10 Tips to Give Your Press Release The Edge It Needs to Make the News
Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction.
What Determines PR Success?
As a business, non-profit or association manager,
occasions will arise when you'll need to employ tactics
like a brochure, a special event or a press release. But
it will be your work that precedes those tactics that will
determine the success of your public relations effort.
Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?
Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession.
Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity
In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity.
Marketing-Minded Financial Planners, Its Not Who You Know But What You Know
Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the media?") Can you get me publicity?"My answer is always the same.
Five Publicity Buckets For Marketing-Minded Financial Planners
Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"Well, chances are, as you now know, they picked her for at least two good reasons:
She is a proficient - though not necessarily top-financial planner, and
She did something, somewhere, to get on their radar screen.
Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media
The media need you. Need the information and expertise you offer, that is.
Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity
One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity.
Financial Planners, Follow These Guidelines to Get Free Publicity
Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.
Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)
A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch.
Financial Planners Publicity and Marketing - Live By The Calendar
The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue safety the morning after Labor Day).
Marketing-Minded Financial Planners, Dont Hold Back Information From the Media
Some financial planners think that they shouldn't share their top tips with the media.I can see some validity in thinking this way.
Your Financial Planning Clients May Hold the Key to Free Publicity
Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.
Financial Planners Garner Free Publicity by Making it Easy for the Media
Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.
Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity
That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.
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