Yes, There is a PR Sweet Spot
And here it is: public relations alters individual perception
leading to changed behaviors among the key outside
audiences of a business, non-profit or association manager.
It happens when the manager applies positive actions
affecting the behaviors of those important external
audiences that most affect his or her operation.
Press Releases: Not Dead, Just Evolved
Mark Twain once said the rumors of his death had been greatly exaggerated. The same may be said for the press release.
6 Steps to Using Trade Magazines To Reach Customers
When developing a publicity campaign for their business
many owners overlook the importance of trade magazines
and journals as vehicles for reaching new customers. While
mass media publications have widespread readership, the
targeted nature of trade publications make the information
that appears within them even more powerful.
How to Generate Free Publicity for Your Product, Service, or Cause
One of the most misunderstood and most underutilized promotional tools available to small businesses and organizations is FREE PUBLICITY.Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill.
Perception Persuasion Behavior: PR at Work
Managers - the business, non-profit and association sort -
really need to get this down pat if they are to meet their
managerial objectives.They need to do something positive about the behaviors
of those important external audiences of theirs that most
affect their operation.
A Sensible Way to Use PR
The most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.In so doing, managers employ their public relations
resources to do something positive about the behaviors
of those important external audiences of theirs that MOST
affect their operations.
PR: Short Form for Managers
Experience tells me that too many business, non-profit
and association managers pursue their goals and objectives
largely without the insights, behavioral strategies and
sheer power public relations can bring to the table.Here's what I believe they're missing, i.
A Powerful PR Strategy
It really is powerful when a business, non-profit or
association manager uses public relations to alter the
individual perception of members of its key outside
audiences, thus beginning the process of changing their
behaviors.And truly powerful when s/he actually persuades many
of those key outside folks to the manager's way of
thinking, helping to move them to take actions that allow
the manager's department, division or subsidiary
Andrew Bogut - His Big Media Blunder And What You Can Learn From It
Andrew Bogut, the Australian basketballer is now officially in the top four of Australia's sporting rich list after signing a five-year deal with the Milwaukee Bucks worth about $37 million.This comes after being selected No.
How to Create Quality PR Results
For many of us, the word quality is closely related to our
expectations. When we receive the public relations results
we planned for, we feel, understandably, that we have
generated quality results.
Media Relations: Should You Pay For News Coverage, Part II
Last month, we told you about "pay for play," a practice in which news organizations charge sources to appear on their programs. In other words, if you ante up enough cash, these "news" programs will air a puff piece about your company or organization.
Media Training: When Reporters Lie
I recently worked with a group dealing with an unusual problem. It seems that a local television reporter in town known for his aggressive style of reporting has a nasty habit of lying.
Got Publicity? How to Become a Household Name
Are you working as hard as you can in your area of expertise? Are you implementing creative ideas? Are you valuable to your clients? And now the tough question: Does the public know about you? If you're like most business people, you answered "Yes" to the first three questions, and then perhaps hesitated on the last question and may have ultimately answered "No," or sheepishly said "Well, not as much as I'd hoped."Getting your name "out there" requires getting yourself "out there.
Managers: Heres a PR Template for You
Let's start out with a caution for business, non-profit and
association managers: the premise of public relations
implies that the work you do BEFORE you use PR
tactics, such as press releases, brochures and broadcast
interviews, will determine the success of your public
relations effort.Reason is, if you are one of those managers, the PR plan
that flows from that premise will call for achieving your
managerial objectives by altering perception leading to
changed behaviors among those important external
audiences that MOST affect your department, group,
division or subsidiary.
How to Use Community Relations to Grow Your Business
Community relations is one of those marketing strategies that isn't talked about much, even though I venture to say practically everyone ends up doing it at one time or another. Basically, community relations is when you and your business become involved in your community.
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