PR Information


PR Information

Media Training: How to Avoid Being Misquoted


I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up.

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)


In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches.

What is News?


What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press.

PR Planning: Mapping Out Your Strategies, Tactics


With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.

How to Get More Mileage Out of Your Media Coverage


Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line - "Print it and they will come" - doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long.

Building Credibility Through Bylined Articles


As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather economy.

Custom Reasons for Custom Publishing


Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program.

Want To Join the Bandwagon? Be Sure It Has Wheels!


Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance.

6 Essentials for Doing Your Own PR: Guest Author


Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1.

Is There a Plumber in the House?


I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.

Do-It-Yourself PR: An Accident Waiting to Happen


Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention.

Hispanic Media Training: How It Can Benefit You


How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'.

Say What?


As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way.

Meet The Media


Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.

The Three-Mile Radius


In last year's animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is "Farbucks" - poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.

More Articles from PR Information:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38



MORE RESOURCES:
This RSS feed URL is deprecated, please update. New URLs can be found in the footers at https://news.google.com/news


Marketing Interactive

Geometry Global phases out PR arm in Malaysia
Marketing Interactive
Geometry Global Malaysia has phased out its PR arm, transitioning its clients to other agencies under WPP, a spokesperson from the agency confirmed to A+M. Eight individuals comprising four permanent and four contract employees were impacted.



Variety

Jack Horner Joins David Ellison's Skydance in PR Position
Variety
“Jack's vast experience in corporate communications and trade publicity along with his strong media relationships make him the ideal executive to lead Skydance Media's public relations efforts and we're excited to welcome him to our team,” said Anne ...

and more »


PR pro kicks off Judson's Homecoming with a Network Night Presentation
Chicago Daily Herald
Judson University in Elgn will welcome public relations professional Lori Perry Heiselman of the award-winning PR firm, Biscuit Media Group, during Homecoming weekend. Biscuit's CEO and founder will be the guest speaker for the ninth annual Network ...



INVNT Appoints Director of PR and Marketing
PR Newswire (press release)
The agency, which is independent once more, brings function in-house. NEW YORK, Sept. 18, 2018 /PRNewswire/ -- INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the ...

and more »


Senior AE - Travel & Hospitality PR
mediabistro.com
Currently we're seeking a Senior Account Executive for our PR team, which means minimum six years agency or in-house experience…and we'd consider shifting this position (based on your experience) to Account Executive or Account Supervisor for the ...



Charleston Post Courier (blog)

Charleston PR firm apologizes for its role in publicity debacle at Chicago restaurant
Charleston Post Courier (blog)
That quirk makes them highly valuable to companies with products to promote, but can also cause trouble when a publicity scheme backfires, as a Charleston PR firm recently discovered. Byrdhouse Public Relations since 2016 has represented Giant, ...



B&T

Mango Melbourne Announce Three New PR & Event Hires
B&T
Henstridge joins Mango as senior account manager from Attention + Influencer (formerly PR Edge) where she worked across a number of high-profile clients, including Cochlear and Telstra, on PR and events. Account Executive Poulson comes home to ...



PR and Strategic Communication program officially launches
Oaklandpostonline
To unveil its new Public Relations and Strategic Communication program, the Department of Communication and Journalism hosted “PR and Strategic Communications in the Digital Age: An Afternoon of Exploration” on Wednesday, Sept. 12. Students, faculty ...



Sun Sentinel

Broward schools hold off on money to boost public relations
Sun Sentinel
The Broward County School Board knows it has an image problem, but it's not yet ready to spend money to beef up the public relations staff. The School Board rejected a request Tuesday to add several new employees to the public relations office.



Forbes

How To Use Psychology To Create PR Buzz
Forbes
Public relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...


Google News

home | site map
© 2007