PR Information


PR Information

10 Tips to Give Your Press Release The Edge It Needs to Make the News


Writing a press (or media) release is quite an art (and a science) but don't let that scare you. Here are 10 tips to point you in the right direction.

What Determines PR Success?


As a business, non-profit or association manager, occasions will arise when you'll need to employ tactics like a brochure, a special event or a press release. But it will be your work that precedes those tactics that will determine the success of your public relations effort.

Financial Planners, Why Advertise When Free Publicity and Marketing Is Better?


Commit this to memory, please: To get in the media, being good is good enough.You don't need to be perfect, or even the best in your profession.

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity


In this great country of ours, there are basically three ways to get yourself tons of media coverage.You can be a celebrity.

Marketing-Minded Financial Planners, Its Not Who You Know But What You Know


Almost every day, I hear the same question, over and over, from motivated, well-meaning financial planners who want to use publicity in their marketing mix. It goes something like this:"Who do you know in the media? (Or, sometimes they frame it as, "Who do I need to know in the media?") Can you get me publicity?"My answer is always the same.

Five Publicity Buckets For Marketing-Minded Financial Planners


Maybe you've seen another financial planner on TV, and thought, "Hey, I'm just as good as she. Why didn't the press pick me?"Well, chances are, as you now know, they picked her for at least two good reasons: She is a proficient - though not necessarily top-financial planner, and She did something, somewhere, to get on their radar screen.

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media


The media need you. Need the information and expertise you offer, that is.

Marketing-Minded Financial Planners, Create Your Very Own Story to Get Free Publicity


One big mistake that many marketing-minded financial planners make when contacting the media is to drop what's called an "information dump."Sending a reporter statistics on the growth of your business (no matter how impressive) or on the success rate of your stock picks (no matter how propitious) will simply overwhelm them and will not garner publicity.

Financial Planners, Follow These Guidelines to Get Free Publicity


Be a ResourceThe media people that are likely to want to speak to financial planners are usually working on stories that will help people: help them get out of debt, make smarter investment decisions, or save for retirement.They look to financial planners to be a resource for these people.

Financial Planner Marketing - Problems Are Good (For Financial Planners Seeking Free Publicity)


A common complaint you'll hear is that the media is fixated on negative stories.But, let's face it, that's what people watch.

Financial Planners Publicity and Marketing - Live By The Calendar


The media live by the calendar. Your story pitch might miss the mark with them the first time out, solely because it's out of whack with the seasonal cycle (obvious examples: just try pitching another tax story on April 16, or offering the media your 10 tips on backyard barbecue safety the morning after Labor Day).

Marketing-Minded Financial Planners, Dont Hold Back Information From the Media


Some financial planners think that they shouldn't share their top tips with the media.I can see some validity in thinking this way.

Your Financial Planning Clients May Hold the Key to Free Publicity


Every reporter, from the cub at the small town paper to the high-paid anchor on 60 Minutes, dreams of finding a lead to that news story that everyone will want to read.Any marketing-minded financial planner will start to do the same if they are serious about getting free publicity through the media.

Financial Planners Garner Free Publicity by Making it Easy for the Media


Would you advise clients to buy a stock based on the say so of an investor relations person, or something you overheard at a restaurant? Of course not. You want to see at least some independent research before suggesting it be added to your clients' portfolios.

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity


That big story the media pursue each day is what I call Topic A. And even if it doesn't seem to have anything to do with financial planning, it often lead to huge media visibility for you.

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Forbes

How To Reframe The Perception Between PR And Ego
Forbes
I was asked a question recently from a dear friend of mine who is a Buddhist nun. I met her at a conference here in Hungary and I told her then that I think her message and what she's doing is really great. I believe more people should know about her.



CNN

Facebook fires PR firm that was digging up dirt on competitors
CNN
New York (CNN) Facebook has fired a conservative public relations firm that was, among other work, digging up dirt on its competitors. The move came after The New York Times reported Wednesday that the Washington DC-based Definers Public Affairs firm ...
Facing scrutiny, Facebook reportedly hired a PR firm that wrote negative articles about rivals Apple, GoogleCNBC
Facebook accused of dark PR tacticsBBC News
Facebook's PR blitz linked an anti-Facebook group to George SorosFast Company
Ars Technica -Financial Times -New York Times -New York Times
all 186 news articles »


MIT Technology Review

Facebook is being accused of hiring a PR firm to smear its opponents
MIT Technology Review
Facebook hired a PR firm to deflect attention from its own failings, according to an investigation by The New York Times. The background: The Cambridge Analytica data debacle, the tsunami of fake news from Russian trolls, and the use of its platform to ...
Facebook hired PR company to write fake newsFudzilla

all 91 news articles »


New York Times

A Fugitive Financier's Charm Offensive Has PR Firms Proceeding With Caution
New York Times
The owner of one public relations firm hired by Mr. Low's legal team, James Haggerty, said in one filing that he believed all of his work fell within the litigation exemption to FARA. But Mr. Haggerty, who is also a lawyer, wrote that he registered ...



Variety

Facebook's Crisis PR Firm Pushed Soros Conspiracy to Discredit Critics (Report)
Variety
A consulting firm hired by Facebook to deal with the fallout over Russian propaganda on its platform resorted to linking critics of the social media giant to George Soros, the New York Times reported Wednesday as part of a massive expose on Facebook's ...
Facebook hired PR firm to blame George Soros for rise of groups challenging tech giant: reportFox News
Facing scrutiny, Facebook reportedly hired PR firm that wrote negative articles about Apple, GoogleYahoo Finance
Thursday briefing: Facebook reportedly hired a PR firm to spread conspiracy theories against opponentsWired.co.uk
Business Insider India
all 110 news articles »


Marketing Interactive

PR Awards Southeast Asia 2019 returns
Marketing Interactive
Marketing returns with the sixth edition of the PR Awards to celebrate the most outstanding public relations campaigns and strategies from around the region, and promote excellence in PR and communications across South Asia, Southeast Asia and ANZ ...



MuMbrella

Matt Peverell joins Adhesive PR as head of B2B and corporate communications
MuMbrella
Adhesive PR has appointed Matt Peverell as its head of B2B and corporate communications. Peverell was previously working client side as a PR specialist for Cisco. Prior to his stint at Cisco, Peverell was a communications officer at Reed Exhibitions.



Baltimore Business Journal

Former Maroon PR business development head starts own agency
Baltimore Business Journal
Longtime Maroon PR employee Chris Daley has departed to start his own public relations agency. Daley, 39, had worked for Maroon since the firm started in 2006. He also knew he wanted to start his own agency one day, so he decided to pursue the ...



Women in PR Ghana welcomes affiliation with Global Women in Public Relations
BusinessGhana
Women in Public Relations Ghana, an Accra-based professional network for women in Public Relations and Communications is excited to announce its affiliation with London based global women networking group - Global Women in Public Relations.



O'Dwyer's PR News

Red Bank RiverCenter Wants PR
O'Dwyer's PR News
The Red Bank RiverCenter, the nonprofit that promotes the Jersey town's downtown as a mid-Atlantic destination for dining, shopping and culture, is looking for a PR firm. Read Full Story in Subscriber Area. Category: RFPs · Return to Nov. 14, 2018 News.


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