PR Information


PR Information

Detailing The Famous Kentucky Derby Train


The annual detailing of the Kentucky Derby Train is an annual ritual for the beautiful long sleek historical piece of American History. It may seem easy to detail such a fine piece of machinery, but it take many man-hours and they expect it perfect.

Is PR Right for You? 6 Questions to Ask


When most people think about marketing, they think advertising. While advertising is a part of marketing, marketing is much bigger than advertising.

Publicity: Show a Reporter You Care by Inviting Them to Fact-Check


Just like a financial planning client fears not having enough money for retirement, reporters fear getting their facts wrong in print.Inaccuracy isn't tolerated in newspapers or magazines.

Financial Planners, Make Sure Reporters Comprehend Your Topic


Don't assume that a reporter understands financial planning. If anything, assume the opposite until proven wrong.

Publicity: Nailing a Media Interview, Part I


The most important thing to remember for any interview: stay on topic. I ask clients to repeat this like a mantra before they go on the air, or even when on the phone with a reporter.

Publicity: Nailing a Media Interview, Part II (Crisis Management)


We'd all like reporters to ask us about our career successes and personal triumphs-heck, we'd all like anyone to ask us about those. But reporters must look out for their clients, the reading public.

Publicity: Nailing a Media Interview, Part III (Staying on Topic)


In a media interview, always stick to your main points without rambling or digressing. Practice this when you rehearse.

Marketing-Minded Financial Planners, Make Your Web Site a Resource for the Media


Reporters, by nature, are curious people.If you can get them to come to your web site, they will probably poke around and spend a few minutes there, learning about your business and your capabilities.

Keep The Publicity Machine Rolling with Reprints


More than half of America skips the Super Bowl, the nation's most-watched TV event. So it stands to reason that not all your prospects will see your publicity, even if you're on 60 Minutes and Oprah.

Marketing-Minded Financial Planners--Appearing on TV? Tell the World!


It doesn't matter how cruel the reality programs get, there always seems to be an endless supply of people willing to humiliate themselves to get on television. There's just something exciting about appearing in front of millions of people.

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine


As you start getting more media-savvy, you'll find yourself coming up with more and more information and ideas to help the public. Not all of these ideas will strike the fancy of your media contacts, but don't let them go to waste-become a media person yourself by publishing an e-zine.

Foolproof Publicity for Marketing-Minded Financial Planners


They'd hate to admit it, but the media is pretty predictable.There are some stories that will run in newspapers until the saints go marching in.

Grow Your Financial Planning Practice by Taking Your Publicity National


Think that you aren't big enough for national media coverage? Says who? Certainly not the USA Today. In one recent two-week period, they quoted financial planners in Southfield (Michigan), Dublin (Ohio) and Clearwater (Florida).

PR Secrets for Small Business


Most small businesses do little to no public relations (PR) to promote their businesses. The reasons are fairly common.

Public Relations Success Starts Here


For discerning business, non-profit and association managers, PR success is pretty much a matter of achieving their managerial objectives by altering perceptions leading to changed behaviors among those important external audiences that MOST affect their department, group, division or subsidiary.Period.

More Articles from PR Information:
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Mashable

Ugh, Elon Musk attacks British diver who called his submarine 'just a PR stunt'
Mashable
After Vern Unsworth, a British diver who helped rescue the trapped Thai soccer team, called Elon Musk's attempt at a submarine rescue "just a PR stunt" that had 'absolutely no chance of working," Musk has chosen to be angry online. Surprise! In a ...

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Dash Force News (blog)

Do Dash Treasury-Funded Projects Have an Inherent PR Problem?
Dash Force News (blog)
Traditionally, business have to do PR just to get profitable in the first place. Especially in emerging sectors, press is a means of attracting and signalling to possible investors. Gets projects into the front of mind of journalists.$DASH funding ...



Thrillist

Elon Musk's Thai Cave Submarine Called 'PR Stunt' by Rescue Diver
Thrillist
Elon Musk's highly-publicized plan to aid in the rescue of 13 people trapped in a Thai cave for two weeks has been vilified as a "PR stunt" that "had absolutely no chance of working." The billionaire industrialist behind Tesla Motors and SpaceX sent a ...
Elon Musk's submarine offer 'a PR stunt' - Thai cave diverNewshub
Elon Musk's kid-submarine was 'a PR stunt,' Thailand cave rescue diver saysMashable
Elon Musk's Thai cave rescue minisub a PR stunt, British diver saysThe Australian
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Finance Magnates

Industry PR Specialist Angus Campbell to Head New Advisory Firm Nominis
Finance Magnates
PR veteran Angus Campbell is the director of a new firm called Nominis Advisory, according to information made public on his Linkedin profile. Nominis Advisory is a public relations and communications company for private and publicly listed companies, ...



CleanTechnica

Communications and PR from Experts at Antenna Group: Webinar Recap
CleanTechnica
Jake Rosmaryn and Josh Garrett sat down to discuss their company's focus on cleantech public relations (PR) and marketing, and it was an awesome conversation. Antenna Group works with a range of companies across the cleantech and renewables fields, ...



Forbes Middle East

How To Use Advertising And PR For 'Sophisticated' Client Acquisitions
Forbes Middle East
When asked about new acquisition methods, most successful business executives will always have grand stories on how they worked on getting on board a difficult client. But nobody in the industry will ever tell you honestly how client acquisitions ...



CNBC

Papa John's PR firm cuts ties after pizza chain founder used N-word
CNBC
Olson Engage, the public relations agency that was hired by Papa John's in February, cut ties with the pizza chain after racially charged comments made by the company's founder were made public Wednesday. The PR agency was hired earlier this year to ...
Papa John's PR firm resigns after racial-slur debacle, but Initiative stays putAdAge.com
Papa John's PR Firm Olson Engage Resigns After Founder Admits Racial SlurThe Holmes Report
Papa John's founder resigns, leaving behind legacy of PR dumpster fires [UPDATED]The Takeout
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Tallahassee.com

Academy Sports fumbles PR opportunity by firing heroic manager | Opinion
Tallahassee.com
Academy Sports is a great and proud brand – but it managed to take a golden opportunity for positive public relations in Tallahassee and turn it into a tarnished national PR disaster. According to news accounts, local store manager Dean Crouch tackled ...
Academy Sports manager fired after tackling gun theft suspectTallahassee.com

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Forbes

How To Use PR To Repair Your Brand's Reputation Following A Crisis
Forbes
Anyone who says “no press is bad press” has never been on the receiving end of bad publicity. And when it comes to bad press, it hasn't been the best few months for Uber or Southwest Airlines. For those who have been living under a rock, here's a recap.



Independent.ie

Twitter and Facebook's accounts purge is as much about PR as fighting the fakes
Independent.ie
But what looks like a major purge is more like a PR onslaught, as Twitter and Facebook try to outdo each other at showing they care about the health of the social network conversation. Top Twitter lawyer Vijaya Gadde had alerted users before the purge ...

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