PR Information


PR Information

How To Share Your Success Story Without Sounding Like You Are Bragging


A great way to celebrate your achievements and capitalize on your successes is to share them with your clients, members, community leaders, and other influential decisionmakers. But how can you do that without sounding like you are bragging?Tell the story of your success using one of these five approaches, which will work for newsletter articles, website content, and press releases.

How To Get FREE Publicity Whenever You Want !


What you are about to read is a step by step guide to getting FREE publicity. Simply, this is advertising that costs nothing, yet can bring in regular and substantial orders for your products and services.

Killer Press Kits - Press Kits That Demand Attention


So, you've had your book published or you've gone the self-published route, but what do you do now?You contact a newspaper, radio or television station requesting an interview and they ask you to send them a press kit.First of all, don't panic.

Put Yourself in the Reporters Shoes


Imagine you're the technology reporter at a daily newspaper. You learn that a new computer virus is making the rounds on the Net and you find that it has shut down three local banks within the past few hours.

The Feeding Tube for Your Business


There are a lot of things that make a business full of clients and running smoothly.We all know you need a constant stream of clients.

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now


Public Relations (or P.R.

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership


Since the major part of a small business typically comes from business to business services, it is essential to maintain a positive standing with the local business community. It is of value to you to join as many business type organizations as possible in your town.

How Public Relations Changes Minds


Public relations changes minds in the process of delivering what business, non-profit and association managers need more than almost anything else - the kind of key stakeholder behavior change that leads directly to achieving their managerial objectives.It happens when the right kind of public relations alters individual perception, thus doing something positive about the behaviors of those outside folks that MOST affect a manager's organization.

Your Online Newsroom: How to Give Reporters a Tip


It's hard to imagine a reporter working today who doesn't regularly visit "official" company websites. And it's hard to imagine just how much those websites have improved reporters' lives.

Media Training: How to Tell a More Interesting Story


PRESIDENT BUSH TELLS A STORYOn March 18, 2005, President Bush stood before a group of Florida voters to tout his social security plan. He did something quite ordinary during his speech.

Media Training 101: When 60 Minutes Knocks On Your Door


You never know when 60 Minutes will knock on your door and if not them, then maybe a local investigative reporter. A little media savvy is a valuable skill for executives and their image-conscious organizations.

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?


Just about anyone who has been in the public eye has a story of the media interview that went south. "I talked to that reporter for an hour and all they used was a ten-second sound bite!" or, "He said he wanted to ask me about X when that was just a way to get in the door so he could talk about Y.

Mastering the Media


What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch have in common? Media exposure. They were ordinary people who became household names.

Five Great News Stories You're Sitting On Right Now


Smaller companies don't always have the budget - or inclination - to retain a PR hotshot to tell the world about their business success, but that doesn't mean they aren't a ready source of news.The problem is it's often dull news which is ignored by all except the industry press and quite rightly so in most cases.

Easy to be Foolish About PR


In fact, here are three really foolish goofs made by too many business, non-profit and association managers.If that's you, you foolishly do nothing positive about the behaviors of those important outside audiences of yours that most affect your operation.

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Mashable

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Thrillist

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Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
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Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
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PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...



CleanTechnica

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Jake Rosmaryn and Josh Garrett sat down to discuss their company's focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, ...



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How To Use Advertising And PR For 'Sophisticated' Client Acquisitions
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When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will ever tell you honestly how client acquisitions ...



CNBC

Papa John's PR firm cuts ties after pizza chain founder used N-word
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Olson Engage, the public relations agency that was hired by Papa John's in February, cut ties with the pizza chain after racially charged comments made by the company's founder were made public Wednesday. The PR agency was hired earlier this year to ...
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Tallahassee.com

Academy Sports fumbles PR opportunity by firing heroic manager | Opinion
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Academy Sports is a great and proud brand – but it managed to take a golden opportunity for positive public relations in Tallahassee and turn it into a tarnished national PR disaster. According to news accounts, local store manager Dean Crouch tackled ...
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Forbes

How To Use PR To Repair Your Brand's Reputation Following A Crisis
Forbes
Anyone who says “no press is bad press” has never been on the receiving end of bad publicity. And when it comes to bad press, it hasn't been the best few months for Uber or Southwest Airlines. For those who have been living under a rock, here's a recap.



Independent.ie

Twitter and Facebook's accounts purge is as much about PR as fighting the fakes
Independent.ie
But what looks like a major purge is more like a PR onslaught, as Twitter and Facebook try to outdo each other at showing they care about the health of the social network conversation. Top Twitter lawyer Vijaya Gadde had alerted users before the purge ...

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