PR Information


PR Information

Public Relations & Your Small Business


The practice of public relations is often misunderstood, thus overlooked by small business owners. There is an assumption among small businesses that PR exists only to serve corporate giants who are looking to dodge impending negative fall out of their reputation, following a catastrophic blunder on the part of their company.

Promote Your Products With A Press Release


Writing an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don't need to be a writer, but you need to clarify exactly what it is you are selling.

She Who Has the Gold...


?makes the rules, of course.But when the gold takes the form of top-notch public relations, she AND he get to make rules like these:Our PR concentrates on delivering what we really need.

How To Write A Press Release: The 10 Commandments Of A Great Lead Paragraph


How to write a press release is a major challenge facing both experienced and aspiring PR professionals.Press release writing is a learned skill.

How to Form a Relationship with a Newspaper


How do you make a good relationship with a newspaper so that you can get new contacts?Newspaper relationships are probably the most difficult relationships to form. Often a newspaper will have different departments that look after advertising, human interest stories, editorials and daily news.

Press Releases


How do press releases or interest stories have an effect on meeting new potential clients?Press releases can make the difference between being known and being just the same old service that everyone offers. You need to set yourself apart from all the others.

Making Great Announcements


When do you use the newspaper for publishing announcements for promotions or new partnerships?Adding an announcement to a newspaper will only bring further recognition to your business. You should always send items such as the hiring of a new employee, the announcement of a new contract, the change of location or any other item that you would like the world to know.

The Right Hook


Have you fantasized about spreading word of your business on a top-rated TV show like The Today Show or Oprah?Eileen Roth, a professional organizer just a year into her business, was able to get on both shows using the time-honored technique of the news hook.Understanding the News NookDo-it-yourself PR people often tell prospects that the print and broadcast media will interview you simply because you are an expert in your field.

PRs Big Bang Theory


Lots of theories out there about public relations.Everything from "publicity's the thing!," "the care and feeding of reputations and "sales support is primary" to "gain and hold public acceptance," and "issue management's the thing.

The Ratings are Coming


Small businesses have always known the importance of word of mouth. Many successful businesses have been built on word of mouth referrals, and many have been killed by bad word of mouth.

Media Training: When Reporters Bully You


UNDER FIREA friend whose organization is often in the media spotlight recently told me a story about her boss. Her boss, let's call her Susan, is on the leadership team for a lobbying group that represents a somewhat unpopular industry.

Turn Your Business' New Year Resolutions in PR Revolutions


As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key element when making their business plans and resolutions.

Why Not PR That Gets Real Results?


And not results you can measure only in terms of magazine circulation, TV audience numbers, or news release pickups.But rather, results that come from a public relations effort that creates the kind of key stakeholder behavior change that leads directly to achieving your managerial objectives.

VIP Database; Does Your Company Have One?


The VIP databases are fun to create and can be an excellent source for your small business. You say; VIP database, "what is that; who would I put in it?" It will contain things like mayor, city council persons, city managers, service club board members, campaign contributors in previous elections, human resource directors, P.

Getting to Know Your Local City Council Members


The easiest way to meet city council members is to meet them at an event. Usually city council members have a phone number that is listed.

More Articles from PR Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38



MORE RESOURCES:
4 Tips for Hiring the Right PR Agency  Entrepreneur

Regardless of what stage you're at with your business, you need to attract and retain customers from key markets and demographic groups to ensure continued ...


How Social Media Is Changing The Face Of PR  Forbes

Your social media account is a crucial part of your strategy if you want to generate buzz.


Boutique benefits, regional idiosyncrasies and the battle for buy-in  PRWeek

The Middle East market can be a congested space for PR but small agencies can compete with global heavyweights when it comes to landing new business, ...


Middle East PR market outlook: 'Irrepressible optimism tempered by talent headache'  PRWeek

A forecast of the Middle Eastern PR market has revealed optimistic industry growth and an expectation of increased profit margins in 2019, but agency heads ...


