Want to Light a Fire Under Your PR?
Yes? Then do something positive about the behaviors
of those important external audiences of yours that
MOST affect your operation.Those embers can leap into flame when business, non-
profit or association managers use public relations to
alter individual perception among their target publics,
leading to changed behaviors and helping to achieve
their managerial objectives.
The Press Release: How to Get the Media to Pay Attention!
As many of you already know, promoting and marketing your business in as many creative ways as possible is crucial to the success of your venture. But finding ways to get noticed presents a major challenge for most entrepreneurs.
How To Use PR To Build Your Business
Everyone knows the value of free publicity. And given the opportunity, most businesses would jump at the chance to have a news article written about them, or to be covered by TV and radio stations.
Managers: Super-Charge Your PR
Ain't a gonna happen unless business, non-profit and
association managers, possibly like you, do something
positive about those important external audiences of
yours that most affect your operation. And then, as you
persuade those key outside folks to your way of thinking,
help move them to take actions that allow your department,
group, division or subsidiary to succeed.
Building Community Support for Project Permitting, Construction, and Marketing
Redevelopment is replacing new construction throughout the Greater Boston area, as construction costs climb and the commercial/retail vacancy rate reaches new (and alarming) levels.Redevelopment of highly visible, publicly owned or historic properties~ such as
shipyards, air bases, and historic mills ~ involves all the usual steps of Federal and
State permitting and approvals, and the additional layer of permitting involving
historic, archeological and cultural review and approvals.
How to Write News Releases that Get Noticed
What do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same.
The MOST Powerful Marketing and Advertising on the Planet!
It sounds too simple to be true, but it really is..
What Does the Public Relations Client REALLY Want, and Why?
It's not unusual for clients of service providers to insist that
their budget dollars be quickly applied to a variety of flashy
tactics. Yet, when pressed, many acknowledge that what they
REALLY want for their money is visible, end-game change.
Why Restaurants Go Out of Business
Recently someone asked me why so many restaurants go out of
business. I answered that too many people open a restaurant
because it's their dream.
Culture As A Barrier To Communication
Each of us is exposed to people from other cultures on a regular basis, in the workplace, in our social activities, at school, or even within our families. Our culture hinders us from getting our message across as well receiving the full message that others want to convey to us.
HELP: I Need a Press Kit!
A press kit is an essential press relations tool. While it can be used to support a special event or promotional activity, it is most helpful in strategically positioning an organization or product.
Do I Really Need a Publicist?
Are you hesitating about hiring a publicist or, if you have
one, do you stop before writing that final zero on the monthly
check, and think "I can do that myself." Suuure, you can!But just to be certain, take this little test.
How Video Production can be used in PR
At the core of any successful public relations campaign is effective communication.Yet in this technological era, there are now more methods than ever to convey important messages to different audiences.
Did You Know That Even TV Remote Control Units Can Get Press and Media Coverage?
Did you Know That Even TV Remote Control Units Can Get Press and Media Coverage? It is widely and yet wrongly believed that only very famous, fascinating or controversial people or products can get valuable press coverage and publicity through the distribution of press releases.This would seem to shut out a vast majority of small businesses and their products and services from benefiting and profiting from the lucrative world of the press and media.
Media Relations: Minority Media Matters
Your boss just stopped by your office. He tells you that he has decided to put you in charge of a major upcoming news release.
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