10 Ways to Get the Media to Love You
So you've put yourself "out there" with a public relations campaign. Your dealings with the media now become critical.
Dont Do This to Your News Release!
Hundreds of thousands of News Releases are sent out all the time
and many people will show you different ways to write a news release in a way that will result in publicity for you or for your company.
However, many people over look the 17 Deadly Sins that you should never do or have in a news release.
Post Your Press Release Online - For Free!!
Are you launching a new product or website? Announcing a new book, movie or seminar? Then you've probably created a press release - sharing the: who, what, when, where, how and why of your special newsworthy item.However, there is a lot more to a press release than just creating one.
The Ten Ps of PR
Everyone is talking about the Ps of successful marketing, so I thought it was time that PR had it's own Ps - essentials that will help you maximise your PR activities and results.1.
Driving Near School Buses in Company Vehicles
School BusesWhen approaching a school bus: Slow down;
If the amber lights are flashing, the bus is about to stop;
If the red lights are flashing, the bus is stopped;
In many states it is against the law to pass a school bus with flashing red lights and/or an extended stop arm.Do not upset school bus drivers.
Dealing With Reporters in Your Small Business
It behooves you to know and remember the names of reporters. Reporters know everybody.
Radio Interviews - How To Get Them!
Getting on the radio can be a great tactical move as part of your overall publicity effort, but you do need to have a story idea or an angle to present on a particular topic. Selling yourself as a guest on a talk show is a great way to raise your profile and if your subject relates to a topic that is currently in the news your chances of getting on is clearly improved.
Press Release, An Alternative For Paid Advertisement. Step 1
What's a press release? This is generally a one page story about your business, your product/service or an event happening related to your business that is about to, or recently occurred. These publicity stories are generally "shot gunned" to newspapers, radio, television and the trade publications.
Time Your News Release For Maximum Publicity
"Cindy, where's that story? I need it yesterday!""Coming right up, boss. I'll have it to you soon," Cindy shouted back.
Best Approach For Free Advertisement
Product/service publicity is the superhighway to business success everyone dreams. Then imagine having your product/service written on newspapers, trade publications, aired on radio and viewed on television absolutely for free!!! That's going to skyrocket your profit target only if you know how to use the best method of getting free publicity.
Can Media Coverage Build An Online Business? You Bet It Can!
As someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online.
Leveraging Your Reputation - Making PR Work for You
We rely on all kinds of tools and advice to help our businesses grow, from accounting and legal advice to graphic design and sales seminars. But what are we doing for the important job of building our business's reputation in the community?Public relations skills and techniques are a powerful part of any growing business, but many small organizations believe that the cost of getting into the PR game will cost them thousands NOT hundreds of dollars.
What not to wear when doing a TV Interview
? Don't wear all black. You'll look as though you're disappearing into a hole.
Business - How to Build it Using the Media
Have you ever noticed that when someone is interviewed on
radio, television or in the newspapers about a particular
subject, it tends to be the same people? You may even be
saying - "Why don't they ever ask me?"Well the reason is - they don't know about you. If they did
know that you were an expert on a particular subject, then
there's a good chance you'll be asked from time to time.
CD ROM Business Cards
Created properly, an extremely effective marketing tool.It's a great concept, - and it has a 'cool factor' of 300%.
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