PR Information


PR Information

Make the Media Your Friend


The media (newspaper, radio, television) can be of enormous help to the small and home based business. So, it is very important that you develop a relationship with them.

Building The Best Network


If you want to succeed, build a great team. A great team multiplies your prospects for success; it enables you to form relationships with powerful people who can make your dreams come true.

The 7 Deadly Sins of Press Releases


A press release is often your only chance to make a great first impression.Newspapers, magazines and trade publications receive them by the truckload.

16 Publicity tips for Restaurants


With a dismal failure rate of more than 75 percent among restaurants, you must be sure you do everything you possibly can do to promote your restaurant through free publicity. Here are 16 tips that will boost your publicity efforts and help you finally get noticed--even if you don't have a big advertising budget.

13 Publicity Ideas for Retailers


If you're trying to promote your store, but you don't have a big advertising budget, relax. There are lots of ways to get in front of the audience you want to reach by using free publicity.

Dont Pay for Radio Interviews


It used to be that all you had to do was pitch a great idea with a clever hook, and you'd be booked as a guest on a half-hour radio show.These days, however, hang onto your wallet.

How to Work with Newspaper Photographers


The next time a newspaper photographer takes your photo, remember the 8 things they hate:1. Bossy people who demand that other people be included in the photo, so there won't be hurt feelings.

Publicizing Your Company


Got a huge need for publicity and a tiny publicity budget? You don't need to have a Madison Avenue-sized advertising budget to make your name known. Here are five ideas to help you promote your company: 1.

Speak Up


Another way to really become known in your area is to speak up. Make yourself available to talk to every civic,business and educational group that will have you.

Advertising Is Dead. Long Live PR


Although I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands.

Dont Be Incredible


Public relations is all about credibility and trustworthiness. If you don't practice PR, then you are likely to be incredible.

Be Patient? Nah, Lets Kill Something


There's the old joke about the two buzzards sitting in a tree overlooking a highway. One responds to the other, "Be patient? I'm hungry.

Write Press Releases That Dazzle


When a reporter is wowed, intrigued, surprised or captivated by your press release, you can be pretty sure you'll get some media coverage. And for most businesses, positive media coverage is worth its weight in gold.

Using Publicity As A Creative Marketing Tool


Publicity is an important and often overlooked tool of creative selling; and a more cost-effective way of reaching your target audience than advertising. With the inherent third-party endorsement of the media implied in every editorial story, a news or feature article in a newspaper, magazine, or on television or radio, is an infinitely more credibly-perceived communications message than an ad or commercial.

GETTING YOUR MESSAGE ACROSS


You have a story to tell. Your company has developed a revolutionary new product, or an improved version of one that is known and respected in the marketplace.

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Marketing Interactive

Geometry Global phases out PR arm in Malaysia
Marketing Interactive
Geometry Global Malaysia has phased out its PR arm, transitioning its clients to other agencies under WPP, a spokesperson from the agency confirmed to A+M. Eight individuals comprising four permanent and four contract employees were impacted.



Variety

Jack Horner Joins David Ellison's Skydance in PR Position
Variety
“Jack's vast experience in corporate communications and trade publicity along with his strong media relationships make him the ideal executive to lead Skydance Media's public relations efforts and we're excited to welcome him to our team,” said Anne ...

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PR pro kicks off Judson's Homecoming with a Network Night Presentation
Chicago Daily Herald
Judson University in Elgn will welcome public relations professional Lori Perry Heiselman of the award-winning PR firm, Biscuit Media Group, during Homecoming weekend. Biscuit's CEO and founder will be the guest speaker for the ninth annual Network ...



INVNT Appoints Director of PR and Marketing
PR Newswire (press release)
The agency, which is independent once more, brings function in-house. NEW YORK, Sept. 18, 2018 /PRNewswire/ -- INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the ...

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Senior AE - Travel & Hospitality PR
mediabistro.com
Currently we're seeking a Senior Account Executive for our PR team, which means minimum six years agency or in-house experience…and we'd consider shifting this position (based on your experience) to Account Executive or Account Supervisor for the ...



Charleston Post Courier (blog)

Charleston PR firm apologizes for its role in publicity debacle at Chicago restaurant
Charleston Post Courier (blog)
That quirk makes them highly valuable to companies with products to promote, but can also cause trouble when a publicity scheme backfires, as a Charleston PR firm recently discovered. Byrdhouse Public Relations since 2016 has represented Giant, ...



B&T

Mango Melbourne Announce Three New PR & Event Hires
B&T
Henstridge joins Mango as senior account manager from Attention + Influencer (formerly PR Edge) where she worked across a number of high-profile clients, including Cochlear and Telstra, on PR and events. Account Executive Poulson comes home to ...



PR and Strategic Communication program officially launches
Oaklandpostonline
To unveil its new Public Relations and Strategic Communication program, the Department of Communication and Journalism hosted “PR and Strategic Communications in the Digital Age: An Afternoon of Exploration” on Wednesday, Sept. 12. Students, faculty ...



Sun Sentinel

Broward schools hold off on money to boost public relations
Sun Sentinel
The Broward County School Board knows it has an image problem, but it's not yet ready to spend money to beef up the public relations staff. The School Board rejected a request Tuesday to add several new employees to the public relations office.



Forbes

How To Use Psychology To Create PR Buzz
Forbes
Public relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...


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