PR Information


PR Information

Media Training: How to Avoid Being Misquoted


I often begin my media training sessions by asking members of the audience to raise their hands if they've been interviewed by the media. Almost all of the hands in the room go up.

The Press Release is Dead (Now Will Somebody Please Tell the Clients?)


In competing for a piece of business not too long ago, my PR firm was asked to supply three samples each of recent clips, bylined articles we'd authored for clients, and press releases.For two of the three requirements, the issue was our embarrassment of riches.

What is News?


What may be the more appropriate question is: What makes a story newsworthy enough to get picked up by the media? Here are a few rules of thumb to determine if you have a news angle worthy of press coverage.First, is the subject relevant to anyone outside of your organization? For example, if your firm is announcing changes to the employee health plan, that's newsworthy of coverage in the company newsletter but not typically for the mainstream press.

PR Planning: Mapping Out Your Strategies, Tactics


With all due respect to all those stereotypical males out there who hate to ask for directions, the fact is that even if the territory is somewhat familiar, if you don't have a roadmap and follow its directions, you're going to get hopelessly lost.So it goes with your PR program.

How to Get More Mileage Out of Your Media Coverage


Maybe it played for Kevin Costner in "Field of Dreams," but that paraphrased line - "Print it and they will come" - doesn't necessarily work in real life.There's a lot to be said for the value of editorial side coverage, but you can't count on people acting on what they read or even remembering it for long.

Building Credibility Through Bylined Articles


As if making sure your company runs smoothly on an operational level isn't responsibility enough, as a business owner, you're probably overseeing all aspects of your company's public relations program, as well.PR can keep a company above water when times are tough and help the business soar during a fair-weather economy.

Custom Reasons for Custom Publishing


Once considered the stepchild of the publishing industry, custom publishing now claims a legitimate slice of the B-to-B MarCom pie.Custom magazines, newsletters and sponsored supplements are becoming an increasingly integral part of the overall marketing program.

Want To Join the Bandwagon? Be Sure It Has Wheels!


Here are two to-the-point questions recently posed by several association magazine publishers: "When is it time to launch an electronic newsletter?" and "Just because everyone's doing it, does that make it right for us?"These are just the types of questions that should be asked by associations and businesses seeking to maximize contact with members, prospects or current customers. The trick is to generate the processes that will allow you to arrive at the right answer for your circumstance.

6 Essentials for Doing Your Own PR: Guest Author


Today's issue of Lean Marketing Champions features tips on doing your own PR from one of our authors and PR goddess, Paula Gardner.1.

Is There a Plumber in the House?


I don't know about you but I get really frustrated when I have to deal with anyone in the plumbing, heating, or electrical field. For the most part, the service is horrible, the contractors are unreliable, and the lack of professionalism is rampant.

Do-It-Yourself PR: An Accident Waiting to Happen


Early in my career as a public relations consultant, I remember standing in a group of people at a business function and listening to one man's tale of woe. It seems the founder and president of a small and growing business was bewildered about his lack of media attention.

Hispanic Media Training: How It Can Benefit You


How can media training help you create a successful Hispanic market campaign? There are plenty of examples of Hispanic market campaigns with a broad range of results. Many of you have heard of the infamous airline that invited travelers to fly 'naked'.

Say What?


As the comedian Steve Martin once said, "some people have a way with words and some people have not way." Increasingly, I am seeing information from companies, particularly in news releases, that "has not way.

Meet The Media


Although media relations is not all there is to PR, it is a darned good, low cost way to spread the word. So here are a few media contacts to help you out.

The Three-Mile Radius


In last year's animated film Shrek II, a giant gingerbread man steps on a building and sends all the customers scurrying across the street. The name of the establishment they leave and the one they run into is "Farbucks" - poking fun at the fact that an unending stream of patrons appears willing to pay four bucks for a cup of coffee.

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Forbes

Five Little-Known Ways PR Agencies Can Help Your Products Hit The Shelves
Forbes
Technology PR agencies are known to be in place to create and generate great content that usually results in increased brand awareness for their clients. In most cases, such agencies work on using the power of both traditional and new media channels to ...



The Guardian

World's biggest tobacco firm under fire over 'disgraceful' PR stunt ...
The Guardian
The world's biggest tobacco firm has been accused of staging “a digraceful PR stunt” by offering to help NHS staff quit smoking to help mark the service's 70th ...

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Motley Fool

Pizza PR Problems, Private-Equity Postulation, and More
Motley Fool
In this MarketFoolery podcast, host Mac Greer is joined by analysts Jason Moser and Taylor Muckerman to put some of Wall Street's more interesting news items into context for investors. First, they consider the efforts now underway at Papa John's ...

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Bizcommunity.com

What is PR really?
Bizcommunity.com
PR is undoubtedly many things to many people. The focus of this article will look at what is PR to a small business owner, an independent artist and a marketing manager in a big corporate company. All three of these individuals need PR, but they need ...



The Holmes Report

Smoke And Mirrors? PR Industry Filters Out Tobacco Pitch
The Holmes Report
Big tobacco's public travails — a seemingly never-ending parade of manipulation, deceit and disinformation — has resulted in the unlikely scenario that most PR agencies have opted to distance themselves from an industry that remains a potentially ...



European Public Relation Robots Market Report 2018: 2014-2016 Historical Data, 2017 Revenue Estimates ...
PR Newswire (press release)
The report estimates the total revenue of European public relation (PR) robots market has reached $59.6 million in 2017 and will continue to grow rapidly driven by an increasing adoption of PR robots in a magnitude of industrial applications across Europe.
Global Public Relation Robots Market to 2025: Market will Reach $7.95 Billion During 2018-2025 Owing to a Growing ...Markets Insider

all 8 news articles »


The New Republic

The White House P.R. 'Nightmare' That Never Came | The New ...
The New Republic
On June 20, the Trump administration released a report some officials hoped would never see the light of day. The draft study from the Agency for Toxic ...

and more »


The Holmes Report

MHP Consolidates UK Consumer PR Duties For Kimberly-Clark Brands
The Holmes Report
LONDON — Kimberly-Clark has consolidated UK consumer PR duties with MHP, adding five brands to the agency's existing remit for Andrex and Kleenex. The agency, which has worked for Kimberly-Clark for a decade, now also handles comms duties for ...

and more »


RichmondBizSense

Interior design, PR firms fill former Jackson Ward bakery
RichmondBizSense
Two local businesses in different lines of work have turned a Jackson Ward-area storefront into a shared home base. Office design firm Flourish Spaces and public relations outfit Golden Word have set up shop at 221 E. Clay St., a 6,200-square-foot ...



PRWeek

Watch: 'Foolish not to put PR at the centre' - Michael Frohlich on integration at Ogilvy
PRWeek
Watch: 'Foolish not to put PR at the centre' - Michael Frohlich on integration at Ogilvy. Added 6 hours ago by John Harrington. Ogilvy UK CEO Michael Frohlich talks to PRWeek about the importance of PR at the newly integrated Ogilvy business, and the ...


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