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4 Tips for Hiring the Right PR Agency Entrepreneur
Regardless of what stage you're at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued ...
How Social Media Is Changing The Face Of PR Forbes
Your social media account is a crucial part of your strategy if you want to generate buzz.
Boutique benefits, regional idiosyncrasies and the battle for buy-in PRWeek
The Middle East market can be a congested space for PR but small agencies can compete with global heavyweights when it comes to landing new business, ...
Middle East PR market outlook: 'Irrepressible optimism tempered by talent headache' PRWeek
A forecast of the Middle Eastern PR market has revealed optimistic industry growth and an expectation of increased profit margins in 2019, but agency heads ...
'Flack' review: Pop TV dramedy pops crisis-PR bubble CNN
'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.
How Huawei lost its PR battle in the west Financial Times
Foreign advisers say they were ignored and undermined by Chinese management.
British PR man charged in connection with 1MDB scandal Financial Times
Malaysian prosecutors have filed charges and issued an arrest warrant in absentia against the former media adviser to Najib Razak, Malaysia's former prime ...
Former Malaysian PM’s PR Rep Charged In 1MDB Case pymnts.com
The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.
Has "PR" become a dirty word? Bizcommunity.com
Many people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.
Zion Williamson suffers knee injury after Nike shoe blows out Quartz
Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...
The PR Hacks That Exceeded These Entrepreneurs' Expectations Forbes
When it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...
Edelman's 'earned creative' strategy is noble, but does it work? PRWeek
Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative ...
Time For PR To Embrace Its Own Purpose The Holmes Report
Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.
Puerto Rico Open, Round 2: Leaderboard, tee times, TV times PGA TOUR
Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.
Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise' The Age
Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...
Buhari felicitates with PR specialist, Kabir Dangogo at 70 Daily Trust
President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...
Don Lemon Has Some Advice For Jussie Smollett's 'Poorly' Managed PR Team Blavity
Don Lemon believes the recently arrested Jussie Smollett has already lost the case that matters, and he's challenging the Empire star to adjust his gameplan.
How Poland uses foreign lobbyists to fight PR wars and influence US policy - Center for Responsive Politics
How Poland uses foreign lobbyists to fight PR wars and influence US policy Center for Responsive Politics
The far-right Polish government has used U.S. public relations and lobbying firms to improve its public image amid charges of anti-semetism from Israel.
Deadline for Excellence in PR awards looms Ireland's Marketing & Media Monthly Magazine
Anyone interested in entering campaigns for this year's awards for excellence in PR, public affairs and communications organised by the Public Relations ...
Steady Romero leads in Puerto Rico PGA TOUR
RIO GRANDE, Puerto Rico – On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...
Report: Najib's 'PR guy' Paul Stadlen to be charged with money laundering The Straits Times
KUALA LUMPUR (THE STAR/ASIA NEWS NETWORK) - Paul Stadlen, once a media advisor to former Malaysian prime minister Najib Razak, is expected to be ...
Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico NPR
An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall — often ...
R+K recognized for ad, PR, and digital excellence ReelChicago
Chicago integrated shop honored with several first place and merit awards from the National Agri-Marketing Association. Rhea + Kaiser (R+K) has earned ...
Snoop Dogg’s Former Crisis PR Agent: ‘Jussie Smollett’s Career Is Done If He Faked This Entire Episode’ - The Daily Caller
Snoop Dogg’s Former Crisis PR Agent: ‘Jussie Smollett’s Career Is Done If He Faked This Entire Episode’ The Daily Caller
Snoop Dogg's ex-PR guy can't see a way out of this mess for Empire actor Jussie Smollett, who recently claimed to be the victim of a gruesome hate crime.
The Independent Group will only succeed if PR is their central policy The Guardian
If they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.
PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types Bitcoin News
KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge - PRWeek
Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge PRWeek
In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...
PR Internship Pedestrian TV
Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...
"The website looks like a GCSE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview - The A.V. Club
Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview The A.V. Club
The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...
Facebook cuts down agency roster, puts survivors on notice about policies PRWeek
Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.
Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated - Collider.com
Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated Collider.com
Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News - SDE Entertainment News
VIDEO: PR officer collapses and dies right after press briefing - Entertainment News SDE Entertainment News
She was rushed to a nearby hospital where the doctors pronounce her dead.
Justo: Swiss economic espionage probe resulted from ‘PR stunt’ Malay Mail
KUALA LUMPUR, Feb 20 ― Swiss banker-turned-whistleblower Xavier Andre Justo has brushed aside allegations of wrongdoing in Switzerland, claiming the ...
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers - PRNewswire
Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers PRNewswire
STAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...
With these sweet names, Minnesota couple are 'Hershey PR team's dream come true' Star Tribune
For Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.
Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist Caribbean Business
Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bacó Bagué, the former director of the ...
PR Awards 2019 shortlist: Which are the agencies leading the pack? Marketing Interactive
Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...
Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving Recode
Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...
W Communications becomes Papa John's UK agency of record PRWeek
Pizza chain Papa John's have appointed W Communications to handle its UK PR and social media, following a competitive pitch, PRWeek can reveal. News.