'Flack' review: Pop TV dramedy pops crisis-PR bubble  CNN

'Flack' review: Anna Paquin stars in timely Pop TV dramedy that pops the crisis-PR bubble.


How Huawei lost its PR battle in the west  Financial Times

Foreign advisers say they were ignored and undermined by Chinese management.


British PR man charged in connection with 1MDB scandal  Financial Times

Malaysian prosecutors have filed charges and issued an arrest warrant in absentia against the former media adviser to Najib Razak, Malaysia's former prime ...


Former Malaysian PM’s PR Rep Charged In 1MDB Case  pymnts.com

The British public relations rep for Najib Razak, Malaysia's former prime minister, has been charged in the 1Malaysia Development Berhad (1MDB) scandal.


Has "PR" become a dirty word?  Bizcommunity.com

Many people who work in public relations - or PR - don't like to use that term; instead, they claim to work in corporate communications.


Zion Williamson suffers knee injury after Nike shoe blows out  Quartz

Nike became the focus of one of the biggest US college basketball games of the season last night (Feb. 20), but not for a reason it would like. The match up was ...


The PR Hacks That Exceeded These Entrepreneurs' Expectations  Forbes

When it comes to getting free media coverage for your startup, there are conventional methods and unconventional. For these entrepreneurs, it was the latter that ...


Edelman's 'earned creative' strategy is noble, but does it work?  PRWeek

Edelman's strategy to add 600 creatives and planners globally hit a crescendo with the high-profile appointment of Leo Burnett's North America chief creative ...


Time For PR To Embrace Its Own Purpose  The Holmes Report

Agonizing over perceptions is pointless. The jigsaw pieces are in place for PR to finally step into a brave new world.


Puerto Rico Open, Round 2: Leaderboard, tee times, TV times  PGA TOUR

Round 2 tees off today in Puerto Rico where Andres Romero is leading after Thursday's first round. Here's everything you need to know for Friday's action.


Mining rivals deride Glencore's coal pledge as 'brilliant PR exercise'  The Age

Australia's largest coal miner Glencore's decision to cap its global coal production has been dismissed by local miners as a public relations exercise dressed up ...


Buhari felicitates with PR specialist, Kabir Dangogo at 70  Daily Trust

President Muhammadu Buhari has felicitated with veteran journalism practitioner and trainer, Malam Kabir Dangogo on the occasion of his...


Don Lemon Has Some Advice For Jussie Smollett's 'Poorly' Managed PR Team  Blavity

Don Lemon believes the recently arrested Jussie Smollett has already lost the case that matters, and he's challenging the Empire star to adjust his gameplan.


How Poland uses foreign lobbyists to fight PR wars and influence US policy  Center for Responsive Politics

The far-right Polish government has used U.S. public relations and lobbying firms to improve its public image amid charges of anti-semetism from Israel.


Deadline for Excellence in PR awards looms  Ireland's Marketing & Media Monthly Magazine

Anyone interested in entering campaigns for this year's awards for excellence in PR, public affairs and communications organised by the Public Relations ...


Steady Romero leads in Puerto Rico  PGA TOUR

RIO GRANDE, Puerto Rico – On a day with unpredictable, swirling winds it was the steady play of Andres Romero that leads the way after the first round of the ...


Report: Najib's 'PR guy' Paul Stadlen to be charged with money laundering  The Straits Times

KUALA LUMPUR (THE STAR/ASIA NEWS NETWORK) - Paul Stadlen, once a media advisor to former Malaysian prime minister Najib Razak, is expected to be ...


Problems With Health Care Contributed To Hurricane Maria Death Toll In Puerto Rico  NPR

An estimated 3000 people died in Puerto Rico due to Hurricane Maria. Most of those deaths occurred weeks or months after the hurricane made landfall — often ...


R+K recognized for ad, PR, and digital excellence  ReelChicago

Chicago integrated shop honored with several first place and merit awards from the National Agri-Marketing Association. Rhea + Kaiser (R+K) has earned ...


