots for your department, division or subsidiary.

How to Get PR


There is a process for successfully getting publicity about your business or organization. Publicity is no great mystery, just a thorough and strategic sales job.

Public Relations


The wind of changes..

More Articles from PR Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38



MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Marketing Interactive

Geometry Global phases out PR arm in Malaysia
Marketing Interactive
Geometry Global Malaysia has phased out its PR arm, transitioning its clients to other agencies under WPP, a spokesperson from the agency confirmed to A+M. Eight individuals comprising four permanent and four contract employees were impacted.



Variety

Jack Horner Joins David Ellison's Skydance in PR Position
Variety
“Jack's vast experience in corporate communications and trade publicity along with his strong media relationships make him the ideal executive to lead Skydance Media's public relations efforts and we're excited to welcome him to our team,” said Anne ...

and more »


PR pro kicks off Judson's Homecoming with a Network Night Presentation
Chicago Daily Herald
Judson University in Elgn will welcome public relations professional Lori Perry Heiselman of the award-winning PR firm, Biscuit Media Group, during Homecoming weekend. Biscuit's CEO and founder will be the guest speaker for the ninth annual Network ...



INVNT Appoints Director of PR and Marketing
PR Newswire (press release)
The agency, which is independent once more, brings function in-house. NEW YORK, Sept. 18, 2018 /PRNewswire/ -- INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the ...

and more »


Senior AE - Travel & Hospitality PR
mediabistro.com
Currently we're seeking a Senior Account Executive for our PR team, which means minimum six years agency or in-house experience…and we'd consider shifting this position (based on your experience) to Account Executive or Account Supervisor for the ...



Charleston Post Courier (blog)

Charleston PR firm apologizes for its role in publicity debacle at Chicago restaurant
Charleston Post Courier (blog)
That quirk makes them highly valuable to companies with products to promote, but can also cause trouble when a publicity scheme backfires, as a Charleston PR firm recently discovered. Byrdhouse Public Relations since 2016 has represented Giant, ...



B&T

Mango Melbourne Announce Three New PR & Event Hires
B&T
Henstridge joins Mango as senior account manager from Attention + Influencer (formerly PR Edge) where she worked across a number of high-profile clients, including Cochlear and Telstra, on PR and events. Account Executive Poulson comes home to ...



PR and Strategic Communication program officially launches
Oaklandpostonline
To unveil its new Public Relations and Strategic Communication program, the Department of Communication and Journalism hosted “PR and Strategic Communications in the Digital Age: An Afternoon of Exploration” on Wednesday, Sept. 12. Students, faculty ...



Sun Sentinel

Broward schools hold off on money to boost public relations
Sun Sentinel
The Broward County School Board knows it has an image problem, but it's not yet ready to spend money to beef up the public relations staff. The School Board rejected a request Tuesday to add several new employees to the public relations office.



Forbes

How To Use Psychology To Create PR Buzz
Forbes
Public relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...


Google News

home | site map
© 2007