PR Information


PR Information

Make the Media Your Friend


The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.

Building The Best Network


If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true.

The 7 Deadly Sins of Press Releases


A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload.

16 Publicity tips for Restaurants


With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.

13 Publicity Ideas for Retailers


If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity.

Dont Pay for Radio Interviews


It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.

How to Work with Newspaper Photographers


The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings.

Publicizing Your Company


Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1.

Speak Up


Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you.

Advertising Is Dead. Long Live PR


Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands.

Dont Be Incredible


Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.

Be Patient? Nah, Lets Kill Something


There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry.

Write Press Releases That Dazzle


When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold.

Using Publicity As A Creative Marketing Tool


Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial.

GETTING YOUR MESSAGE ACROSS


You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace.

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Forbes

Five Little-Known Ways PR Agencies Can Help Your Products Hit The Shelves
Forbes
Technology PR agencies are known to be in place to create and generate great content that usually results in increased brand awareness for their clients. In most cases, such agencies work on using the power of both traditional and new media channels to ...



The Guardian

World's biggest tobacco firm under fire over 'disgraceful' PR stunt
The Guardian
The world's biggest tobacco firm has been accused of staging “a digraceful PR stunt” by offering to help NHS staff quit smoking to help mark the service's 70th birthday. Philip Morris International (PMI), which makes Marlboro cigarettes, is under fire ...

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Motley Fool

Pizza PR Problems, Private-Equity Postulation, and More
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In this MarketFoolery podcast, host Mac Greer is joined by analysts Jason Moser and Taylor Muckerman to put some of Wall Street's more interesting news items into context for investors. First, they consider the efforts now underway at Papa John's ...

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Bizcommunity.com

What is PR really?
Bizcommunity.com
PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company. All three of these individuals need PR, but they need ...



The Holmes Report

Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch
The Holmes Report
Big tobacco's public travails — a seemingly never-ending parade of manipulation, deceit and disinformation — has resulted in the unlikely scenario that most PR agencies have opted to distance themselves from an industry that remains a potentially ...



European Public Relation Robots Market Report 2018: 2014-2016 Historical Data, 2017 Revenue Estimates ...
PR Newswire (press release)
The report estimates the total revenue of European public relation (PR) robots market has reached $59.6 million in 2017 and will continue to grow rapidly driven by an increasing adoption of PR robots in a magnitude of industrial applications across Europe.
Global Public Relation Robots Market to 2025: Market will Reach $7.95 Billion During 2018-2025 Owing to a Growing ...Markets Insider

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The New Republic

The White House P.R. 'Nightmare' That Never Came | The New ...
The New Republic
On June 20, the Trump administration released a report some officials hoped would never see the light of day. The draft study from the Agency for Toxic ...

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KMAland

Page County veterans affairs launches PR campaign
KMAland
Following Wednesday's town hall meeting, Olsen has launched a public relations campaign, informing all veterans of Shenandoah's existing CBOC and other services available in the area. "What we've done is we've taken a 100-mile radius from our CBOC in ...



The Holmes Report

MHP Consolidates UK Consumer PR Duties For Kimberly-Clark Brands
The Holmes Report
LONDON — Kimberly-Clark has consolidated UK consumer PR duties with MHP, adding five brands to the agency's existing remit for Andrex and Kleenex. The agency, which has worked for Kimberly-Clark for a decade, now also handles comms duties for ...

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RichmondBizSense

Interior design, PR firms fill former Jackson Ward bakery
RichmondBizSense
Two local businesses in different lines of work have turned a Jackson Ward-area storefront into a shared home base. Office design firm Flourish Spaces and public relations outfit Golden Word have set up shop at 221 E. Clay St., a 6,200-square-foot ...


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