Snoop Dogg’s Former Crisis PR Agent: ‘Jussie Smollett’s Career Is Done If He Faked This Entire Episode’  The Daily Caller

Snoop Dogg's ex-PR guy can't see a way out of this mess for Empire actor Jussie Smollett, who recently claimed to be the victim of a gruesome hate crime.


The Independent Group will only succeed if PR is their central policy  The Guardian

If they are serious about fixing 'broken politics', they should join us in backing a fairer voting system, writes Women's Equality party co-founder Catherine Mayer.


PR: KuCoin Launches Platform 2.0 With Advanced API and Various Order Types  Bitcoin News

KuCoin, one of the most popular cryptocurrency exchanges, has officially launched KuCoin Platform 2.0. In addition to brand-new interfaces for the KuCoin ...


Flack on Friday: What if Flack (the TV show) was more realistic? PR pros rise to the challenge  PRWeek

In Flack this week: PR pros react with irreverence to new comedy drama set in celebrity PR - and which star of the show is closely linked to a well-known industry ...


PR Internship  Pedestrian TV

Agent99 PR is looking for its next Intern, someone with a passion for PR and a genuine interest in making a professional contribution. We can assist with ...


"The website looks like a GCSE project": PR pros take on launch of The Independent Group  PRWeek

PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.


Ryan Adams' PR team allegedly had negative comments removed from a Phoebe Bridgers interview  The A.V. Club

The New York Times' reporting on the abuse allegations of seven women against Ryan Adams has prompted a number of statements from those in the ...


Facebook cuts down agency roster, puts survivors on notice about policies  PRWeek

Facebook cuts down agency roster, puts survivors on notice about policies. From PR Week.


Exclusive ‘The Other Two’ Clip: Chase Attends a School Dance for PR, but It’s Complicated  Collider.com

Check out our exclusive clip for the latest episode of The Other Two, where Chase attends a school dance for PR, but his "team" overthinks it.


VIDEO: PR officer collapses and dies right after press briefing - Entertainment News  SDE Entertainment News

She was rushed to a nearby hospital where the doctors pronounce her dead.


Justo: Swiss economic espionage probe resulted from ‘PR stunt’  Malay Mail

KUALA LUMPUR, Feb 20 ― Swiss banker-turned-whistleblower Xavier Andre Justo has brushed aside allegations of wrongdoing in Switzerland, claiming the ...


Spectrum To Offer New, Innovative Video Service 'Spectrum TV Essentials' To Spectrum Internet Customers  PRNewswire

STAMFORD, Conn., Feb. 20, 2019 /PRNewswire/ -- Charter Communications, Inc. today announced that it will launch Spectrum TV Essentials, an innovative ...


With these sweet names, Minnesota couple are 'Hershey PR team's dream come true'  Star Tribune

For Minnesotans Jenny Ries and Craig Hirschey, first comes love, then comes a combo candy bar.


Local Banking Industry Denounces P.R.'s Inclusion in Laundering Blacklist  Caribbean Business

Editor's note: The following originally appeared in the Feb. 21 -27, 2019, issue of Caribbean Business. For Alberto Bacó Bagué, the former director of the ...


PR Awards 2019 shortlist: Which are the agencies leading the pack?  Marketing Interactive

Being in the PR field is not easy. In fact, we dare say it is one of the hardest fields to work in and recruit for. Our journalists work with you guys day in and out, and ...


Facebook turnover: The woman who’s been leading Facebook’s PR team is leaving  Recode

Facebook's top communications executive, Caryn Marooney, is leaving the social media giant after eight years. Her departure comes after a year in which ...


W Communications becomes Papa John's UK agency of record  PRWeek

Pizza chain Papa John's have appointed W Communications to handle its UK PR and social media, following a competitive pitch, PRWeek can reveal. News.


Pr. George’s firefighter rescues man from burning car — twice  Washington Post

Donald Fletcher Jr. was on his way home from work when he noticed a ball of fire glowing in the distance. It was about 7 p.m., and Fletcher, a battalion chief for ...