Pr. George’s firefighter rescues man from burning car — twice Washington Post
Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...
"The website looks like a GSCE project": PR pros take on launch of The Independent Group PRWeek
PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity - Science Magazine
Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity Science Magazine
How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...
Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill The Hill
Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...
Quick look at the Puerto Rico Open PGA TOUR
RIO GRANDE, Puerto Rico – After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...
PCOO officials' Europe trip a 'desperate PR stunt' — rights group Philippine Star
A local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...
Newton, Maize schools team up for Puerto Rico Pratt Tribune
There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...
PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC - PR Web
PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC PR Web
Washington, D.C. (PRWEB) February 22, 2019 -- PR News unveiled the finalists for the CSR and Nonprofit Award programs and will highlight their ...
Bondholders seek to take over Puerto Rico pension system Bond Buyer
About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.
Leaky child-tracking smartwatch maker hits back at bad PR The Register
Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...
Image problem: why do fictional publicists get such a bad rap? The Guardian
In the new series Flack, Anna Paquin's cynical schemer joins a long line of PRs who are painted as damaged, corrupt liars.
Why Puerto Rico bondholders' `victory' in court may prove costly Bond Buyer
The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.
Puerto Rico Open, Round 1: Leaderboard, tee times, TV times PGA TOUR
The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...
China's 'ham-handed' PR moves hurt its global image Nikkei Asian Review
TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...
Puerto Rico Open returns as island stands strong once again Golf Channel
The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.
It’s time to visit Vieques, Puerto Rico Mic
“You don't need more than a couple days there.” That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...
Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government TIME
To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...
Steel lobby's PR blitz can't paper over damaging effects of tariffs | TheHill The Hill
The basic economics are easy to grasp. The fact that we've allowed this to happen is what's so hard to understand.
Arizona State Charter Board Shells Out for Crisis PR Phoenix New Times
The Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...
Highlights: Romero (66) leads Puerto Rico Open Golf Channel
Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.
Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem Gamasutra
Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.
How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections Motherboard
Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...
4 often-overlooked platforms for social media marketing - PR Daily PR Daily
By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” ...
Edelman Revenue Declines 1.1% In 2018 To $888m The Holmes Report
NEW YORK — Edelman has reported 2018 revenue of $888.4m, representing a like-for-like revenue decline of 1.1% at the world's largest PR agency.
PRSI holds 'Public Relations Talk' Daily Pioneer
Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...
The public relations war over freshwater has re-started Stuff.co.nz
OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...
Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt FAIR
Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.
Power Rankings: Puerto Rico Open PGA TOUR
It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment - Greentech Media News
Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment Greentech Media News
The Puerto Rico Electric Power Authority (PREPA) this week filed a final draft of its 2019 to 2038 Integrated Resource Plan (IRP), which calls for big deployments ...
PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign Bitcoin News
Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...
Hamilton Helps Raise $14 Million for the Arts in Puerto Rico Fortune
Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...
Court decision may lead to friendlier Puerto Rico Oversight Board Bond Buyer
Puerto Rico bondholders may gain an Oversight Board more sympathetic to their interests after a federal court decision altering the method of approving board ...
Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids Forbes
After the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender - PRNewswire
Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender PRNewswire
MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...
Florida-based cruise ship that crashed in Puerto Rico returns wi NBC2 News
Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.
David Hearn in the hunt at Puerto Rico Open CBC.ca
David Hearn, of Brantford, Ont. carded a four-under 68 in the first round of the Puerto Rico Open.
HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill The Hill
The Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.
Baby born on JetBlue flight from Puerto Rico to Fort Lauderdale WPLG Local 10
A baby was born Friday night on a JetBlue flight from Puerto Rico to Fort Lauderdale.
PR: Smartrade Launches Cryptocurrency Exchange Bitcoin News
Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...
Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt RealClearLife
Hunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill - The Hill
Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill The Hill
Puerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump · Donald John TrumpTrump nominates ambassador to Turkey ...
Puerto Rico solar customers score a win in fight over 'abusive' contracts Energy News Network
The oversight agency affirms that consumers can turn to it to claim their rights and orders the Texas corporation to establish a protocol to disclose complete ...
Hedge Funds Bask in Puerto Rico Bond Deal The Wall Street Journal
A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.
Georgia Tech Takes Lead at Puerto Rico Classic Georgia Tech Official Athletic Site
Rio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...
10 Of The Best Airbnbs In Carolina, Puerto Rico HuffPost
Airbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.
Puerto Rico wins court approval for sales tax-backed debt restructuring CNBC
A U.S. federal judge on Monday approved a plan to restructure $17 billion of debt from Puerto Rico's Sales Tax Financing Corporation, known as COFINA, ...
UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico WXOW.com
Paylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...
Georgia Tech Golf Returns to Action in Puerto Rico Georgia Tech Official Athletic Site
THE FLATS – Georgia Tech's golf team returns to action for its second event of the spring season this weekend, traveling to Rio Grande, Puerto Rico for the 27th ...
