Make the Media Your Friend
The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.
Building The Best Network
If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true.
The 7 Deadly Sins of Press Releases
A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload.
16 Publicity tips for Restaurants
With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.
13 Publicity Ideas for Retailers
If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity.
Dont Pay for Radio Interviews
It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.
How to Work with Newspaper Photographers
The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings.
Publicizing Your Company
Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known.
Here are five ideas to help you promote your company:
Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you.
Advertising Is Dead. Long Live PR
Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands.
Dont Be Incredible
Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.
Be Patient? Nah, Lets Kill Something
There's the old joke about the two buzzards sitting in a
tree overlooking a highway. One responds to the other, "Be
patient? I'm hungry.
Write Press Releases That Dazzle
When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold.
Using Publicity As A Creative Marketing Tool
Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial.
GETTING YOUR MESSAGE ACROSS
You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace.
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