"The website looks like a GSCE project": PR pros take on launch of The Independent Group  PRWeek

PR pros and industry leaders believe The Independent Group has a major comms challenge on its hands if it wants to avoid being a Brexit flash-in-the-pan.


Heterochromatin anomalies and double-stranded RNA accumulation underlie C9orf72 poly(PR) toxicity  Science Magazine

How dipeptide repeats cause pathology. A repeat expansion in the chromosome 9 open reading frame 72 (C9orf72) gene is the most common known cause of ...


Sadly, Puerto Rico recovery plan favors the affluent over the poor | TheHill  The Hill

Nearly a year and a half after Hurricanes Irma and Maria slammed into Puerto Rico, federal funds will soon be available to restore the island's decimated ...


Quick look at the Puerto Rico Open  PGA TOUR

RIO GRANDE, Puerto Rico – After a one-year hiatus, the Puerto Rico Open is back on the PGA TOUR. After Hurricane Maria caused catastrophic damage to the ...


PCOO officials' Europe trip a 'desperate PR stunt' — rights group  Philippine Star

A local rights group on Tuesday criticized the government's move to send Presidential Communications officials to Europe to clarify issues in the Philippines, ...


Newton, Maize schools team up for Puerto Rico  Pratt Tribune

There is a new game called PaddleZlam, using pickleball paddles and balls along with plastic cones. it is a team game, and a team of schools in Newton and ...


PR News' CSR and Nonprofit Award Finalists Unveiled; Winners Will be Announced at the CSR & Nonprofit Awards Luncheon on March 15 in DC  PR Web

Washington, D.C. (PRWEB) February 22, 2019 -- PR News unveiled the finalists for the CSR and Nonprofit Award programs and will highlight their ...


Bondholders seek to take over Puerto Rico pension system  Bond Buyer

About 30 investment funds filed a motion in the Employees Retirement System's bankruptcy to be named as its trustee.


Leaky child-tracking smartwatch maker hits back at bad PR  The Register

Kids' smartwatch-pusher Enox, whose Safe-KID-One watch was pulled by the European Commission, has hit back against the bad PR – with some rather ...


Image problem: why do fictional publicists get such a bad rap?  The Guardian

In the new series Flack, Anna Paquin's cynical schemer joins a long line of PRs who are painted as damaged, corrupt liars.


Why Puerto Rico bondholders' `victory' in court may prove costly  Bond Buyer

The bigger risk is that the President and U.S. Senate won't be able to install new (or existing) members within 90 days.


Puerto Rico Open, Round 1: Leaderboard, tee times, TV times  PGA TOUR

The Puerto Rico Open makes an official return to the PGA TOUR schedule after a one-year hiatus to recover from Hurricane Maria. Native Puerto Rican Rafa ...


China's 'ham-handed' PR moves hurt its global image  Nikkei Asian Review

TAIPEI -- Over the past 20 years, China has leveraged its economic growth and practiced deft diplomacy to craft an image as a responsible member of the global ...


Puerto Rico Open returns as island stands strong once again  Golf Channel

The Puerto Rico Open returns this week, less than two years after Hurrican Maria devastated the island and tested the resolve of everyone on the island.


It’s time to visit Vieques, Puerto Rico  Mic

“You don't need more than a couple days there.” That's a sentence that seems to often come through word-of-mouth recommendations about small cities or ...


Inside John Bolton's Month-Long P.R. Campaign Against Venezuela's Government  TIME

To hear it from National Security Advisor John Bolton, it's time for America to launch all measures short of war to push Venezuelan President Nicolás Maduro ...


Steel lobby's PR blitz can't paper over damaging effects of tariffs | TheHill  The Hill

The basic economics are easy to grasp. The fact that we've allowed this to happen is what's so hard to understand.


Arizona State Charter Board Shells Out for Crisis PR  Phoenix New Times

The Arizona state board that oversees charter schools is spending nearly $4,000 per month for crisis public relations work by an outside contractor, adding up to ...


