Achieve Media Attention for Your Business
Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U.
How To Write A Press Release
A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.
The Working Case Study
Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story.
Publicity Performance Not Enough?
Even after a nice piece in a national publication, or a
stint on a popular talk show, do you still have a feeling
that your public relations dollar could be better spent?As a business, non-profit or association manager, do
questions like that linger in your mind?Because if they do, you may be coming down with a real
case of "I want my PR money's worth!"If that's how you feel, I'd guess that you're probably doing
very little that's positive about the behaviors of those
important outside audiences of yours that most affect your
operation.Which means you may be failing to create external stakeholder
behavior change that leads directly to achieving your
3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure
1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories.
Whats Stopping You From Getting Publicity?
When I talk with business people, they tend to believe if they offer good
service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically.
When Should You Outsource Your PR Efforts?
1) Do you NEED solid, consistant media exposure..
How To Make Time For Public Relations
"Don't say you don't have enough time. You have exactly the same number of
hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother
Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.
PR: The Wildcard Marketing Strategy
What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.
3 Reasons to Tap into the Power of Publicity
Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news.
Cutting Down Your Trade Show Budget
Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing.
PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd
Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity.
Public Relations Strategies: Announcing News on a Press Tour
Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.
Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis
Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage.
PR tips for business
Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.
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