Youve Done PR the Hard Way Long Enough
As a business, non-profit or association manager, let the
tacticians handle the special events, brochures and press
releases from now on.You have better things to do.
What Some Pros Know About PR
They know they had better do something positive about
those outside audiences that MOST affect their
organizations. Especially business, non-profit or association
managers, who also know they must persuade those key
external "publics" to the manager's way of thinking, then
move those people to actions that allow that manager's
department, division or subsidiary to succeed.
Top Ten Tips For Great Sound Bites
If you're an online business using public relations (PR) to help increase traffic at your site, you've found a great way to gain exposure at little cost. And before you know it, the day will come when you are invited to do an interview with a reporter.
Austin's Annual Charity Event with KVET
In my travels around the country while building my business I have had the pleasure of meeting some of the greatest community volunteers in our nation. I never missed an opportunity to meet community leaders and learn all I could about every market my company franchised in.
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn't about having contacts in the media.Or about writing a great press release.
How Marketing-Minded Financial Planners Get Publicity
You've probably noticed, if you live on this planet, that we live in a media-driven world.You may have mixed feelings, personally or philosophically, about this.
Publicity and Marketing Magic For Financial Planners: The Four Mores
Publicity will take your financial planning practice, your business, and your life to the next level. It's going to bring you:
more value to the marketplace
It's obvious that getting more publicity - exposure in the media - will yield you more marketplace recognition.
What to Do When the Reporter Calls: Five Tips for New (and not-so-new) Business Owners
New business owners often miss out on publicity opportunities because they think it's a nuisance to talk to reporters. In fact, publicity can be far more valuable than advertising.
Do You See PRs Real Value?
As a business, non-profit or association manager, do you
see the value in doing something positive about the
behaviors of those important external audiences of yours
that most affect your operation?Do you see the value in persuading those key outside
folks to your way of thinking?Do you see the value in moving them to take actions that
allow your department, division or subsidiary to succeed?Then you must see the value in good public relations that
alters individual perception leading to changed behaviors
among those key outside people. And further, that helps
managers like you achieve your managerial objectives.
Permanent Press: Using Press Releases to Keep Your Company in the News
When is your best advertisement not an advertisement? When it's a press release.In the competition for consumer attention, a well-written press release is one of your most valuable marketing tools.
Media Relations: Should You Pay For News Coverage?
Dear New York Times:I'd like to be quoted in one of your news stories. Enclosed is a check for $500.
Media Training: How To Speak During a Media Interview
WHITE NOISEA client recently told me about a fascinating new approach to television advertising. Some advertisers, she said, are producing 30 second commercials without even a hint of sound.
Managers: Do You Trust Your PR?
You can if, as a business, non-profit or association
manager, you can honestly say you are doing something
positive about the behaviors of those important external
audiences of yours that most affect your department,
group, division or subsidiary.And particularly so when you persuade those key outside
folks to your way of thinking, and move them to take
actions that allow you to succeed.
Submitting A Press Release Can Benefit Your Business
A Press Release is a captive story that can be about a person, a business or organizational group that is submitted to the media. The distribution of a release can be targeted to media outlets in newspapers, TV, radio stations, magazines and global newswire networks.
How PR Helps Managers Win
Anything that lets managers achieve their managerial
objectives is a winner.It's a bullseye when the right public relations alters
individual perception leading to changed behaviors
among key outside audiences.
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