Highlights: Romero (66) leads Puerto Rico Open  Golf Channel

Watch highlights from the first round of the Puerto Rico Open where Andres Romero leads the way with 66.


Creating a Sustainable PR Program in a Hits-Driven Mobile Game Ecosystem  Gamasutra

Mobile games are a hits-driven business. This is at odds with good public relations campaigns, which thrive on consistency. Here's a brief explainer o.


How Facebook Trains Content Moderators to Put Out ‘PR Fires’ During Elections  Motherboard

Internal Facebook documents obtained by Motherboard show specific steps and strategies taken by the company to fight *content* moderation issues that may ...


4 often-overlooked platforms for social media marketing - PR Daily  PR Daily

By Arik Hanson Feb. 22, 2019. SHARE. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” ...


Edelman Revenue Declines 1.1% In 2018 To $888m  The Holmes Report

NEW YORK — Edelman has reported 2018 revenue of $888.4m, representing a like-for-like revenue decline of 1.1% at the world's largest PR agency.


PRSI holds 'Public Relations Talk'  Daily Pioneer

Mahatma Gandhi did journalism for two decades before he became a freedom fighter, said Kolkata Press Club president Snehasis Sur at a 'Public Relations ...


The public relations war over freshwater has re-started  Stuff.co.nz

OPINION: Around this time last year, I wrote about a seemingly innocuous PR campaign called Swim *Fresh*, which encouraged New Zealanders to appreciate ...


Western Media Fall in Lockstep for Cheap Trump/Rubio Venezuela Aid PR Stunt  FAIR

Western media outlets echoed the Trump administration's claim that the Venezuelan government was heartlessly withholding foreign aid.


Power Rankings: Puerto Rico Open  PGA TOUR

It's been a long two years since the last Puerto Rico Open. Six months after D.A. Points secured victory in March of 2017, Hurricane Maria decimated the U.S. ...


Final IRP Proposal for Puerto Rico Calls for ‘Mini-Grids’ and Rapid Solar and Storage Deployment  Greentech Media News

The Puerto Rico Electric Power Authority (PREPA) this week filed a final draft of its 2019 to 2038 Integrated Resource Plan (IRP), which calls for big deployments ...


PR: Coinseed Announces Its SEC Filed Crowdfunding Campaign  Bitcoin News

Coinseed is a platform for spare-change investment and cash back rewards in crypto. Since they launched in Dec 2017, they have acquired nearly 20k users ...


Hamilton Helps Raise $14 Million for the Arts in Puerto Rico  Fortune

Lin Manuel Miranda's reprisal in the title role of Hamilton last month help raise more than $14 million for the arts on the island. The Tony Award-winner partnered ...


Court decision may lead to friendlier Puerto Rico Oversight Board  Bond Buyer

Puerto Rico bondholders may gain an Oversight Board more sympathetic to their interests after a federal court decision altering the method of approving board ...


Puerto Rico's Utility PREPA Plans To Divide Island Into Renewable Energy Microgrids  Forbes

After the catastrophe caused by 2017's Hurricane Maria, many Puerto Ricans were left without electricity for months. Now, the Puerto Rico Electric Power ...


Tangem To Produce Physical Blockchain Banknotes for the Marshall Islands' Digital Currency Legal Tender  PRNewswire

MAJURO, Marshall Islands, Jan. 28, 2019 /PRNewswire/ -- Tangem, the producer of blockchain smart card wallets, announced it will issue the physical ...


Florida-based cruise ship that crashed in Puerto Rico returns wi  NBC2 News

Passengers on board a Norwegian Cruise ship plagued with mechanical issues are finally back in Port Canaveral.


David Hearn in the hunt at Puerto Rico Open  CBC.ca

David Hearn, of Brantford, Ont. carded a four-under 68 in the first round of the Puerto Rico Open.


HUD acknowledges recent shutdown slowed pace of recovery aid to Puerto Rico | TheHill  The Hill

The Department of Housing and Urban Development (HUD) acknowledged in a letter to Sen.


