PR Information


PR Information

Achieve Media Attention for Your Business


Do you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Herald Tribune, Entrepreneur, The Associated Press, PBS, Voice of America, Family Circle, Glamour, Redbook, Self, Health, Prevention, Parents, Parenting, Women's World, First for Women, Newsday, Newsweek, Salon, In Touch Weekly--and even The National Enquirer.In fact, I've been quoted in over 100 prestigious U.

How To Write A Press Release


A well structured press release in an excellent way of receiving free publicity for very little effort and cost. It is simply the process of writing a newsworthy story about your company, products or services in a reasonably standard format, and then distributing it in the correct way to relevant media contacts.

The Working Case Study


Next to white papers, case studies are the most popular tool in the technical marketer's toolkitThe ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. The most popular case study in the marketing/PR arsenal is the 500-700 word success story.

Publicity Performance Not Enough?


Even after a nice piece in a national publication, or a stint on a popular talk show, do you still have a feeling that your public relations dollar could be better spent?As a business, non-profit or association manager, do questions like that linger in your mind?Because if they do, you may be coming down with a real case of "I want my PR money's worth!"If that's how you feel, I'd guess that you're probably doing very little that's positive about the behaviors of those important outside audiences of yours that most affect your operation.Which means you may be failing to create external stakeholder behavior change that leads directly to achieving your managerial objectives.

3 Essential Elements For Turning Your PR Pitch Into Publicity Exposure


1) Establish Rapport, then get the editor/producer excited.There's not a shortage of stories, but there is a shortage GREAT stories.

Whats Stopping You From Getting Publicity?


When I talk with business people, they tend to believe if they offer good service, they will automatically get "noticed".Everybody "wishes" for this, but this rarely happens automatically.

When Should You Outsource Your PR Efforts?


1) Do you NEED solid, consistant media exposure..

How To Make Time For Public Relations


"Don't say you don't have enough time. You have exactly the same number of hours per day that were given to Helen Keller, Pasteur, Michalangelo, Mother Theresa, Leonardo da Vinci, Thomas Jefferson, and Albert Einstein.

PR: The Wildcard Marketing Strategy


What is the true purpose of public relations and how can it really help impact the growth of your small business? In order for the media to succeed, they need information that is both useful and entertaining for their readers. This is where you, the business owner or marketing executive, come in.

3 Reasons to Tap into the Power of Publicity


Publicity is obtaining editorial coverage or features for your business. Publicity is getting your business reported as news.

Cutting Down Your Trade Show Budget


Whenever a recession or volatility threatens the economy, companies immediately look at where they can cut budgets. Without much forethought, the first to hit the block is inevitably training, followed closely behind by marketing.

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd


Do editors of newspapers, magazines and online news sites really use press releases? Too right they do. In fact, the press release is one of the most effective forms of publicity.

Public Relations Strategies: Announcing News on a Press Tour


Gaining news coverage on a successful press tour requires planning, preparation, and follow up.Under the right circumstances, physically traveling to the media on a press tour is a great way to contact multiple media outlets.

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis


Prior to launching a new public relations campaign, evaluate the media coverage you've gained and dig deep into the coverage your competition has received.One of the first steps in defining a public relations strategy is to understand how you and your competition stack up in terms of media coverage.

PR tips for business


Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.

More Articles from PR Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38



MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Mashable

Ugh, Elon Musk attacks British diver who called his submarine 'just a PR stunt'
Mashable
After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online. Surprise! In a ...

and more »


Dash Force News (blog)

Do Dash Treasury-Funded Projects Have an Inherent PR Problem?
Dash Force News (blog)
Traditionally, business have to do PR just to get profitable in the first place. Especially in emerging sectors, press is a means of attracting and signalling to possible investors. Gets projects into the front of mind of journalists.$DASH funding ...



Thrillist

Elon Musk's Thai Cave Submarine Called 'PR Stunt' by Rescue Diver
Thrillist
Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
Elon Musk's submarine offer 'a PR stunt' - Thai cave diverNewshub
Elon Musk's kid-submarine was 'a PR stunt,' Thailand cave rescue diver saysMashable
Elon Musk's Thai cave rescue minisub a PR stunt, British diver saysThe Australian
Asian Correspondent -Thai PBS English News -NEWS.com.au
all 345 news articles »


Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
Finance Magnates
PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...



CleanTechnica

Communications and PR from Experts at Antenna Group: Webinar Recap
CleanTechnica
Jake Rosmaryn and Josh Garrett sat down to discuss their company's focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, ...



Forbes Middle East

How To Use Advertising And PR For 'Sophisticated' Client Acquisitions
Forbes Middle East
When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will ever tell you honestly how client acquisitions ...



CNBC

Papa John's PR firm cuts ties after pizza chain founder used N-word
CNBC
Olson Engage, the public relations agency that was hired by Papa John's in February, cut ties with the pizza chain after racially charged comments made by the company's founder were made public Wednesday. The PR agency was hired earlier this year to ...
Papa John's PR firm resigns after racial-slur debacle, but Initiative stays putAdAge.com
Papa John's PR Firm Olson Engage Resigns After Founder Admits Racial SlurThe Holmes Report
Papa John's founder resigns, leaving behind legacy of PR dumpster fires [UPDATED]The Takeout
Inverse -PRWeek -ThinkProgress -Forbes
all 983 news articles »


Tallahassee.com

Academy Sports fumbles PR opportunity by firing heroic manager | Opinion
Tallahassee.com
Academy Sports is a great and proud brand – but it managed to take a golden opportunity for positive public relations in Tallahassee and turn it into a tarnished national PR disaster. According to news accounts, local store manager Dean Crouch tackled ...
Academy Sports manager fired after tackling gun theft suspectTallahassee.com

all 70 news articles »


Forbes

How To Use PR To Repair Your Brand's Reputation Following A Crisis
Forbes
Anyone who says “no press is bad press” has never been on the receiving end of bad publicity. And when it comes to bad press, it hasn't been the best few months for Uber or Southwest Airlines. For those who have been living under a rock, here's a recap.



Independent.ie

Twitter and Facebook's accounts purge is as much about PR as fighting the fakes
Independent.ie
But what looks like a major purge is more like a PR onslaught, as Twitter and Facebook try to outdo each other at showing they care about the health of the social network conversation. Top Twitter lawyer Vijaya Gadde had alerted users before the purge ...

and more »

Google News

home | site map
© 2007