Cruise Ship Collides with Mooring in Puerto Rico The Weather Channel
A cruise ship was pulling into a port in Puerto Rico when it collided with a mooring, and a passenger on another ship recorded the entire incident. Created with ...
Social media dos and don'ts for 2019 - PR Daily PR Daily
How can you better ensure your social media efforts will help you accomplish your brand's objectives in 2019? Observe these dos and don'ts. The dos: 1.
Trump White House stonewalls as Puerto Rico aid runs dry POLITICO
The president's theories about how the storm-wracked island is using disaster relief money could have dire consequences for its residents.
Puerto Rico benefit dinner to feature island's cuisine Albany Times Union
The flavors of Puerto Rico will be on display at a special Puerto Rico relief dinner at Schenectady County Community College's Casola Dining Hall program next ...
A pilgrimage to the keeper of Puerto Rico’s past, before she disappears San Francisco Chronicle
I knew I wanted to be a food writer. That's why I went to culinary school. I figured that if I was going to do any justice to the pen and paper, I better know the ins ...
The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico? Foreign Policy
The U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...
This is the Power of PR
The power of public relations is its ability to alter individual perception, resulting in changed behaviors that lead directly to your organization's success.Its power really lies in doing something positive about the behaviors of a business, non-profit or association manager's important outside audiences - behaviors that MOST affect his or her operation.
Public Relations 8 Fix Factors
I say to business, non-profit and association managers, a key part of your job description is - or should be - do everything you can to help your organization's public relations effort as it strives to persuade important outside stakeholders to your way of thinking. Especially when it's YOUR PR program that is tasked to move those stakeholders to behaviors that lead to the success of YOUR department or division.
5 Critical Tests Every Press Release Must Pass
You've heard "them" say it, haven't you?By "them" I mean the experts. The teachers.
Maybe the Strongest PR on Planet Earth?
Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change - the kind that leads directly to achieving their managerial objectives.And strong when they do something positive about the behaviors of those outside audiences that most affect their organization.
How To Get An Avalanche Of Free Publicity For Your Home Business!
There are many ways you can get tons of free publicity in the form of write-ups in magazines, newspapers, and even radio and TV. And sometimes you can turn family events into human-interest stories that editors like and will publish in their magazine and newspapersOne way is to compose a printed news release on your product or service, but include a story involving your family into the release.
PR: Lets Talk Fundamentals
How much more fundamental can you get than this? As a business, non-profit or association manager, if you don't get your most important outside audiences on your side, you will fail.To me, failure means key target audiences that don't behave as you want them to.
Promote Your Products With A Press Release
Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000.
Get Outsiders on Your Side
Especially good advice for business, non-profit and association managers whose job success depends in large part on the behaviors of their key external audiences.I refer to behaviors like inquiries on the increase, new waves of specialized employment applications, more and more followup purchases, new levels of membership queries, a substantial boost in capital donations, or more frequent component specifications by engineering firms.
Effective Media Relations - You Won't be Talking to the Media Without It!
The media's role is to package and spread news, current affairs and public interest information to the public. They have great power to shape and influence public opinion, to target and exploit audience reactions, emotions and opinions.
Why News Releases Fail
Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).Many of you may know me, since I run Imediafax, the Internet to Media Fax Service.
Anxious About Your Public Relations?
Shooting from the hip always creates anxiety.Especially when managers order a communications tactic here, another there, but fail to base them on a realistic public relations goal and strategy.
Managers Need Basic PR
True, because department, division or subsidiary managers for a business, non-profit or association really DO need a dynamic yet workable blueprint for reaching those key outside groups of people who have a big say about how successful those managers are going to be.Unfortunately, a primary emphasis on communications tactics does not take the place of a well thought-out public relations plan for persuading your most important external audiences to your way of thinking, then moving them to take actions that lead to your success.
The Ratings are Coming
Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.
How To Get Zero Cost Publicity For Your Business Part 1
Would you like to expand the volume of your business? You can let thousands know about your service, your store, or your new product without spending a penny. Whether you want to make more sales or get an offer on television, you can broaden the scope of your clients by free publicity.
Media Training: When Reporters Bully You
UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college.
Do You See PRs Real Value?
As a business, non-profit or association manager, do you see the value in doing something positive about the behaviors of those important external audiences of yours that most affect your operation?Do you see the value in persuading those key outside folks to your way of thinking?Do you see the value in moving them to take actions that allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that alters individual perception leading to changed behaviors among those key outside people. And further, that helps managers like you achieve your managerial objectives.
PR: Lets Cut to the Chase
If your key - that's KEY - outside audiences don't exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort.Results like fresh proposals for strategic alliances and joint ventures; rising membership applications, customers starting to make repeat purchases creating bounces in show room visits; prospects starting to do business with you; community leaders beginning to seek you out; new approaches by capital givers and specifying sources, not to mention politicians and legislators viewing you as a key member of the business, non-profit or association communities.
How PR Helps Fiercely Competitive Managers
Fiercely combative business, non-profit and association managers use every PR weapon they can lay their hands on. Which means they employ strategic, rapid-fire print and broadcast tactics every day of their business lives.
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