Baby born on JetBlue flight from Puerto Rico to Fort Lauderdale  WPLG Local 10

A baby was born Friday night on a JetBlue flight from Puerto Rico to Fort Lauderdale.


PR: Smartrade Launches Cryptocurrency Exchange  Bitcoin News

Fixed fees, hundreds of USD trading pairs, world class security BURLINGTON, Ontario Smartrade announces the launch and growth of their comprehensive ...


Browns Risk Massive PR Sack By Signing Troubled Running Back Kareem Hunt  RealClearLife

Hunt was released by the Chiefs in December after a video showing him shoving and kicking a woman last February at a Cleveland hotel was obtained by TMZ.


Puerto Rico governor threatens legal action over national emergency declaration: 'See you in court' | TheHill  The Hill

Puerto Rico Gov. Ricardo Rosselló on Thursday threatened legal action against President Trump · Donald John TrumpTrump nominates ambassador to Turkey ...


Puerto Rico solar customers score a win in fight over 'abusive' contracts  Energy News Network

The oversight agency affirms that consumers can turn to it to claim their rights and orders the Texas corporation to establish a protocol to disclose complete ...


Hedge Funds Bask in Puerto Rico Bond Deal  The Wall Street Journal

A small group of hedge funds are being rewarded for backing an $18 billion restructuring of Puerto Rico's sales-tax debt that saddled other investors with losses.


Georgia Tech Takes Lead at Puerto Rico Classic  Georgia Tech Official Athletic Site

Rio Grande, Puerto Rico – Sophomore Noah Norton led the way with a 3-under-par 69 and is tied for first place individually, while No. 4 Georgia Tech paced the ...


10 Of The Best Airbnbs In Carolina, Puerto Rico  HuffPost

Airbnb bookings in Carolina, Puerto Rico, have increased more than 600 percent from 2018.


Puerto Rico wins court approval for sales tax-backed debt restructuring  CNBC

A U.S. federal judge on Monday approved a plan to restructure $17 billion of debt from Puerto Rico's Sales Tax Financing Corporation, known as COFINA, ...


UPDATE: Payless ShoeSource closing all stores in U.S., Puerto Rico  WXOW.com

Paylesss ShoeSource is shuttering all of its remaining stores in the U.S. and Puerto Rico, joining a list of iconic names like Toys R Us and Bon-Ton that have ...


Georgia Tech Golf Returns to Action in Puerto Rico  Georgia Tech Official Athletic Site

THE FLATS – Georgia Tech's golf team returns to action for its second event of the spring season this weekend, traveling to Rio Grande, Puerto Rico for the 27th ...


Cruise Ship Collides with Mooring in Puerto Rico  The Weather Channel

A cruise ship was pulling into a port in Puerto Rico when it collided with a mooring, and a passenger on another ship recorded the entire incident. Created with ...


Social media dos and don'ts for 2019 - PR Daily  PR Daily

How can you better ensure your social media efforts will help you accomplish your brand's objectives in 2019? Observe these dos and don'ts. The dos: 1.


Trump White House stonewalls as Puerto Rico aid runs dry  POLITICO

The president's theories about how the storm-wracked island is using disaster relief money could have dire consequences for its residents.


Puerto Rico benefit dinner to feature island's cuisine  Albany Times Union

The flavors of Puerto Rico will be on display at a special Puerto Rico relief dinner at Schenectady County Community College's Casola Dining Hall program next ...


A pilgrimage to the keeper of Puerto Rico’s past, before she disappears  San Francisco Chronicle

I knew I wanted to be a food writer. That's why I went to culinary school. I figured that if I was going to do any justice to the pen and paper, I better know the ins ...


The EU’s Dirty Money Blacklist: North Korea, Syria, and… Puerto Rico?  Foreign Policy

The U.S. Treasury Department scolded the European Union for including U.S. territories on a list of dirty money hotspots around the world, telling American ...


home | site map
© 2007