PR Information


PR Information

Some Cool P.R. Tips for These Dog Days of Summer


Yup -- it's hot and sticky and you don't feel like doing much of anything -- let alone working on publicity for your business.But the summer months can actually be a great time to get publicity.

Top Five Publicity Myths


Most people consider getting publicity the most important part of public relations. It's also very mysterious to many people.

The Story The Media Really Wants


If you're like most of my clients, you're probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the article and hanging it in your office.

Think Like a Reader, Viewer, or Listener to Get Great Publicity


About a year ago I read a feature story in the Wall Street Journal. It was about a new trend -- baby showers that were being thrown for grandmothers.

There Is No Such Thing as Competition


A wise friend of mine has often said, "There is no such thing as competition." I happen to agree with that philosophy.

Think Big


Would you like to be the next Dr. Phil, Suze Orman or Guy Kawasaki?When I ask people that question, they usually say something like, "I'd be happy to be able to reach $100,000 in revenues," or "Hey, I'd settle for being able to take a week-long vacation.

Why You Should Write a Book (Even if You Really Dont Want To)


Recently, I told a friend (who's a business owner) that she needed to write a book. Although she's a good writer with terrific ideas, she said, "Do I really have to do it?"For her -- and for those of you who have a business -- the answer is yes.

How to Get Publicity for a Service Business


Many of our clients are in service businesses, such as realtors, financial advisors, interior designers, attorneys, salon and spa professionals, home health care, therapists, consultants, accountants, computer services, and several more.Service professionals have to work harder to promote themselves.

How to Make A Great Press Kit - A Musicians Guide


As an owner of an independent record label, I often get asked how to put together a great press kit. I have found that young musicians understand their music, but are often intimidated by the marketing end of the business.

Media Savvy - How To Lead, Persuade, And Influence


Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. Media and Communications Consultant, Thomas Murrell* shares 10 success tips for getting the best from the media.

Effective Media Relations Tips- What To Do After The Media Interviews You!


Effective Media Relations Tips - What To Do After The Media Interviews You! By Thomas Murrell MBA CSP, International Business Speaker You've done all the hard work - prepared a media kit, engaged with a reporter and they've listened to your message and asked questions.What now?Well, effective media relations doesn't just stop once you have been interviewed.

Creating Event Magic through Planned Video Production


Once upon a time, there was a young, stressed out corporate events planner called Tanya. She was organising a large-scale event for her firm's biggest client.

Hispanic Media Relations Training: What to Do When Hispanic Media Call


You are a spokesperson for your company, representing it for public speaking and media interviews. You are going about your everyday affairs, granting media interviews on a new product or service your company launched or a timely topic of general interest.

All You Need to Know About Press Release Writing and Distribution


Before you even think about writing a press release, there are a few things you need to know about the media. Here's the first - and most important - of them:1.

How to Write a Press Release


Why You Should Write Press Releases: A press release is another way of saying news release or an announcement. It's an easy and affordable way to get your message out to the public.

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Marketing Interactive

Geometry Global phases out PR arm in Malaysia
Marketing Interactive
Geometry Global Malaysia has phased out its PR arm, transitioning its clients to other agencies under WPP, a spokesperson from the agency confirmed to A+M. Eight individuals comprising four permanent and four contract employees were impacted.



Variety

Jack Horner Joins David Ellison's Skydance in PR Position
Variety
“Jack's vast experience in corporate communications and trade publicity along with his strong media relationships make him the ideal executive to lead Skydance Media's public relations efforts and we're excited to welcome him to our team,” said Anne ...

and more »


PR pro kicks off Judson's Homecoming with a Network Night Presentation
Chicago Daily Herald
Judson University in Elgn will welcome public relations professional Lori Perry Heiselman of the award-winning PR firm, Biscuit Media Group, during Homecoming weekend. Biscuit's CEO and founder will be the guest speaker for the ninth annual Network ...



INVNT Appoints Director of PR and Marketing
PR Newswire (press release)
The agency, which is independent once more, brings function in-house. NEW YORK, Sept. 18, 2018 /PRNewswire/ -- INVNT, a global live brand storytelling agency, announces the continued expansion of its team with the appointment of Brea Carter to the ...

and more »


Senior AE - Travel & Hospitality PR
mediabistro.com
Currently we're seeking a Senior Account Executive for our PR team, which means minimum six years agency or in-house experience…and we'd consider shifting this position (based on your experience) to Account Executive or Account Supervisor for the ...



Charleston Post Courier (blog)

Charleston PR firm apologizes for its role in publicity debacle at Chicago restaurant
Charleston Post Courier (blog)
That quirk makes them highly valuable to companies with products to promote, but can also cause trouble when a publicity scheme backfires, as a Charleston PR firm recently discovered. Byrdhouse Public Relations since 2016 has represented Giant, ...



B&T

Mango Melbourne Announce Three New PR & Event Hires
B&T
Henstridge joins Mango as senior account manager from Attention + Influencer (formerly PR Edge) where she worked across a number of high-profile clients, including Cochlear and Telstra, on PR and events. Account Executive Poulson comes home to ...



PR and Strategic Communication program officially launches
Oaklandpostonline
To unveil its new Public Relations and Strategic Communication program, the Department of Communication and Journalism hosted “PR and Strategic Communications in the Digital Age: An Afternoon of Exploration” on Wednesday, Sept. 12. Students, faculty ...



Sun Sentinel

Broward schools hold off on money to boost public relations
Sun Sentinel
The Broward County School Board knows it has an image problem, but it's not yet ready to spend money to beef up the public relations staff. The School Board rejected a request Tuesday to add several new employees to the public relations office.



Forbes

How To Use Psychology To Create PR Buzz
Forbes
Public relations is both an art and a science. But sometimes, despite your best efforts, campaigns don't always work out like you planned. Instead of losing sleep wondering about your conversion rates, use the power of psychology to understand the ...


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