Financial Planners Publicity - Dont Wait, Media Folks Want Your Free Publicity
Looking to get your name into a magazine? You need to be thinking ahead--way ahead. Magazines start planning their issues as much as six months before their publication date.
Two Donts for Financial Planners Seeking Free Publicity
Many of my clients have had the misguided perception that they won't be able to get media coverage from a publication that their larger competitors advertise in. Nothing could be further from the truth.
Publicity - How to Write a Headline That Will Garner Free Publicity
Taking your ad and turning it into paragraph-style prose is not a press release - chances are it will only lead the publisher to call and invite you to run it as a paid ad. A press release is for news or for information about a topic the audience needs to know.
Publicity - Tips on Dealing With the Media
You thought of it, you researched it, you wrote it. So you own your story.
Publicity - How To Get Your Story on Television
A press release telling about "Stevie, the Water-Skiing Squirrel" will never get that talented mammal on the TV news.But that same press release, accompanied by video of Stevie jumping over mini-ramps in an inflatable pool, will make the news 99 days out of 100.
Marketing-Minded Financial Planners: Get Free Publicity by Choosing the Right Outlets
Sure, any publicity is good. But don't invest time and effort to be in "Lucky: The Magazine for Shopping" if your major topic is planning for college.
Publicity: Polls and Surveys Are a Great Path Free Publicity
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000.
Three Publicity Tips for Marketing-Minded Financial Planners
Financial planners, the first thing to know about reporters is this: they are busy.Often, they are too busy to read a press release, too busy to wait for you to call back, too busy to find the "best" resource.
Go Ahead, Marketing-Minded Financial Planners, Call a Reporter
Yes, you can call a reporter.I've said it before, in dozens of articles and presentations to financial planners looking for free publicity.
Publicity - What to Say to a Reporter
You can have dozens of marvelous ideas to get free publicity, but nothing will happen unless you pick up the phone and call a reporter.Here's where the publicity game gets interesting for marketing-minded financial planners.
Financial Planners Get Free Publicity With Email
In previous articles for marketing-minded financial planners, I've discussed what to say to a reporter over the telephone.However, if you are phone-shy or time-challenged, it's better to send an email than to do nothing.
Publicity - The Right Media Person to Call for Free Publicity
You won't accomplish much if you call the gas company to ask about your cable bill. Make sure that when you call about your story that the reporter you are contacting is the right person.
Free Radio Publicity for Marketing-Minded Financial Planners
Radio is a powerful publicity tool. Most stations offer news and talk programming.
For Marketing-Minded Financial Planners, Small Publications Can Have Great Publicity Impact
Just because a publication is small doesn't mean that getting your name in it won't have great impact.Trade on the reputation of the tradesSome of the trade publications have very loyal audiences who are much more likely to trust someone they see there than someone on the local news or in The Wall Street Journal.
Publicity - Use This System to Track Publicity Progress
Tracking your correspondence with reporters, via phone or email, is important for two reasons. First of all, promises to follow-up can slip between the cracks of daily business and cost you a change at free publicity.
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